Redken
Experience hair like satin – healthy, strong, and uniquely beautiful – with Redken, the haircare brand from New York!
Redken works closely with top stylists to develop haircare products that are always in tune with the latest trends. From protein-rich shampoos to strengthening treatments, Redken makes your hair look healthy.
Redken: The Success Story of a New York Label
Redken stands for premium, high-quality haircare and styling products. Behind its successful products are two visionaries with big ideas.
In 1960, actress Paula Kent and chemist Jheri Redding came together to bring their vision of first-class, skin-friendly, and highly effective products to life. They didn’t just merge their ideas – they also combined the first letters of their names to create the brand name Redken (Redding + Kent). A brand that has been celebrating success for more than 60 years.
Based in New York, the company has secured more than 60 patents for ingredients and products. Redken became especially famous for its shampoos. Numerous training programs for hairstylists followed, and in 2007, the company was even inducted into the Icons of the American Marketplace, establishing itself as a leading brand for haircare products like Redken shampoos.
The Redken Philosophy
Redken is more than a traditional haircare company. Its philosophy is built on three pillars that have made the brand an icon behind the runways of Fashion Weeks in New York, Milan, Paris, and London.
Redken the Trendsetter
Redken is the leading name when it comes to styling at Fashion Weeks in New York, Milan, London, and Paris, supporting numerous shows. The brand sets new hairstyle trends for the catwalks, drawing inspiration from stars and models who boldly experiment with new looks and create fresh trends.
Never Standing Still
Innovation and research are what drive Redken forward. The company is dedicated to continuously launching new products that quickly establish themselves as classics and “must-haves” in the hair industry. With determination and innovative strength, Redken constantly adapts to current trends and hair concerns, ensuring it remains at the forefront of new hair trends.
Inspiration Through Art
Redken works with leading stylists in New York City to capture the latest trends and translate them into products. Since the 1960s, Redken has been synonymous with innovation and top-level quality. Shampoo was the brand’s first success and remains a core focus today. The Redken range includes high-quality care and styling products, delivering perfect results with lines tailored to individual hair needs. The Redken stylist team includes talents such as Ellen Devine, Julie Lahr, and Kristin Longstreet. Their work is nothing short of art – they are specialists who travel the world to share their expertise while expanding their creative horizons.
Redken: Haircare and Styling Products from New York
How about using the very same products as the stylists on the world’s runways? With Redken, you can – because you can order these excellent haircare products directly at BellAffair!
The highlight of the range is undoubtedly the most iconic of all Redken products: the Redken shampoo. What makes it so special? All Redken shampoos are pH-balanced with a value between 4.5 and 5.5 and are protein-based. This makes them highly compatible with your scalp and ensures first-class results.
Redken Shampoo, Conditioner, Masks & More: The Bestselling Lines
Redken offers a wide range of high-quality, professional haircare products such as shampoos, conditioners, masks, and leave-in treatments – all tailored to different hair types. In addition to these care products, Redken also provides reliable styling solutions. Discover the most popular Redken products for yourself now!
Redken Extreme
Redken Extreme is the care line for very damaged hair. Proteins and ceramides rebuild broken hair fibers and strengthen the hair. In addition, the products give silky shine and smoothness.
Redken Extreme Length are specialized products for long, stressed hair. They repair damaged lengths and are ideal for anyone whose hair never seems to grow beyond a certain point because it breaks off beforehand.
Redken Acidic Bonding: Care and Color Protection
Redken Acidic Bonding delivers ultimate repair, care, and color protection for color-treated, demanding hair.
With Acidic Bonding, hair breakage is reduced by 56% when shampoo and conditioner are used together, and hair becomes 11 times smoother.
The highly concentrated formula strengthens weakened hair bonds and improves elasticity while protecting the hair color. The line includes six products that, when used together, deliver outstanding results.
Redken All Soft
All Soft is Redken’s care line for dry, brittle hair. The brand has developed a dedicated shampoo, conditioner, moisture restore treatment, Argan-6 oil, and heavy cream.
For curls, which often tend to dryness, Redken created All Soft Mega Curls. Due to the demanding hair structure, this professional line includes a shampoo, conditioner, and the Hydramelt Treatment.
Redken Color Extend
Color Extend is synonymous with color-protecting haircare. Redken has developed products for brown, blonde, gray, and all color-treated hair types:
Redken Blondage High Bright is designed specifically for blonde hair. With Vitamin C + Brightening Care Complex, these products deliver radiant blond tones, nourished hair fibers, and brilliant shine.
Redken Color Extend Blondage neutralizes brassiness in blonde hair with shampoo, conditioner, and mask. In addition, there is Graydiant for gray hair, Brownlights for brunettes, and the classic line Color Extend Magnetics for all color-treated hair types.
Redken Frizz Dismiss
With babassu oil and a smoothing complex, Redken Frizz Dismiss effectively combats frizz in all hair types. Brittle and dry hair also benefits from Frizz Dismiss.
Redken Volume Injection
With filloxane and a strengthening complex, Redken Volume Injection delivers more volume and fullness without weighing the hair down or leaving it sticky. Shine included.
Redken Brews
Redken Brews is the dedicated care line for men. Inspired by barbershops, Redken Brews offers not only haircare and styling but also beard care products. Its key ingredient, malt, nourishes and strengthens men’s hair from root to tip.
Redken Scalp Relief
Redken Scalp Relief was created for problematic scalps. The care line offers products for different scalp concerns such as dandruff, oily scalp, or lack of hair density, including the Redken Thickening Treatment.
Redken Styling
Redken’s styling products meet every need: volume, hold, shine, fullness, or heat protection. The clear bestseller is Redken One United Elixir, a multi-benefit spray with 20 effects. The products can be combined with each other, making them versatile in use. The numbers on the packaging indicate the level of hold: 0–5 light, 6–15 medium, 15–28 strong hold.
Redken Hair Colors
The Redken Shades EQ Gloss is an ammonia-free gloss toner that delivers sensational results.
Shop Redken at the BellAffair Online Store
Discover the full world of Redken products at the BellAffair Online Shop – for hair like the models on the world’s runways.
Are Redken products tested on animals?
Redken is a subsidiary of L'Oréal, which ensures that neither products nor ingredients are tested on animals.
Do Redken products contain silicones?
Except for the Nature + Science line, all Redken products contain silicones. However, they only use high-quality silicones, which play a key role in their unique effectiveness and do not “damage” the hair.
Which Redken shampoo is best for dry hair?
For dry hair, the Redken All Soft Shampoo is the best choice. For dry, straw-like hair that is exposed to daily styling heat, you should use the Redken All Soft Mega Shampoo. Both shampoos provide moisture, softness, and shine.