Who we are
Once upon a time …
Two men with a vision met on a football field. Together, they laid the foundation for BellAffair.
A fruit hall in Eastern Styria became a warehouse. Instead of Styrian apples, shelves full of exclusive hairdressing products could now be found.
The online launch of the BellAffair shops in Germany and Austria.
… this was the beginning of our BellAffair success story.
This is what it looks like today …
Our Milestones
The online world is constantly evolving, which is why there is no standstill at BellAffair either. In our work, we continuously set both small and large goals. When these are achieved, our BellAffair bell rings throughout the company building.
Our Recipe for Success
“There’s no such thing as impossible!” Behind BellAffair stand dedicated people working together in specialized teams. Whether management, logistics, customer support, content, performance marketing, or development – we love what we do and stand 100% behind it.
Our Partner Brands
BellAffair is your shopping destination for professional, salon-exclusive haircare and cosmetic products.
Our BellAffair Promise to YOU: With us, you will only find original products, because we work directly with the brand manufacturers or the official distribution partners of more than 99 brands.
BellAffair – we are the experts in haircare and cosmetics
As experts in hair cosmetics, we provide you with insights on current topics and hair trends.