Redken
Experience hair like satin – healthy, strong, and uniquely beautiful – with Redken, the haircare brand from New York!
Redken All Soft Shampoo is specially formulated for dry, brittle hair in need of intense moisture and nourishment. Its gentle cleansing formula, enriched with argan oil and omega-6, helps strengthen fragile hair and care for damaged ends. At the same time, it replenishes moisture and restores silky softness. After washing, hair feels noticeably smoother, is easier to detangle and style, and boasts a beautiful, healthy-looking shine. Silky softness and shine for dry hairThis moisturizing shampoo is highly concentrated, so a little goes a long way. Just a 10-cent coin-sized amount is enough to gently yet thoroughly cleanse the hair. Ideal for both professional salon use and at-home hair care, it delivers the best results when paired with Redken All Soft Conditioner and the deeply nourishing All Soft Heavy Cream Hair Mask. Used together, this complementary hair care system helps maintain long-lasting softness, improves manageability and leaves dry hair looking beautifully glossy.
Content: 300 ml (€7.65 / 100 ml)
The mild cleansing Redken Extreme Shampoo has been specially developed for weakened, damaged hair. It rebuilds, makes the hair more resilient, and protects against external influences. The hair feels silky, has an intense shine, and is smooth. The Interlock Protein Network complex forms a glossy protective layer over the hair fibre, sealing in nutrients. The hair is additionally targeted repaired and strengthened through the Fortifying Complex of Ceramides and 18-MEA. The result is healthy, shiny, strengthened hair without breakage. Application recommendation for Redken Extreme Shampoo Thoroughly wet the hair and lather the shampoo well. Rinse out and care with the Extreme Conditioner.
Content: 300 ml (€7.65 / 100 ml)
Redken Color Extend Blondage Shampoo neutralises gold and orange undertones in blonde and bleached hair. The hair appears visibly shinier and is gently cleansed. How to use Redken Color Extend Blondage Shampoo? The violet shampoo should not be used with every wash. When washing 2-3 times a week, the Blondage shampoo should be used once a week.
Content: 300 ml (€7.65 / 100 ml)
Redken Acidic Bonding Concentrate Shampoo features a concentrated formula with an acidic pH and citric acid to gently cleanse the hair while strengthening the hair fibre. It helps improve the resilience of colour-treated and damaged hair, reduces split ends and frizz, and enhances shine. The result? Hair that looks and feels healthier! How to useFor best results, use as part of the complete Acidic Bonding Concentrate hair care routine with the Conditioner and Leave-In Treatment. Apply the shampoo to wet hair, lather and rinse thoroughly. Apply Acidic Bonding Concentrate Conditioner to the mid-lengths and ends. Leave on for 1–2 minutes, then rinse. Apply Acidic Bonding Concentrate Leave-In Treatment throughout the hair. Allow to air-dry or blow-dry as desired. Suitable for all hair types and textures.
Content: 300 ml (€9.65 / 100 ml)
The Redken Acidic Color Gloss Shampoo gently cleanses the scalp and hair, protects against colour fade between colourings, and provides long-lasting colour brilliance for up to 32 washes. Redken Acidic Color Gloss Shampoo: Longer-lasting Colour Retention Enriched with a gloss complex and pH-balancing formula with vitamin E, it restores the hair’s balance after colourings and ensures long-lasting colour brilliance for up to 32 washes. For healthy-looking hair with radiant shine! Redken Acidic Color Gloss Shampoo Application Distribute shampoo in the hands and apply to the scalp and hair roots. Massage thoroughly into the scalp until a rich foam forms. Rinse out. Follow with the Acidic Color Gloss Conditioner or, once a week, proceed with the treatment.
Content: 300 ml (€9.65 / 100 ml)
Redken One United 25-in-1 Treatment is a versatile leave-in spray suitable for all hair types and textures. Enriched with coconut oil and a cationic complex, its lightweight formula delivers 25 benefits in one product, combining care, protection and beauty. It helps improve hair texture, boost manageability and leave hair feeling soft, smooth and healthy-looking without weighing it down.How to Use Redken One United TreatmentCan be used in four different ways: As a leave-in treatment: Spray onto towel-dried hair after washing. Do not rinse. Style as usual. With conditioner: Mix with your conditioner, apply to hair and rinse thoroughly. With another leave-in treatment: Combine both products and apply after washing. Do not rinse. With styling products: Mix with your favourite styling product for a smooth, polished finish.
Content: 150 ml (€17.30 / 100 ml)
Redken All Soft Conditioner helps detangle, deeply moisturize and restore softness to dry, brittle hair. The RCT Protein Complex nourishes hair from roots to ends, while argan oil leaves it feeling exceptionally soft, smooth and manageable. Ideal for dry or frizzy hair in need of extra care. How to useFor best results, use as part of the complete All Soft hair care routine with All Soft Shampoo, All Soft Moisture Restore Leave-In Treatment and Argan-6 Oil. After washing your hair with All Soft Shampoo, apply the conditioner to damp hair. Leave on for 1–2 minutes. Rinse thoroughly. Follow with All Soft Moisture Restore Leave-In Treatment and Argan-6 Oil for added nourishment and softness.
Content: 300 ml (€8.32 / 100 ml)
The nourishing Redken Extreme Conditioner is the ideal care for weakened, porous hair. The hair conditioner detangles, smooths, and imparts softness and elasticity to the hair. It provides long-lasting care, protects against hair breakage, and makes the hair more resilient after each use. The Fortifying Complex consists of 18-MEA and ceramides. The active ingredient 18-MEA restores the protective lipid layer of the hair surface and imparts a radiant shine. Ceramides strengthen the hair fiber and target damaged areas for repair. The Interlock Protein Network binds nutrients to the hair fiber, strengthens the hair from within, and increases resilience. Application recommendation for Redken Extreme Conditioner Apply a small amount of the conditioner to the lengths and ends, leave for 1-2 minutes, then rinse thoroughly.
Content: 300 ml (€7.98 / 100 ml)
Redken Shades EQ Gloss Bonder Inside is a demi-permanent balancing gloss tint without ammonia on an acidic base. From the Redken Shades EQ Gloss you already know and love, the improved version has become Redken Shades EQ Gloss Bonder Inside. It is an all-in-one toner and bonder. Did you know that after each lightening or highlighting treatment, a residue of alkalinity remains on the hair? This leads to hair damage and weakened disulfide bonds, which can persist for up to 14 days after the colour treatment. The groundbreaking innovation of Redken Shades EQ Gloss Bonder Inside helps to strengthen sensitive hair in just one step. It contains citric acid and taurine to reduce alkalinity and damage after a lightening treatment. Shades EQ Gloss Bonder Inside is easy and versatile to apply due to its liquid consistency. Colour refreshment and correction are quick and easy with this product. A blend of direct and oxidative dyes and revolutionary technology ensure excellent durability. The acidic pH value also provides ultimate shine. No lightening required. Application of Redken Shades EQ Gloss Bonder Inside Mix Shades EQ Gloss Bonder Inside in a 1:1 ratio only with Shades EQ Processing Solution. Leave the formula to develop for 20 minutes. For up to 70% grey coverage, the processing time can be extended to up to 40 minutes. Redken Shades EQ Gloss Crystal Clear can be added to any shade to tone down or lighten the colour of the formula.
Content: 60 ml (€28.25 / 100 ml)
Redken works closely with top stylists to develop haircare products that are always in tune with the latest trends. From protein-rich shampoos to strengthening treatments, Redken makes your hair look healthy.
Redken: The Success Story of a New York Label
Redken stands for premium, high-quality haircare and styling products. Behind its successful products are two visionaries with big ideas.
In 1960, actress Paula Kent and chemist Jheri Redding came together to bring their vision of first-class, skin-friendly, and highly effective products to life. They didn’t just merge their ideas – they also combined the first letters of their names to create the brand name Redken (Redding + Kent). A brand that has been celebrating success for more than 60 years.
Based in New York, the company has secured more than 60 patents for ingredients and products. Redken became especially famous for its shampoos. Numerous training programs for hairstylists followed, and in 2007, the company was even inducted into the Icons of the American Marketplace, establishing itself as a leading brand for haircare products like Redken shampoos.
The Redken Philosophy
Redken is more than a traditional haircare company. Its philosophy is built on three pillars that have made the brand an icon behind the runways of Fashion Weeks in New York, Milan, Paris, and London.
Redken the Trendsetter
Redken is the leading name when it comes to styling at Fashion Weeks in New York, Milan, London, and Paris, supporting numerous shows. The brand sets new hairstyle trends for the catwalks, drawing inspiration from stars and models who boldly experiment with new looks and create fresh trends.
Never Standing Still
Innovation and research are what drive Redken forward. The company is dedicated to continuously launching new products that quickly establish themselves as classics and “must-haves” in the hair industry. With determination and innovative strength, Redken constantly adapts to current trends and hair concerns, ensuring it remains at the forefront of new hair trends.
Inspiration Through Art
Redken works with leading stylists in New York City to capture the latest trends and translate them into products. Since the 1960s, Redken has been synonymous with innovation and top-level quality. Shampoo was the brand’s first success and remains a core focus today. The Redken range includes high-quality care and styling products, delivering perfect results with lines tailored to individual hair needs. The Redken stylist team includes talents such as Ellen Devine, Julie Lahr, and Kristin Longstreet. Their work is nothing short of art – they are specialists who travel the world to share their expertise while expanding their creative horizons.
Redken: Haircare and Styling Products from New York
How about using the very same products as the stylists on the world’s runways? With Redken, you can – because you can order these excellent haircare products directly at BellAffair!
The highlight of the range is undoubtedly the most iconic of all Redken products: the Redken shampoo. What makes it so special? All Redken shampoos are pH-balanced with a value between 4.5 and 5.5 and are protein-based. This makes them highly compatible with your scalp and ensures first-class results.
Redken Shampoo, Conditioner, Masks & More: The Bestselling Lines
Redken offers a wide range of high-quality, professional haircare products such as shampoos, conditioners, masks, and leave-in treatments – all tailored to different hair types. In addition to these care products, Redken also provides reliable styling solutions. Discover the most popular Redken products for yourself now!
Redken Extreme
Redken Extreme is the care line for very damaged hair. Proteins and ceramides rebuild broken hair fibers and strengthen the hair. In addition, the products give silky shine and smoothness.
Redken Extreme Length are specialized products for long, stressed hair. They repair damaged lengths and are ideal for anyone whose hair never seems to grow beyond a certain point because it breaks off beforehand.
Redken Acidic Bonding: Care and Color Protection
Redken Acidic Bonding delivers ultimate repair, care, and color protection for color-treated, demanding hair.
With Acidic Bonding, hair breakage is reduced by 56% when shampoo and conditioner are used together, and hair becomes 11 times smoother.
The highly concentrated formula strengthens weakened hair bonds and improves elasticity while protecting the hair color. The line includes six products that, when used together, deliver outstanding results.
Redken All Soft
All Soft is Redken’s care line for dry, brittle hair. The brand has developed a dedicated shampoo, conditioner, moisture restore treatment, Argan-6 oil, and heavy cream.
For curls, which often tend to dryness, Redken created All Soft Mega Curls. Due to the demanding hair structure, this professional line includes a shampoo, conditioner, and the Hydramelt Treatment.
Redken Color Extend
Color Extend is synonymous with color-protecting haircare. Redken has developed products for brown, blonde, gray, and all color-treated hair types:
Redken Blondage High Bright is designed specifically for blonde hair. With Vitamin C + Brightening Care Complex, these products deliver radiant blond tones, nourished hair fibers, and brilliant shine.
Redken Color Extend Blondage neutralizes brassiness in blonde hair with shampoo, conditioner, and mask. In addition, there is Graydiant for gray hair, Brownlights for brunettes, and the classic line Color Extend Magnetics for all color-treated hair types.
Redken Frizz Dismiss
With babassu oil and a smoothing complex, Redken Frizz Dismiss effectively combats frizz in all hair types. Brittle and dry hair also benefits from Frizz Dismiss.
Redken Volume Injection
With filloxane and a strengthening complex, Redken Volume Injection delivers more volume and fullness without weighing the hair down or leaving it sticky. Shine included.
Redken Brews
Redken Brews is the dedicated care line for men. Inspired by barbershops, Redken Brews offers not only haircare and styling but also beard care products. Its key ingredient, malt, nourishes and strengthens men’s hair from root to tip.
Redken Scalp Relief
Redken Scalp Relief was created for problematic scalps. The care line offers products for different scalp concerns such as dandruff, oily scalp, or lack of hair density, including the Redken Thickening Treatment.
Redken Styling
Redken’s styling products meet every need: volume, hold, shine, fullness, or heat protection. The clear bestseller is Redken One United Elixir, a multi-benefit spray with 20 effects. The products can be combined with each other, making them versatile in use. The numbers on the packaging indicate the level of hold: 0–5 light, 6–15 medium, 15–28 strong hold.
Redken Hair Colors
The Redken Shades EQ Gloss is an ammonia-free gloss toner that delivers sensational results.
Shop Redken at the BellAffair Online Store
Discover the full world of Redken products at the BellAffair Online Shop – for hair like the models on the world’s runways.
Are Redken products tested on animals?
Redken is a subsidiary of L'Oréal, which ensures that neither products nor ingredients are tested on animals.
Do Redken products contain silicones?
Except for the Nature + Science line, all Redken products contain silicones. However, they only use high-quality silicones, which play a key role in their unique effectiveness and do not “damage” the hair.
Which Redken shampoo is best for dry hair?
For dry hair, the Redken All Soft Shampoo is the best choice. For dry, straw-like hair that is exposed to daily styling heat, you should use the Redken All Soft Mega Shampoo. Both shampoos provide moisture, softness, and shine.