Alterna
Since 1997, Alterna has been one of the pioneers in professional luxury haircare. Clinically and salon-tested results form the basis of its premium products, which are still crafted with natural ingredients.
The Alterna Caviar Replenishing Moisture Priming Leave-In Conditioner is a lightweight, nourishing leave-in spray that detangles fine, dry hair and provides heat protection up to 232°C. The contained rosehip seed oil supports the natural balance of the hair and adds moisture. The spray detangles the hair and helps fine, dry hair with an air-humidity-repellent barrier against frizz, preserving the style without weighing it down. Provides the hair with lightweight moisture Eases combing and adds natural shine Suitable as a cutting aid Heat protection up to 238°C Styling control up to 72 hours Application of Alterna Caviar Replenishing Moisture Priming Leave-In Conditioner Apply evenly to washed and towel-dried hair. Comb through with a comb to achieve optimal product distribution. Use additional styling products for the desired styling result.
Content: 147 ml (€22.41 / 100 ml)
Upgrade your hair care routine with Alterna Renewing Scalp Care Scrub to Foam Exfoliator & Shampoo. This vegan scalp scrub gently cleanses and exfoliates the scalp while creating a luxurious sensorial experience. Dead skin cells, oil, dirt and product buildup are effectively removed. The scalp is left feeling calm, soothed and moisturised. Ingredients in Alterna Renewing Scalp Care Scrub to Foam Exfoliator & Shampoo The clinically-tested formula is enriched with Alterna’s exclusive Scalp Moisture Complex, which provides the scalp with much-needed hydration. Other ingredients include sweet almond oil, white charcoal, sea salt, peppermint, tea tree oil, and hemp seed oil. The product packaging is made of 50% post-consumer recycled plastic and FSC-certified packaging. How to use Alterna Renewing Scalp Care Scrub to Foam Exfoliator & Shampoo This product can be used like a shampoo. Emulsify into wet palms, then apply to wet hair and scalp. Massage the scalp in order to cleanse and exfoliate. Rinse thoroughly until water runs clear. Follow with your favourite Alterna conditioner, focussing on lengths and ends. After washing your hair, apply Alterna Scalp Care Leave-On Treatment to damp or dry hair and scalp.
Content: 177 ml (€25.96 / 100 ml)
The Alterna Caviar Professional Styling Perfect Iron Spray is a heat-activated spray that provides ultimate protection against hot styling tools. It seals in moisture and prevents frizz. The spray protects hair up to temperatures of 232°C, preventing heat damage during styling. It seals and smooths the cuticle, prevents frizz, and shields hair from humidity, ensuring straightened or curled hair stays in shape. Heat-styled hair remains perfectly straight, smooth, shiny, and protected Provides light hold to keep the style in shape even the next day Reduces styling time Application of Alterna Caviar Professional Styling Perfect Iron Spray Apply in sections to dry hair before using styling tools.
Content: 122 ml (€27.83 / 100 ml)
Alterna My Hair My Canvas Curl Elongator is a hair product that helps to maintain curl structure and control frizz. It provides 72 hours of moisture protection, enhances shine, and imparts light definition. The vegan and silicone-free formula with Moringa seed oil protects against environmental pollution. Application of Alterna My Hair My Canvas Curl Elongator
Content: 148 ml (€20.91 / 100 ml)
Maintain scalp moisture with Alterna Renewing Scalp Care Peppermint Leave-On Treatment. The clinically-tested, lightweight and fast absorbing formula makes your scalp feel hydrated and less dry. It does not leave an oily residue. Ingredients in Alterna Renewing Scalp Care Peppermint Leave-On Treatment Vegan botanical caviar Alterna’s Scalp Moisture Complex Witch hazel – regulates sebum production and restores the moisture balance of the scalp How to use Alterna Renewing Scalp Care Peppermint Leave-On Treatment The application of Alterna Renewing Scalp Care Peppermint Leave-On Treatment should be combined with an invigorating scalp massage. A unique tapping technique is used to stimulate the scalp.
Content: 74 ml (€62.09 / 100 ml)
The Alterna Caviar Replenishing Moisture Leave-in Conditioning Milk is a leave-in conditioner spray that provides the hair with intensive moisture. It envelops dry hair with nourishing hydration that protects against hair ageing. After application, the hair is easy to comb through. Intensive moisture care for dried-out hair Leaves hair smooth & manageable Provides elasticity to brittle hair and reduces hair breakage Smooths the hair and facilitates combing wet hair Application of Alterna Caviar Replenishing Moisture Leave-in Conditioning Milk Apply evenly to washed and towel-dried hair. Comb through to ensure optimal distribution of the product. Can be used as a leave-in conditioner for fine hair or as an additional conditioning step for thick, dry hair.
Content: 147 ml (€23.10 / 100 ml)
The Alterna Caviar Infinite Color Hold Dual-Use Serum is a revolutionary, dual-action serum that preserves hair colour and enhances shine. It envelops each individual hair fibre with UV protection that does not weigh hair down but provides intensive care. The product can be used to reinforce the conditioning effect or as a leave-in treatment, applied as moisture and UV protection to damp hair. Clinically proven to maintain colour brilliance and shine for up to 70 days (clinically tested, compared to untreated hair) Provides moisture and promotes smoothness and shine Protects hair from temperatures of up to 232°C Reduces hair breakage by up to 92% proven Application recommendation for Alterna Caviar Infinite Color Hold Dual-Use Serum As a colour refresher in addition to conditioner: Dispense conditioner into the palm of the hand and add a few pumps of Infinite Color Hold Dual-Use Serum. Rub together and apply from the mid-lengths to the ends. Rinse thoroughly. As a leave-in treatment: Dispense a few pumps into the palm of the hand and rub together. Apply to damp hair, starting at the mid-lengths and ends, then distribute up to the roots.
Content: 50 ml (€85.90 / 100 ml)
A hydrating ritual for your scalp: Alterna Renewing Scalp Care Hemp Leave-On Treatment is a lightweight and super-fast absorbing scalp serum. It moisturises and prevents dehydration which can lead to itchiness. The scalp is nourished and feels soothed and calm. This vegan scalp treatment does not leave an oily residue. For best results, the application should be combined with a calming scalp massage. Clinically-tested formula of Alterna Renewing Scalp Care Hemp Leave-On Treatment The formula includes vegan botanical caviar, Alterna’s Scalp Moisture Complex as well as witch hazel, an ingredient that balances the natural sebum production of the scalp.
Content: 74 ml (€62.09 / 100 ml)
The Alterna Caviar Infinite Color Hold Conditioner is a sulfate-free conditioner for daily hair washing that provides ultimate protection for coloured hair and moisturises it. The high-quality conditioner restores the hair's moisture content and reduces oxidative colour damage through natural UV filters. Proven to maintain colour brilliance and shine for up to 70 days (clinically tested, compared to untreated hair) Provides moisture to the hair and ensures smoothness and shine Care with colour protection Application recommendation for Alterna Caviar Infinite Color Hold Conditioner After using the Caviar Infinite Color Hold Shampoo, remove excess water from the hair, dispense a small amount of conditioner into the hand, rub and apply from the mid-lengths to the ends. Leave for 2-3 minutes and rinse thoroughly.
Content: 250 ml (€15.18 / 100 ml)
Alterna Caviar Restructuring Bond Repair Intensive Leave-in Treatment Masque reduces visible signs of hair breakage while preventing future damage. The hair is healthier, shinier, and stronger after just one application. Additionally, manageability is improved. Ingredients of Alterna Caviar Restructuring Bond Repair Intensive Leave-in Treatment Masque Omega-6 & Omega-9: Known to increase the strength and elasticity of hair. Amino acids: Generally recognised for strengthening hair structure. Biomimetic lipids: Known to prevent frizz and flyaway hair. Caviar technology: Typically used to seal damaged hair cuticles. Application of Alterna Caviar Restructuring Bond Repair Intensive Leave-in Treatment Masque Shampoo, do not use conditioner. Work the Leave-in Treatment Masque into towel-dried hair from mid-lengths to ends. A small amount is sufficient for thin, short hair. Use two small amounts for thick, long hair. Do not rinse out. Dry the hair. For extra care between washes, apply to dry hair.
Content: 50 ml (€107.90 / 100 ml)
Alterna My Hair My Canvas: Vegan Care for All Hair Types
With the My Hair My Canvas line, Alterna goes vegan. The products are designed to deliver maximum results for your hair while being environmentally friendly. The formulas feature botanical caviar derived from algae, as well as water lily extract, coconut blossom sugar, prickly pear oil, and other plant-based ingredients.
A central product of the line is Alterna New Beginnings Exfoliating Cleanser, a gentle shampoo that removes buildup from the hair. The collection also includes other vegan Alterna shampoos, conditioners, hair masks, and styling products.
Alterna Renewing Scalp Care
Alterna Renewing Scalp Care includes three vegan products dedicated to scalp care. They are used as part of a pampering haircare ritual with a scalp massage and provide both hair and scalp with essential hydration.
Alterna Caviar Collections
The Alterna Caviar products supply hair with the finest, most effective ingredients that help maintain moisture, resilience, elasticity, and shine. Depending on hair type, Alterna Caviar is divided into different product lines:
Alterna Anti-Frizz for thick, frizzy hair
Alterna Smoothing Anti-Frizz tames thick, unruly hair, delivering smoothness and shine. Hair is smoothed and controlled, with up to 80% less frizz for as long as 72 hours.
Product tip: A favorite is Alterna Oil Mist, a lightweight oil spray that doesn’t weigh hair down but instantly tames frizz and flyaways.
Alterna Replenishing Moisture for dry hair
Dry, brittle hair needs one thing above all: moisture! Alterna Replenishing Moisture delivers deep hydration, leaving hair more manageable, softer, shinier, and better textured.
Product tip: The bestseller of this line is Alterna CC Cream, a leave-in care and styling product that combines 10 benefits in one: hydration, softness, damage protection, light hold, manageability, shine, smoothness, heat protection, UV protection, and strength.
Alterna Densifying for thinning hair
Alterna Clinical Densifying promotes better growth in thinning hair. It protects follicles from blockage caused by excess sebum and soothes irritated scalps.
Product tip: Alterna Densifying Shampoo is a popular choice for daily washing. Sulfate-free, it detoxifies, cleanses, and protects the scalp.
Alterna Restructuring Bond Repair for Damaged Hair
Alterna Restructuring Bond Repair is the perfect solution for damaged hair. The Alterna Repair line is based on a technology that rebuilds and seals the hair cuticle. This reduces breakage and split ends.
Product tip: Alterna Overnight Hair Rescue Leave-In Serum works especially intensively against signs of hair aging. It repairs the hair structure overnight and provides essential moisture.
Alterna Multiplying Volume for Fine Hair
For more volume and stronger hair, there’s Alterna Multiplying Volume. The line includes Alterna Volume Shampoo, Alterna Volume Conditioner, Alterna Volume Mist, and Alterna Volume Mousse – all designed to naturally build up fullness in fine hair.
Alterna Infinite Color Hold for Color-Treated Hair
Alterna Infinite Color Hold preserves the brilliance of color-treated hair thanks to its special Dual-Capture Complex. With regular use, color intensity lasts for up to 70 days.
Product tip: Alterna Infinite Color Hold Dual-Use Serum refreshes hair color and intensifies shine. Each strand is also enveloped in UV protection while receiving deep care.
Alterna Professional Styling for Every Day
Alterna’s styling line is suitable for all hair types. The Age-Control Complex protects hair from aging, while leaving endless creative possibilities for styling. Here are the most popular products for individual looks:
Alterna Dry Shampoo – refreshes between washes and extends blow-dry styles
Alterna Hairspray – dries quickly and delivers ultra-strong control without stiffness
Alterna Iron Spray – provides heat protection and fights frizz
Alterna Perfect Texture Spray – for undone looks with lasting texture and invisible hold
Alterna Working Hairspray – for flexible, long-lasting hold
Alterna Haircare with the Power of Premium Caviar
Caviar extract is the heart of Alterna’s formulas. It comes from Siberian sturgeon raised in the South of France. The caviar is sustainably harvested under controlled conditions. The extract is obtained through a special process that captures the rich nutrients inside the raw caviar pearls.
Why Caviar?
Caviar extract is one of nature’s richest sources of omega-3 fatty acids, providing the hair with moisture, shine, and elasticity.
Other Ingredients in Alterna
Every Alterna product undergoes an extensive development program, starting with the selection of sustainably sourced, highly effective raw materials. These are carefully combined, formulated into the perfect blend, and tested in collaboration with hairstylists and consumers. The products are enriched with botanical actives and free from added parabens, SLS/SLES, and synthetic color. Thanks to these premium ingredients, hair looks healthier and younger after use.
Younger-Looking Hair with Alterna Anti-Aging Haircare
The brand draws inspiration from scientific skincare research, placing purity and innovation at the forefront of product development. Alterna Caviar haircare counters both natural and environmental hair aging, helping to preserve a youthful appearance. It actively supports the renewal of moisture levels, contributing to resilience, elasticity, and shine. After just one use of Alterna Anti-Aging products, hair looks younger and healthier.
Shop Alterna Haircare at BellAffair
Alterna is the first comprehensive haircare line designed to combat natural, chemical, and environmental hair aging. With My Hair My Canvas, there are also sustainable, vegan products that benefit the hair just as effectively. See for yourself the unique results of Alterna haircare and order it online at BellAffair!
Do Alterna products contain sulfates?
Alterna does not use sulfates or other harsh ingredients, focusing instead on natural, organic extracts such as sea silk, caviar, or hemp.
Do Alterna products contain parabens?
Alterna haircare products are free from added parabens.
Why does Alterna use caviar?
In developing its anti-aging haircare, Alterna identified caviar as a highly effective natural ingredient. Rich in omega-3 fatty acids, proteins, minerals, and vitamins, caviar helps create visibly younger-looking hair.
In the My Hair My Canvas product line, sustainably sourced botanical caviar is used, making the products 100% vegan.