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Color Wow

Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.

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Color Wow Curl Produkte auf einer blauen, wasserähnlichen Oberfläche.
Color Wow Curl Wow
Perfect curls
Color Wow Produkt auf einer hellen Oberfläche neben einem Handtuch und blauem Wasser im Hintergrund.
Color Wow Dream Coat
Unique glass hair
Mehrere hochwertige Haarpflegeprodukte der Marke WOW
Color Wow Care & Styling
Styling products for volume, shine & hold
Our customers love
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Color Wow Dream Coat Supernatural Spray
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Color Wow Dream Coat Supernatural Spray

The Color Wow Dream Coat Supernatural Spray is an anti-frizz treatment and a revolution in hair cosmetics for incredible shine and silky smooth hair. Color Wow Dream Coat: Highlights for Your Hair The innovative, ultra-light spray feels as if nothing is in the hair, yet the results are stunning: the hair is immediately silky, smooth, and gains a healthy, natural shine, also known as “Glass Hair”. The trendy Glass Hair look is easily achieved with the Dream Coat, and frizz becomes a thing of the past. Color Wow Dream Coat Anti Frizz Spray offers powerful protection against humidity that lasts up to 3 washes. Additionally, the spray reduces blow-drying time, resulting in faster-dried hair. The spray should be applied generously to the hair, yet it does not make the hair appear greasy! Inspired by the textile industry, the warm-active polymer compresses, smooths, and seals the hair. This way, Color Wow Dream Coat Supernatural Spray provides reliable heat protection. The product contains no sulfates and no alcohol and is suitable for all hair types. Glass Hair Celebrities like Hailey Baldwin, Lucy Hale, or Kim Kardashian are currently sporting this look. “Glass Hair” refers to hairstyles that look as if they are made of glass: shiny, smooth, and healthy. This look can be styled with any hair length. Straight-cut ends and healthy hair without split ends and breakage are essential. Applying the Color Wow Dream Coat Supernatural Spray after washing enhances the effect even further. Color Wow Dream Coat Supernatural Spray 50 ml for Travel In addition to the standard 200 ml size, the Color Wow Dream Coat Supernatural Spray is also available in a 50 ml travel size. Application of Color Wow Dream Coat Supernatural Spray First, wash the hair as usual with shampoo and conditioner and towel-dry. Divide the hair into sections and spray the Dream Coat generously onto damp hair. Blow-dry each section under tension to activate the technology. For optimal results, use every third wash. Ideally, the Dream Coat is used alone, as other products may impair the effectiveness of the moisture seal. If desired, one of the Color Wow cocktails or Raise the Root can be used before the Dream Coat. After completing the treatment, additional styling products can be used without any issues.

Content: 200 ml (€15.98 / 100 ml)

Variants from €13.95
Sale price: €31.95 Regular price: €34.00
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Color Wow Root Cover Color Wow Root Cover
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Color Wow Root Cover

Color Wow Root Cover Up is a professional mineral colour powder with exceptionally high coverage. The root powder is ideal for those who cannot reach the hairdresser in time for colouring. Regrowing hair roots are concealed, and highlights are refreshed. Dark roots are just as effectively covered as light and grey ones. The powder stays in place until the next shampoo. The water-resistant formula also withstands sports, swimming, or rain. In addition to colour coverage, Color Wow Root Cover Up achieves multi-dimensional shine thanks to radiant colour pigments. The hair feels completely natural. The hair does not feel oily, brittle, or sticky. The root powder can be applied daily if needed. Color Wow Root Cover Up is the colour miracle weapon for long-lasting enjoyment of coloured hair. Application of Color Wow Root Cover Up Secure dry hair at the roots. Apply the powder generously with the narrow brush side by dabbing. Start at the hairline and work towards the hair tips. Repeat if necessary. Allow the powder to work for a few minutes. Remove residues with the wide brush side.

Content: 2.1 g (€1,616.67 / 100 g)

Sale price: €33.95 Regular price: €36.00
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Color Wow Color Control Blue Toning and Styling Foam Color Wow Color Control Blue Toning and Styling Foam
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Color Wow Color Control Blue Toning and Styling Foam

The Color Wow Color Control Blue Toning and Styling Foam is an innovative, light petrol-coloured styling foam for dark hair. The alcohol-free foam contains flexible resins instead of stiff acrylic resins, preventing the hair from becoming stiff and prone to breakage. The light petrol tint helps counteract red and copper tones in the hair, keeping dark shades fresh and radiant. The hair gains volume, bounce, and flexibility without drying out or appearing stiff. Application of Color Wow Color Control Blue Toning and Styling Foam Shake the can well and dispense onto the palm of the hand in an inverted position. Distribute the mousse evenly through damp hair and style as desired.

Content: 200 ml (€11.48 / 100 ml)

Sale price: €22.95 Regular price: €25.00
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Color Wow Color Security Shampoo Color Wow Color Security Shampoo
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Color Wow Color Security Shampoo

Color Wow Color Security Shampoo is the ultimate hair shampoo for all hair types - especially effective for coloured and thinning hair. The product contains no film-forming ingredients that can deposit on the scalp and hair. Additionally, the shampoo is sulfate-free, silicone-free, and paraben-free. The Color Security Shampoo is gentle as water on the scalp but cleanses thoroughly and keeps colour fresh as on the first day by removing deposits. The scalp is freed from residues that can block hair follicles and impair hair growth. The shampoo is also ideal for extensions, as it contains no silicones or conditioners that could cause bonds to slip out. The shampoo can also be combined with keratin treatments.

Content: 250 ml (€10.38 / 100 ml)

Sale price: €25.95 Regular price: €28.00
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Color Wow Color Control Purple Toning and Styling Foam Color Wow Color Control Purple Toning and Styling Foam
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Color Wow Color Control Purple Toning and Styling Foam

The Color Wow Color Control Purple Toning and Styling Foam is a lightly pigmented styling mousse that neutralises yellow and golden highlights in blonde, white, grey, and bleached hair. Achieve well-groomed hair and cool blonde with Color Wow Color Control Purple Toning and Styling Foam Unlike many anti-yellow products, this styling foam from Color Wow leaves no purple residue on hands or towels, as it is only lightly pigmented. The leave-in foam is not rinsed out. Additionally, it has a vegan, alcohol-free formula free from parabens and sulfates. The colour foam not only immediately neutralises yellow and golden undertones in light hair but also renews elasticity and adds more volume and bounce. The result: irresistibly beautiful, vibrant hair with a cool touch. The lightweight formula is suitable for use on towel-dried and dry hair.

Content: 200 ml (€11.48 / 100 ml)

Sale price: €22.95 Regular price: €25.00
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Color Wow Coconut Cocktail Bionic Tonic Color Wow Coconut Cocktail Bionic Tonic
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Color Wow Coconut Cocktail Bionic Tonic

Color Wow Coconut Bionic Tonic has been specially developed for coloured and dry hair to provide moisture. Colouring often damages the natural hair structure, resulting in a lack of necessary moisture. Applying Color Wow Coconut Bionic Tonic creates a weightless layer around the hair that retains moisture. The tonic adds shine to the hair. Coconut oil provides intensive care without making the hair feel heavy or greasy. Application of Coconut Cocktail Bionic Tonic Apply a coin-sized amount to towel-dried hair. The effect is activated by the heat of the blow dryer. Cocktails should always be applied after shampoo and conditioner and before styling. They should not be mixed with other styling products. Tip: If more than one cocktail is used, start with the Color Wow Kale Cocktail Bionic Tonic to ensure it penetrates deeply into the hair.

Content: 200 ml (€14.48 / 100 ml)

Sale price: €28.95 Regular price: €31.00
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Color Wow Money Mask Color Wow Money Mask
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Color Wow Money Mask

Developed by celebrity stylist Chris Appleton, Color Wow Money Masque is the ultimate luxury treatment for super healthy and expensive-looking hair. Marine-derived ingredients, including Blue Sea Kale and algae, leave your tresses lavishly smooth and glossy. The mask hydrates and strengthens the hair structure while providing heat protection. The weightless formula is suitable for all hair types. How to use Color Wow Money Masque Ideally, the mask should be used once a week or every three shampoos as needed. After shampooing, towel-dry the hair to remove excess moisture. Apply a generous amount and massage or comb through to distribute evenly. Leave on for 3 to 5 minutes or up to 20 minutes if your hair is in need of some extra TLC. Rinse thoroughly and style as desired. 

Content: 215 ml (€22.30 / 100 ml)

Sale price: €47.95 Regular price: €50.00
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Color Wow Carb Cocktail Bionic Tonic Color Wow Carb Cocktail Bionic Tonic
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Color Wow Carb Cocktail Bionic Tonic

The Color Wow Carb Cocktail Bionic Tonic addresses damage caused by colour treatments. The issue with colour treatments is the breakdown of proteins. As a result, the hair loses texture, becomes thinner, limp, and appears lifeless. The leave-in cocktails are activated by application of heat, such as with a blow dryer, and treat the damage. The carbohydrate-based 3D fibre network bonds with the Carb Cocktail and immediately strengthens fine, limp strands. The groundbreaking cocktail replenishes lost proteins in the hair and provides texture and increased volume by surrounding each strand with invisible, flexible microfibres made from a carbon-based complex (starch, oat bran, and cellulose). Application of Color Wow Carb Cocktail Bionic Tonic The cocktail is used after shampoo and conditioner and before styling. Do not mix with styling products; always apply sequentially. Dispense a coin-sized amount into towel-dried hair. The process is activated by heat. Tip: Use Color Wow Kale Cocktail Bionic Tonic, then Color Wow Coconut Bionic Tonic, and finally Color Wow Carb Cocktail Bionic Tonic for optimal results.

Content: 200 ml (€14.48 / 100 ml)

Sale price: €28.95 Regular price: €31.00
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Color Wow Dream Coat for Curly Hair Color Wow Dream Coat for Curly Hair
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Color Wow Dream Coat for Curly Hair

Color Wow Dream Coat for Curly Hair is an innovative styling spray for curly hair. It combines all the benefits offered by gels, serums, and creams in one product and leaves no greasy film in the hair. The hair is not weighed down and feels as if no styling product has been used – yet it creates perfect, frizz-free curls. The alcohol-free spray provides ideal moisture for curly and wavy hair and ensures natural definition. Dream Coat for Curly Hair can also be used on the second day.

Content: 200 ml (€15.98 / 100 ml)

Sale price: €31.95 Regular price: €34.00
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Color Wow Color Security Conditioner Fine to Normal Color Wow Color Security Conditioner Fine to Normal
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Color Wow Color Security Conditioner Fine to Normal

The Color Wow Color Security Conditioner Fine to Normal consists of a unique blend of nourishing ingredients that do not alter or fade the colour of colour-treated hair. This version is particularly suitable for fine to normal hair. The conditioner contains no mattifying or darkening ingredients, waxes, or shine agents and does not oxidise in the hair. At the same time, it is free from parabens and provides ideal detangling of knotted hair. Application of Color Wow Color Security Conditioner Fine to Normal After washing with the Color Security Shampoo, apply a small amount to damp hair. Start approximately 5cm from the hairline and distribute evenly along the lengths to the tips. Rinse thoroughly with warm water and style as usual.

Content: 250 ml (€10.38 / 100 ml)

Sale price: €25.95 Regular price: €28.00

Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.

Color Wow Products

Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.

Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.

Color Wow Dream Coat

Color Wow Bestsellers

Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.

1. Color Wow Dream Coat for Frizzy Hair

The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.

2. Color Wow Money Mist: Luxury Care in an Instant

Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.

3. Color Wow Money Mask

The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.

4. Color Wow Root Cover Up for Unwanted Regrowth

Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.

5. Color Wow Hairspray for Ultimate Shine

If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.

More About Color Wow – The Brand of Beauty Problem Solvers

Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.

The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.

This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.

Color Wow Produkte

Color Wow Ingredients: Free from Parabens and Sulfates

No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.

Color Wow Reviews: What Our Customers Say

Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:

"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."

Color Wow Model
Color Wow Model

"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."

"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"

Color Wow in the BellAffair Online Shop

Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.

Frequently Asked Questions

What is Color Wow’s bestseller?

Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awardsColor Wow Dream Coat is also available in a version specially formulated for curly hair.

Are Color Wow products sulfate-free?

Yes, all Color Wow products are free from sulfates.

Is Color Wow cruelty-free?

Yes, Color Wow products are never tested on animals.