KMS
Inspired by the world’s runways and street styles, the American label KMS brings Californian hair dreams to life. The brand’s urban image is reflected above all in its modern product design and the straightforward application with reliable results.
The KMS Headremedy Deep Cleanse Shampoo is a deep-cleansing shampoo that reliably removes hair care products, styling residues, as well as lime scale and pollutants. Professional hairdressers regularly use KMS Headremedy Anti Deep Cleanse Shampoo during the first wash to thoroughly eliminate residues from the hair. After an intensive cleansing, only noticeably clean hair and a refreshed hair feeling remain. The highly effective formulation prevents the hair from drying out — even with daily use. The unique formula rebuilds the hair's inner structure and provides a smooth hair surface. Recommendation: Use KMS Headremedy Anti Deep Cleanse Shampoo once a week to remove product residues.
Content: 300 ml (€6.98 / 100 ml)
The KMS Tamefrizz Shampoo works wonders on unruly hair: after just one application, frizz in curls is reduced – with regular use, even by 100%. Frizzing hair is immediately tamed with the Tamefrizz Shampoo. The hair structure is improved, making blow-drying and styling easier. KMS Tamefrizz Shampoo rebuilds the hair from within and smooths the hair surface. This effect lasts up to three days. Tip: To further reduce knots and effectively tame the hair, it is recommended to use the Tamefrizz Conditioner and other products from the Tamefrizz range in addition to the KMS Tamefrizz Shampoo.
Content: 750 ml (€4.66 / 100 ml)
The KMS Conscious Style Everyday Shampoo consists of 92% natural ingredients. It is also 97% biodegradable. The shampoo is suitable for all hair types, gently cleanses, and provides moisture. Immediately after washing, you will experience a natural feeling and a healthy shine. The shampoo is free from sulfates, silicones, microplastics, mineral oils, and dyes. Formula of KMS Conscious Style Everyday Shampoo The Everyday Shampoo is enriched with ECOCERT-certified Moringa seed oil and oat oil, known for their numerous antioxidants and ability to remove environmental pollutants.
Content: 300 ml (€6.98 / 100 ml)
The KMS Colorvitality Shampoo enhances the vibrancy of coloured hair and provides protection against colour fading. The hair colour is sealed, and shine is restored. Dull areas are revitalised, making the overall appearance more lively.The reconstruction of the hair's inner structure is intensified with each wash, leading to healthy hair texture despite colouring. This smooths the hair surface, creating the perfect base for maximum shine and intense colour brilliance full of radiance.Special Ingredient in KMS Colorvitality ShampooUpcycled pomegranate contains numerous antioxidants and helps combat free radicals. This prevents the hair colour from fading quickly. The shampoo is also free from SLS/SLES sulfates, mineral oils, silicones, synthetic dyes, and PEGs.Results with KMS Colorvitality ShampooColoured hair lasts up to three times longer.The hair colour is sealed and remains vibrant.The hair stays brilliantly shiny.Application of KMS Colorvitality ShampooMassage into wet hair and rinse out, repeat if necessary. Afterwards, a conditioner or treatment can be used.
Content: 300 ml (€6.98 / 100 ml)
The KMS Colorvitality Blonde Shampoo enhances blonde hair's shine and neutralises yellow tones. For highlighted and bleached hair, blue direct dyes remove yellow undertones. After just one wash, the hair is visibly free from yellowing. KMS Colorvitality Blonde Shampoo is also recommended for natural blondes, grey, or white hair.Rebuilding ingredients restore the internal hair structure, resulting in a smoother hair surface. KMS Colorvitality Blonde Shampoo also makes hair soft and shiny. Thanks to its special formulation, the silver shampoo almost functions like a conditioner. The AHA Structure Complex ensures even adhesion of subsequent styling products.
Content: 300 ml (€6.98 / 100 ml)
The KMS Moistrepair Shampoo regenerates and provides moisture for limp, very dry, and damaged hair without weighing it down. Damage caused by improper care, lack of heat protection, frequent colouring, and external environmental influences is repaired, and split ends and hair breakage are reduced.The key ingredient is upcycled cactus fig. It has a similar effect to hyaluronic acid, providing intensive moisture and offering reparative benefits. The shampoo is free from SLS/SLES sulfates, mineral oils, silicones, synthetic dyes, and PEGs.Application of KMS Moistrepair Shampoo:Lather and rinse. Repeat if necessary. Follow with a conditioner or treatment.
Content: 750 ml (€4.66 / 100 ml)
The KMS Hairplay Molding Paste is the perfect companion for those seeking flexible hold with defined structure – without appearing stiff or sticky. Thanks to an innovative formula with polymers and Carnauba wax, it provides grip, texture, and a modern, natural shine to the hair. It is especially popular among men with short to medium-length hair, as it is easy to distribute and still delivers precise styling results. The KMS Hairplay Molding Paste is a must-have – whether for a clean business look, tousled texture, or a casual Day-After style. Simply apply, shape, and enjoy! What makes the Molding Paste so special? Flexible, pliable hold – Ideal for looks with movement that still remain shape-stable. Matte finish with a slight shine – Natural appearance, no unwanted greasy shine. Easy to work with – Suitable for application on both towel-dried and dry hair. High-quality ingredients – With nourishing polymers and Carnauba wax for structure without fading. Pleasant, fresh scent – Tonka bean, almonds, pineapple, and vanilla Which hair type is the Molding Paste suitable for? Short to medium-length hair: ideal for Pixie cuts, undercuts, or classic men's hairstyles Thick, rebellious hair that needs structure Fine hair that requires more volume through texture Application: How to style perfectly with the Molding Paste Towel-dried hair: For even hold, rub a small amount between the palms and work evenly into the hair (with fingers or comb). Dry hair: For targeted texture and restyling, take a pea-sized amount and shape individual strands. Tip for the finish: If needed, use a hairdryer for touch-ups or refine with KMS Hairplay Dry Wax for extra definition.
Content: 100 ml (€26.95 / 100 ml)
The KMS Conscious Style Everyday Conditioner contains 98% natural ingredients. The conditioner detangles and provides weightless moisture. It imparts smoothness and shine to the hair. Additionally, it is easier to manage. The product is suitable for all hair types – ideal for normal to fine hair and safe for coloured hair. Free from sulfates, silicones, microplastics, mineral oils, and dyes. Ingredients of KMS Conscious Style Everyday Conditioner Lactic acid supports internal reconstruction, while Cetrimonium chloride evens out the hair surface. Panthenol & Glycerin provide moisture. Moringa seed oil is a rich source of antioxidants and protects the hair from environmental pollutants. Oat oil acts gently and soothingly on hair and scalp. Application of KMS Conscious Style Everyday Conditioner Apply to previously washed hair and rinse out after a short processing time.
Content: 250 ml (€8.78 / 100 ml)
The KMS HairStay Working Hairspray is a versatile dry-texture hairspray that provides grip and flexible hold without stickiness. It brushes out easily, allowing for re-styling at any time. With heat protection up to 230 °C, it is ideal for styling with straighteners or curling irons. Additionally, the spray lasts up to 72 hours, reduces frizz and flyaways by up to 90%, and delivers a natural finish without residues or flaking. The formula contains upcycled tomato, a powerful antioxidant that protects hair from UV rays and environmental influences. Application Spray onto dry hair from approximately 25–30 cm distance and shape with fingers. Reapply if more hold is desired.
Content: 300 ml (€6.98 / 100 ml)
The KMS Hairstay Firm Finishing Hairspray provides strong, long-lasting hold – up to 72 hours. The quick-drying formula sets the hairstyle without sticking or leaving residues. The result: a natural finish, perfect control, and up to 92% less frizz. Thanks to recycled tomato, a powerful antioxidant, the spray offers protection against UV rays and environmental influences. The integrated heat protection makes it an ideal styling partner for any look. Additionally, the hairspray can be easily brushed out, allowing the hairstyle to be restyled at any time. Application Spray onto the finished hairstyle from a distance of 25–30 cm in the final step of styling – for long-lasting hold and radiant shine.
Content: 300 ml (€6.98 / 100 ml)
KMS Hair #stylematters
KMS haircare presents itself as urban, with minimalist design and maximum performance. Thanks to the unique product segmentation, individual looks can be created perfectly. The products stand for reliability, long-lasting results, and high performance. They draw inspiration from runway styles, urban fashion districts, and street culture. The brand views style as a visual language that unites creative people worldwide. The motto is: Style matters.
Products for every hair type
KMS is divided into different lines according to hair needs:
Add Volume for fine, limp hair
Color Vitality for colored or highlighted hair
Moist Repair for dry and damaged hair
Head Remedy for sensitive and dry scalp
Add Power for fine, tired hair
Tame Frizz for anti-frizz control
Curl Up for curls and waves
Hair Play for textured and flexible looks
Therma Shape for heat protection
Hair Stay for hold and humidity protection
Style Color for temporary color changes
BellAffair Tip: A highlight in the product range are the solid shampoos. KMS first launched them back in the 1970s, and they are now back in the portfolio. The three solid shampoos for different hair types stand for sustainability and naturalness.
KMS START. STYLE. FINISH. – Coordinated, combinable products
All products of the trend brand are perfectly coordinated and can be combined with each other. In the clear product lines, every hair type is represented. Each series is optimally divided into products for Start, Style, and Finish – so products from different lines can also be combined to create the perfect haircare routine.
START products
They are the ideal preparation for subsequent styling on damp or towel-dried hair. They contain the AHA Structure Complex, which prepares the outer and inner hair structure for the next styling step.
STYLE products
They act as creative tools to design and shape the style. They contain specific Innovative Shaping Blends, which ensure that all styling needs are met.
FINISH products
They provide hold for up to 3 days while protecting hair from humidity. With the included Flexible Sealing Compounds, the styling effect is prolonged.
Haircare routine: How to combine products
With such a wide variety of KMS products, it can be tricky to find the right ones. Here are three proven product combinations you can try:
Haircare for more shine and fullness
START: Make colored hair shine with COLORVITALITY Shampoo.
STYLE: Bring your look to life with HAIRPLAY Sea Salt Spray – it adds body, even to fine, straight hair.
FINISH: Create flexible hold and a dry texture with HAIRSTAY Working Hairspray.
Haircare for voluminous curls without frizz
START: TAMEFRIZZ Conditioner moisturizes and smooths curls without weighing them down.
STYLE: ADDVOLUME Volumizing Spray plumps each strand for extra volume and fullness.
FINISH: Use THERMASHAPE 2-in-1 Spray for hold and shine.
Haircare for more moisture and definition
START: MOISTREPAIR Cleansing Conditioner gently cleanses and conditions.
STYLE: CURL UP Perfecting Lotion refines natural curls without stickiness.
FINISH: The ultimate tool for a creative finish is HAIRSTAY Working Hairspray.
Ingredients
KMS was founded in 1976 by Dick Kornfield, Jamey Mazzotta, and Gary Smith in California. From the beginning, the choice of innovative ingredients has been key. KMS communicates formulations transparently. All products are cruelty-free and contain no Sodium Lauryl Sulfates (SLS). Most products are paraben-free and vegan.
These products contain parabens for better shelf life:
These products contain animal-derived ingredients (e.g., beeswax):
The combination of the latest innovations, technologies, and ingredients ensures unparalleled product performance with every style.
KMS products with natural ingredients
If you value natural ingredients, choose the products from the KMS Conscious Style line. All products are free from sulfates, silicones, microplastics, mineral oils, and colorants. They contain 98% natural ingredients.
Sustainability Promise
The focus of KMS lies on eco-friendly products and transparency. This philosophy is at the heart of the brand and is reflected in four key areas:
Raw materials & sustainable sourcing
Only high-quality raw materials are used, which can be sustainably processed and are biodegradable after use.
Saving water
KMS reduces the water content in product formulations and is also exploring new ways to save water during application. Ingredients are selected to minimize water pollution when rinsing.
Material improvement and reduction
Packaging follows minimalist and sustainable approaches. Less packaging and more recycled materials are used overall. In addition, the recyclability of bottles is being improved.
Formulation
Ingredients are declared in detail and explained so that you know exactly what each one does for your hair.
Buy KMS products online at BellAffair
KMS stands for raw sophistication, clean styles, and individuality for every hair type. Whether curly, damaged, fine, or blonde hair – every strand is cared for, prepared, styled, and protected from the ground up, for long-lasting styles and healthy, simply beautiful hair. Shop KMS haircare now at BellAffair and have your new favorites conveniently delivered to your home.
Frequently Asked Questions
Is KMS suitable for all hair types?
Yes, KMS products are suitable for all hair types. Thanks to the different product lines, it’s easy to find the right products for individual needs.
Are KMS hair products cruelty-free?
Yes, no animal testing is carried out during the development of KMS products. KMS also does not commission any animal testing on finished products.
Which KMS products contain parabens?
Most KMS products are paraben-free. Only these contain parabens:
Do KMS products contain nuts or nut oils?
Almost all KMS products are free from nuts and nut oils. Only KMS ADDVOLUME Root & Boot Lift contains ingredients derived from nuts.
How do I achieve the best results with KMS hair products?
With the 3-step system from KMS, products can be combined in different ways to achieve the best possible result. The following designations are found on the products:
START products prepare the hair optimally for styling.
STYLE products are individually formulated to create the desired look.
FINISH products extend the effect of the STYLE products, provide hold, and protect the hair.