KMS
Inspired by the world’s runways and street styles, the American label KMS brings Californian hair dreams to life. The brand’s urban image is reflected above all in its modern product design and the straightforward application with reliable results.
The KMS Colorvitality Blonde Shampoo enhances blonde hair's shine and neutralises yellow tones. For highlighted and bleached hair, blue direct dyes remove yellow undertones. After just one wash, the hair is visibly free from yellowing. KMS Colorvitality Blonde Shampoo is also recommended for natural blondes, grey, or white hair.Rebuilding ingredients restore the internal hair structure, resulting in a smoother hair surface. KMS Colorvitality Blonde Shampoo also makes hair soft and shiny. Thanks to its special formulation, the silver shampoo almost functions like a conditioner. The AHA Structure Complex ensures even adhesion of subsequent styling products.
Content: 300 ml (€6.98 / 100 ml)
The KMS Colorvitality Conditioner has three essential properties for coloured hair that has become dry, porous, and dull: Provides longer-lasting colour retention Moisturises the hair Enhances colour shine and increases colour intensity The ingredient of upcycled pomegranate is known for its high antioxidant content and helps combat free radicals. This prevents the hair colour from fading as quickly. When KMS Colorvitality Conditioner is used in conjunction with the shampoo, even longer colour retention is achieved. Coloured hair receives the moisture it needs. The hair surface is detangled, smoothed, and becomes more manageable. Application recommendation for KMS Colorvitality Conditioner Apply after washing, leave on for two minutes, then rinse out.
Content: 3800 ml (€4.21 / 100 ml)
The KMS Addpower Shampoo noticeably strengthens fine, weak hair. The natural protein content is balanced, making the hair more resilient and healthier. What makes the effect of KMS Addpower Shampoo unique? Lactic acid and malic acid rebuild the hair from within. Quaternium 80 smooths the surface. Rice protein strengthens and thickens. White tea extract has anti-inflammatory and hydrating properties.
Content: 300 ml (€6.98 / 100 ml)
The KMS AddVolume Volumizing Spray instantly provides fine and limp hair with more volume and density. The lightweight, silicone-free formula creates weightless fullness from the roots to the tips. The hair gains natural grip and light hold. Ideal for long-lasting, voluminous styles without weighing down.Strengthening formula with heat protectionThe innovative formula with recycled rice specifically strengthens the hair structure. Amino acids support stability and contribute to visibly stronger hair. At the same time, the spray protects against heat up to 230 °C and reduces hair breakage. For healthy-looking hair with increased resilience.
Content: 200 ml (€10.98 / 100 ml)
The KMS All Smooth Intense Nourishing Oil is the perfect solution for frizzy, dry, and difficult-to-manage hair. It provides up to 100% more shine and delivers a smooth hair feel. At the same time, it reliably protects against frizz and humidity – for up to 72 hours. Ideal for glossy, controlled styles in any weather.Sealing & Care with Upcycled OliveThe formula with upcycled olive provides intensive nourishment and antioxidants to the hair. It seals the cuticle layer and locks in moisture. Split ends are reduced, and the hair appears visibly cared for and healthy. For smooth, hydrated hair with long-lasting protection.
Content: 100 ml (€26.95 / 100 ml)
The KMS All Smooth Smoothing Lotion is a lightweight leave-in treatment for smooth, controlled hair. It remains in the hair and immediately improves combability and suppleness. At the same time, it reliably protects against heat up to 230 °C. Ideal for styling with a blow dryer or flat iron.Anti-static care with upcycled oliveThe formula with upcycled olive provides intensive care and protects the hair from environmental influences. It seals the cuticle and has an anti-static effect. The hair becomes smoother, shinier, and easier to style. For manageable styling with long-lasting control.
Content: 150 ml (€13.97 / 100 ml)
The KMS AddVolume Liquid Strengthening Rinse is the ideal care for fine to medium-thick hair. The lightweight lotion immediately strengthens the hair without losing volume. Each strand appears visibly denser and fuller. For stronger, more resilient hair in just seconds.Strengthening formula with upcycled riceThe innovative formula with amino acids from upcycled rice strengthens the hair structure from within. It increases resistance and significantly reduces hair breakage and split ends. The hair becomes more elastic and remains supple. For visibly healthier, fuller hair with natural lightness.
Content: 150 ml (€15.97 / 100 ml)
The KMS AddVolume Root and Body Lift provides targeted volume directly at the roots. It gives fine, limp hair up to 84% more volume when blow-drying. The push-up effect visibly lifts the hair and ensures long-lasting fullness. For natural styles with hold and movement.Strengthening formula with heat protectionThe formula with upcycled rice strengthens the hair structure from within. Amino acids provide increased stability and fullness. At the same time, the spray protects against heat up to 230 °C and supports styling. For voluminous, strong hair with a natural finish.
Content: 200 ml (€12.48 / 100 ml)
The KMS Curlup Wave Foam enhances the curl structure and supports wave formation. The curl foam provides up to 72 hours of non-stop anti-frizz control and protection against humidity, as well as beautifully defined, bundled, and elastic curls. The impressive effect of the foam is also visible in the wonderful shine that surrounds each curl. Additionally, KMS Curlup Wave Foam ensures a uniform curl pattern for natural waves. With medium hold, the curls retain their natural movement. How to use KMS Curlup Wave Foam? Massage KMS Curlup Wave Foam into towel-dried hair from roots to tips. Then dry the hair as usual. Tip: A diffuser improves curl bundling.
Content: 200 ml (€10.48 / 100 ml)
The KMS Addvolume Shampoo has been specially developed to visibly add volume and fullness to fine and limp hair. The lightweight formula cleanses the hair thoroughly without weighing it down, leaving a fresh, airy hair feel with natural movement. At the same time, the shampoo supports the hair structure and enhances grip, making the hair appear fuller and stronger. Ideal for daily use on fine hair that needs more volume, vitality and a well-groomed finish. Product Benefits:Adds volume and fullness to fine hairCleanses gently without weighing downSupports natural movement and lightnessImproves grip and styling baseIdeal for limp and fine hairSuitable for daily use
Content: 750 ml (€4.93 / 100 ml)
KMS Hair #stylematters
KMS haircare presents itself as urban, with minimalist design and maximum performance. Thanks to the unique product segmentation, individual looks can be created perfectly. The products stand for reliability, long-lasting results, and high performance. They draw inspiration from runway styles, urban fashion districts, and street culture. The brand views style as a visual language that unites creative people worldwide. The motto is: Style matters.
Products for every hair type
KMS is divided into different lines according to hair needs:
Add Volume for fine, limp hair
Color Vitality for colored or highlighted hair
Moist Repair for dry and damaged hair
Head Remedy for sensitive and dry scalp
Add Power for fine, tired hair
Tame Frizz for anti-frizz control
Curl Up for curls and waves
Hair Play for textured and flexible looks
Therma Shape for heat protection
Hair Stay for hold and humidity protection
Style Color for temporary color changes
BellAffair Tip: A highlight in the product range are the solid shampoos. KMS first launched them back in the 1970s, and they are now back in the portfolio. The three solid shampoos for different hair types stand for sustainability and naturalness.
KMS START. STYLE. FINISH. – Coordinated, combinable products
All products of the trend brand are perfectly coordinated and can be combined with each other. In the clear product lines, every hair type is represented. Each series is optimally divided into products for Start, Style, and Finish – so products from different lines can also be combined to create the perfect haircare routine.
START products
They are the ideal preparation for subsequent styling on damp or towel-dried hair. They contain the AHA Structure Complex, which prepares the outer and inner hair structure for the next styling step.
STYLE products
They act as creative tools to design and shape the style. They contain specific Innovative Shaping Blends, which ensure that all styling needs are met.
FINISH products
They provide hold for up to 3 days while protecting hair from humidity. With the included Flexible Sealing Compounds, the styling effect is prolonged.
Haircare routine: How to combine products
With such a wide variety of KMS products, it can be tricky to find the right ones. Here are three proven product combinations you can try:
Haircare for more shine and fullness
START: Make colored hair shine with COLORVITALITY Shampoo.
STYLE: Bring your look to life with HAIRPLAY Sea Salt Spray – it adds body, even to fine, straight hair.
FINISH: Create flexible hold and a dry texture with HAIRSTAY Working Hairspray.
Haircare for voluminous curls without frizz
START: TAMEFRIZZ Conditioner moisturizes and smooths curls without weighing them down.
STYLE: ADDVOLUME Volumizing Spray plumps each strand for extra volume and fullness.
FINISH: Use THERMASHAPE 2-in-1 Spray for hold and shine.
Haircare for more moisture and definition
START: MOISTREPAIR Cleansing Conditioner gently cleanses and conditions.
STYLE: CURL UP Perfecting Lotion refines natural curls without stickiness.
FINISH: The ultimate tool for a creative finish is HAIRSTAY Working Hairspray.
Ingredients
KMS was founded in 1976 by Dick Kornfield, Jamey Mazzotta, and Gary Smith in California. From the beginning, the choice of innovative ingredients has been key. KMS communicates formulations transparently. All products are cruelty-free and contain no Sodium Lauryl Sulfates (SLS). Most products are paraben-free and vegan.
These products contain parabens for better shelf life:
These products contain animal-derived ingredients (e.g., beeswax):
The combination of the latest innovations, technologies, and ingredients ensures unparalleled product performance with every style.
KMS products with natural ingredients
If you value natural ingredients, choose the products from the KMS Conscious Style line. All products are free from sulfates, silicones, microplastics, mineral oils, and colorants. They contain 98% natural ingredients.
Sustainability Promise
The focus of KMS lies on eco-friendly products and transparency. This philosophy is at the heart of the brand and is reflected in four key areas:
Raw materials & sustainable sourcing
Only high-quality raw materials are used, which can be sustainably processed and are biodegradable after use.
Saving water
KMS reduces the water content in product formulations and is also exploring new ways to save water during application. Ingredients are selected to minimize water pollution when rinsing.
Material improvement and reduction
Packaging follows minimalist and sustainable approaches. Less packaging and more recycled materials are used overall. In addition, the recyclability of bottles is being improved.
Formulation
Ingredients are declared in detail and explained so that you know exactly what each one does for your hair.
Buy KMS products online at BellAffair
KMS stands for raw sophistication, clean styles, and individuality for every hair type. Whether curly, damaged, fine, or blonde hair – every strand is cared for, prepared, styled, and protected from the ground up, for long-lasting styles and healthy, simply beautiful hair. Shop KMS haircare now at BellAffair and have your new favorites conveniently delivered to your home.
Frequently Asked Questions
Is KMS suitable for all hair types?
Yes, KMS products are suitable for all hair types. Thanks to the different product lines, it’s easy to find the right products for individual needs.
Are KMS hair products cruelty-free?
Yes, no animal testing is carried out during the development of KMS products. KMS also does not commission any animal testing on finished products.
Which KMS products contain parabens?
Most KMS products are paraben-free. Only these contain parabens:
Do KMS products contain nuts or nut oils?
Almost all KMS products are free from nuts and nut oils. Only KMS ADDVOLUME Root & Boot Lift contains ingredients derived from nuts.
How do I achieve the best results with KMS hair products?
With the 3-step system from KMS, products can be combined in different ways to achieve the best possible result. The following designations are found on the products:
START products prepare the hair optimally for styling.
STYLE products are individually formulated to create the desired look.
FINISH products extend the effect of the STYLE products, provide hold, and protect the hair.