Color Wow
Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.
The Color Wow One Minute Transformation Styling Creme has been specifically developed for use on dry hair. The shimmering cream provides instant hold and a smooth, silky look. When hair loses its shape on the second day and frizz appears, the One Minute Transformation is the solution, without the need to dampen the hair. The quickly absorbing cream provides moisture and acts like a "Blow-Dry in the tube." The cream leaves no waxy, greasy residues on the hair, as is often the case when cream products are applied to dry hair. One Minute Transformation is also very suitable for defining curls and waves without destroying the curl structure. Application recommendation for Color Wow One Minute Transformation Rub a coin-sized amount in the hands to activate the product. Then apply to the problematic areas on dry hair and brush through to achieve a frizz-free surface. For an intensified effect, the hair can also be blow-dried over a round brush.
Content: 120 ml (€21.63 / 100 ml)
Color Wow Dream Coat Extra Strength is a groundbreaking anti-frizz hair treatment. Dry, porous hair is infused with moisture from within, preventing it from absorbing moisture from the air. Smooth and straight styles do not revert to the natural curly and frizzy texture. The spray provides long-lasting results for smooth and silky hair. Flex-elastic polymers seal the cuticle layer. The lightweight formula feels as if nothing is on the hair. Results last for 3-4 washes. Application of Color Wow Dream Coat Extra Strength - Shampoo, condition, and towel dry. - Divide hair into sections. Spray generously and evenly onto damp hair. Do not apply other styling products while the hair is wet. - Blow-dry hair with tension to activate the effect of Color Wow Dream Coat Extra Strength.
Content: 200 ml (€19.48 / 100 ml)
Expose the natural beauty of your curls with Color Wow Curl Coco-Motion Lubricating Conditioner! This weightless conditioner works deep inside the hair to restore smoothness, elasticity and bounce, making it ideal for dry and brittle curls & coils. The formula with coconut oil, marula oil and proprietary Profaxil-18 Complex™ is non-heavy and non-greasy. It is vegan and free from silicones, sulphates, gluten and drying alcohol. How to use Color Wow Curl Coco-Motion Lubricating Conditioner After shampooing, squeeze out excess water. Apply a generous amount of conditioner to lengths and ends. Leave in for up to 5 minutes, then rinse thoroughly.
Content: 295 ml (€9.47 / 100 ml)
The Color Wow Kale Cocktail Bionic Tonic is a leave-in treatment that reduces hair breakage by up to 50% after the first application. Hair colouring processes weaken the hair from within, making it more susceptible to breakage. The Kale Cocktail is the solution — the sulphur-rich sea kale reinforces these weakened internal bonds and thus strengthens the hair. The resilience is restored, and hair breakage is significantly reduced from the first use. Additionally, the treatment delivers protein-forming amino acids and B-vitamins to the hair. It also effectively detangles and protects against UV rays. Application of Color Wow Kale Cocktail Bionic Tonic Apply a coin-sized amount of the tonic to problem areas on towel-dried hair and blow-dry. The heat from the blow dryer is necessary for the desired effect to occur.
Content: 200 ml (€14.48 / 100 ml)
The Color Wow Style on Steroids Spray is a texturising spray that does not become sticky or stiff. Many texturising sprays cause hair to clump, accumulate on the scalp, and generally leave residues in the hair. The Style on Steroids Spray instantly adds volume, texture, and shine without sticking or making the hair appear brittle. The spray refreshes the hair on the second day by absorbing excess oils. Additionally, it is perfect for long-lasting styling with styling tools, as it includes heat protection within the spray. Application of Color Wow Style on Steroids Spray Spray onto dry hair. For more volume and texture, spray under the top layer of hair and massage in. When using heat tools, spray section by section onto dry hair and style as desired.
Content: 250 ml (€12.78 / 100 ml)
Color Wow Pop and Lock Shellac provides a high gloss finish and additional UV protection. Colour-treated hair has a roughened cuticle layer, which reflects less light, making the hair appear dull and frizzy. Pop & Lock combines innovative technologies with oil and a serum to provide the hair with necessary moisture and brilliant shine. The lightweight texture can be used on both wet and dry hair without making it look greasy. 75% of the product penetrates the hair fibre, increasing softness and elasticity, while the remaining 25% forms a protective layer around the hair, giving it a completely clear, high-gloss coating. Application of Color Wow Pop and Lock Shellac Apply the product evenly to wet or dry hair and style as usual to achieve a high gloss finish.
Content: 55 ml (€47.18 / 100 ml)
Meet Color Wow Curl Shook Mix + Fix Bundling Spray: One part natural oils and one part curl-bundling polymers, this bi-phase spray is the ultimate product for frizz-free, glossy and perfectly defined curls. The shake-to-activate formula is powered by proprietary Profaxil-18 Complex™, helping to create a smooth and silky appearance without adding weight. This leave-in spray for curly and coily hair includes jojoba, rice bran, passion flower and grape seed oils as well as hemi-squalane, which acts as a natural alternative to silicone. How to use Color Wow Curl Shook Mix + Fix Bundling Spray Shake well before use. Spray onto wet hair after shampooing and conditioning. Allow hair to air-dry or blow-drying using a diffuser. We recommend combining this product with Color Wow Curl Flo-Etry Vital Natural Serum.
Content: 295 ml (€12.53 / 100 ml)
Color Wow Color Security Conditioner Normal to Thick is specifically formulated for normal to thick, coloured hair to maintain colour brilliance and prevent oxidation caused by hair care products. The product contains no mattifying or darkening ingredients, no shine agents, waxes, or parabens. Its rich formulation provides optimal moisture and detangles matted hair. Application of Color Wow Color Security Conditioner Normal to Thick After shampooing with Color Security Shampoo, apply a small amount to damp hair. Start approximately 5cm from the roots and distribute the conditioner evenly along the lengths to the tips. Rinse thoroughly with warm water and style as desired.
Content: 250 ml (€10.38 / 100 ml)
The Color Wow Youth Juice Collagen Scalp Treatment is an innovative scalp care product that imparts youthful vitality and strength to hair. This silicone-free, alcohol-free, and vegan formula contains no oils or fragrances and is specifically designed to preserve, protect, and promote collagen in the scalp — for youthful, vibrant, and beautiful hair. It is the perfect solution for those seeking to give their scalp and hair a vitality boost. Application: 1. Apply 1-3 drops of the serum directly to clean, damp, or dry scalp. 2. Gently massage the product in without rinsing. 3. Use the serum daily for optimal results. Benefits - Promotes the health of hair follicles - Supports hair growth - Provides moisture - Strengthens hair from the root - Ensures a thicker, more voluminous hair structure
Content: 50 ml (€105.90 / 100 ml)
Color Wow Speed Dry Blow Dry Spray is an alcohol-free blow-drying spray that reduces drying time by up to 30%, thereby minimising colour loss and hair breakage. Prolonged heat exposure can excessively dry out the hair and make it more susceptible to breakage. The groundbreaking alcohol- and silicone-free formulation contains a polymer that contracts like a film around the hair, pressing out excess water. At the same time, it prevents excessive moisture loss. The hair dries faster but is not overdried. A blend of keratin proteins and silk amino acids makes the hair more resilient and elastic. Application recommendation for Color Wow Speed Dry Blow Dry Spray Apply the spray generously to towel-dried hair and then apply other styling products as desired. Blow-dry and style the hair as preferred. When using Color Wow Cocktails, these should be applied before the Speed Dry.
Content: 150 ml (€17.30 / 100 ml)
Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.
Color Wow Products
Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.
Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.
Color Wow Bestsellers
Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.
1. Color Wow Dream Coat for Frizzy Hair
The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.
2. Color Wow Money Mist: Luxury Care in an Instant
Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.
3. Color Wow Money Mask
The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.
4. Color Wow Root Cover Up for Unwanted Regrowth
Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.
5. Color Wow Hairspray for Ultimate Shine
If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.
More About Color Wow – The Brand of Beauty Problem Solvers
Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.
The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.
This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.
Color Wow Ingredients: Free from Parabens and Sulfates
No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.
Color Wow Reviews: What Our Customers Say
Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:
"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."
"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."
"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"
Color Wow in the BellAffair Online Shop
Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.
What is Color Wow’s bestseller?
Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awards. Color Wow Dream Coat is also available in a version specially formulated for curly hair.
Are Color Wow products sulfate-free?
Yes, all Color Wow products are free from sulfates.
Is Color Wow cruelty-free?
Yes, Color Wow products are never tested on animals.