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Wella
Wella stands for expert hair care products with true innovations and timeless hair care with effective formulas. Wella combines the best of science and nature in all its products.
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Wella: the pioneer in hair cosmetics
Wella was founded in 1880 by 26-year-old hairdresser Franz Ströher from Darmstadt as a hair care company. From industrial milestones like Wella Junior, Koleston Perfect, the portable permanent wave device, to sensational home-styling products such as the prominent Wave Wet-Gel and unique salon products, as well as today's retail collections, an incredibly passionate hairdresser has inspired more than 4 millions of professionals and lovers of high-quality hair cosmetics around the world. He expanded the label in an incredible upward trend. Many products by Wella are now avialable on all continents of the world.
Love, ambition and creativity are at the heart of each of the products by Wella because hair care has always been Wella's biggest passion. Thanks to the cooperation with top hairdressers, Wella is constantly designing new products and devices to achieve excellent results in the salon as well as at the customer's home.
All Wella Professional Care sub-brands can be combined. This makes it possible that several requirements of the hair can be covered by assembling an individual care program with different products. Dyed hair might be dry or damaged as well, so several requirements must be met, which is possible the products because they can be mixed because they complement each other.
Wella stands for holistic hair care, which also includes a special fragrance experience. Wella thus impresses with its unique premium fragrances, which last long in the hair and therefore attribute to an indescribable hair feeling besides the amazing effects.
Wella Professional Care products beautify all components of the hair. Hair which has been washed and cared with Welle products shines, has great volume and a soft and natural movement. It is vivid and powerful, it looks healthy, invigorated and sensually beautiful. The products contain a unique and innovative technology that gently wraps the hair with nourishing ingredients.
Wella Invigo Hair Care
Today, more than 30 product lines are part of the brand. The range is divided into hair care products, styling products, as well as hair colors and styling devices. Wella has positioned itself on the market as a brand with a broad range of care products.
Wella Invigo Nutri- Enrich is series that nourishes heavily damaged and distressed hair to help rebuild the hair structure. Wella Brilliance nourishes colored hair and offers long color protection. Wella Elements is free of silicones parabenes and artificial colorants. It renews the hair structure as well.
The products of Wella Sun include UV protection for sun exposed hair. Wella Fusion is for complete hair recovrery. Welle InvigoBalance helps to maintain the health oft he scalp and thus to have bewitchingly beautiful hair.
The light formula of the Oil Reflections product family treats with precious camellia oil and white tea. The latest line from Wella, Oil Reflections gives the hair smoothnes and luminosity. aims to structure structure during colorations. The brand new Wellaplex series helps the hair to stay healthy during chemical process such as hair coloring. But the series can also be used apart form hair coloring to strengthen the structure of the hair.
The Invigo Color Recharge conditioners refresh all sorts of light and dark brown, red and blonde shades. This year a new product series was launched, namely the Invigo Volume Boost care line which is dedicated to the care of powerless and fine hair. Because innovation is no stranger to Wella, all baselines were revised in 2018, resulting in a new design and enhenced ingredients which have been complemented with vitamins and exciting new odors. INVIGO is the name of the main lines operated by Wella Professional Care since the relaunch of the products. The assortment has been supplemented with a very effective product, also called "booster", which is available in every line. Also, Wella launched 3 new heroe products have been added, namely the BB Miracle Spray, the Wonder Balm and the Crystal Mask. The new matt packaging of the products in pastel colors is pleasant to hold, as the haptic factor was taken into account during the revision. The new INVIGO stands for energizing moments of pleasure with a convincing hair care experience.
The world of color by Wella
Back in 1950, Wella revolutionized the hair color industry with the launch of Koleston Perfect hair color. Since then the range of semi and demi permanent hair colors has been constantly expanded. Wella offers a full range sortiment of permanent, semi and demi permanent hair color as well as color refreshing mousses and direct hair dye colors.
Today, Koleston Perfect includes 6 different sub-brands. Koleston Perfect has emerged to a renowned hair color all over the world. The color series comprises more than 70 nuances. The Koleston Perfect Vibrant Reds shimmer in the most exciting red shades. With the introduction of the Koleston Perfect Special Blonde tones, Wella has created a new set of blonde nuances which differ from the standard blonde shades. Koleston Perfect Innosense was developed for particularly gentle dyeing, which makes the sub line particularly suitable for allergy sufferers.
The shades of the Special Mix cover the trend for fashion tones. Since its launch 20 years ago, Illumina Color is a premium permanent hair color for incredible light reflections. The color ranges also comprise EOS (natural hair color), Wella Perfecton and Wella Color Fresh (products for color refreshment), the Color Touch shades which are multi-faceted demi-permanent hair colors for everybody who loves to change their hair color often.
Wella EIMI styling products
The styling range can be separated into 3 main groups: foundation, modelling and finish products. Despite the great variety of products, Wella has united all products under one name which is widely known: EIMI. EIMI styling products stand for long-lasting hairstyles, products for specific trends and hairstyles as well as high-quality formulations. With its various textures, Wella has the right product for everybody’s liking: styling pastes, hair gels for all sorts of styling, finishing sprays and modeling pastes, hair powders, salt sprays, sugar sprays and hair spray with ultra-strong hold.
Styling ewuipment and hairdressing accessories
Wella traditionally also leads the field of hairdressing equipment. After the brand had invented the first portable permmanent wave device, it has put much effort into research on electronic devices. Easy-to-use straighteners, curling irons and hair dryers which make blow-drying a breeze are only few of the innovative devices Wella has launched over the years. The world-wide corporation has thus made everyday styling a lot easier not only for professionals in the salon but also for non-professionals at their homes. Dyeing accessories, towels and practical care trolleys relieve the daily routine of millions of people who work with exclusive Wella devices at home or in their hairdressing salons.