Wella Professionals
Wella has always been known for its pioneering product innovations. Infused with sensual fragrances, its haircare stands for fashionable yet timeless products whose powerful formulas few brands can rival. In particular, the care lines combine the very best that science and nature have to offer.
An inspiring colour chart for all requirements: the Wella Color Touch Farbkarte features all shades of the demi-permanent intensive tint Color Touch. Shade-accurate highlights assist with orientation and overview of the Wella Color Touch range.
Content: 1 pc (€139.95 / 1 pc)
The Wella Invigo Nutri-Enrich Deep Nourishing Shampoo with vitamin-rich goji berries cleanses dry and damaged hair with the Nutri-Enrich Complex. Vitamins, minerals, and peptides nourish the hair and impart vitality.
Content: 300 ml (€2.98 / 100 ml)
The Wella Oil Reflections Mask is a strengthening mask for radiant shine. It nourishes and pampers every hair type and is suitable for both men and women. The rich texture provides moisture to the hair, adding shine with white tea and camellia oil. The hair becomes more resilient and gains new vitality. A well-groomed, strengthened appearance makes the hair look even healthier and improves manageability. The mask is applied as needed after shampooing and remains in the hair for up to 10 minutes.
Content: 150 ml (€8.63 / 100 ml)
The Wella Ultimate Repair Shampoo is the first step in the Ultimate Repair treatment routine. The shampoo, enriched with AHA and Omega 9, regenerates damaged hair during washing and prepares it for subsequent care. When hair is severely damaged, the shampoo can also be used daily. Its gentle formula prevents hair from drying out, even with daily washing. The integrated Metal Purifier technology removes metals present in water that can damage, contaminate, or affect the colour of the hair. Despite its intensive revitalising effect, the Ultimate Repair Shampoo does not neglect the desire for a sensory care experience. The fine foam with a luxurious scent pampers the hair and is easy to distribute. Wella Ultimate Repair Shampoo Benefits for damaged hair: Luxurious cleansing Prepares hair for subsequent care Revitalises hair from within and on the surface With AHA and Omega 9 With Metal Purifier technology Wella Ultimate Repair Shampoo Application The shampoo is the first step in the Ultimate Repair care routine. Distribute on wet hair, lather, and rinse thoroughly. Repeat if necessary. For best results, proceed with steps 2, 3, and 4 of the care routine. Pro tip: Washing twice with less product is often more effective than washing once with more product.
Content: 250 ml (€6.78 / 100 ml)
Wella Color Fresh is a tinting liquid for quick colour refreshment and colour refinement. The acidic pH value (between 6 and 6.9) produces particularly vibrant colours and increased shine. Thanks to its gel-like consistency, the liquid hardly runs or drips, allowing for easy and precise application. Depending on hair length, the 75ml bottle is sufficient for 1 to 2 applications. The tint lasts up to 10 washes and improves combability. The directly depositing gloss tint provides irresistibly shiny hair with a processing time of 5 to 20 minutes. The tinting liquid Wella Colorfresh is peroxide-free, enabling a gentle colour treatment. The result depends on the initial hair colour and hair characteristics and may therefore be more or less intense.
Content: 75 ml (€15.93 / 100 ml)
Wella Perfecton is a tint with direct dyeing ingredients. The versatile at-home tint is perfect for refreshing colour treatments achieving colour balance correcting irregularities refining the natural tone a temporary style change intensifying a colour nuance The vitamin complex with keratin building blocks cares for the hair while the colour is refreshed and refined. The result depends on the initial hair colour, hair texture, and processing time. Generally, the lighter the base tone, the more intense the result will be. Application of Wella Perfecton Perfecton is mixed with water before use (mixing recommendations are provided on the back, varying depending on the shade level). Apply to towel-dried hair. Do not rinse out. In combination with Color Fresh, Perfecton allows for creating a personalised nuance for each client.
Content: 250 ml (€8.72 / 100 ml)
Wella Inspire by Koleston Perfect is a colour granulate available in 7 different shades, used to create highly individual colour results. All shades are mixable, allowing the creation of a personalised hair colour.
Content: 35 g (€68.43 / 100 g)
Wella Illumina Color 60ml is a permanent hair colour that envelops the hair in new light, making it shine. This ensures irresistibly well-groomed and beautiful hair. With Wella Illumina, natural hair tones can be lightened, darkened, or highlighted. The hair surface becomes smooth and translucent, creating stunning light reflections, and the hair appears glossy and natural. Wella Illumina Color 60ml – the colour spectrum of professional hair colour Wella Illumina Color 60ml is an exceptional colour that provides incredible light reflections. The hair colours have become a global beauty phenomenon, setting new standards in luminosity and healthy-looking hair. They still appear very natural, making them unique, as no other colour from the Wella range offers more reflections than Illumina Color. The extraordinary colour results and wonderful hair quality will also convince you! Wella Illumina hair colours offer: Up to 100% grey coverage Up to 3 levels of lift Classic, mixable ILLUMINA COLOR shades Illumina enhances the light within its highest spectrum, unlocking the full potential of luminosity. It visibly and tangibly promotes healthy hair. The hair colour is formulated without animal-derived ingredients. 38 mixable colours open up a true diversity of shades. Warm, neutral, and cool tones give each hue depth and perfect the overall appearance. The hair looks healthy, natural, and radiant. Wella Illumina Microlight Technology The Microlight Technology surrounds copper, preventing it from affecting the hair colour and providing better protection during processing. Cool Illumina hair colours Cool Illumina Color shades typically have a slight silver or grey shimmer and are suitable for blue or green eyes and fair skin. Many are unaware that not only blond but also brown and black can have cool undertones. Terms such as Ash, Pearl, or Cendré are used to indicate violet, green, or blue pigments in the colour, which make it appear cool. The favourite among cool tones for many is Wella Illumina 7/81 medium blonde pearl-ash, as it makes the classic European ash blonde look more interesting and mysterious. Other popular cool Illumina shades include: Wella Illumina 6/16 dark blonde ash-violet Wella Illumina 10/69 light blonde violet-cendré Wella Illumina 8/69 blonde violet-cendré Wella Illumina 5/81 light brown pearl-ash Neutral tones Neutral hair colours are neither cool nor warm but sit exactly in between. The neutral Wella Illumina Color 60ml shades consist of natural blonde and brown tones that suit everyone. The most popular shade is Wella Illumina Color 6/ dark blonde. Warm tones Warm Illumina Color shades have a red, orange, or golden undertone and are suitable for brown eyes and tanned skin. The favourite among warm tones is Wella Illumina 9/43 light blonde red-gold, a blend of blonde and red shades, perfect for summer. Other frequently used warm Illumina shades include: Wella Illumina 7/35 medium blonde gold-mahogany Wella Illumina 6/76 dark blonde brown-violet Wella Illumina Color 60ml – what is the correct application? Illumina Color is suitable for all techniques and can also be used for lightening. First, mix the colour 1:1 with Welloxon Perfect developer. Then apply it to dry hair. The processing time depends on the oxidation strength and the desired colour result. Same level or darker Apply the colour mixture immediately from roots to ends. The processing time is without heat 30-40 minutes with heat 15-25 minutes Lightening Apply the colour mixture first only to lengths and ends (leave about 2 cm from the scalp). The processing time is without heat 20 minutes with heat 10 minutes Then apply the mixture to the roots. The processing time is without heat 30-40 minutes with heat 15-25 minutes What difference will I see before and after using Wella Illumina Color? Up to 100% grey coverage Up to 3 levels of lift Gloss service Lightening, darkening, or highlighting of natural tone Wella Illumina Color – the perfect mix Wella Illumina is mixed 1:1 with Welloxon Perfect. The choice of Welloxon Perfect developer depends on the desired lift: 6% 20 Vol. for lifting by one level 9% 30 Vol. for lifting by two levels 12% 40 Vol. for lifting by three levels Can Wella Illumina Color hair colours be mixed with Koleston Perfect? Caution: Mixing with Koleston Perfect is not recommended. Buy Wella Illumina Color 60ml at BellAffair Let your hair shine with the permanent Wella Illumina Color 60ml. The natural hair tone is lightened, darkened, or simply highlighted. You will definitely be impressed by the stunning light reflections. Purchase your desired hair colour and the corresponding Welloxon Perfect developer at attractive prices from BellAffair!
Content: 60 ml (€17.25 / 100 ml)
The new Wella Koleston Perfect Vibrant Reds collection features many intense and exciting shades of red, incorporating a variety of nuances with ME+ technology that reduces the risk of allergies. The molecule is not present in the following shades: 8/34, 8/45, 77/43, 88/43, 77/44, 77/66, 55/65, 77/46, 99/44. Vibrant Reds are cream hair colours offering a spectrum of natural, shimmering red tones in copper, red, and violet. Up to 100% coverage. As some shades have been discontinued, alternative recommendations can be found in the colour chart. Application of Wella Koleston Perfect Me+ Vibrant Reds The application process involves a few steps: Preparation and Application Mix the colour in a 1:1 ratio with Welloxon Perfect. Apply the mixture to dry hair, starting with the most grey areas. Processing Time and Development With heat: 15-25 minutes Without heat: 30-40 minutes Select the oxidation strength based on the desired lightening: 4% for the same tone or darker, 6% for slight lightening, 9% for medium lightening, 12% for strong lightening. Special Applications For over 50% grey hair: Mix with a pure natural nuance. For even colouring: Dampen the hair after the main processing time and leave for an additional 5-10 minutes. Finish Use a Colour Service treatment after rinsing to fix the colour.
Content: 60 ml (€16.58 / 100 ml)
The Wella Koleston Perfect Special Mix shades offer pure, intense colours without depth. A total of 7 pure colour shades can be used to intensify the tone, resulting in an even more radiant colour outcome. The new Pure Balance technology binds free radicals that damage the hair structure. Additionally, free radicals impair colour development and can even lead to colour tone changes. The Pure Balance technology guarantees uniform colour results from root to tip. Application recommendation for Wella Koleston Perfect Special Mix Generally, the Special Mix shades are mixed in small quantities with the remaining Koleston Perfect shades to achieve an intense nuance. The lighter the base tone, the less Special Mix is added. Exceptions: Depths 12/ Special Mix 0/43: Mixing ratio 1:2, 1 part 0/43 + 2 parts Welloxon Perfect
Content: 60 ml (€16.58 / 100 ml)
Wella: Innovative Products Since 1880
Wella is a hairdressing brand that offers everything you need for beautiful hair. The products have become indispensable not only in salons but also in private bathrooms. Wella Professionals was founded in 1880 by the then 26-year-old hairdresser Franz Ströher from Darmstadt as a haircare company.
The incredibly passionate hairdresser now inspires more than 4 million professionals and enthusiasts around the world. Love, ambition, and creativity flow into every one of the brand’s distinctive cosmetic products. Thanks to close collaboration with top hairdressers, Wella continuously develops new products to deliver outstanding results – both in the salon and at home between salon visits.
Wella: Products for Every Hair Type
The products are grouped into more than 30 product lines, including care and styling products, hair colors and toners, in-salon treatments, and accessories. The entire Wella Professionals range is designed to work together, allowing products from different lines to be combined. This makes it possible to address multiple hair needs at the same time by creating a personalized care program.
Wella Professionals Hair Colors & Toners
As early as 1950, Wella elevated professional hair coloring to a new level with the launch of Koleston Perfect. Since then, the range of hair colors and toners has been continuously expanded. Wella covers every need for colored hair – from permanent hair color to toners in brilliant shades and color refreshers, the entire hair color segment is included.
Wella Koleston Perfect
Koleston Perfect is a true classic in the world of hair coloring. With more than 70 shades, it has won over a global audience. Koleston Perfect also includes the following sub-lines:
The shades of Koleston Perfect Vibrant Reds shimmer in the most exciting red tones.
With the introduction of Koleston Perfect Special Blonde, Wella moved away from uniform blonde looks.
Koleston Perfect Special Mix colors meet the demand for trendy fashion tones.
With the relaunch of Koleston Perfect shades containing the ME+ molecule, the risk of developing an allergy has been reduced. The Pure Balance Technology ensures even better color results from roots to ends, delivering a more beautiful, more natural, and above all, gentler outcome.
In addition, the technology provides consistent color results and reduces hair damage. Free radicals are neutralized at the source, preventing the occurrence of unwanted color shifts. This makes color results even more predictable. As the first and only manufacturer, Wella offers colors free from PPD and PTD.
Illumina Color
Since its market launch 20 years ago, Illumina Color has established itself as a premium brand known for incredible light reflections.
Blondor: Wella Blondor is a high-performance lightening system suitable for all common techniques and applications.
EOS: With the plant-based coloration EOS, Wella has provided the answer to natural hair toning in the botanical segment.
Perfecton: For color refreshes between two colorations, Wella offers Perfecton – a tone rinse that does not need to be washed out.
Color Touch
Wella Color Touch is a versatile semi-permanent hair color for frequent color changes.
Color Fresh
For quick tone refreshes, Wella developed Color Fresh. The Wella Color Fresh Mask is the latest innovation in color refreshing, as it both nourishes and provides temporary color. Applied like a hair mask, it creates temporary color changes that last up to 8 washes.
Invigo Color Recharge
The Wella Invigo Color Recharge Conditioner enhances the brilliance and vibrancy of brown or red hair with the help of color pigments.
Welloxon Perfect
Wella Welloxon developer creams are precisely matched to Wella Koleston hair colors. The different strengths allow for various color gradations.
Color Motion+
Color Motion+ offers a premium color protection range with pre- and post-color products. This care program is an essential part of any coloring treatment.
Wella Products – Which One Is Right for You?
Whether coloring, styling, sun, cold, or stress – our hair is exposed to many factors every day. To keep it shiny and smooth despite these stressors, it’s important to choose your shampoo, conditioner & more according to your hair’s needs. Every hair type is unique – and so is the right Wella haircare.
Wella haircare features product qualities that appeal to all the senses of your hair. With Wella Professionals, you can see, feel, and enjoy beauty in a unique way. Hair cared for with Wella products shines, is full of volume, moves naturally and softly, and glows with vitality. It feels silky, lively, and strong. Haircare becomes pure enjoyment, as hair feels fresh, light, vibrant, and sensually beautiful.
Wella Professionals: Products That Move With the Times
Behind Wella Professionals lies a unique and innovative technology that gently envelops the hair instead of weighing it down with conditioning agents. This results in truly beautiful, healthy, and well-cared-for hair. Since innovation is at the heart of Wella, products are continuously updated – with fresh designs, improved formulas enriched with vitamins, and exciting new fragrances.
The brand stands for holistic, professional haircare, which also includes a unique fragrance experience. Wella impresses with premium scents that linger in the hair, adding an indescribable feeling of beauty. Here is a quick overview of Wella’s haircare lines:
Wella Invigo delivers energizing moments of indulgence with a powerful haircare experience – a true time-out for every type of hair! From shampoo to intensive treatments, every product type is covered. Invigo is divided into sub-lines depending on hair type.
Wella Elements is free from parabens and sulfates. It rebuilds hair keratin, while tree extract provides vitality and a pleasant fresh-wood scent.
Wella Nutricurls is specifically tailored to the needs of curly hair.
Wella Fusion introduced an innovative Silksteel Fusion treatment for damaged hair.
Wella Oil Reflections features a lightweight formula enriched with precious camellia oil and white tea for luxurious care.
Wella Professional: Shop the Products Your Hair Needs
Whether your hair is dry and damaged, fine, or colored – at BellAffair you can buy Wella products online and choose from a wide range. We’ll show you which products are perfectly matched to your hair type.
Wella Haircare for Normal to Slightly Damaged Hair
If your hair is normal or only slightly stressed, you can care for and protect it with minimal effort. Perfect choices are shampoos for daily washing or those that add shine. Complementary care products provide protection and nourishment. Elements Renewing, Wella’s gentlest care line, restores smoothness and shine while protecting against styling damage. And the precious oil collection Oil Reflections enhances radiance, smoothness, and delivers instant shine.
Wella Haircare for Fine Hair
Do you have fine hair? Fine hair is usually delicate and tends to dry out more quickly. However, using overly rich products would be the wrong approach – they weigh the hair down and make it look lifeless.
The solution: lightweight care and styling products that don’t compromise on volume and fullness. The gentle Volume Boost care line, enriched with bounce-enhancing polymers, gives your hair body, volume, and manageability.
Wella Haircare for Stressed Hair
To avoid putting additional strain on your hair, you should keep the heat setting of your blow dryer, straightener, or curling iron as low as possible – and most importantly, always use protection. The ideal choice is Wella Eimi Thermal Image Heat Protection Spray.
As a golden rule of haircare: the more stressed the hair, the more intensive and nourishing your care routine should be. In addition to a hair mask, you can also use a hair oil.
For instant help and protection against breakage caused by brushing and styling tools, there’s Wella Professionals Fusion. With silk amino acids, it was specially developed for damaged hair.
The vitamin-rich Invigo Nutri-Enrich line nourishes and smooths dry or stressed hair instantly, restoring new vitality.
Pro Tip:
Do you want extra-strong and repaired hair? Then this is just right for you: Fusion Amino Refiller with silk amino acids and micronized lipids. Application is simple: apply to towel-dried hair and activate with heat. The nourishing ingredients penetrate deep into the hair fiber, repair damaged areas, and strengthen the hair. Afterwards, use a conditioner or mask and rinse everything out.
Wella Haircare for Colored Hair with a Sensitive Scalp
Coloring stresses not only the hair but also the scalp. That’s why it’s important to use high-quality tools and the EIMI Thermal Image heat protection spray when styling with straighteners or similar devices – because heat can put even more strain on your hair and scalp. For washing and caring for your hair, it’s best to use a mild shampoo and a conditioner that restores your hair’s surface and gives it vibrant shine.
Pro Tip:
Here’s how you can easily achieve a healthy scalp and brilliantly shiny hair: wash your hair with Invigo Balance Senso Calm Sensitive Shampoo and then use the ColorMotion+ Conditioner. For the best results, we recommend using the ColorMotion+ Mask every 3rd to 5th wash.
Wella Haircare for Curly Hair
Curly hair is naturally drier and more porous – which is why it needs extra care in the form of nourishing and loving treatment.
To style beautiful, defined curls, we recommend using a diffuser, as it circulates the air perfectly for the best curl results. For more bounce and elasticity, your hair will love Wella Professionals Nutricurls – the care line with the right level of nutrients for curly hair.
Pro Tip:
For the best curl care, always use shampoo and conditioner with every wash – and every 3rd to 5th wash, add a mask. Complete your routine with the nourishing Nutricurls Curlixir Balm. This leave-in balm stays in the hair and provides incredibly soft, elastic curls. Simply apply it to towel-dried hair after washing with shampoo and conditioner, before styling as usual.
Wella Haircare for Sensitive Scalps
Does your scalp itch? That’s uncomfortable – but whatever you do, don’t scratch, as your fingers carry bacteria that can cause inflammation. Don’t worry, though – there’s something you can do: avoid blow-drying at high heat and, if possible, use a hairbrush with soft bristles.
With the right care, you can bring your scalp back into balance. Focus especially on moisturizing effects and gentle ingredients to avoid further irritation.
The gentle, natural haircare line Wella Professionals Elements Calming is ideal for dry and sensitive scalps. Made with up to 99% natural-origin ingredients, it soothes, hydrates, and leaves the scalp feeling soft and well cared for. And Wella Professionals Scalp Balance reduces itching with its calming and nourishing ingredients.
Pro Tip:
Soothe your scalp with Invigo Balance and Elements Calming products. Massage the Invigo Balance Senso Calm Sensitive Mask into your scalp and lengths every 3rd to 5th wash, depending on how tense your scalp feels. On the days you don’t use the mask, simply apply the Elements Calming Serum for a comfortable scalp feeling.
Haircare with Wella Professionals: What to Keep in Mind for Your Hair Type
Do you have curly hair? Damaged hair? Or a sensitive scalp? Even though every hair type needs its own specific care, there are some general tips and tricks you should follow:
Wash your hair with a shampoo that matches your hair’s structure every time you wash it.
Use a conditioner or a leave-in product with every wash. While a classic conditioner needs about 30 seconds to work before being rinsed out, a leave-in stays in the hair – ideal when you’re short on time. For the best care results, alternate between conditioner and leave-in. Every 3rd to 5th wash, apply a mask instead of conditioner, leaving it on for 5–10 minutes. How often you do this depends on how much care your hair needs. If your hair requires extra nourishment, we recommend adding a leave-in on top.
Always protect your hair before styling with a blow dryer, straightener, curling iron, or other heat tools by using a heat protectant. We recommend Wella Eimi Thermal Image.
Pro Tip:
Apply conditioner and mask only to towel-dried hair. Before rinsing them out, comb through your hair.
For Salon Professionals: Wella Professional Products
Wella products are not just about hair colors and care. Since Wella Professional is a trusted name especially among professional hairdressers, there are also various in-salon treatments that require expertise:
Wellaplex for rebuilding hair structure
Pre- and post-treatment services for color services and perms
Permanent Styling Creatine+ for long-lasting straight hair and perms
Buy Wella Professional Products at BellAffair – Your Online Shop for Hair Cosmetics
From hair color to shampoo to hairspray – shop your Wella products online at BellAffair and you won’t be disappointed. If you’re looking for exclusive salon products, BellAffair is the right place for you. See for yourself with fast delivery, professional advice, and premium-quality products!
Frequently Asked Questions
Who Owns the Wella Brand?
The haircare brand Wella, founded by Franz Ströher, was acquired in 2020 by the US investment firm KKR.
Is Wella Part of L’Oréal?
No, Wella does not belong to the cosmetics manufacturer L’Oréal.
Is Wella Good for Hair?
Wella offers numerous haircare products for every hair type. Whether your hair is dry, damaged, colored, or fine – with over 30 product lines, there’s a solution for every need.
Where Can You Buy Wella Products?
At BellAffair you can buy Wella products online quickly and easily. Browse our wide selection of Wella products and benefit from our professional advice.
Which Wella Shampoo Is Right for Me?
Wella Professionals has the right shampoo for every hair need.
Colored hair: Wella Invigo Color Brilliance Protect Shampoo (available for both coarse and fine hair).
Damaged and dry hair: Wella Invigo Nutri-Enrich Deep Nourishing Shampoo.
Fine hair lacking volume: Wella Invigo Volume Boost Shampoo.
Severely damaged hair: Wella Fusion Intense Repair Shampoo.
Sensitive or dandruff-prone scalp: Wella Invigo Senso Calm Sensitive Shampoo.
For shine and softness: Wella Oil Reflections Shampoo.
Color-treated hair needing rebuilding: Wella Color Motion Shampoo.
Which Wella Hair Color Is Right for Me?
The widest range of shades is offered by the classic Wella Koleston Perfect Me+. For unique blonde tones, there are the Koleston Perfect Me+ Special Blonds. For vibrant, expressive reds, choose Koleston Perfect Me+ Vibrant Reds. To intensify tones while covering gray, the Koleston Perfect Special Mix shades are ideal.
Which Wella Products Are Best for Fine Hair?
For the daily care of fine hair, a lightweight formula is essential. Colored fine hair is well cared for with the Wella Brilliance line. The Wella Elements line offers a non-weighing formula that strengthens the hair without sulfates and parabens. Fine hair lacking volume gains more body and grip with the Wella Invigo Volume Boost line. The ideal volumizing mousse for fine hair from Wella is Wella Eimi Natural Volume.
What Do the Numbers on Wella Koleston Mean?
Number before the slash: color depth
First number after the slash: tone direction
Second number after the slash: shine level
How Do You Mix Wella Koleston?
Always follow the instructions provided with the specific hair color.
What Is Wella System Professional?
Wella SP is part of the Wella Professionals brand and was launched in 1974. It offers personalized, tailor-made products for every hair type.