Alterna
Since 1997, Alterna has been one of the pioneers in professional luxury haircare. Clinically and salon-tested results form the basis of its premium products, which are still crafted with natural ingredients.
The My Hair My Canvas New Beginning Exfoliating Cleanser is a vegan exfoliating cleanser that gently removes impurities, product residues, and excess oil. This process helps to thoroughly cleanse the scalp and hair, resulting in a completely new hair feel. The deep cleansing leaves the scalp feeling particularly refreshed and the hair rejuvenated. The hair colour remains unaffected, making the peeling suitable for colour-treated hair. Integrated into the hair care routine, the cleanser can be used once a week. Enriched with botanical caviar, the cleanser provides a sense of deep cleansing, freshness, and care.
Content: 200 ml (€14.48 / 100 ml)
The Alterna My Hair My Canvas Me Time Everyday Conditioner features a particularly gentle formula, making it ideal for daily care of coloured hair. The conditioner contains sustainably produced botanical caviar that provides moisture to the hair. Overall, the hair appears more cared for and healthier, as the conditioner smooths the cuticle layer, increasing shine and suppleness. In addition to improved elasticity, it also supports the natural resilience of the hair. The hair becomes more resistant and better able to withstand external influences. Application of Alterna My Hair My Canvas Me Time Everyday Conditioner Work into lengths and ends after washing, and rinse thoroughly after a processing time of one to two minutes.
Content: 251 ml (€11.53 / 100 ml)
Alterna My Hair My Canvas More to Love Bodifying Conditioner is a vegan conditioner with botanical caviar for stunning volume. It provides volume, texture, and movement within minutes. The formula with coconut sugar and bamboo extract supports volume, texture, and definition, and offers control. The volumising conditioner features a luxurious formula with botanical caviar that has a rejuvenating and moisturizing effect on the hair. Apply to lengths and ends after washing, leave for a few minutes, and rinse thoroughly.
Content: 1000 ml (€8.00 / 100 ml)
Alterna My Hair My Canvas Jelly Fix Repair Booster regenerates and protects hair from the detrimental effects of pollution. At the same time, manageability is improved and natural shine and smoothness are enhanced. Future hair breakage is prevented. The Repair Booster should be added to your conditioner or hair mask as a supplement. How Alterna My Hair My Canvas Jelly Fix Repair Booster works The highly-concentrated, vegan jelly booster contains botanical caviar and white charcoal. It is formulated with a special blue light filter and a new, unique Repair Complex.
Content: 74 ml (€36.42 / 100 ml)
My Hair My Canvas Easy Does It Air Dry Balm is a vegan hair balm that allows natural hairstyles to be created without heat application. Easy Does It Air provides frizz control and supports the hair during air drying. A natural finish and natural shine are the results. Achieve a natural-looking hairstyle without a blow dryer Because the balm reduces the drying time of the hair, it is the ideal styling product for those who want to avoid using a blow dryer and straighteners but still save time. The hair is better protected against external influences and can withstand environmental stresses more effectively. Distribute a generous amount into towel-dried hair and let it air dry. For smooth, defined curls, gently knead the hair.
Content: 101 ml (€25.69 / 100 ml)
The Alterna Caviar Replenishing Moisture Conditioner is a lipid-rich conditioner that nourishes and provides moisture. It replenishes the hair with ample hydration, protects the hair colour, and improves the overall appearance of dry, dull hair. Result: stronger, healthier, and younger-looking hair. Optimal hydration for smooth, manageable styles Enhances the overall appearance and feel of the hair Smooths the hair and makes it resistant to humidity Protects the hair colour Application of Alterna Caviar Replenishing Moisture Conditioner After using the Replenishing Moisture Shampoo, remove excess water from the hair, dispense a small amount of conditioner into the hand, rub together, and apply from the mid-lengths to the ends. Leave for 2-3 minutes and rinse thoroughly.
Content: 250 ml (€15.18 / 100 ml)
The Alterna Caviar Infinite Color Hold Dual-Use Serum is a revolutionary, dual-action serum that preserves hair colour and enhances shine. It envelops each individual hair fibre with UV protection that does not weigh hair down but provides intensive care. The product can be used to reinforce the conditioning effect or as a leave-in treatment, applied as moisture and UV protection to damp hair. Clinically proven to maintain colour brilliance and shine for up to 70 days (clinically tested, compared to untreated hair) Provides moisture and promotes smoothness and shine Protects hair from temperatures of up to 232°C Reduces hair breakage by up to 92% proven Application recommendation for Alterna Caviar Infinite Color Hold Dual-Use Serum As a colour refresher in addition to conditioner: Dispense conditioner into the palm of the hand and add a few pumps of Infinite Color Hold Dual-Use Serum. Rub together and apply from the mid-lengths to the ends. Rinse thoroughly. As a leave-in treatment: Dispense a few pumps into the palm of the hand and rub together. Apply to damp hair, starting at the mid-lengths and ends, then distribute up to the roots.
Content: 50 ml (€85.90 / 100 ml)
The Alterna Caviar Replenishing Moisture Leave-in Conditioning Milk is a leave-in conditioner spray that provides the hair with intensive moisture. It envelops dry hair with nourishing hydration that protects against hair ageing. After application, the hair is easy to comb through. Intensive moisture care for dried-out hair Leaves hair smooth & manageable Provides elasticity to brittle hair and reduces hair breakage Smooths the hair and facilitates combing wet hair Application of Alterna Caviar Replenishing Moisture Leave-in Conditioning Milk Apply evenly to washed and towel-dried hair. Comb through to ensure optimal distribution of the product. Can be used as a leave-in conditioner for fine hair or as an additional conditioning step for thick, dry hair.
Content: 147 ml (€23.10 / 100 ml)
Alterna My Hair My Canvas Curl Elongator is a hair product that helps to maintain curl structure and control frizz. It provides 72 hours of moisture protection, enhances shine, and imparts light definition. The vegan and silicone-free formula with Moringa seed oil protects against environmental pollution. Application of Alterna My Hair My Canvas Curl Elongator
Content: 148 ml (€20.91 / 100 ml)
The Alterna Caviar Restructuring Bond Repair Overnight Serum is a reparative overnight treatment that combats signs of hair aging while you sleep. This unique treatment is quickly absorbed by the hair without leaving it greasy. The hair is deeply nourished, moisturised overnight, and repaired. The formulation of the Bond Repair series fills gaps and cracks in the hair surface and strengthens the hair to protect it from further damage. Provides damaged hair with essential moisture Proven to reduce hair breakage by up to 99% The hair immediately feels significantly stronger, smoother, more manageable, and shinier Application recommendation for Alterna Caviar Restructuring Bond Repair Overnight Serum Work into dry hair before sleep, leave overnight. Wash the hair with shampoo the next day. For optimal results, use 2-3 times a week.
Content: 100 ml (€42.95 / 100 ml)
Alterna My Hair My Canvas: Vegan Care for All Hair Types
With the My Hair My Canvas line, Alterna goes vegan. The products are designed to deliver maximum results for your hair while being environmentally friendly. The formulas feature botanical caviar derived from algae, as well as water lily extract, coconut blossom sugar, prickly pear oil, and other plant-based ingredients.
A central product of the line is Alterna New Beginnings Exfoliating Cleanser, a gentle shampoo that removes buildup from the hair. The collection also includes other vegan Alterna shampoos, conditioners, hair masks, and styling products.
Alterna Renewing Scalp Care
Alterna Renewing Scalp Care includes three vegan products dedicated to scalp care. They are used as part of a pampering haircare ritual with a scalp massage and provide both hair and scalp with essential hydration.
Alterna Caviar Collections
The Alterna Caviar products supply hair with the finest, most effective ingredients that help maintain moisture, resilience, elasticity, and shine. Depending on hair type, Alterna Caviar is divided into different product lines:
Alterna Anti-Frizz for thick, frizzy hair
Alterna Smoothing Anti-Frizz tames thick, unruly hair, delivering smoothness and shine. Hair is smoothed and controlled, with up to 80% less frizz for as long as 72 hours.
Product tip: A favorite is Alterna Oil Mist, a lightweight oil spray that doesn’t weigh hair down but instantly tames frizz and flyaways.
Alterna Replenishing Moisture for dry hair
Dry, brittle hair needs one thing above all: moisture! Alterna Replenishing Moisture delivers deep hydration, leaving hair more manageable, softer, shinier, and better textured.
Product tip: The bestseller of this line is Alterna CC Cream, a leave-in care and styling product that combines 10 benefits in one: hydration, softness, damage protection, light hold, manageability, shine, smoothness, heat protection, UV protection, and strength.
Alterna Densifying for thinning hair
Alterna Clinical Densifying promotes better growth in thinning hair. It protects follicles from blockage caused by excess sebum and soothes irritated scalps.
Product tip: Alterna Densifying Shampoo is a popular choice for daily washing. Sulfate-free, it detoxifies, cleanses, and protects the scalp.
Alterna Restructuring Bond Repair for Damaged Hair
Alterna Restructuring Bond Repair is the perfect solution for damaged hair. The Alterna Repair line is based on a technology that rebuilds and seals the hair cuticle. This reduces breakage and split ends.
Product tip: Alterna Overnight Hair Rescue Leave-In Serum works especially intensively against signs of hair aging. It repairs the hair structure overnight and provides essential moisture.
Alterna Multiplying Volume for Fine Hair
For more volume and stronger hair, there’s Alterna Multiplying Volume. The line includes Alterna Volume Shampoo, Alterna Volume Conditioner, Alterna Volume Mist, and Alterna Volume Mousse – all designed to naturally build up fullness in fine hair.
Alterna Infinite Color Hold for Color-Treated Hair
Alterna Infinite Color Hold preserves the brilliance of color-treated hair thanks to its special Dual-Capture Complex. With regular use, color intensity lasts for up to 70 days.
Product tip: Alterna Infinite Color Hold Dual-Use Serum refreshes hair color and intensifies shine. Each strand is also enveloped in UV protection while receiving deep care.
Alterna Professional Styling for Every Day
Alterna’s styling line is suitable for all hair types. The Age-Control Complex protects hair from aging, while leaving endless creative possibilities for styling. Here are the most popular products for individual looks:
Alterna Dry Shampoo – refreshes between washes and extends blow-dry styles
Alterna Hairspray – dries quickly and delivers ultra-strong control without stiffness
Alterna Iron Spray – provides heat protection and fights frizz
Alterna Perfect Texture Spray – for undone looks with lasting texture and invisible hold
Alterna Working Hairspray – for flexible, long-lasting hold
Alterna Haircare with the Power of Premium Caviar
Caviar extract is the heart of Alterna’s formulas. It comes from Siberian sturgeon raised in the South of France. The caviar is sustainably harvested under controlled conditions. The extract is obtained through a special process that captures the rich nutrients inside the raw caviar pearls.
Why Caviar?
Caviar extract is one of nature’s richest sources of omega-3 fatty acids, providing the hair with moisture, shine, and elasticity.
Other Ingredients in Alterna
Every Alterna product undergoes an extensive development program, starting with the selection of sustainably sourced, highly effective raw materials. These are carefully combined, formulated into the perfect blend, and tested in collaboration with hairstylists and consumers. The products are enriched with botanical actives and free from added parabens, SLS/SLES, and synthetic color. Thanks to these premium ingredients, hair looks healthier and younger after use.
Younger-Looking Hair with Alterna Anti-Aging Haircare
The brand draws inspiration from scientific skincare research, placing purity and innovation at the forefront of product development. Alterna Caviar haircare counters both natural and environmental hair aging, helping to preserve a youthful appearance. It actively supports the renewal of moisture levels, contributing to resilience, elasticity, and shine. After just one use of Alterna Anti-Aging products, hair looks younger and healthier.
Shop Alterna Haircare at BellAffair
Alterna is the first comprehensive haircare line designed to combat natural, chemical, and environmental hair aging. With My Hair My Canvas, there are also sustainable, vegan products that benefit the hair just as effectively. See for yourself the unique results of Alterna haircare and order it online at BellAffair!
Do Alterna products contain sulfates?
Alterna does not use sulfates or other harsh ingredients, focusing instead on natural, organic extracts such as sea silk, caviar, or hemp.
Do Alterna products contain parabens?
Alterna haircare products are free from added parabens.
Why does Alterna use caviar?
In developing its anti-aging haircare, Alterna identified caviar as a highly effective natural ingredient. Rich in omega-3 fatty acids, proteins, minerals, and vitamins, caviar helps create visibly younger-looking hair.
In the My Hair My Canvas product line, sustainably sourced botanical caviar is used, making the products 100% vegan.