Shu Uemura
Shu Uemura is the epitome of a Japanese luxury brand for exclusive hair care and styling products. Inspired by the Japanese tea ceremony, the brand offers beauty rituals tailored to every hair type.
Volumising, structure-enhancing conditioner; volume & gentle smoothness for the hair. Muroto Volume - for fine hair. Volumising line with mineral crystals or Himalayan rock crystals. Over 80 minerals, including iron, magnesium, and potassium, provide substance to the hair and build it up.
Content: 250 ml (€19.18 / 100 ml)
Shu Uemura Urban Moisture Conditioner is suitable for dry hair exposed to daily environmental influences. The creamy conditioner adds shine and smoothness to the hair.
Content: 250 ml (€15.16 / 100 ml)
Shu Uemura Ultimate Reset Night Serum with rice extract and peptides has been specially developed for highly damaged hair. Cells damaged by UV rays are restored with the lightweight and transparent formula. Moisture and elasticity of the hair are improved. It provides structural repair of the hair fibers and protection against chemical attacks. The result is smooth, soft, and radiant hair. The hair serum is suitable for both men and women. Application of Shu Uemura Ultimate Reset Night Serum Apply the night serum to dry hair lengths and ends. Leave it in overnight and do not rinse out in the morning.
Content: 90 ml (€49.94 / 100 ml)
Shu Uemura Yubi Blonde Anti Brass Purple Shampoo is a powerful anti-yellow and anti-brass shampoo for bleached and highlighted hair. The shampoo contains purple pigments which effectively neutralize unwanted yellow undertones and help you maintain a cool, bright shade of blonde. Shu Uemura Yubi Blonde anti-yellow shampoo with luxurious ingredients Japanese cool pigment technology enables the violet dyes in the shampoo to deeply penetrate the hair for particularly even results. The pigments counteract unwanted yellow and orange undertones. Additionally, the shampoo contains precious Japanese white peony extract which gently cleanses and restores the hair fibre, leaving it feeling soft and supple. It preserves graceful, cool and luminous blonde hues with every application. The luxurious formulation of this purple shampoo by Shu Uemura contains extra fine pigments. Sensitised hair fibres are replenished and regenerated while yellow and brassy undertones are effectively removed. Your blonde is cool and bright and stays this way. How to use the Yubi Blonde Anti-Brass Purple Shampoo For best results, use the shampoo once a week. Apply to wet hair, gently massage and leave in for 3 minutes. Rinse thoroughly. Our tip: The purple shampoo by Shu Uemura is also suitable for grey and silver hair. Benefits: neutralises unwanted undertones anti-yellow and anti-brass effect gently cleanses and hydrates
Content: 300 ml (€12.65 / 100 ml)
Shu Uemura Ashita Supreme Intensive Revitalising Conditioner features an intensely hydrating formula that revitalises hair without weighing it down. Your tresses regain a healthy, silky shine. How to use Shu Uemura Ashita Supreme Intensive Revitalising Conditioner The conditioner is the second step of your personal Ashita Supreme hair care ritual. Apply it to clean, damp lengths and ends after shampooing. Leave it in for 2 to 3 minutes and rinse thoroughly. Shu Uemura Ashita Supreme Intensive Revitalising Conditioner with hero ingredient Ashitaba In Japan, Ashitaba is known for its incredible regenerative properties, making it a popular component of many beauty and skin care products. When you cut into the stem of this plant, a thick, golden yellow liquid oozes out and, as if by magic, a new leaf grows back overnight. Shu Uemura makes use of the healing powers of Ashitaba by incorporating it as the key active ingredient in the Ashita Supreme conditioner. The deeply revitalising effect is instantly noticeable, leaving your hair feeling revived and healthy.
Content: 250 ml (€27.18 / 100 ml)
Shu Uemura Izumi Tonic Strengthening Gloss is a strengthening hair gloss for instant shine and more resilient hair. Pamper weakened and brittle hair with Shu Uemura's Izumi Tonic – inspired by Japanese tradition of using rice water for hair care. The lightweight, nourishing formula is rich in amino acids, vitamins, and minerals, and provides: Visible increased shine – immediately after application Stronger hair fibers – targeted reduction of hair breakage and split ends Improved combability – for noticeably smoother hair More vigorous appearance – hair appears thicker and healthier Ideal for all hair types showing signs of hair breakage, dullness, or structural issues. Application: Spray evenly onto towel-dried hair, do not rinse.
Content: 200 ml (€34.98 / 100 ml)
Inspired by the Japanese art of minimalism, the Shu Uemura Netsu Design Blow Dry Cream offers a natural hair feel and heat protection for those who prefer minimalist styling products. The styling cream protects hair from frizz formation and shields it from heat damage up to 230°C. Shu Uemura Netsu Design: Restyling through Thermal Activation Netsu – which means heat in Japanese – is an intelligent styling cream that reactivates the style instantly through reapplication of heat. A repeated application of the product is not necessary thanks to the memory effect to reactivate the hairstyle. As soon as the hair comes into contact with a heat tool again, it is protected and easier to style. Whether curls or straight looks – with Netsu Design, long-lasting personalised styling with a particularly natural hair feel is achievable. Shu Uemura Netsu Design Blow Dry Cream is applied to damp hair for optimal protection and increased pliability before heat styling. The hair is equipped with anti-frizz protection for up to 96 hours and feels noticeably more manageable.
Content: 150 ml (€21.30 / 100 ml)
The Shu Uemura Yubi Blonde Full Replenishing Conditioner is a luxurious, rich conditioner for bleached and highlighted blondes as well as grey and silver hair. The conditioner from the Yubi Blonde range intensely replenishes the hair fibre from root to tip, leaving your hair feeling silky soft and incredibly smooth. The Yubi Blonde Full Replenishing Conditioner for your haircare routine Precious white peony extracts help you maintain a cool and bright blonde shade while deeply nourishing the hair fibres. The conditioner can be used as part of your daily haircare routine and is suitable for bleached, highlighted, silver and grey hair. Your hair is repaired and unwanted undertones are gently neutralised. To achieve a more intense neutralisation of yellow and orange undertones, use the Yubi Blonde Anti-Brass Purple Balm once a week. The feminine and sensual scent of indigo appeal A vibrant woody and musky scent transforms using this conditioner from the Yubi Blonde collection into an aromatic experience for the senses. Heart notes of Osmanthus and jasmine add a floral touch.
Content: 250 ml (€19.18 / 100 ml)
Volumising, structure-enhancing shampoo. Hair & scalp are gently cleansed. The hair is strengthened and shaped. Muroto Volume - for fine hair. Volumising line with mineral crystals or Himalayan rock crystals. Over 80 minerals, including iron, magnesium, and potassium, provide substance to the hair and build it up.
Content: 300 ml (€12.65 / 100 ml)
Volume-enhancing, structure-adding mask; optimal for volume & weightless care. Muroto Volume - for fine hair. Volume-boosting line with mineral crystals or Himalayan rock crystals. Over 80 minerals, including iron, magnesium, and potassium, provide substance to the hair and strengthen it.
Content: 200 ml (€31.48 / 100 ml)
The Story Behind Shu Uemura Art of Hair
"To create something that is universally beautiful – that is art." – Shu Uemura
Based on this principle, the Japanese artist Shu Uemura began creating innovative cosmetic products as early as 1958. His products revolutionized the world of beauty and cosmetics by setting entirely new standards: the unparalleled balance of art, science, and nature became the hallmark of the Shu Uemura brand.
Shu Uemura combines traditional Japanese elements with Western modernity to create innovative, highly effective, and luxurious hair care and styling products. It is the philosophy of the Japanese make-up artist Shu Uemura to unite science with the passion of an artist.
Holistic Beauty with Shu Uemura Art of Hair
Shu Uemura’s philosophy was that hairstyle, make-up, and skin must always come together to create a harmonious overall image. Shu Uemura Art of Hair aims to achieve holistic beauty by providing essential hair care and styling products with unique formulas and ingredients.
Tokyo Inspiration: Tradition Meets Modernity
A city that unites tradition and modernity, simplicity and sophistication, precision and creativity – this is the origin of Shu Uemura Art of Hair and remains its constant source of inspiration. The Japanese capital is deeply reflected in the Shu Uemura hair care products.
Precious Ingredients in Shu Uemura Art of Hair
The Japanese have always turned to nature to find beauty secrets. Inspired by this tradition, Shu Uemura sources valuable and natural Japanese ingredients. Premium components such as argan oil, musk rose oil, camellia oil, flaxseed oil, peony, and black cumin oil provide perfectly nourished and radiant hair.
Delicate textures and formulas, inspired by the traditional Japanese tea ceremony, create a unique and indulgent care ritual reminiscent of the art of tea drinking.
Shu Uemura: Professional, Luxurious Hair Care
Pure luxury, style, and tradition – Shu Uemura Art of Hair creates unique professional care for incredibly beautiful hair. Hair stylists all over the world recommend these luxury hair care and styling products, which are designed to meet the needs of different hair types. These are the Shu Uemura care lines:
Shu Uemura Izumi Tonic
Izumi Tonic is the line created for fragile, brittle hair and contains Japanese rice water, which has been traditionally used in Japan for centuries as a hair wash. The reason lies in the strengthening effect attributed to rice water. The shampoo, conditioner, and serum work together to provide stronger, denser hair.
Shu Uemura Deep Cleansers for Problematic Scalps
Deep Cleansers are exceptionally gentle shampoos from Shu Uemura, carefully designed to suit specific scalp needs. Formulated for oily, dry, or congested scalps, they deliver deep hydration for shiny, flowing hair that cascades like satin over the shoulders.
Shu Uemura Cleansing Oil Shampoo Gentle Radiance – for sensitive scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Oil Astringent Cleanser – for oily scalp.
Shu Uemura Cleansing Oil Shampoo Moisture Balancing Cleanser – for dry scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Dandruff Soothing Cleanser – for dandruff-prone scalp.
Shu Uemura Essence Absolue – For Hair in Need of Care
More than 200 years ago, rich camellia oil was already the secret of the geishas for shine and suppleness in their hair. The seeds of the precious camellia blossom were hand-harvested on the Japanese island of Toshima and refined into this highly effective oil. The oil is absorbed quickly by the hair fiber and provides particularly dry hair structures with valuable moisture.
Shu Uemura Essence Absolue is a care line with five products enriched with camellia oil:
Protective Oil – a leave-in oil that protects the hair from dryness.
Oil-In Cream – a leave-in cream that tames unruly hair while delivering moisture.
Universal Balm – can be used as a hand cream or as a balm for hair ends in between.
Overnight Serum – an intensive treatment that works overnight.
Shu Uemura Ultimate Reset – For Severely Damaged Hair
The Ultimate Reset Collection gives heavily damaged hair a second chance. Frequent bleaching or coloring weakens the hair structure, causing split ends and breakage. Enriched with Japanese rice extract, the Ultimate Reset line restores hair health. The range includes shampoo, conditioner, treatment, and a leave-in serum.
Shu Uemura Silk Bloom – For Mildly Damaged Hair
Even occasional coloring or heat styling can stress the hair. For those with lightly damaged strands, the Silk Bloom Series is ideal. Infused with argan oil, the shampoo, conditioner, and treatment help prevent early hair damage and restore strength and vitality.
Shu Uemura Urban Moisture – For Dry Hair
Designed for normal to dry hair, the Urban Moisture Series nourishes and hydrates with moringa extract and red algae extract. This ensures the hair maintains its natural shine and suppleness. The line includes shampoo, conditioner, and treatment.
Shu Uemura Color Lustre – For Color-Treated Hair
The Color Lustre Series is specially formulated for color-treated hair. It protects against fading and enhances color brilliance with precious musk rose oil. The range includes shampoo, conditioner, and treatment.
Shu Uemura Yubi Blonde – For Blonde Hair
Yubi Blonde is a line designed for bleached and blonde hair. It uses advanced pigment technology originally developed in Japanese makeup collections. Produced by a leading Japanese ink manufacturer exclusively for Shu Uemura, the pigments have a smoother, more homogeneous structure and a cooler, more intense tone than conventional pigments.
Japanese peony, known for its antioxidant, moisturizing, and soothing properties, is also included in the formula. The products efficiently counteract unwanted yellow tones, leaving blonde shades luminous and radiant. The four products can be individually combined:
Glow Shampoo – for gentle cleansing, moisture, and shine.
Anti-Brass Purple Shampoo – neutralizes warm undertones while gently cleansing and hydrating.
Glow Conditioner – nourishes, strengthens the fiber, and enhances softness.
Anti-Brass Purple Treatment – targets yellow and orange tones while delivering deep care.
Shu Uemura Muroto Volume – For Fine Hair
For those seeking volume, the Muroto Volume Collection is the perfect solution. Essential minerals and nutrients sourced from the depths of the sea provide the hair with the strength it needs to build volume while remaining lightweight. The line includes shampoo, conditioner, and treatment, plus a salt spray for added texture and effortless beach waves.
Shu Uemura Styling
With Shu Uemura styling products, the art of Japanese styling is reinterpreted. All product names combine a Japanese word with an English one, reflecting the brand’s fusion of tradition and modernity.
Volume & Blow Dry
Kaze Wave is a styling mousse with heat protection up to 230°C. “Kaze” means “wind” in Japanese.
Netsu Design is a styling cream with heat protection up to 230°C. “Netsu” means “heat” in Japanese.
Shiki Worker is a multi-benefit hair primer for blow-drying or air-drying. “Shiki” means “four seasons” in Japanese.
Awa Volume is a volumizing mousse that delivers maximum body and fullness. “Awa” means “bubble” in Japanese.
Tsuyu Sleek is a blow-dry spray designed for normal to thick hair. “Tsuyu” means “dew” in Japanese.
Texture & Finish
Tsuki Shape is a thermo-active leave-in spray with a memory effect. “Tsuki” means “moon” in Japanese.
Nendo Definer is a texturizing styling cream with strong hold. “Nendo” means “clay” in Japanese.
Ishi Sculpt is a molding paste that provides sculpted, workable hold. “Ishi” means “stone” in Japanese.
Uzu Cotton is a lightweight styling cream with flexible hold. “Uzu” means “whirl” in Japanese.
Umou Hold is a light cream that offers strong hold, smoothness, and a matte finish. “Umou” means “feather” in Japanese.
Kumo Hold is a weightless hairspray that provides strong, lasting hold. “Kumo” means “cloud” in Japanese.
Buy Shu Uemura at BellAffair: Care and Styling from Japan
Shu Uemura Art of Hair is not just about unique hair care – it is also the art of individual styling for every hair type. The cult brand from Japan combines Asian hair care traditions with modern science, creating luxurious Shu Uemura products for truly beautiful hair.
Benefit from Shu Uemura’s many years of expertise and discover these exclusive products now in the BellAffair online shop at attractive prices and with fast delivery.
Frequently Asked Questions
What does Shu Uemura stand for?
Shu Uemura combines Eastern purity with Western glamour to create a new art of hair care and styling. The products are developed based on a deep trust in the power of nature and science.
How did Shu Uemura come into existence?
The Japanese make-up artist Shu Uemura began creating innovative cosmetic products as early as 1958, setting new standards in the world of beauty. With his creations, Shu Uemura achieved a perfect balance between art, science, and the power of nature.
Are Shu Uemura products tested on animals?
No. Shu Uemura does not use animals for product testing.