Sassoon Professional
Sassoon enhances the natural movement of the hair, making the most of it with highly effective formulas in ultra-lightweight care and styling products. The result: effortlessly beautiful hair with a unique, easy-to-maintain look full of naturalness, shine, and smoothness.
The Sassoon Pump for 1000ml bottles is the practical aid for easy dispensing and economical dosing of shampoos in the 1 L versions. In classic white, the sturdy pump visually complements any of the Sassoon shampoos.
The Sassoon Colouring Apron in grey provides optimal protection for clothing against dye splashes during colouring and bleaching processes.
How is good hair care defined? Professional hair care will give you the fresh-from-the-salon hair feel which is achieved when the result is reliable, precise, long-lasting and intense. Professional hair care products are therefore characterized by effectiveness. Sassoon Illuminating Oil is a hair oil for colored hair with a high effectiveness. This can be seen in the following results: The hair is vibrant, shiny and looks healthy Long color retention It provides protection from mechanical damages Prevents hair form moisture and protein loss. It intensively nourishes the hair with sweet almond oil and vitamin E The hair oil is applied to towel-dried hair. The weightless, non-greasy formula does not weigh down the hair but is absorbed immediately. With iconic Sassoon scent.
Content: 100 ml (€27.95 / 100 ml)
Sassoon Motion Hold is a hairspray for flexible hold. The pure and lightweight spray with UV protection offers 100% flexibility and does not weigh down the hair. The spray is easily brushable and the hair can be reshaped at any time. Multiple applications do not lead to build-up. The polymer of the Kinetic formula wraps around the hair, providing a radiant shine and natural movement without sticking the hair together.
Content: 300 ml (€6.65 / 100 ml)
Sassoon Foil Grip is a consistency thickener for Sassoon hair colours. Mixing 3-5 drops into the colour paste thickens the consistency, preventing running and dripping of the colour. Pro tip: Sassoon Foil Grip is especially practical for grey hair coverage. The thickened colour paste ensures even the finest and shortest hairs adhere. This guarantees that all hairs are coloured.
Content: 75 ml (€30.60 / 100 ml)
Sassoon Texture Refine provides a matte finish, yet the styling looks hydrated. The styling paste also conditions and moisturizes the hair. The lightweight texture provides flexible control without sticking the hair so it remains flexible and pliable. Texture Refine provides a perfectly deconstructed definition. The paste can be applied on both dry and damp hair. With incomparable Sassoon scent. Application of Texture Refine: Apply a small amount to the palm of your hand and rub it between your hands. Evenly distribute to mid-lenghts to create a deconstructed definition.
Content: 50 ml (€35.90 / 100 ml)
Halo Hydrat is a leave-in conditioner suitable for all hair types. The lightweight conditioner from Sassoon invisibly nourishes the hair with conditioning agents and protects it, ensuring it remains smooth and silky throughout the day. The anti-static effect prevents static buildup and provides moisture all day long. Professional tip: Sassoon Halo Hydrate is also particularly suitable for caring for children's hair.
Content: 150 ml (€13.30 / 100 ml)
Sassoon Intense Restore is an intensive treatment for severely damaged and dry hair. The Intense Restore Mask is highly nourishing. It nourishes dry hair and repairs damaged areas in the hair. The hair is strengthened and revitalised with an extra boost of moisture, while simultaneously building a protective barrier against protein erosion. The Sassoon intensive mask ensures shiny, sensual, and healthy-looking hair. Application: Gently massage into towel-dried, washed hair and leave on for about 10 minutes. Rinse thoroughly until the water runs clear.
Content: 170 ml (€12.91 / 100 ml)
The elegant Salon towel in Grey from Sassoon enhances any wash station and bathroom. The high absorbency and premium material indicate the excellent quality of this professional product.
Sassoon White Up is a dust-free high-performance lightener for clear, extremely light blonde results. The very creamy consistency allows easy and precise application. The advanced lightener is equally suitable for both whole-head applications and foil techniques.
Content: 800 g (€9.49 / 100 g)
Minimalist, Natural, Practical, and Tailored
Minimalist, natural, practical, and tailored – that’s Sassoon. The brand with roots in London is unlike traditional haircare labels. It focuses entirely on the customer, striving to enhance individual beauty. With a compact product portfolio, Sassoon offers care, styling, and coloring products tailored to the specific needs of different hair types.
Sassoon Highlights the Natural Character of Every Hair Type
From shampoo, conditioner, and masks to finishing products, Sassoon’s priority is not to weigh hair down but to support its uniqueness. The Sassoon philosophy believes that every hair type has its own “hair character.” Sassoon products work to reveal the best in each type, supporting without overloading or altering. Unruly hair becomes smooth, dry hair regains balanced moisture, color-treated hair is enhanced in brilliance, and damaged hair is deeply nourished – for stunningly natural and healthy-looking results.
Minimalist Product Design & Sensual Fragrance
The clean, white design of the bottles – inspired by the female silhouette – also sets Sassoon apart as an extraordinary haircare brand. With a unified, feminine fragrance, the products perfectly capture the spirit of the times. All Sassoon products intentionally share the same sensual scent to avoid overlapping aromas. The blend of white musk, vanilla wood, and grapefruit makes the Sassoon Professional fragrance unique, fresh, and irresistibly feminine.
Sassoon Products: Unique Products for Unique Hair
Sassoon Professional continues to be shaped by an unparalleled hair philosophy. At its core are the natural movement of the hair, precision, clarity, and holistic 360-degree concepts.
These unmistakable hallmarks are reflected in the haircare line. Sassoon Professional remains exclusively salon-focused to this day. For an authentic Sassoon haircut, one must visit one of the few Sassoon Academies. Training to become a Sassoon stylist also takes place exclusively in its own salons and academies.
The Sassoon Professional haircare range is extraordinary in both form and function. The compact product portfolio is divided into Foundation, Styling, and Color.
Sassoon hair colors can be individually tailored to create shades that don’t exist in standard color charts. Sassoon Professional stands for unique, creative looks and colors that highlight each individual’s personality.
Every Sassoon haircut takes into account the special needs of each hair type and its natural movement. The haircare products are designed to support this natural flow every day with minimal effort. For Sassoon, perfect beauty is both individual and practical. Hair is worn naturally – a look that is once again very much on trend.
Sassoon Haircare Products
The Sassoon haircare line offers solutions for the most common hair needs. It supports and nourishes color-treated, dry, damaged, fine, or weak hair. The products can be customized to bring out the best in every hair type. Professional formulas complement Sassoon cuts perfectly, delivering healthy, beautiful, and well-groomed results.
Sassoon Haircare & Styling
Illuminating products create incredible shine.
Intense Restore deeply cares for damaged hair.
Rich Clean Shampoo replenishes dry hair.
Precision Clean delivers a deep cleanse when needed.
Shampoos, conditioners, and treatments provide the essential foundation for effortless styling and radiant looks.
Sassoon Hair Color
Speaking of shine – Sassoon’s hair colors guarantee it, with unique light reflections and impressive luster. Hair colored with Sassoon products is instantly recognizable to the professional eye.
Sassoon colors emphasize the natural character of the hair and are grouped under the concept of Chromatology. Designed to take professional color services to the next level, Sassoon offers everything a colorist could want:
Permanent colors: Cremagel and Cremablond
Intensitone: to individualize shades
White Up bleaching powder
Foil Grip consistency modifier
With these products, full-head applications, accent highlights, and advanced techniques such as balayage or ombré can be carried out professionally, safely, and easily – for brilliant, long-lasting hair color.
Sassoon Styling Products
A minimalist, natural haircut usually requires only a few—but high-quality—styling products. It’s no surprise, then, that Sassoon’s styling line is compact, designed to provide hold, texture, and a natural finish. The brand uses only premium, effective ingredients that guarantee excellent hold, beautiful texture, and hair with a perfect touch.
Vidal Sassoon: Founder of the Iconic Brand
The world-renowned hairdresser Vidal Sassoon founded Sassoon Professional in 1974 in London. Born in London in 1928, Vidal Sassoon entered the hair business by chance. As a “shampoo boy,” he washed women’s hair to help support his family. Soon, however, he realized that he not only enjoyed washing hair but also transforming it. Shortly thereafter, he began winning hairdressing competitions and opened his own salon—followed quickly by another.
Vidal Sassoon achieved worldwide fame with the invention of the systematic haircut and the bob, a style that remains highly popular to this day. Today, alongside the classic bob, there are many modern variations such as the short bob, blunt bob, and long bob. These hairstyles can be perfectly showcased with Sassoon.
Shop Sassoon Products Online at BellAffair
Sassoon products combine a pleasant fragrance, lightweight textures, and high effectiveness – all at a very attractive price for a salon-exclusive luxury brand with a rare character. Sassoon enhances the hair while emphasizing the harmony of cut, color, and care. At BellAffair, you don’t need to visit a salon – you can conveniently order Sassoon products online and have them delivered straight to your home.
Frequently Asked Questions
What does Sassoon stand for in haircare?
Sassoon haircare and hair color products are made with high-quality ingredients and deliver powerful results. The Sassoon Professional range allows for individual and expressive treatments for every hair type.
Since when has the Sassoon Professional brand existed?
The company Wella worked with Vidal Sassoon for many years and launched the Sassoon Professional haircare brand in 2006.
Who was Vidal Sassoon?
Vidal Sassoon was born in 1928 and grew up in a poor district of London. At the age of 14, he left school to begin training in a hair salon. He soon won competitions and, in 1954, opened his own salon. In 1963, he invented the bob, a simple haircut that quickly became a cultural icon. With Sassoon, hair cutting was elevated to an art form, and hairdressers were no longer seen as mere craftsmen.
Today, more than 20 Sassoon salons worldwide work according to the Vidal principle, and several academies – such as in London and New York – teach his methods and techniques. In 1974, Sassoon created the Wash and Go haircare line, and from then on, his name became a brand.