Skip to main content Skip to search Skip to main navigation
Menu

KMS

Inspired by the world’s runways and street styles, the American label KMS brings Californian hair dreams to life. The brand’s urban image is reflected above all in its modern product design and the straightforward application with reliable results.

Skip category gallery
KMS Addvolume
KMS Addvolume
Thin and weak hair
KMS Colorvitality
KMS Colorvitality
Coloured and highlighted hair
KMS Moistrepair
KMS Moistrepair
Dry and damaged hair
KMS Headremedy
KMS Headremedy
Sensitive and dry scalp
KMS Tame Frizz
KMS Tame Frizz
Anti-frizz control
KMS Curl Up
KMS Curl Up
Curls and waves
KMS Hairplay
KMS Hairplay
Textured and moldable stylings
KMS Thermashape
KMS Thermashape
Protection and hold during heat styling
KMS Hairstay
KMS Hairstay
Hold and protection against humidity
KMS Addpower
KMS Addpower
Fine and weak hair
KMS Solid Shampoo
KMS Solid Shampoo
Shampoo bars
KMS Conscious Style
KMS Conscious Style
Sustainable hair care
Our customers love
Skip product gallery
21
KMS Thermashape Quick Blow Dry
14737
KMS Thermashape Quick Blow Dry

The KMS Thermashape Quick Blow Dry is a heat protection spray for those who find blow-drying hair too slow. The lightweight spray reduces drying time by up to 50% and also decreases friction between the hair strands. Additionally, Quick Blow Dry Spray offers a mild conditioning effect, making the hair surface even smoother. The hair feels noticeably softer and healthier. Blow-drying or air-drying? It doesn't matter! Even if one wishes to skip blow-drying occasionally, this heat spray is the perfect styling product. Because even when air-drying, the hair dries faster thanks to the special ingredient Methylal, which accelerates water evaporation. Therefore, air-drying can also be achieved in record time.

Content: 200 ml (€10.48 / 100 ml)

Sale price: €20.95 Regular price: €26.40
17
KMS Hairplay Playable Texture
14710
KMS Hairplay Playable Texture

The KMS Hairplay Playable Texture styling spray provides a natural texture to any hairstyle. It offers stylists a customizable finish, allowing the style to be reworked or altered at any time. KMS Hairplay Playable Texture only adheres to the hair and does not stick to the fingers. Heat protection is also provided when using a blow dryer and other hot tools. This makes creating a breezy, lightweight look a true pleasure. Application of KMS Hairplay Playable Texture KMS Hairplay Playable Texture is applied to towel-dried hair before blow-drying. To maximise the effect, it is sprayed from the roots to the tips onto dry hair. Work it in well with the hands.

Content: 200 ml (€10.98 / 100 ml)

Sale price: €21.95 Regular price: €26.40
21
KMS Hairstay Firm Finishing Hairspray
73343
KMS Hairstay Firm Finishing Hairspray

The KMS Hairstay Firm Finishing Hairspray provides strong, long-lasting hold – up to 72 hours. The quick-drying formula sets the hairstyle without sticking or leaving residues. The result: a natural finish, perfect control, and up to 92% less frizz. Thanks to recycled tomato, a powerful antioxidant, the spray offers protection against UV rays and environmental influences. The integrated heat protection makes it an ideal styling partner for any look. Additionally, the hairspray can be easily brushed out, allowing the hairstyle to be restyled at any time. Application Spray onto the finished hairstyle from a distance of 25–30 cm in the final step of styling – for long-lasting hold and radiant shine.

Content: 300 ml (€6.98 / 100 ml)

Variants from €7.95
Sale price: €20.95 Regular price: €26.50
18
KMS Hairplay Liquid Wax
14712
KMS Hairplay Liquid Wax

If hair is difficult to style despite using hair gel, it is due to a lack of flexibility in the hair. The KMS Hairplay Liquid Wax provides exactly this additional flexibility that the hair needs. The KMS hair wax holds the hairstyle perfectly like a gel but can be applied like a smooth, flexible wax. For long-lasting hold without sticking. Another special feature of the Liquid Wax is that the hairstyle stays in place for a long time, yet the hair feels incredibly lightweight. This effect results in a very natural hair feel, despite a perfect style. Thanks to the AHA Complex, the KMS Hairplay Liquid Wax also offers a slight conditioning effect. Application of KMS Hairplay Liquid Wax Work into towel-dried hair and blow-dry. Afterwards, apply KMS Hairplay Liquid Wax again for a perfect finish.

Content: 100 ml (€24.95 / 100 ml)

Sale price: €24.95 Regular price: €30.40
18
KMS Hairplay Makeover Spray
14714
KMS Hairplay Makeover Spray

KMS Hairplay Makeover Spray is more than a dry shampoo, as it offers many effects. When hair becomes greasy, it also loses volume. Often it hangs flat and limp from the head and can only be styled long-lasting with increased effort. The KMS dry shampoo provides real relief in such cases, as it is a true style refresher that can be used alternately between two washes. It is also ideal for braids that cannot be washed or for preparing updos. In just a few seconds, the full effect unfolds: The oils are absorbed and the hair is cleaned. Volume is added to the hair. Tired hairstyles are refreshed. The results with KMS Hairplay Makeover Spray are impressive: oil-free hair with volume and texture. Thanks to the micro-fine distribution of the active ingredient rice powder, no white residues remain. Shake well and spray from about 15 cm distance from the roots to the tips. Brush out after a short processing time.

Content: 250 ml (€9.98 / 100 ml)

Sale price: €24.95 Regular price: €30.40
21
KMS Hairstay Dry Oil Hairspray
73347
KMS Hairstay Dry Oil Hairspray

The KMS HairStay Dry Oil Hairspray offers flexible, lightweight hold that lasts up to 72 hours. The quick-drying formula ensures a smooth, shiny finish without weighing down the hair. Perfect for curls and waves – they become defined and voluminous without losing bounce. The hairspray reduces frizz and flyaways by up to 90%, provides long-lasting moisture protection, and adds double the shine. Thanks to recycled tomatoes, known for their antioxidant properties, it also offers protection against UV rays and harmful environmental influences. Application Spray onto dry hair from approximately 20–30 cm to set the style. For more texture and flexibility, gently comb through the hair.

Content: 150 ml (€13.97 / 100 ml)

Variants from €7.95
Sale price: €20.95 Regular price: €26.50
24
KMS Moistrepair Shampoo KMS Moistrepair Shampoo
73309
KMS Moistrepair Shampoo

The KMS Moistrepair Shampoo regenerates and provides moisture for limp, very dry, and damaged hair without weighing it down. Damage caused by improper care, lack of heat protection, frequent colouring, and external environmental influences is repaired, and split ends and hair breakage are reduced.The key ingredient is upcycled cactus fig. It has a similar effect to hyaluronic acid, providing intensive moisture and offering reparative benefits. The shampoo is free from SLS/SLES sulfates, mineral oils, silicones, synthetic dyes, and PEGs.Application of KMS Moistrepair Shampoo:Lather and rinse. Repeat if necessary. Follow with a conditioner or treatment.

Content: 750 ml (€4.66 / 100 ml)

Variants from €7.95
Sale price: €34.95 Regular price: €46.00
23
KMS Colorvitality Blonde Conditioner KMS Colorvitality Blonde Conditioner
73304
KMS Colorvitality Blonde Conditioner

The KMS Colorvitality Blonde Conditioner removes unwanted yellow tones from blonde hair using a blue direct dye. Lightened, highlighted, and natural blonde hair benefits from the neutralising effect after just one wash. The special AHA Structure Complex smooths the hair surface and rebuilds the internal structure from within. In addition to neutralisation, the conditioner also has reconstructive properties. The formula provides plenty of moisture and promotes the rebuilding of the hair's interior. Fine, blonde hair is detangled and cared for like a treatment, without weighing it down. To optimise absorption of the KMS Colorvitality Blonde Conditioner, the hair should be combed through. This helps to regenerate hair damage after 2 minutes of application each time. Leaving the KMS Colorvitality Blonde Conditioner on for longer enhances the nourishing effect. Suitable for all hair types.

Content: 250 ml (€8.78 / 100 ml)

Sale price: €21.95 Regular price: €28.50
23
KMS Colorvitality Intense Gloss Treatment KMS Colorvitality Intense Gloss Treatment
73307
KMS Colorvitality Intense Gloss Treatment

The KMS Colorvitality Intense Gloss Treatment is an intensive nourishing gloss treatment for coloured hair that visibly enhances colour brilliance and makes hair soft and smooth. The rich formula provides the hair with valuable moisture, smooths the hair surface, and delivers instant, long-lasting shine – without weighing it down.Thanks to the special Colorvitality formula, fading of the hair colour is reduced, while colour intensity and vibrancy are maintained for longer. Damaged, coloured hair is regenerated, strengthened, and achieves a healthy-looking finish with a silky texture.Advantages at a glance:Intense shine for coloured hairSupports long-lasting colour brillianceConditions and regenerates damaged hairSmooths the hair structure for better combability

Content: 100 ml (€14.95 / 100 ml)

Sale price: €14.95 Regular price: €19.50
21
KMS Hairstay Anti-Humidity Seal Spray
73345
KMS Hairstay Anti-Humidity Seal Spray

The KMS Hairstay Anti-Humidity Seal Spray acts as a protective shield against humidity, safeguarding hair from frizz and flyaways for up to 72 hours. The weightless formula provides triple the shine and a smooth, silky finish. The innovative active ingredient combination seals the hair surface with an anti-static effect, tames flyaway hairs, and protects the hair from moisture, heat, and environmental influences. Upcycled tomato, known for its antioxidant power, further strengthens the hair. Trisiloxanes impart radiant shine, while Dimethicone enhances moisture protection. Professional stylists use the spray as a final touch before photoshoots to give hair a natural shine without reflection. Application Spray onto dry hair from 25–30 cm distance – for immediate protection against humidity, like an invisible umbrella.

Content: 150 ml (€13.97 / 100 ml)

Variants from €7.95
Sale price: €20.95 Regular price: €26.50

KMS Hair #stylematters

KMS haircare presents itself as urban, with minimalist design and maximum performance. Thanks to the unique product segmentation, individual looks can be created perfectly. The products stand for reliability, long-lasting results, and high performance. They draw inspiration from runway styles, urban fashion districts, and street culture. The brand views style as a visual language that unites creative people worldwide. The motto is: Style matters.

Products for every hair type

KMS is divided into different lines according to hair needs:

BellAffair Tip: A highlight in the product range are the solid shampoos. KMS first launched them back in the 1970s, and they are now back in the portfolio. The three solid shampoos for different hair types stand for sustainability and naturalness.

KMS Hairstay Working Spray

KMS START. STYLE. FINISH. – Coordinated, combinable products

All products of the trend brand are perfectly coordinated and can be combined with each other. In the clear product lines, every hair type is represented. Each series is optimally divided into products for Start, Style, and Finish – so products from different lines can also be combined to create the perfect haircare routine.

START products

They are the ideal preparation for subsequent styling on damp or towel-dried hair. They contain the AHA Structure Complex, which prepares the outer and inner hair structure for the next styling step.

STYLE products

They act as creative tools to design and shape the style. They contain specific Innovative Shaping Blends, which ensure that all styling needs are met.

FINISH products

They provide hold for up to 3 days while protecting hair from humidity. With the included Flexible Sealing Compounds, the styling effect is prolonged.

Haircare routine: How to combine products

With such a wide variety of KMS products, it can be tricky to find the right ones. Here are three proven product combinations you can try:

Haircare for more shine and fullness

  1. START: Make colored hair shine with COLORVITALITY Shampoo.

  2. STYLE: Bring your look to life with HAIRPLAY Sea Salt Spray – it adds body, even to fine, straight hair.

  3. FINISH: Create flexible hold and a dry texture with HAIRSTAY Working Hairspray.

Haircare for voluminous curls without frizz

  1. START: TAMEFRIZZ Conditioner moisturizes and smooths curls without weighing them down.

  2. STYLE: ADDVOLUME Volumizing Spray plumps each strand for extra volume and fullness.

  3. FINISH: Use THERMASHAPE 2-in-1 Spray for hold and shine.

Haircare for more moisture and definition

  1. START: MOISTREPAIR Cleansing Conditioner gently cleanses and conditions.

  2. STYLE: CURL UP Perfecting Lotion refines natural curls without stickiness.

  3. FINISH: The ultimate tool for a creative finish is HAIRSTAY Working Hairspray.

Ingredients

KMS was founded in 1976 by Dick Kornfield, Jamey Mazzotta, and Gary Smith in California. From the beginning, the choice of innovative ingredients has been key. KMS communicates formulations transparently. All products are cruelty-free and contain no Sodium Lauryl Sulfates (SLS). Most products are paraben-free and vegan.

These products contain parabens for better shelf life:

These products contain animal-derived ingredients (e.g., beeswax):

The combination of the latest innovations, technologies, and ingredients ensures unparalleled product performance with every style.

KMS products with natural ingredients


If you value natural ingredients, choose the products from the KMS Conscious Style line. All products are free from sulfates, silicones, microplastics, mineral oils, and colorants. They contain 98% natural ingredients.

Sustainability Promise

The focus of KMS lies on eco-friendly products and transparency. This philosophy is at the heart of the brand and is reflected in four key areas:

Raw materials & sustainable sourcing

Only high-quality raw materials are used, which can be sustainably processed and are biodegradable after use.

Saving water

KMS reduces the water content in product formulations and is also exploring new ways to save water during application. Ingredients are selected to minimize water pollution when rinsing.

Material improvement and reduction

Packaging follows minimalist and sustainable approaches. Less packaging and more recycled materials are used overall. In addition, the recyclability of bottles is being improved.

Formulation

Ingredients are declared in detail and explained so that you know exactly what each one does for your hair.

Buy KMS products online at BellAffair

KMS stands for raw sophistication, clean styles, and individuality for every hair type. Whether curly, damaged, fine, or blonde hair – every strand is cared for, prepared, styled, and protected from the ground up, for long-lasting styles and healthy, simply beautiful hair. Shop KMS haircare now at BellAffair and have your new favorites conveniently delivered to your home.

Frequently Asked Questions

Is KMS suitable for all hair types?

Yes, KMS products are suitable for all hair types. Thanks to the different product lines, it’s easy to find the right products for individual needs.

Are KMS hair products cruelty-free?

Yes, no animal testing is carried out during the development of KMS products. KMS also does not commission any animal testing on finished products.

Which KMS products contain parabens?

Most KMS products are paraben-free. Only these contain parabens:

Do KMS products contain nuts or nut oils?

Almost all KMS products are free from nuts and nut oils. Only KMS ADDVOLUME Root & Boot Lift contains ingredients derived from nuts.

How do I achieve the best results with KMS hair products?

With the 3-step system from KMS, products can be combined in different ways to achieve the best possible result. The following designations are found on the products:

  • START products prepare the hair optimally for styling.

  • STYLE products are individually formulated to create the desired look.

  • FINISH products extend the effect of the STYLE products, provide hold, and protect the hair.