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Color Wow

Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.

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Color Wow Curl Produkte auf einer blauen, wasserähnlichen Oberfläche.
Color Wow Curl Wow
Perfect curls
Color Wow Produkt auf einer hellen Oberfläche neben einem Handtuch und blauem Wasser im Hintergrund.
Color Wow Dream Coat
Unique glass hair
Mehrere hochwertige Haarpflegeprodukte der Marke WOW
Color Wow Care & Styling
Styling products for volume, shine & hold
Our customers love
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Color Wow Curl Snag-Free Pre-Shampoo Detangler Color Wow Curl Snag-Free Pre-Shampoo Detangler
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Color Wow Curl Snag-Free Pre-Shampoo Detangler

Experience faster, easier and pain-free washdays with Color Wow Curl Snag-Free Pre-Shampoo Detangler. The moisturizing formula with vitamin-rich pracaxi oil and coconut oil adds slip to curls and coils to facilitate tangle-free washing. Making wet hair easier to comb, this pre-wash product helps to minimise breakage and shedding.  How to use Color Wow Curl Snag-Free Pre-Shampoo Detangler Apply to wet hair before shampooing. Distribute evenly throughout hair, from roots to ends, and comb through with your fingers or a wide-toothed comb. Rinse lightly, then follow with Curl Hooked Clean Shampoo and Coco-Motion Lubricating Conditioner. 

Content: 295 ml (€9.14 / 100 ml)

Sale price: €26.95 Regular price: €29.00
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Color Wow Raise The Root Thicken & Lift Spray Color Wow Raise The Root Thicken & Lift Spray
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Color Wow Raise The Root Thicken & Lift Spray

The Color Wow Raise The Root Thicken & Lift Spray is the solution for colour-treated, limp, thin hair without volume. It instantly provides root lift and a fuller hair feel. The hair does not become stiff, sticky, or dull. Thanks to "Elastomers," the hair remains flexible and soft, maintaining long-lasting impressive volume. Additionally, the hair colour is protected by the UV filter. Color Wow Raise The Root Application The Raise The Root spray from Color Wow can be used on both dry and damp hair. Focus on the roots during application and concentrate the heat on the roots when blow-drying.

Content: 150 ml (€17.30 / 100 ml)

Sale price: €25.95 Regular price: €28.00
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Color Wow Curl Shook Mix + Fix Bundling Spray Color Wow Curl Shook Mix + Fix Bundling Spray
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Color Wow Curl Shook Mix + Fix Bundling Spray

Meet Color Wow Curl Shook Mix + Fix Bundling Spray: One part natural oils and one part curl-bundling polymers, this bi-phase spray is the ultimate product for frizz-free, glossy and perfectly defined curls. The shake-to-activate formula is powered by proprietary Profaxil-18 Complex™, helping to create a smooth and silky appearance without adding weight. This leave-in spray for curly and coily hair includes jojoba, rice bran, passion flower and grape seed oils as well as hemi-squalane, which acts as a natural alternative to silicone.  How to use Color Wow Curl Shook Mix + Fix Bundling Spray Shake well before use. Spray onto wet hair after shampooing and conditioning. Allow hair to air-dry or blow-drying using a diffuser. We recommend combining this product with Color Wow Curl Flo-Etry Vital Natural Serum. 

Content: 295 ml (€12.53 / 100 ml)

Sale price: €36.95 Regular price: €39.00
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Color Wow Style on Steroids Spray
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Color Wow Style on Steroids Spray

The Color Wow Style on Steroids Spray is a texturising spray that does not become sticky or stiff. Many texturising sprays cause hair to clump, accumulate on the scalp, and generally leave residues in the hair. The Style on Steroids Spray instantly adds volume, texture, and shine without sticking or making the hair appear brittle. The spray refreshes the hair on the second day by absorbing excess oils. Additionally, it is perfect for long-lasting styling with styling tools, as it includes heat protection within the spray. Application of Color Wow Style on Steroids Spray Spray onto dry hair. For more volume and texture, spray under the top layer of hair and massage in. When using heat tools, spray section by section onto dry hair and style as desired.

Content: 250 ml (€12.78 / 100 ml)

Sale price: €31.95 Regular price: €34.00
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Color Wow Color Security Conditioner Normal to Thick Color Wow Color Security Conditioner Normal to Thick
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Color Wow Color Security Conditioner Normal to Thick

Color Wow Color Security Conditioner Normal to Thick is specifically formulated for normal to thick, coloured hair to maintain colour brilliance and prevent oxidation caused by hair care products. The product contains no mattifying or darkening ingredients, no shine agents, waxes, or parabens. Its rich formulation provides optimal moisture and detangles matted hair. Application of Color Wow Color Security Conditioner Normal to Thick After shampooing with Color Security Shampoo, apply a small amount to damp hair. Start approximately 5cm from the roots and distribute the conditioner evenly along the lengths to the tips. Rinse thoroughly with warm water and style as desired.

Content: 250 ml (€10.38 / 100 ml)

Sale price: €25.95 Regular price: €28.00
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Color Wow Root Cover Color Wow Root Cover
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Color Wow Root Cover

Color Wow Root Cover Up is a professional mineral colour powder with exceptionally high coverage. The root powder is ideal for those who cannot reach the hairdresser in time for colouring. Regrowing hair roots are concealed, and highlights are refreshed. Dark roots are just as effectively covered as light and grey ones. The powder stays in place until the next shampoo. The water-resistant formula also withstands sports, swimming, or rain. In addition to colour coverage, Color Wow Root Cover Up achieves multi-dimensional shine thanks to radiant colour pigments. The hair feels completely natural. The hair does not feel oily, brittle, or sticky. The root powder can be applied daily if needed. Color Wow Root Cover Up is the colour miracle weapon for long-lasting enjoyment of coloured hair. Application of Color Wow Root Cover Up Secure dry hair at the roots. Apply the powder generously with the narrow brush side by dabbing. Start at the hairline and work towards the hair tips. Repeat if necessary. Allow the powder to work for a few minutes. Remove residues with the wide brush side.

Content: 2.1 g (€16,166.67 / 1000 g)

Sale price: €33.95 Regular price: €36.00
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Color Wow Kale Cocktail Bionic Tonic Color Wow Kale Cocktail Bionic Tonic
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Color Wow Kale Cocktail Bionic Tonic

The Color Wow Kale Cocktail Bionic Tonic is a leave-in treatment that reduces hair breakage by up to 50% after the first application. Hair colouring processes weaken the hair from within, making it more susceptible to breakage. The Kale Cocktail is the solution — the sulphur-rich sea kale reinforces these weakened internal bonds and thus strengthens the hair. The resilience is restored, and hair breakage is significantly reduced from the first use. Additionally, the treatment delivers protein-forming amino acids and B-vitamins to the hair. It also effectively detangles and protects against UV rays. Application of Color Wow Kale Cocktail Bionic Tonic Apply a coin-sized amount of the tonic to problem areas on towel-dried hair and blow-dry. The heat from the blow dryer is necessary for the desired effect to occur.

Content: 200 ml (€14.48 / 100 ml)

Sale price: €28.95 Regular price: €31.00
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Color Wow Dream Coat Supernatural Spray
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Color Wow Dream Coat Supernatural Spray

The Color Wow Dream Coat Supernatural Spray is an anti-frizz treatment and a revolution in hair cosmetics for incredible shine and silky smooth hair. Color Wow Dream Coat: Highlights for Your Hair The innovative, ultra-light spray feels as if nothing is in the hair, yet the results are stunning: the hair is immediately silky, smooth, and gains a healthy, natural shine, also known as “Glass Hair”. The trendy Glass Hair look is easily achieved with the Dream Coat, and frizz becomes a thing of the past. Color Wow Dream Coat Anti Frizz Spray offers powerful protection against humidity that lasts up to 3 washes. Additionally, the spray reduces blow-drying time, resulting in faster-dried hair. The spray should be applied generously to the hair, yet it does not make the hair appear greasy! Inspired by the textile industry, the warm-active polymer compresses, smooths, and seals the hair. This way, Color Wow Dream Coat Supernatural Spray provides reliable heat protection. The product contains no sulfates and no alcohol and is suitable for all hair types. Glass Hair Celebrities like Hailey Baldwin, Lucy Hale, or Kim Kardashian are currently sporting this look. “Glass Hair” refers to hairstyles that look as if they are made of glass: shiny, smooth, and healthy. This look can be styled with any hair length. Straight-cut ends and healthy hair without split ends and breakage are essential. Applying the Color Wow Dream Coat Supernatural Spray after washing enhances the effect even further. Color Wow Dream Coat Supernatural Spray 50 ml for Travel In addition to the standard 200 ml size, the Color Wow Dream Coat Supernatural Spray is also available in a 50 ml travel size. Application of Color Wow Dream Coat Supernatural Spray First, wash the hair as usual with shampoo and conditioner and towel-dry. Divide the hair into sections and spray the Dream Coat generously onto damp hair. Blow-dry each section under tension to activate the technology. For optimal results, use every third wash. Ideally, the Dream Coat is used alone, as other products may impair the effectiveness of the moisture seal. If desired, one of the Color Wow cocktails or Raise the Root can be used before the Dream Coat. After completing the treatment, additional styling products can be used without any issues.

Content: 200 ml (€15.98 / 100 ml)

Variants from €13.95
Sale price: €31.95 Regular price: €34.00
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Color Wow Curl Hooked Clean Shampoo Color Wow Curl Hooked Clean Shampoo
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Color Wow Curl Hooked Clean Shampoo

Color Wow Curl Hooked Clean Shampoo keeps curls and coils in tip-top shape. The unique, deeply cleansing formula removes impurities and product build-up while strengthening the hair. It helps to anchor hair in order to prevent shedding and hair loss caused by styling stressors. Curls and coils are left feeling bouncy and weightless.  Color Wow Curl Hooked Clean Shampoo formula  The formula is 100% vegan and free from sulphates, alcohol, silicones and gluten. It contains a proprietary Procapil® blend. The shampoo leaves no residues, creating the perfect canvas for subsequent products.  How to use Color Wow Curl Hooked Clean Shampoo Apply to wet hair and massage into a lather. Rinse and repeat. If you do not achieve a thick, frothy lather, this is an indication that there is a lot of product build-up in your hair. In this case, you should shampoo for a third time. 

Content: 295 ml (€9.47 / 100 ml)

Sale price: €27.95 Regular price: €30.00
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Color Wow Speed Dry Blow Dry Spray
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Color Wow Speed Dry Blow Dry Spray

Color Wow Speed Dry Blow Dry Spray is an alcohol-free blow-drying spray that reduces drying time by up to 30%, thereby minimising colour loss and hair breakage. Prolonged heat exposure can excessively dry out the hair and make it more susceptible to breakage. The groundbreaking alcohol- and silicone-free formulation contains a polymer that contracts like a film around the hair, pressing out excess water. At the same time, it prevents excessive moisture loss. The hair dries faster but is not overdried. A blend of keratin proteins and silk amino acids makes the hair more resilient and elastic. Application recommendation for Color Wow Speed Dry Blow Dry Spray Apply the spray generously to towel-dried hair and then apply other styling products as desired. Blow-dry and style the hair as preferred. When using Color Wow Cocktails, these should be applied before the Speed Dry.

Content: 150 ml (€17.30 / 100 ml)

Sale price: €25.95 Regular price: €28.00

Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.

Color Wow Products

Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.

Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.

Color Wow Dream Coat

Color Wow Bestsellers

Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.

1. Color Wow Dream Coat for Frizzy Hair

The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.

2. Color Wow Money Mist: Luxury Care in an Instant

Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.

3. Color Wow Money Mask

The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.

4. Color Wow Root Cover Up for Unwanted Regrowth

Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.

5. Color Wow Hairspray for Ultimate Shine

If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.

More About Color Wow – The Brand of Beauty Problem Solvers

Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.

The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.

This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.

Color Wow Produkte

Color Wow Ingredients: Free from Parabens and Sulfates

No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.

Color Wow Reviews: What Our Customers Say

Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:

"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."

Color Wow Model
Color Wow Model

"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."

"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"

Color Wow in the BellAffair Online Shop

Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.

Frequently Asked Questions

What is Color Wow’s bestseller?

Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awardsColor Wow Dream Coat is also available in a version specially formulated for curly hair.

Are Color Wow products sulfate-free?

Yes, all Color Wow products are free from sulfates.

Is Color Wow cruelty-free?

Yes, Color Wow products are never tested on animals.