COLOR – CARE – STYLING: 7 Days – Many Deals

  • Attractive prices
  • Fast and secure delivery

About Us

“Coming together is a beginning, staying together is progress, and working together is success”

Henry Ford

Who we are

Once upon a time…

  1. There were two men with a vision who met at a football game. Together, they laid the foundation for BellAffair.
  2. An old fruit warehouse was converted to become the heart and headquarters of the company. Instead of apples, there were now shelves full of salon-exclusive, professional hair care products.
  3. Soon after, the BellAffair online shops were launched in Austria and Germany.

… This was the beginning of our BellAffair success story.

And this is BellAffair today…


Our milestones

The world of online retail is constantly evolving, and so are we. In order to always offer you the best choice, service and value, we set ourselves small and big goals. Whenever a specific milestone is reached, we ring our BellAffair Bell in celebration.


Our recipe for success

Everything we do, we do with love! At BellAffair, we are a dedicated team of hair care aficionados who work tirelessly to create a brilliant shopping experience. From our CEOs and warehouse staff to our customer service team, content creators, marketing specialists and software developers, we are all driven by a desire to deliver the best in hair care and beauty.


Our brand partners

BellAffair is your go-to shopping destination for professional, salon-exclusive hair care and beauty products.

Our promise to you: At BellAffair, all products are guaranteed 100% authentic. We work together directly with more than 70 brands or their official distribution partners to bring you premium quality hair care that won’t disappoint.

Discover our brand portfolio!

BellAffair – We have the inside scoop on the latest hair and beauty trends

Are you looking for hair care tips, product reviews and styling tutorials? Then our online magazine is the right place for you.

Get inspired now!