STMNT Grooming Goods
STMNT Grooming Goods is a modern brand that combines classic barber quality with urban lifestyle. The products were developed by renowned barber professionals and stand for top performance in styling. Whether paste, pomade, or shampoo – STMNT offers clear formulations that are easy to use and deliver reliable results. The minimalist design emphasizes the professional standard and fits perfectly in both the bathroom and the barbershop. With STMNT, you make a statement – for your individual look and a well-groomed appearance.
STMNT Grooming Goods Matte Paste
This is a styling paste with a super matte effect. The STMNT Grooming Goods Matte Paste provides legendary definition with long-lasting texture. Additional benefits include: Strong hold Matte finish Non-greasy formula Easy to wash out Promoting natural movement and definition, this paste for matte styles works particularly well for casual looks and on wavy and curly hair. The matte styling paste has been developed by L.A.-based top barber Julius Cvesar who has made it his mission to create products that can be mixed and matched. Julius Cvesar’s signature scent includes notes of coconut, sandalwood and a touch of iris. How to use STMNT Grooming Goods Matte Paste Apply a small amount to dry hair and style as desired. Alternatively, work into damp hair before blow-drying or air-drying. Can be mixed with the STMNT Shine Paste for a shinier effect.
Content: 100 ml (€27.40 / 100 ml)
STMNT Grooming Goods All In One Cleanser
STMNT Grooming Goods All-In-One Cleanser is designed for daily cleansing of the entire body. The gentle cleanser ensures clean hair, beard, body, face, and hands. The formulation with activated charcoal and menthol is free from sulfate surfactants and silicone oils. The refreshing scent note with citrus fruits and lavender with tonka bean invigorates hair and skin. The premium fragrance provides a fresh feeling – all day long. Application of STMNT Grooming Goods All-In-One Cleanser Lather onto hair or body and work in. Rinse thoroughly with water.
Content: 300 ml (€7.33 / 100 ml)
STMNT Grooming Goods Shampoo
STMNT Grooming Goods Shampoo is ideal for daily cleansing. The powerful formulation, which removes product buildup, creates a well-cleansed base for any styling. The shampoo refreshes hair and scalp with activated charcoal and menthol. The gentle formula cleans thoroughly without containing sulfate surfactants or silicone oils. The invigorating premium aroma with citrus fruits and lavender is complemented by the captivating Tonka bean. Application of STMNT Grooming Goods Shampoo Work into damp hair and lather. Rinse thoroughly and repeat if necessary. Due to its mild formula, the shampoo is suitable for daily use.
Content: 300 ml (€7.33 / 100 ml)
STMNT Grooming Goods Fiber Pomade
STMNT Grooming Goods Fiber Pomade contains elastic fibers that provide extreme mouldability. The pomade is therefore ideal for messy styles with lots of texture. It offers strong hold and delivers a semi-matte finish. With Sofie Staygolds signature scent note featuring citrus, aquatic, and woody notes. Application of STMNT Grooming Goods Fiber Pomade Work a small amount of the pomade into dry hair and style as desired. It can be reactivated with water.
Content: 100 ml (€27.40 / 100 ml)
STMNT Grooming Goods Hydro Shampoo
STMNT Grooming Goods Hydro Shampoo removes dirt, product buildup, and excess sebum with a powerful formula. Suitable for hair and beard. The shampoo is formulated with Allantoin, Ginseng Extract, Bisabolol, and Panthenol. It is free from silicone oils and sulfates (SLS). STMNT Grooming Goods Hydro Shampoo: Thorough cleansing for hair and beard The Hydro Shampoo is effective yet gentle on hair and skin. It removes residues of styling products such as gel or wax as well as beard oil. During cleansing, it soothes skin and hair and balances moisture levels. This strengthens and revitalizes the hair. The shampoo leaves hair and beard feeling well cared for and imparts a fresh scent of Tonka bean, lemon, and lavender.
Content: 300 ml (€7.33 / 100 ml)
STMNT Grooming Goods Conditioner
STMNT Grooming Goods Conditioner provides a smooth finish. It prepares the hair for cutting or styling. The moisturising formula with activated charcoal for hair and beard adds shine and leaves the hair surface feeling smooth. As a modern silicone-free conditioner, it also protects against damage from blow-drying heat. At the same time, it delivers a particularly fresh sensation thanks to menthol. The premium fragrance note is derived from the freshness of citrus fruits and lavender with tonka bean. Application of STMNT Grooming Goods Conditioner The conditioner is massaged into freshly washed, damp hair and then rinsed thoroughly. For optimal results, use after STMNT Grooming Goods Shampoo. Suitable for daily use.
Content: 275 ml (€8.00 / 100 ml)
STMNT Grooming Goods Dry Clay
STMNT Grooming Goods Dry Clay creates rugged looks with a particularly matte finish. The clay has an exceptionally dry texture and provides very strong hold. The mouldable formula adds more flexibility to the hair. An extra matte finish completes the clay, making it ideal for styling fade cuts on all hair types. Developed by star barber Nomad Barber, the clay features the Nomad Barber signature scent: spices, lavender, and a hint of wood bring the essence of this world into a product that provides all-day hold and is easy to wash out. Application of STMNT Grooming Goods Dry Clay Warm a pea-sized amount between the palms and rub together until the product is smooth. Apply to dry or damp hair. Style as desired.
Content: 100 ml (€27.40 / 100 ml)
STMNT Grooming Goods Definition Spray
The STMNT Grooming Goods Definition Spray from the Sofie Staygold collection provides definition and texture, making it ideal for styles that require structure. It enhances curls and individual sections just as effectively as longer hair that should maintain natural movement. The formula delivers hold thanks to sugar, salt, and glycerin.Benefits of STMNT Grooming Goods Definition Spray:Strong texture & definitionGrip & volumeFuller hair feel Semi-matte finishDoes not dry out hair Vegan PETA-certified How to Use STMNT Grooming Goods Definition Spray: Spray onto damp hair before drying and distribute with a brush or your fingers. For extra defined texture, allow hair to air-dry.
Content: 200 ml (€13.70 / 100 ml)
STMNT Grooming Goods Gel
STMNT Grooming Goods Gel from the Nomad Barber collection is a true classic among hair gels. For gel enthusiasts, it offers all the benefits of a gel and is additionally vegan and PETA-certified. STMNT Grooming Goods Gel Highlights Strong definition Long-lasting and strong hold Satin-like, semi-matte finish Formulated with powerful charcoal Easy to wash out Leaves no residue when combed out With the characteristic scent of Nomad Barber of lavender, spices, and a hint of woody notes.
Content: 150 ml (€15.20 / 100 ml)
STMNT Grooming Goods Hydro Serum
STMNT Grooming Goods Hydro Serum helps combat dry, stressed scalp, hair, and beard. Skin and hair are calmed and strengthened at the same time. The serum provides deep nourishment, strengthens, and balances moisture levels. It reduces typical signs of dry skin and hair such as flakes and irritation. Hair and skin appear healthier and more nourished. Formulated with Allantoin, Bisabolol, Vitamin E, and Panthenol. Premium fragrance note: fresh citrus fruits and lavender with Tonka bean. STMNT Grooming Goods Hydro Serum Application for Hair The serum is applied in combination with the STMNT Grooming Goods Hydro Shampoo with a soothing scalp massage. First, wash hair and beard, towel dry, then apply the serum. Gently massage in before blow-drying and do not rinse out. STMNT Grooming Goods Hydro Serum Application for Beard Wash beard with STMNT Grooming Goods Hydro Shampoo. Distribute a small amount of serum into the palms and apply to the damp beard. Silikone oils free, vegan, and PET cruelty-free certified.
Content: 150 ml (€14.67 / 100 ml)
STMNT Grooming Goods Grooming Spray
The Grooming Spray by STMNT Grooming Goods is a multi-purpose prep and styling spray. It eases combing, blow-drying and makes hair more manageable. The non-sticky formula provides light hold without stiffness. Hair instantly feels thicker and fuller for a natural finish. The spray is not sticky, meaning that it can also be used as a cutting aid. It works really well with other STMNT texture products. The Nomad Barber’s signature scent combines spices, lavender and a hint of wood. How to use STMNT Grooming Goods Grooming Spray Spray evenly onto damp hair and blow-dry or allow to air-dry. Creates a perfect base for further styling.
Content: 200 ml (€13.70 / 100 ml)
STMNT Grooming Goods Beard Oil
The STMNT Grooming Goods Beard Oil softens and tames all beard types. The hydrating formula only contains natural oils and is free from silicones. Your beard is deeply hydrated, nourished and looks absolutely amazing. The beard oil allows you to bring out the best in your beard and keep it looking sharp and neat. It is enriched with a masculine signature scent of citrus, incense and woody undertones. The nourishing formula is quickly absorbed and does not leave behind a greasy residue. How to use STMNT Grooming Goods Beard Oil Put a few drops into the palms of your hands and work evenly into your beard. The beard oil is suitable for daily use.
Content: 50 ml (€52.80 / 100 ml)
STMNT Grooming Goods Shine Paste
The Shine Paste by STMNT Grooming Goods has been developed in cooperation with L.A.-based top barber Julius Cvesar. It was his vision to create a versatile line-up of styling products that can be mixed and matched as desired. That is why the shine past can easily be combined with the two other products in his collection (STMNT Grooming Goods Matte Paste and STMNT Grooming Goods Hair Spray). The STMNT Shine Paste adds a naturally shiny finish and definition with long-lasting texture. It imparts understated shine and gives you strong control over your hairstyle. Additional benefits of the shine paste Non-greasy formula Easy to wash out STMNT Grooming Goods Shine Paste with Julius Cvesar’s signature scent The Julius Cvesar signature scent adds an original touch to the shine paste. It combines creamy coconut, sandalwood and a hint of iris. STMNT Grooming Goods Shine Paste for modern pompadour hairstyles The Shine Paste works incredibly well for a modern take on pompadour hairstyles with a touch of avant-garde. Its natural shine properties deliver a polished finish. The styling paste provides strong hold, allowing you to keep some sections of the hair sleek and uniform while giving other parts of the hair a fluffier, more pronounced look.
Content: 100 ml (€0.27 / 1 ml)
STMNT Grooming Goods Spray Powder
STMNT Grooming Goods Spray Powder is your secret weapon for rough texture. Designed by L.A.-based, award-winning barber Sofie Staygold, this spray powder gives outrageous volume and an extremely matte finish. Benefits of STMNT Grooming Goods Spray Powder Instant root-lift Incredible volume Impressive texture Drastic grip Super matte finish The super lightweight but powerful product can be used for short hairstyles such as Faux Hawks, which require a lot of volume and a matte finish. The spray is infused with Sofie Staygold’s signature scent of citrus, peppermint, aquatic and woody notes. How to use STMNT Grooming Goods Spray Powder Shake well before use and spray onto dry roots and/or lengths. Work in and use fingers to create the desired shape and texture.
Content: 4 g (€6,850.00 / 1000 g)
STMNT Grooming Goods Classic Pomade
STMNT Grooming Goods Classic Pomade is a classic for a reason. It’s great for slicked back hairstyles with a natural finish. Benefits of STMNT Grooming Goods Classic Pomade: Flexible hold without stiffness or stickiness Strong control Natural shine Water-based formulation Easy to wash out Characterised by Nomad Barber’s signature scent, the pomade is infused with notes of spices, lavender and a hint of wood. How to use STMNT Grooming Goods Classic Pomade Rub a small amount between your hands and apply evenly to damp or dry hair. Can be reactivated with water.
Content: 100 ml (€27.40 / 100 ml)
STMNT Grooming Goods Hair & Body Cleansing Bar
The STMNT Grooming Goods Hair & Body Cleansing Bar is a solid choice for multi-purpose cleansing. It leaves your hair extra clean and can also be used for the body, face and hands. The moisturizing formulation with activated charcoal delivers long-lasting hydration. Hair, scalp and body feel invigorated and energized. The cleanser gently removes impurities and is free from sulphates surfactants and silicones. The practical and easy-to-use bar format is great for the gym and travelling. A luxurious signature scent with notes of citrus and lavender leaves you feeling refreshed with every use. Tonka bean adds a delicate, creamy hint of vanilla and bitter almond. How to use STMNT Grooming Goods Hair & Body Cleansing Bar Rub between wet hands to create a rich lather and apply where needed. Rinse thoroughly and repeat if necessary.
Content: 125 g (€115.20 / 1000 g)
STMNT Grooming Goods Wax Powder
STMNT Grooming Goods Wax Powder is a transformative powder that turns to wax. Sprinkle onto dry hair and work it in with your hands to transform. Then it can be styled like a wax. Alternatively, the powder can also be transformed to wax by rubbing between your hands before applying and styling. Benefits of STMNT Grooming Goods Wax Powder Pliable hold and volume Medium control Semi-matte, non-sticky finish Easy to wash out Staygold’s signature scent adds a unique touch to the product. It combines citrus, aquatic and woody notes.
Content: 15 g (€1,826.67 / 1000 g)
STMNT Grooming Goods Curl Cream
STMNT Grooming Goods Curl Cream from the Cvesar Julius collection offers a legendary definition for curls. A blend of creamy coconut and sandalwood with a hint of iris root remains in the hair all day. The rich, creamy formulation with argan oil and plant-based wax additionally nourishes the hair. The Curl Cream can also be used for beards. STMNT Grooming Goods Curl Cream Highlights Improves control, definition, and appearance of curls and waves Provides strong definition and texture without making the hair stiff Nourishing thanks to argan oil and wax Tames frizzy hair Heat protection up to 230°C Vegan PETA certified STMNT Grooming Goods Curl Cream Application Apply to damp hair and define with fingers. Blow-dry and shape curls and waves with fingers. For strong definition, air dry or apply a small amount to still damp hair.
Content: 150 ml (€15.20 / 100 ml)
STMNT Supports Your Look – From Shampoo to Matte Paste
Upgrade your daily haircare routine with products that are effective and easy to use. Developed together with top stylists, STMNT Grooming Goods provides everything men’s hair needs: new strength, a long-lasting freshness boost, and reliable hold.
No matter which hairstyle you wear, STMNT supports your look with powerful formulas – from shampoo to styling products. STMNT Grooming Goods (Statement) sets new standards for modern grooming. The brand name STMNT clearly reflects the message: “Make your statement.”
With signature products, three top barbers from the USA and London have already made their statement, creating unique collections that elevate the barbering craft to a whole new level. The products are perfectly tailored to signature hairstyles such as the fade cut, zero fade, Edgar cut, mullet, or fauxhawk – but even classic haircuts benefit from these innovative, easy-to-use products.
STMNT Grooming Goods: Redefining Men’s Haircare
The creators of STMNT are three top barbers from LA and London – Julius Cvesar, Sofie Staygold, and Nomad Barber – who have poured their creativity, passion for barbering, and years of experience into these products.
These pioneers of modern barbering from California and London set out to do more than just make a contribution. They rewrote the standards of grooming by infusing their personal statements into every product.
STMNT is for everyone who dares to make bold, authentic statements and express them through their personal look. Together, the three barbers created a brand that goes beyond the product – a brand with purpose.
With knowledge, inspiration, and passion, each product was developed from scratch in collaboration with top stylists. The result: exceptional formulations and modern product designs that define STMNT with pride. The range is divided into care and styling products, with each of the three barbers creating three exclusive styling products featuring their own personal signature fragrance.
STMNT Care
The care products provide the perfect foundation for styling. The 5-piece line is suitable for all hair and beard types. High-performance formulas are enriched with activated charcoal and deliver a refreshing boost with menthol.
STMNT Shampoo
The collection includes 3 STMNT shampoos and a Hair & Body Cleansing Bar. The bar provides a deep cleanse for both hair and body. The STMNT Grooming Goods Shampoo refreshes all hair types with activated charcoal and menthol. For those who want to add extra moisture while soothing the scalp, the STMNT Grooming Goods Hydro Shampoo is the perfect choice. The All-In-One Cleanser provides effective cleansing for the entire body.
The STMNT Grooming Goods Conditioner delivers fast-acting care, adding long-lasting moisture and shine. The STMNT Grooming Goods Beard Oil is ideal for nourishing all beard types.
STMNT Styling
The STMNT styling products are divided into 3 collections, each featuring 3 innovative products developed in collaboration with the barbers themselves.
Julius Cvesar Styling Collection: Make a Statement
"Finding your own statement is something very special. It should be something that comes from the heart. Be yourself. Make your statement. Show greatness."
This is the statement of Julius Cvesar, the barber from LA, and the inspiration behind his collection, which unites his love of art and fashion in the barbering craft. With great passion, he has played a key role in evolving the industry, pushing grooming to the next level again and again.
The Julius Cvesar Collection is designed to be versatile, whether you’re a professional stylist or perfecting your look at home. All products can be mixed with one another – for truly customized styling:
STMNT Grooming Goods Shine Paste
STMNT Grooming Goods Matte Paste
STMNT Grooming Goods Hairspray
The Shine Paste provides strong hold with shine. The STMNT Matte Paste, on the other hand, delivers excellent hold with an extreme matte effect, ideal for many modern hairstyles. The paste is non-greasy, leaving hair with a more natural look.
By mixing the products, you can achieve either more shine or a matte finish – depending on your desired look. With the Memory Effect Hairspray, your style stays in place for the long haul.
All three products feature Julius Cvesar’s signature fragrance: a blend of creamy coconut and sandalwood with a hint of iris.
Sofie Staygold Collection: Beyond Perfection
"A free art like barbering enables me to do so many things – to exchange and find inspiration with people all around the world."
This is Sofie Staygold’s statement, and it resonates in each of her three styling products.
Staygold pushes beyond the ordinary in the barbering industry with her styling line. Her commitment to personal growth and technical perfection is reflected in every formulation, each one unique: powders, fibers, and transformative textures.
Sofie Staygold Products:
STMNT Grooming Goods Spray Powder – sprayable powder for rough texture
STMNT Grooming Goods Wax Powder – powder that transforms into wax
STMNT Grooming Goods Fiber Pomade – styling fibers for messy, moldable texture
All products in her collection carry Sofie Staygold’s signature fragrance: an invigorating blend of citrus, peppermint, aquatic, and woody notes.
Nomad Barber Collection: Inspiration from Around the World
"Embrace the unknown and let the journey become a part of you."
This is the statement of barber Nomad Barber, shaped by his many travels across the globe. Originally from Liverpool, he has journeyed through India, Nepal, and China as well as across Africa. Along the way, he gathered inspiration for his craft, which he has since brought into his barbershops in London and Berlin. Even the symbolic meaning of haircuts – such as the status of a hairstyle for a Maasai man – has deeply influenced his work.
He has carried this heritage into his collection, honoring these traditional arts. That’s why he perfected a series of classic products: a spray, a pomade, and a clay. Each has been tailored to meet modern grooming needs, resulting in an authentic collection:
STMNT Grooming Goods Dry Clay – for rugged looks with an extra matte finish
STMNT Grooming Goods Grooming Spray – styling aid for better manageability and light hold
STMNT Grooming Goods Classic Pomade – a classic pomade for strong control
The Nomad Barber Collection is suited to both classic and daring hairstyles such as fades or zero fades, with all products designed to work seamlessly together.
Nomad Barber’s signature fragrance is a fresh blend of spices, lavender, and a hint of wood.
MAKE YOUR STATEMENT with STMNT Grooming Goods at BellAffair
Make your own statement with STMNT – products designed for both modern and classic hairstyles. Whether zero fade, fade, taper, or buzz cut, the trendy collections from master barbers will make your grooming routine and styling significantly easier.