Shu Uemura
Shu Uemura is the epitome of a Japanese luxury brand for exclusive hair care and styling products. Inspired by the Japanese tea ceremony, the brand offers beauty rituals tailored to every hair type.
Shu Uemura Tsuki Shape is a blow-dry spray that provides the hair with flexible hold and a memory effect, which can be reactivated by heat. Tsuki Shape is versatile: as a styling primer, it adds volume and makes the hair easier to shape. It is easier to achieve the desired form. For more root volume, it is sprayed onto the roots before blow-drying. Additionally, it can be used for waves and curls styles with a curling iron or straightener. Tsuki Shape can also be sprayed before using thermal rollers. The rollers will hold better. Tsuki Shape Blow Dry Spray: Thermo-active Memory Effect for Long-lasting Hairstyles Like all products in the Shu Uemura styling line, this blow-dry spray is inspired by Japanese minimalism and offers a silky finish with a very natural hair feel. Tsuki is Japanese and means Moon. Inspired by the moon, which repeatedly goes through the same phases, the blow-dry spray is equipped with a thermo-active memory effect that works similarly. The ingredients are reactivated by heat, ensuring that the styling is reactivated and lasts particularly long. The spray is evenly applied to towel-dried hair before styling.
Content: 190 ml (€16.82 / 100 ml)
Mask for intensive hair fibre care. Ceramides with strengthening properties rebuild the hair fibre. Silk Bloom for damaged hair: Reconstructive line with Argan oil. Argan trees grow in extremely arid regions of Africa. They produce a very valuable oil known for its repairing & filling properties.
Content: 200 ml (€31.48 / 100 ml)
Shu Uemura Urban Moisture Treatment is a rich mask for dry hair. It counteracts the accumulation of urban impurities and helps to make the hair look shiny and smooth.
Content: 200 ml (€31.48 / 100 ml)
Shu Uemura Urban Moisture Conditioner is suitable for dry hair exposed to daily environmental influences. The creamy conditioner adds shine and smoothness to the hair.
Content: 250 ml (€15.16 / 100 ml)
Shu Uemura Uzu Cotton is a flexible styling cream with cotton fibers. The lightweight texture is ideal for styling wavy and curly hair. Thanks to the cotton fibers, the hair receives flexible hold and definition without weighing down the curl structure. This keeps the hair elastic and lively. Minimalist formula, great effect Inspired by the Japanese art of minimalism, the styling cream provides subtle volume and control. The styling cream can be applied to both dry and towel-dried hair. The hair feels fuller and gains wonderful smoothness. Frizz-prone areas appear smoother and silkier. This results in a silky, voluminous, highly attractive curl pattern. Attention: New packaging design.
Content: 75 ml (€42.60 / 100 ml)
The Shu Uemura Yubi Blonde Anti-Brass Purple Balm is a highly effective anti-yellow mask for blonde and highlighted hair. This hair treatment provides intense neutralisation and nourishment. We recommend using it once a week. The Yubi Blonde Anti-Brass Purple Balm contains Japanese cool violet pigments for maximum neutralisation. Taking inspiration from traditional Japanese ink manufacturing, Shu Uemura have developed a cool pigment technology that enables purple pigments to deeply penetrate the hair. The result: yellow and orange undertones are banished to reveal a graceful, cool and even shade of blonde. Precious Japanese white peony replenishes sensitised blonde hair, leaving it regenerated and strengthened. Your hair looks and feels healthy and your blonde remains cool and luminous between salon visits. Use once a week instead of the Yubi Blonde conditioner. After shampooing with the Anti-Brass Purple Shampoo, apply conditioner to wet hair and massage into mid-lengths and ends. Benefits of the Yubi Blonde anti-yellow mask Neutralises unwanted yellow and brassy undertones Keeps blonde shades cool for longer Intensely nourishes and repairs the hair’s structure
Content: 200 ml (€31.48 / 100 ml)
Provides daily care for damaged hair. Silk Bloom: Reconstructive line with Argan oil. Argan trees grow in extremely arid regions of Africa. They produce a very precious oil known for its repairing & filling properties.
Content: 250 ml (€19.18 / 100 ml)
Shu Uemura Yubi Blonde Anti Brass Purple Shampoo is a powerful anti-yellow and anti-brass shampoo for bleached and highlighted hair. The shampoo contains purple pigments which effectively neutralize unwanted yellow undertones and help you maintain a cool, bright shade of blonde. Shu Uemura Yubi Blonde anti-yellow shampoo with luxurious ingredients Japanese cool pigment technology enables the violet dyes in the shampoo to deeply penetrate the hair for particularly even results. The pigments counteract unwanted yellow and orange undertones. Additionally, the shampoo contains precious Japanese white peony extract which gently cleanses and restores the hair fibre, leaving it feeling soft and supple. It preserves graceful, cool and luminous blonde hues with every application. The luxurious formulation of this purple shampoo by Shu Uemura contains extra fine pigments. Sensitised hair fibres are replenished and regenerated while yellow and brassy undertones are effectively removed. Your blonde is cool and bright and stays this way. How to use the Yubi Blonde Anti-Brass Purple Shampoo For best results, use the shampoo once a week. Apply to wet hair, gently massage and leave in for 3 minutes. Rinse thoroughly. Our tip: The purple shampoo by Shu Uemura is also suitable for grey and silver hair. Benefits: neutralises unwanted undertones anti-yellow and anti-brass effect gently cleanses and hydrates
Content: 300 ml (€12.65 / 100 ml)
Inspired by the Japanese art of minimalism, the Shu Uemura Netsu Design Blow Dry Cream offers a natural hair feel and heat protection for those who prefer minimalist styling products. The styling cream protects hair from frizz formation and shields it from heat damage up to 230°C. Shu Uemura Netsu Design: Restyling through Thermal Activation Netsu – which means heat in Japanese – is an intelligent styling cream that reactivates the style instantly through reapplication of heat. A repeated application of the product is not necessary thanks to the memory effect to reactivate the hairstyle. As soon as the hair comes into contact with a heat tool again, it is protected and easier to style. Whether curls or straight looks – with Netsu Design, long-lasting personalised styling with a particularly natural hair feel is achievable. Shu Uemura Netsu Design Blow Dry Cream is applied to damp hair for optimal protection and increased pliability before heat styling. The hair is equipped with anti-frizz protection for up to 96 hours and feels noticeably more manageable.
Content: 150 ml (€21.30 / 100 ml)
Shu Uemura Ultimate Reset Shampoo is a restructuring shampoo with rice extract. It repairs the hair and gently cleanses the scalp. The hair structure is rebuilt from within, leaving the hair smooth. Ultimate Reset for severely structurally damaged hair: reconstructive line with rice extract. Rice extract is known for its protective and moisturizing properties. Tests have confirmed that this natural beauty ingredient has the ability to stimulate collagen production, repair UV damage to cells, and improve hair elasticity.
Content: 300 ml (€12.32 / 100 ml)
The Story Behind Shu Uemura Art of Hair
"To create something that is universally beautiful – that is art." – Shu Uemura
Based on this principle, the Japanese artist Shu Uemura began creating innovative cosmetic products as early as 1958. His products revolutionized the world of beauty and cosmetics by setting entirely new standards: the unparalleled balance of art, science, and nature became the hallmark of the Shu Uemura brand.
Shu Uemura combines traditional Japanese elements with Western modernity to create innovative, highly effective, and luxurious hair care and styling products. It is the philosophy of the Japanese make-up artist Shu Uemura to unite science with the passion of an artist.
Holistic Beauty with Shu Uemura Art of Hair
Shu Uemura’s philosophy was that hairstyle, make-up, and skin must always come together to create a harmonious overall image. Shu Uemura Art of Hair aims to achieve holistic beauty by providing essential hair care and styling products with unique formulas and ingredients.
Tokyo Inspiration: Tradition Meets Modernity
A city that unites tradition and modernity, simplicity and sophistication, precision and creativity – this is the origin of Shu Uemura Art of Hair and remains its constant source of inspiration. The Japanese capital is deeply reflected in the Shu Uemura hair care products.
Precious Ingredients in Shu Uemura Art of Hair
The Japanese have always turned to nature to find beauty secrets. Inspired by this tradition, Shu Uemura sources valuable and natural Japanese ingredients. Premium components such as argan oil, musk rose oil, camellia oil, flaxseed oil, peony, and black cumin oil provide perfectly nourished and radiant hair.
Delicate textures and formulas, inspired by the traditional Japanese tea ceremony, create a unique and indulgent care ritual reminiscent of the art of tea drinking.
Shu Uemura: Professional, Luxurious Hair Care
Pure luxury, style, and tradition – Shu Uemura Art of Hair creates unique professional care for incredibly beautiful hair. Hair stylists all over the world recommend these luxury hair care and styling products, which are designed to meet the needs of different hair types. These are the Shu Uemura care lines:
Shu Uemura Izumi Tonic
Izumi Tonic is the line created for fragile, brittle hair and contains Japanese rice water, which has been traditionally used in Japan for centuries as a hair wash. The reason lies in the strengthening effect attributed to rice water. The shampoo, conditioner, and serum work together to provide stronger, denser hair.
Shu Uemura Deep Cleansers for Problematic Scalps
Deep Cleansers are exceptionally gentle shampoos from Shu Uemura, carefully designed to suit specific scalp needs. Formulated for oily, dry, or congested scalps, they deliver deep hydration for shiny, flowing hair that cascades like satin over the shoulders.
Shu Uemura Cleansing Oil Shampoo Gentle Radiance – for sensitive scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Oil Astringent Cleanser – for oily scalp.
Shu Uemura Cleansing Oil Shampoo Moisture Balancing Cleanser – for dry scalp.
Shu Uemura Cleansing Oil Shampoo Anti-Dandruff Soothing Cleanser – for dandruff-prone scalp.
Shu Uemura Essence Absolue – For Hair in Need of Care
More than 200 years ago, rich camellia oil was already the secret of the geishas for shine and suppleness in their hair. The seeds of the precious camellia blossom were hand-harvested on the Japanese island of Toshima and refined into this highly effective oil. The oil is absorbed quickly by the hair fiber and provides particularly dry hair structures with valuable moisture.
Shu Uemura Essence Absolue is a care line with five products enriched with camellia oil:
Protective Oil – a leave-in oil that protects the hair from dryness.
Oil-In Cream – a leave-in cream that tames unruly hair while delivering moisture.
Universal Balm – can be used as a hand cream or as a balm for hair ends in between.
Overnight Serum – an intensive treatment that works overnight.
Shu Uemura Ultimate Reset – For Severely Damaged Hair
The Ultimate Reset Collection gives heavily damaged hair a second chance. Frequent bleaching or coloring weakens the hair structure, causing split ends and breakage. Enriched with Japanese rice extract, the Ultimate Reset line restores hair health. The range includes shampoo, conditioner, treatment, and a leave-in serum.
Shu Uemura Silk Bloom – For Mildly Damaged Hair
Even occasional coloring or heat styling can stress the hair. For those with lightly damaged strands, the Silk Bloom Series is ideal. Infused with argan oil, the shampoo, conditioner, and treatment help prevent early hair damage and restore strength and vitality.
Shu Uemura Urban Moisture – For Dry Hair
Designed for normal to dry hair, the Urban Moisture Series nourishes and hydrates with moringa extract and red algae extract. This ensures the hair maintains its natural shine and suppleness. The line includes shampoo, conditioner, and treatment.
Shu Uemura Color Lustre – For Color-Treated Hair
The Color Lustre Series is specially formulated for color-treated hair. It protects against fading and enhances color brilliance with precious musk rose oil. The range includes shampoo, conditioner, and treatment.
Shu Uemura Yubi Blonde – For Blonde Hair
Yubi Blonde is a line designed for bleached and blonde hair. It uses advanced pigment technology originally developed in Japanese makeup collections. Produced by a leading Japanese ink manufacturer exclusively for Shu Uemura, the pigments have a smoother, more homogeneous structure and a cooler, more intense tone than conventional pigments.
Japanese peony, known for its antioxidant, moisturizing, and soothing properties, is also included in the formula. The products efficiently counteract unwanted yellow tones, leaving blonde shades luminous and radiant. The four products can be individually combined:
Glow Shampoo – for gentle cleansing, moisture, and shine.
Anti-Brass Purple Shampoo – neutralizes warm undertones while gently cleansing and hydrating.
Glow Conditioner – nourishes, strengthens the fiber, and enhances softness.
Anti-Brass Purple Treatment – targets yellow and orange tones while delivering deep care.
Shu Uemura Muroto Volume – For Fine Hair
For those seeking volume, the Muroto Volume Collection is the perfect solution. Essential minerals and nutrients sourced from the depths of the sea provide the hair with the strength it needs to build volume while remaining lightweight. The line includes shampoo, conditioner, and treatment, plus a salt spray for added texture and effortless beach waves.
Shu Uemura Styling
With Shu Uemura styling products, the art of Japanese styling is reinterpreted. All product names combine a Japanese word with an English one, reflecting the brand’s fusion of tradition and modernity.
Volume & Blow Dry
Kaze Wave is a styling mousse with heat protection up to 230°C. “Kaze” means “wind” in Japanese.
Netsu Design is a styling cream with heat protection up to 230°C. “Netsu” means “heat” in Japanese.
Shiki Worker is a multi-benefit hair primer for blow-drying or air-drying. “Shiki” means “four seasons” in Japanese.
Awa Volume is a volumizing mousse that delivers maximum body and fullness. “Awa” means “bubble” in Japanese.
Tsuyu Sleek is a blow-dry spray designed for normal to thick hair. “Tsuyu” means “dew” in Japanese.
Texture & Finish
Tsuki Shape is a thermo-active leave-in spray with a memory effect. “Tsuki” means “moon” in Japanese.
Nendo Definer is a texturizing styling cream with strong hold. “Nendo” means “clay” in Japanese.
Ishi Sculpt is a molding paste that provides sculpted, workable hold. “Ishi” means “stone” in Japanese.
Uzu Cotton is a lightweight styling cream with flexible hold. “Uzu” means “whirl” in Japanese.
Umou Hold is a light cream that offers strong hold, smoothness, and a matte finish. “Umou” means “feather” in Japanese.
Kumo Hold is a weightless hairspray that provides strong, lasting hold. “Kumo” means “cloud” in Japanese.
Buy Shu Uemura at BellAffair: Care and Styling from Japan
Shu Uemura Art of Hair is not just about unique hair care – it is also the art of individual styling for every hair type. The cult brand from Japan combines Asian hair care traditions with modern science, creating luxurious Shu Uemura products for truly beautiful hair.
Benefit from Shu Uemura’s many years of expertise and discover these exclusive products now in the BellAffair online shop at attractive prices and with fast delivery.
Frequently Asked Questions
What does Shu Uemura stand for?
Shu Uemura combines Eastern purity with Western glamour to create a new art of hair care and styling. The products are developed based on a deep trust in the power of nature and science.
How did Shu Uemura come into existence?
The Japanese make-up artist Shu Uemura began creating innovative cosmetic products as early as 1958, setting new standards in the world of beauty. With his creations, Shu Uemura achieved a perfect balance between art, science, and the power of nature.
Are Shu Uemura products tested on animals?
No. Shu Uemura does not use animals for product testing.