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Alterna
Since 1997 Alterna is one of the pioneers in the area of professional luxury haircare. Clinical and salon proven results are the basis for high-quality products, which nevertheless incorporate natural ingredients.
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147 ml (€ 224,15 / 1L)

125 ml (€ 255,60 / 1L)
The brand draws inspiration from scientific research in skincare and places purity of ingredients and innovation in the centre of product development.
Alterna Caviar Anti-Ageing
Caviar is the core of the formulations of Alterna and is taken from the Siberian sturgeon from the south of France. The caviar is harvested under controlled conditions in a sustainable manner. The extract is created through a special extraction process which saves the nutritious contents inside the raw caviar pearls. Caviar extract is one of the richest sources of nature for omega 3 fatty acids and provides the hair with moisture, shine and elasticity.
Each Alterna product undergoes a rigorous development program, which starts with the selection of sustainably sourced, highly efficient raw materials. These ingredients are selected to complement each other and therefore create the perfect formulation. After this, products are tested with hairdressers and consumers in order to tweak the formulations. All products are enriched with botanical ingredients and free from added parabens, SLS/SLES and synthetic colour. With the help of the high-quality ingredients, hair looks younger and healthier.