Permanent
Schwarzkopf Igora Royal Absolutes - 4-60 medium brown chocolate natural
Content: 60 ml (€16.58 / 100 ml)
Schwarzkopf Igora Royal - 1-0 black natural
Content: 60 ml (€16.58 / 100 ml)
Schwarzkopf Igora Zero Amm - 4-0 medium brown natural
Content: 60 ml (€16.58 / 100 ml)
Wella Koleston Perfect Me+ 60ml - 2/0 black
Content: 60 ml (€16.58 / 100 ml)
Wella Koleston Perfect Me+Special Blonde
Content: 60 ml (€16.58 / 100 ml)
Schwarzkopf Igora Royal Fashion Lights Strong Bonds 60ml - L-00 natural blonde
Content: 60 ml (€16.58 / 100 ml)
Schwarzkopf Blondme Lift & Blend - ash
Content: 60 ml (€16.42 / 100 ml)
L'Oréal Majirel High Lift - 901S
Content: 60 ml (€19.92 / 100 ml)
Goldwell Topchic Naturals 60ml - 2 N black
Content: 60 ml (€17.83 / 100 ml)
Schwarzkopf Igora Royal Highlifts - 12-2 special blonde ash
Content: 60 ml (€16.58 / 100 ml)
L'Oréal Majirel - 4.15 ash mahogany brown
Content: 60 ml (€19.92 / 100 ml)
Wella Illumina Color 60ml - 4/ medium brown
Content: 60 ml (€17.25 / 100 ml)
Wella Koleston Perfect Me+ Vibrant Reds 60ml - 33/66 dark brown intensive mahogany intensive
Content: 60 ml (€16.58 / 100 ml)
Goldwell Elumen Pure - BL@All blue
Content: 200 ml (€12.48 / 100 ml)
Londa Permanent Hair Colour 60ml - 0/00 clear
Content: 60 ml (€12.67 / 100 ml)
Sassoon Cremagel 60ml - 9/5 extra light blonde violet
Content: 60 ml (€28.25 / 100 ml)
L'Oréal Professionnel Paris iNOA - 7.34 golden copper blonde
Content: 60 ml (€23.25 / 100 ml)
Schwarzkopf Igora Royal Silver Whites - silver
Content: 60 ml (€16.58 / 100 ml)
Goldwell Topchic 60ml - 2 A blue black
Content: 60 ml (€17.83 / 100 ml)
Schwarzkopf Igora Royal Mix - E-1 cendre extract
Content: 60 ml (€16.58 / 100 ml)
Wella Illumina Color ME+ 60ml - 8/93 light blonde cendré gold
Content: 60 ml (€17.25 / 100 ml)
L'Oréal Majirel Cool Cover - 5 light brown
Content: 60 ml (€19.92 / 100 ml)
Schwarzkopf Igora Vario Blond Strong Bonds Cool Lift - 60ml
Content: 60 ml (€16.58 / 100 ml)
Goldwell Topchic Elumenated 60ml - 4R@VR mid brown elumenated red violet
Content: 60 ml (€17.83 / 100 ml)
Schwarzkopf BlondME Colour Lifting - lifting ice
Content: 60 ml (€16.42 / 100 ml)
Axenia LAB Natural - Black 1,0
Content: 100 ml (€13.43 / 100 ml)
Goldwell Topchic Reds 60ml
Content: 60 ml (€17.83 / 100 ml)
Goldwell Topchic 250ml - 11 G special gold blonde
Content: 250 ml (€14.78 / 100 ml)
Goldwell Elumen - NA@2 black
Content: 200 ml (€12.48 / 100 ml)
Matrix SoColor Pre-Bonded Natürliche Nuancen
Content: 90 ml (€14.39 / 100 ml)
Goldwell Topchic Zero - clear
Content: 60 ml (€18.58 / 100 ml)
Schwarzkopf Color Remover
Content: 300 g (€79.83 / 1000 g)
Axenia LAB Natural Intense - Intense Brown 4,00
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Tobacco - Sandy - Tobacco Light Brown 5,73
Content: 100 ml (€13.43 / 100 ml)
Goldwell Topchic Naturals 250ml - 2 N black
Content: 250 ml (€14.78 / 100 ml)
Schwarzkopf Igora Color10 - 5-0 light brown natural
Content: 60 ml (€16.58 / 100 ml)
Wella Koleston Perfect Special Mix
Content: 60 ml (€16.58 / 100 ml)
Revlon Professional Revlonissimo Color Sublime Color & Care
Content: 75 ml (€23.93 / 100 ml)
Schwarzkopf BlondMe Bleach & Tone Violet
Content: 60 ml (€16.42 / 100 ml)
Axenia LAB Golden - Golden Light Brown 5,3
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Red - Mahogany - Light Brown Red 5,6
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Rouge 3D - Rouge Pulsion 3,62
Content: 100 ml (€13.43 / 100 ml)
Goldwell Elumen Play
Content: 120 ml (€18.29 / 100 ml)
Goldwell Topchic Elumenated 250ml - 9N@PK very light blonde elumenated pink
Content: 250 ml (€15.18 / 100 ml)
Goldwell Pure Pigments - Cool Pink
Content: 50 ml (€69.80 / 100 ml)
Sassoon Cremablond 60ml - 12 neutral
Content: 60 ml (€28.25 / 100 ml)
Schwarzkopf Igora Royal Cool - 6-31 dark blonde matte cendré
Content: 60 ml (€16.58 / 100 ml)
Wella Color Xpress - 7/1 medium blonde ash
Content: 60 ml (€19.92 / 100 ml)
Fudge Paintbox Semi-Permanent Colour - Whiter Shade Of Pale
Content: 75 ml (€18.13 / 100 ml)
Fudge Headpaint Natural - Extra Light Blonde (10.0)
Content: 100 ml (€8.90 / 100 ml)
Fudge Headpaint Gold - Extra Light Golden Blonde (10.3)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint Maple - Medium Maple Blonde (7.34)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint Toffee - Medium Toffee Blonde (7.35)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint Copper - Dark Copper Blonde (6.4)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint Mahogany - Dark Mahogany Blonde (6.5)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint Violet - Light Intense Violet Red Brown (55.26)
Content: 60 ml (€14.83 / 100 ml)
Fudge Headpaint High Lifts - Ultra Light Rose Gold (12.23)
Content: 60 ml (€14.83 / 100 ml)
Axenia LAB Super Blond
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Copper - Golden Copper Dark Blond 6,34
Content: 100 ml (€13.43 / 100 ml)
Which hair color suits me?
Many people eventually find their natural hair color boring and long for a change. With the wide variety of hair color options available, you can easily give your hairstyle a fresh, new look. The first signs of gray hair can also increase the desire to cover the gray with a new color.
The color palette is vast – ranging from subtle shades to vibrant, bold tones. When choosing your ideal shade, there are virtually no limits, though the final color result always depends on your natural hair color. Darker shades, such as copper, can be applied directly to the hair. However, lighter shades require a different process — the hair must first be bleached and then colored in a second step.
Buying hair color online: what types of hair dye are available?
For many people, coloring their hair is a regular part of their salon visits. For hairdressers, the question is which brand to trust. Our mission is to help find the best professional hair color brand.
Unlike a semi-permanent dye, permanent hair color creates a long-lasting bond 😉. That’s why the product should be chosen carefully. Once the color is in the hair, the pigments become permanently embedded — and there’s no easy way back. If you prefer a gentler, more flexible option, it’s better to choose a semi-permanent color instead.
What’s the difference between hair color and toner?
A hair toner (or semi-permanent color) is the gentler version of a permanent dye. The color pigments don’t penetrate the inner hair shaft but instead coat the outside of the hair. After about 8 weeks, the color washes out.
Professional hair colors at BellAffair: the best salon dyes online
In the world of hair coloring, new techniques and products are constantly being developed. Professional hairdressers tailor each treatment to your specific hair type and use salon-grade hair colors, which are far superior in quality to drugstore alternatives.
When it comes to finding the best professional hair color, the key factors are simple: innovative formulas, color intensity, gray coverage, minimal hair damage, and natural, shiny results.
And we’ve got them all! All of them? Hair color is just hair color, right? Not quite! There are different types of colorations, each designed for specific effects or specialized techniques.
For intense coverage
Classic permanent hair colors such as:
are particularly popular because, depending on the product, they offer intense coverage, ensuring an even color result from roots to ends.
Highlighting colors
For highlighting techniques, products such as Schwarzkopf Igora Royal Fashion Lights are often used. They offer up to 5 levels of lift and strengthen the hair fibers thanks to Fibre Bond Technology. Maji Contrast, the highlighting cream from luxury brand L’Oréal, is also very popular, especially for creating beautiful accents in intense red shades.
Highlighters
For those who want to brighten their blonde hair while adding a touch of individuality, highlighters are the perfect choice. Schwarzkopf Igora Royal Highlifts is a favorite among professionals. The shades in the 10 and 11 series range from cendré to chocolate and violet, allowing for truly personalized blonde results. This means that with shimmering purple and chocolate-blonde tones, you’ll definitely turn heads. Majirel High Lift by L’Oréal is also a top choice due to its exceptional color accuracy and reflection consistency.
BellAffair tip: For intense lightening, we recommend products available from BellAffair. Our favorite: the BlondMe Premium Lightener by Schwarzkopf Professional.
Glossing colors
A real highlight in the world of hair color is color glossing, which delivers an intense, mirror-like shine. The professional hair color Wella Illumina Colour Me+ is often used for this treatment. Plant-based hair colors The trend toward natural beauty is also reflected in the growing popularity of plant-based hair colors. Curious? You can read more about this topic on our blog!
Vegan hair colors
Want to buy vegan hair dyes? With the increasing demand for natural products, vegan hair colors are also becoming more and more popular.
- Schwarzkopf Igora Royal
- Goldwell Nectaya
- Goldwell Elumen
...are all vegan.
Hair color: drugstore or salon hair color?
Drugstore hair dye or is salon hair color the better choice? Salon colors feature patented technology, contain additional care ingredients, and strengthen the hair structure. Salon hair color also offers the following advantages:
Even color results & a wide range of shades
- Hair feels smoother and softer Colors can be mixed with each other
- Vibrant shades last particularly wel
- l No color buildup (the color doesn’t get darker over time)
- Salon colors are component-based formulas
- Innovative technology for pigment bonding
- Many formulas contain reparative ingredients for the hair fiber that regenerate and nourish it during the coloring process.
Gentle technologies in the hair colors at BellAffair
Many professional hair colors are equipped with fiber-protecting technologies. At Schwarzkopf, this is called Strong Bonds Technology and can be recognized by the octagonal logo on the packaging.
Goldwell’s Topchic hair colors contain the Integrated Protect System (IPS), which neutralizes free radicals using coenzyme technology to protect the hair. Wella Koleston features Me+ Technology in many shades, which minimizes the risk of developing an allergy.
Which hair color brand is good? Our favorites
Would you like to use the best hair color — the same ones used by professional hairdressers? Then BellAffair is the right place for you. Professional brands like Schwarzkopf, Wella, L’Oréal, and Goldwell use their own innovative technologies and offer modern, trend-setting colors that continue to prove their quality in everyday salon use. We’re happy to present the best professional hair color brands to you. Whether you’re looking for the best red or black hair colors, or the most effective lighteners — at BellAffair, you’ll find everything related to professional hair coloring.
Buy professional hair color
At BellAffair, you can easily purchase professional hair colors used by hairdressers. The color is matched to the base tone and skin tone. When choosing the right shade, your trusted hairdresser can help you.
How much does hair color cost?
Professional hair color is available at BellAffair starting from €7.70.
Buy Wella hair color
Wella established itself decades ago as a leading professional salon brand. It is a truly professional hair color that provides up to 100% gray coverage and up to 66% more shine. The Triluxiv Technology ensures gentle coloring that nourishes and strengthens the hair during the process. It is suitable for all color techniques.
Those who choose Koleston opt for a wide range of high-coverage, intense shades. The Vibrant Reds cover the red spectrum, Special Blondes include unique blonde tones, and Special Mix enhances colors with even more intensity. For the popular balayage technique, professionals often use Wella Illumina permanent color combined with Wella Blondor lightener.
Buy L’Oréal hair color
Majirel is the iconic permanent color from L’Oréal Professionnel Paris. Its wide palette meets the needs of both women and men, providing 100% gray coverage with long-lasting, rich, and vibrant colors. iNOA is an ammonia-free alternative that delivers strong color power. Majirel High Lift creates radiant blondes, while Majirel Cool Cover provides intense, cool shades with long-lasting neutralization.
Buy Schwarzkopf hair color
Schwarzkopf is one of the most well-known brands in the salon industry. The range is extensive, and prices are accessible even for smaller budgets. The classic Schwarzkopf hair color offers 100% white hair coverage and reliable, high-intensity results. There are over 100 shades, all formulated with HD pigment matrices for clear and precise tones.
Buy Londa hair color
Often underestimated but incredibly impressive: the Londa cream hair color. Never heard of it? Then you’re missing out on a professional color that not only lasts long but also makes hair look younger! Vitaflection Microspheres are 1,000 times smaller than a hair fiber, allowing them to penetrate deeply into the hair for incredibly long-lasting results. A great bonus: Londa hair color contains nourishing lipids!
Buy Goldwell hair color
Elumen is an ammonia-free, direct dye, high-performance color that delivers gentle yet brilliant results. The Shine and Care Technology ensures exceptional shine and vibrant tones. It uses direct dyes only, avoiding oxidation, making it suitable for people with allergies. With Goldwell Topchic, you get an intelligent color system that adapts to the hair’s structure, ensuring incredibly even results. With over 60 patents, it guarantees ultimate results across vivid reds, elegant naturals, and luminous blondes.
Buy Sassoon hair color
Sassoon Cremagel is a true trend product! The light cream-gel texture allows for precise, clear tones in stunning shades like light blonde-orange or light blonde-blue. The built-in Intelliprotec Technology ensures lasting shine and the most intense color possible.
Current hair color trends
The trend is more diverse than ever before. Bold colors are just as popular as more subtle colorations.
- Red & Copper: Copper hair color is making a comeback! The modern version has shed its girlish image and now shows off its fiery, confident side.
- Brown: Brown tones have also not lost their charm this year. Dirty Brunette is an artfully shaded technique with highlights perfectly matched to the skin tone, making it flattering for everyone. Tip: Red shades look especially good on people with green eyes!
- Pink, Blue, and Black: Bold shades like Candy Pink and Blue-Black are just as salon-appropriate as more neutral tones.
- Blonde: Platinum blonde remains in style. This extremely light blonde tone has never really gone out of fashion since the 1990s, but it has now shed its “Barbie” image and is trendier than ever. It’s safe to say this shade has become a true classic.
The best salon hair color in combination with the right care
When you leave the salon with perfectly colored hair, your stylist has done everything possible to achieve that result. Afterward, it’s up to you to maintain it with proper care. Otherwise, the color will fade, and your hair will start to look dull. Over time, this can even lead to hair breakage. Even the best professional hair color can put stress on the hair structure. That’s why it’s especially important with colored hair to take sufficient care of it to prevent color loss and damage. In addition to shampoo, always use a conditioner and a hair mask once a week.
Here are our product recommendations:
- For this purpose, there are specially developed hair care lines. In addition to the classic care products — shampoo, conditioner, and mask — there are also pre- and post-color treatments such as Goldwell Elumen Prepare for pre-coloring and Goldwell Elumen Lock for color sealing afterward.
- Schwarzkopf BC Color Freeze is a proven care line for colored hair. The 100% vegan, professional, and pure formulations ensure long-lasting and intensely shiny colors.
- L'Oréal Professionnel Série Expert Vitamino Color includes products designed to keep colored hair vibrant and protected.
Pro tip: In professional salons, Olaplex is almost standard for hair regeneration after coloring and as part of regular hair care! From Shampoo to Olaplex No°3 and Bonding Oil No.7, we carry all the products you need for perfect care of color-treated hair!
Buy hair color at BellAffair
Enjoy the convenience of home delivery when you order hair color online from BellAffair. Attractive prices, professional customer service, and promotional offers with great free products included with your purchase are all part of what we offer. Still have questions? Feel free to contact us!
Which is the best professional hair color?
The best professional hair color brand for you depends on your personal preferences. High-quality salon hair color brands include Wella Koleston, Schwarzkopf Igora Royal, Goldwell Elumen, and L’Oréal Majirel.
Which hair colors are trending?
- Red & Copper: vibrant copper tones and strawberry blonde
- Brown: dirty brunette – an artfully shaded technique
- Blonde: platinum blonde & ash blonde
- Pink, Blue, Black: candy pink and blue-black
Which hair color makes me look younger?
To appear a few years younger, a natural, soft look is recommended — a blend of medium and dark blonde with subtle brown undertones. Warm copper and red shades also create a youthful appearance.
What types of hair colors are there?
When it comes to hair colors, creativity knows no limits. The standard shades include white, gray, blonde (in all its levels), red, auburn, light brown, brown, dark brown, and black. Bright colors such as pink, violet, and pastel tones are also on trend.
- What is the color ash? According to the color wheel, ash is gray/violet.
- What does “cendré” mean? Cendré refers to gray/blue-violet.
- What counts as blonde? Up to level 6 is still considered (dark) blonde. What may look brown to the untrained eye is actually dark blonde to professionals.
Which hair color is used to neutralize yellow tones?
Complementary colors neutralize each other. To counteract yellow tones, violet is used; orange tones are neutralized by blue. This plays an important role in selecting the right hair color. For lasting neutralization of yellow tones, silver shampoos are also commonly used.
Which hair color brands do professional stylists use?
The most popular professional hair color brands are Wella, Schwarzkopf, Goldwell, and L’Oréal.