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Goldwell Elumen Pure

Description

Product information "Goldwell Elumen Pure"

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results.

Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include:

  • Convincing, precise colour
  • Radiant shine
  • Long-lasting colour retention
  • Gentle colouring
  • Healthy-looking hair
  • Repaired hair
  • Extra vibrant colour

Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours.

Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour.

Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond.

Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours.

Application tips for Goldwell Elumen Pure

Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes.

Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Properties

Brand: Goldwell
Colour: Blue, Copper, Green, Pink, Red, Turquoise, Violet, Yellow
Hair type: all
Product line: Goldwell Elumen
Speciality: ammonia-free, vegan

Manufacturer

Goldwell

Kao Austria Handelsgesellschaft mbH
Franzosenhausweg 36
4030 Linz
Austria
Website: www.goldwell.com

Manufacturer website

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Ingredients

Acid violet 43; Denatured alcohol; Water; Ci 20470; Fragrance; Lactic acid; Peg-9 dimethicone; Propylene carbonate; Sodium hydroxide; Xanthan gum
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