Color Wow
Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.
Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.
Color Wow Products
Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.
Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.
Color Wow Bestsellers
Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.
1. Color Wow Dream Coat for Frizzy Hair
The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.
2. Color Wow Money Mist: Luxury Care in an Instant
Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.
3. Color Wow Money Mask
The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.
4. Color Wow Root Cover Up for Unwanted Regrowth
Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.
5. Color Wow Hairspray for Ultimate Shine
If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.
More About Color Wow – The Brand of Beauty Problem Solvers
Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.
The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.
This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.
Color Wow Ingredients: Free from Parabens and Sulfates
No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.
Color Wow Reviews: What Our Customers Say
Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:
"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."
"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."
"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"
Color Wow in the BellAffair Online Shop
Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.
What is Color Wow’s bestseller?
Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awards. Color Wow Dream Coat is also available in a version specially formulated for curly hair.
Are Color Wow products sulfate-free?
Yes, all Color Wow products are free from sulfates.
Is Color Wow cruelty-free?
Yes, Color Wow products are never tested on animals.