Shu Uemura
Shu Uemura is the epitome of a Japanese luxury brand for exclusive hair care and styling products. Inspired by the Japanese tea ceremony, the brand offers beauty rituals tailored to every hair type.
Shu Uemura Awa Volume is a blow-dry foam that provides lush volume and leaves hair feeling silky like Angora. The weightless volumising foam with cedar bud extracts offers medium hold, and the foam-to-water texture instantly merges with the hair. Application Recommendation for Shu Uemura Awa Volume For extra volume, blow-dry with head upside down!
Content: 150 ml (€23.97 / 100 ml)
Hairspray with micro-fine spray mist and pleasant fragrance. Malleable hold without stiffening the hair. With UV protection. Easily combable without residue.
Content: 300 ml (€9.32 / 100 ml)
Shu Uemura Essence Absolue Nourishing Protective Oil is a nourishing, protective leave-in oil with camellia seed oil suitable for all hair types. This high-quality hair oil offers multiple benefits: deep conditioning, hydration, frizz control, easier detangling, heat protection up to 230°C, reduced hair breakage, smoothness of the hair fibre, and incredible shine for up to 48 hours. Essence Absolue is a revitalising elixir for unruly, dull hair as well as sensitised hair. Suitable for all hair types. Shu Uemura Essence Absolue Nourishing Protective Oil Application Apply one to two pumps to the lengths of dry, severely damaged hair or normal hair.
Content: 50 ml (€69.90 / 100 ml)
Shu Uemura Essence Absolue Nourishing Oil-in-Cream nourishes and tames very dry hair. The leave-in cream with camellia oil is ideal for rebellious and dry hair for long-lasting deep care & volume control. With anti-frizz effect, heat and UV protection. Facilitates blow-drying for a smooth, silky & shiny finish (up to 48 hours), as well as softer and more manageable hair. Shu Uemura Essence Absolue Nourishing Oil-in-Cream application A small amount is worked into towel-dried hair and blow-dried as usual. Regular use reduces hair breakage.
Content: 150 ml (€33.30 / 100 ml)
Shu Uemura Urban Moisture Shampoo moisturizes dry hair all while respecting the health of the scalp. Moringa and red algae are key ingredients which restore healthy hair. The lightweight formula balances moisture levels without weighing down strands. Future dryness is prevented while hair colour is protected. Benefits of Shu Uemura Urban Moisture Shampoo Moisturizes hair gentle cleansing effect protection against external influences
Content: 300 ml (€12.65 / 100 ml)
Shu Uemura Izumi Tonic Serum is a thickening and strengthening hair serum for weak and brittle strands. Shu Uemura Izumi Tonic Serum with Japanese rice water The lightweight serum fortifies the hair and adds body and thickness by increasing the diameter of hair fibres. Hair feels up to 30x stronger and is protected from breakage. Split ends are reduced by up to 91%. The result: Your tresses regain incredible softness, velvety smoothness and radiant shine. A beautiful, healthy appearance is restored. Shu Uemura Izumi Tonic Serum is infused with precious rice water, inspired by ancient Japanese hair care traditions. Famed for its beautifying and strengthening properties, rice water has been used as a hair treatment for many centuries.
Content: 90 ml (€42.17 / 100 ml)
Shu Uemura Color Lustre Spray is the new protective spray for ultimate colour protection. The colour sealing spray for coloured hair impresses with an effective formula for more shine, intense colour protection, and high protection against external damage. The Smart-Seal technology forms a thin seal on the hair fibre, protecting not only the hair colour but also providing Restoration of hair health Intense shine Strong antioxidant effect Protection against UV-induced damage This is thanks to a special ingredient: Sake Kasu. This has been an ancient beauty ingredient in Japan for centuries, known for its extraordinary antioxidant properties. Geishas were among the first to discover the beautifying effects of sake. Now also included in all Shu Uemura Color Lustre products. Shu Uemura Color Lustre Spray Application After cleansing with Color Lustre Shampoo, apply the moisture treatment with conditioner or mask to dry lengths and ends. Do not rinse and style as usual.
Content: 150 ml (€31.30 / 100 ml)
Shu Uemura Ashita Supreme Intense Revitalisation Serum nourishes, protects, and functions as an anti-ageing hair treatment. It provides immediate protection against hair breakage, delivers moisture, and leaves hair soft and smooth – from roots to tips. Signs of hair ageing are instantly reduced, and the scalp, lengths, and ends regain their original health and beauty. It is suitable for all hair types and revitalises, nourishes, adds shine, and moisturises the hair. Application Apply Ashita Supreme Leave-In Serum to wet or dry hair after washing with Ashita Supreme Shampoo and conditioning with the conditioner or mask. Do not rinse out.
Content: 90 ml (€77.72 / 100 ml)
Shu Uemura Gentle Radiance Deep Cleanser Shampoo is a daily weightless shampoo that cleanses your hair and scalp with onsen-inspired ferment. The shampoo deeply purifies the hair without stripping the scalp of natural oils. Thanks to its gentle formula, this cleansing oil shampoo is also suitable for fine hair types. Shu Uemura Gentle Radiance Deep Cleanser Shampoo: Inspired by onsen The shampoo is infused with onsen-inspired ferment from volcanic sources. Onsen are hot springs known in Japan for their purifying and relaxing effects. The oil shampoo effectively draws out product build-up, excess sebum and impurities, leaving the hair soft, shiny and lightweight. The transparent formula transforms into a rich lather, creating a particularly luxurious hair care experience. How to use Shu Uemura Gentle Radiance Deep Cleanser Apply to wet hair, massage and rinse thoroughly. Use as a daily shampoo or at least once a week as a first shampoo before your regular shampoo and conditioner. The scent of Shu Uemura Gentle Radiance Deep Cleanser Shampoo The top notes include citrus, mandarin and blue chamomile. Heart notes of yuzu, water lily and aquatic notes mingle with base notes of cedarwood, sage and musk.
Content: 400 ml (€11.49 / 100 ml)
Thanks to precious Japanese rice water, Shu Uemura Izumi Tonic Conditioner nourishes and strengthens weak, brittle hair, leaving it feeling thicker and fuller. How Shu Uemura Izumi Tonic Conditioner works This lightweight, milky conditioner gently repairs brittle hair from within. It fortifies weak strands and improves body and thickness. At the same time, the moisture balance is restored and luminous shine is added. The result: Hair is up to 16x stronger and thicker. Breakage is prevented while split ends are reduced by 81%. A beautiful and healthy appearance is restored. Shu Uemura Izumi Tonic Conditioner: inspired by ancestral Japanese hair care traditions The conditioner is infused with precious, nutrient-rich Japanese rice water. Yu-Su-Ru, an ancient tradition practised by Japanese women, involves bathing hair in rice water to keep it beautiful and strong. Shu Uemura Izumi Tonic Conditioner takes inspiration from this traditional hair treatment.
Content: 250 ml (€19.18 / 100 ml)
The Story Behind Shu Uemura Art of Hair
"To create something that is universally beautiful – that is art." – Shu Uemura
Based on this principle, the Japanese artist Shu Uemura began creating innovative cosmetic products as early as 1958. His products revolutionized the world of beauty and cosmetics by setting entirely new standards: the unparalleled balance of art, science, and nature became the hallmark of the Shu Uemura brand.
Shu Uemura combines traditional Japanese elements with Western modernity to create innovative, highly effective, and luxurious hair care and styling products. It is the philosophy of the Japanese make-up artist Shu Uemura to unite science with the passion of an artist.
Holistic Beauty with Shu Uemura Art of Hair
Shu Uemura’s philosophy was that hairstyle, make-up, and skin must always come together to create a harmonious overall image. Shu Uemura Art of Hair aims to achieve holistic beauty by providing essential hair care and styling products with unique formulas and ingredients.
Tokyo Inspiration: Tradition Meets Modernity
A city that unites tradition and modernity, simplicity and sophistication, precision and creativity – this is the origin of Shu Uemura Art of Hair and remains its constant source of inspiration. The Japanese capital is deeply reflected in the Shu Uemura hair care products.
Precious Ingredients in Shu Uemura Art of Hair
The Japanese have always turned to nature to find beauty secrets. Inspired by this tradition, Shu Uemura sources valuable and natural Japanese ingredients. Premium components such as argan oil, musk rose oil, camellia oil, flaxseed oil, peony, and black cumin oil provide perfectly nourished and radiant hair.
Delicate textures and formulas, inspired by the traditional Japanese tea ceremony, create a unique and indulgent care ritual reminiscent of the art of tea drinking.
Shu Uemura: Professional, Luxurious Hair Care
Pure luxury, style, and tradition – Shu Uemura Art of Hair creates unique professional care for incredibly beautiful hair. Hair stylists all over the world recommend these luxury hair care and styling products, which are designed to meet the needs of different hair types. These are the Shu Uemura care lines:
Shu Uemura Izumi Tonic
Izumi Tonic is the line created for fragile, brittle hair and contains Japanese rice water, which has been traditionally used in Japan for centuries as a hair wash. The reason lies in the strengthening effect attributed to rice water. The shampoo, conditioner, and serum work together to provide stronger, denser hair.
Shu Uemura Deep Cleansers for Problematic Scalps
Deep Cleansers are exceptionally gentle shampoos from Shu Uemura, carefully designed to suit specific scalp needs. Formulated for oily, dry, or congested scalps, they deliver deep hydration for shiny, flowing hair that cascades like satin over the shoulders.
Shu Uemura Cleansing Oil Shampoo Gentle Radiance – for sensitive scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Oil Astringent Cleanser – for oily scalp.
Shu Uemura Cleansing Oil Shampoo Moisture Balancing Cleanser – for dry scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Dandruff Soothing Cleanser – for dandruff-prone scalp.
Shu Uemura Essence Absolue – For Hair in Need of Care
More than 200 years ago, rich camellia oil was already the secret of the geishas for shine and suppleness in their hair. The seeds of the precious camellia blossom were hand-harvested on the Japanese island of Toshima and refined into this highly effective oil. The oil is absorbed quickly by the hair fiber and provides particularly dry hair structures with valuable moisture.
Shu Uemura Essence Absolue is a care line with five products enriched with camellia oil:
Protective Oil – a leave-in oil that protects the hair from dryness.
Oil-In Cream – a leave-in cream that tames unruly hair while delivering moisture.
Universal Balm – can be used as a hand cream or as a balm for hair ends in between.
Overnight Serum – an intensive treatment that works overnight.
Shu Uemura Ultimate Reset – For Severely Damaged Hair
The Ultimate Reset Collection gives heavily damaged hair a second chance. Frequent bleaching or coloring weakens the hair structure, causing split ends and breakage. Enriched with Japanese rice extract, the Ultimate Reset line restores hair health. The range includes shampoo, conditioner, treatment, and a leave-in serum.
Shu Uemura Silk Bloom – For Mildly Damaged Hair
Even occasional coloring or heat styling can stress the hair. For those with lightly damaged strands, the Silk Bloom Series is ideal. Infused with argan oil, the shampoo, conditioner, and treatment help prevent early hair damage and restore strength and vitality.
Shu Uemura Urban Moisture – For Dry Hair
Designed for normal to dry hair, the Urban Moisture Series nourishes and hydrates with moringa extract and red algae extract. This ensures the hair maintains its natural shine and suppleness. The line includes shampoo, conditioner, and treatment.
Shu Uemura Color Lustre – For Color-Treated Hair
The Color Lustre Series is specially formulated for color-treated hair. It protects against fading and enhances color brilliance with precious musk rose oil. The range includes shampoo, conditioner, and treatment.
Shu Uemura Yubi Blonde – For Blonde Hair
Yubi Blonde is a line designed for bleached and blonde hair. It uses advanced pigment technology originally developed in Japanese makeup collections. Produced by a leading Japanese ink manufacturer exclusively for Shu Uemura, the pigments have a smoother, more homogeneous structure and a cooler, more intense tone than conventional pigments.
Japanese peony, known for its antioxidant, moisturizing, and soothing properties, is also included in the formula. The products efficiently counteract unwanted yellow tones, leaving blonde shades luminous and radiant. The four products can be individually combined:
Glow Shampoo – for gentle cleansing, moisture, and shine.
Anti-Brass Purple Shampoo – neutralizes warm undertones while gently cleansing and hydrating.
Glow Conditioner – nourishes, strengthens the fiber, and enhances softness.
Anti-Brass Purple Treatment – targets yellow and orange tones while delivering deep care.
Shu Uemura Muroto Volume – For Fine Hair
For those seeking volume, the Muroto Volume Collection is the perfect solution. Essential minerals and nutrients sourced from the depths of the sea provide the hair with the strength it needs to build volume while remaining lightweight. The line includes shampoo, conditioner, and treatment, plus a salt spray for added texture and effortless beach waves.
Shu Uemura Styling
With Shu Uemura styling products, the art of Japanese styling is reinterpreted. All product names combine a Japanese word with an English one, reflecting the brand’s fusion of tradition and modernity.
Volume & Blow Dry
Kaze Wave is a styling mousse with heat protection up to 230°C. “Kaze” means “wind” in Japanese.
Netsu Design is a styling cream with heat protection up to 230°C. “Netsu” means “heat” in Japanese.
Shiki Worker is a multi-benefit hair primer for blow-drying or air-drying. “Shiki” means “four seasons” in Japanese.
Awa Volume is a volumizing mousse that delivers maximum body and fullness. “Awa” means “bubble” in Japanese.
Tsuyu Sleek is a blow-dry spray designed for normal to thick hair. “Tsuyu” means “dew” in Japanese.
Texture & Finish
Tsuki Shape is a thermo-active leave-in spray with a memory effect. “Tsuki” means “moon” in Japanese.
Nendo Definer is a texturizing styling cream with strong hold. “Nendo” means “clay” in Japanese.
Ishi Sculpt is a molding paste that provides sculpted, workable hold. “Ishi” means “stone” in Japanese.
Uzu Cotton is a lightweight styling cream with flexible hold. “Uzu” means “whirl” in Japanese.
Umou Hold is a light cream that offers strong hold, smoothness, and a matte finish. “Umou” means “feather” in Japanese.
Kumo Hold is a weightless hairspray that provides strong, lasting hold. “Kumo” means “cloud” in Japanese.
Buy Shu Uemura at BellAffair: Care and Styling from Japan
Shu Uemura Art of Hair is not just about unique hair care – it is also the art of individual styling for every hair type. The cult brand from Japan combines Asian hair care traditions with modern science, creating luxurious Shu Uemura products for truly beautiful hair.
Benefit from Shu Uemura’s many years of expertise and discover these exclusive products now in the BellAffair online shop at attractive prices and with fast delivery.
Frequently Asked Questions
What does Shu Uemura stand for?
Shu Uemura combines Eastern purity with Western glamour to create a new art of hair care and styling. The products are developed based on a deep trust in the power of nature and science.
How did Shu Uemura come into existence?
The Japanese make-up artist Shu Uemura began creating innovative cosmetic products as early as 1958, setting new standards in the world of beauty. With his creations, Shu Uemura achieved a perfect balance between art, science, and the power of nature.
Are Shu Uemura products tested on animals?
No. Shu Uemura does not use animals for product testing.