Goldwell
The hairdressing brand Goldwell stands for a wide variety of products and reliability. From hair care and styling to hair color and perm products, it offers everything you need for beautiful hair.
Goldwell Sprühgold Non Aerosol Hair Spray is a classic hairspray that has been a favourite with professionals as well as at-home users for many years. The non-aerosol pump spray offers long-lasting hold without weighing down the hair or leaving it feeling sticky or stiff. The subtle scent rounds off the performance of this Goldwell classic. Due to the extra fine mist, a little of this product goes a long way.
Content: 200 ml (€5.78 / 100 ml)
Goldwell Topchic Naturals 60ml provide multifaceted, brilliant, and long-lasting colour. The Dye Penetration and Reflects System guarantee: 100% grey coverage across a comprehensive colour spectrum 100% natural coverage for fine to normal hair (N-shades) 100% grey coverage with cool tone alignment (NA-shades) 100% grey coverage for thick hair or intensive grey coverage for normal hair (NN-shades) Ultimate durability and maximum hair protection The cool NA-shades remain cool even after many washes thanks to the CoolProtect System. The Equalizer System 2.0 ensures an even result – from roots to tips, Topchic Naturals creates a uniform colour image. Nevertheless, the hair is maximally protected thanks to IntraLipid Technology. Application of Goldwell Topchic Naturals 60ml Start with dry hair. Mix the Topchic hair colour in a 1:1 ratio with the System Developer. Apply the mixture to the hair using a colouring brush. Allow the colour to develop: 20 minutes with heat, 30 minutes without heat. Thoroughly rinse out the hair colour. Shampoo the hair twice. Finish with a conditioner or hair treatment.
Content: 60 ml (€17.83 / 100 ml)
Goldwell Colorance 120ml is a tint known for radiant, long-lasting results. At the same time, the hair structure is repaired. The patented IntraLipid System ensures sustainable regeneration of the hair structure by replenishing up to 70% of lipids. This results in a pleasant hair feel after tinting. The incomparable shades create beautiful shine, healthy hair, and stunning reflections. Additionally, it reliably covers up to 75% grey hair. From natural tones to captivating red and pastel shades, the intensive tint offers a colour variety that leaves no colour wish unfulfilled. Application of Goldwell Colorance 120 ml Before application, Goldwell Colorance must be mixed with the appropriate developer lotion with 2%. The developer is mixed with the tint in a 2:1 ratio. Before application, the hair should be towel-dried (exception: dry hair for pastel shades). Leave on for 5 to 10 minutes for a gentle result. For a more intense final result, leave on up to 25 minutes. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades. For application, the Goldwell Topchic dosing system with attachment is required (not included).
Content: 120 ml (€17.46 / 100 ml)
Goldwell Stylesign Volume Bodifying Control Mousse is a foam for long-lasting volume and improved combability — even with brittle and damaged hair. Additionally, the mousse protects hair from heat damage. Flat, limp hair gains shape and volume. The product is the successor to Goldwell Stylesign Top Whip. Whether it's 90's Blowout, Curtain Bangs, or Butterfly Cut, this styling foam offers the ultimate combination of volume and movement. Packaging of Goldwell Stylesign Volume Bodifying Control Mousse Use of 50% PCR aluminium Weight-reduced packaging Reduced plastic in the cap Differentiation of hold factor through differently coloured spray heads Application of Goldwell Stylesign Volume Bodifying Control Mousse The volumising foam for all hair types and textures is worked into towel-dried hair according to hair length. Afterwards, dry or blow-dry the hair as usual.
Content: 300 ml (€4.78 / 100 ml)
Goldwell Colorance Cover Plus 60ml is ideal for adding multidimensional reflections and a particularly natural look to already coloured or highlighted hair. Up to 75% grey coverage is achieved. Goldwell Colorance Cover Plus is divided into NN shades, which enhance the natural tones with more expression, @Elumenated Naturals for intensely luminous colour results, and Lowlights, which add depth to highlighted hair. Application of Goldwell Colorance Cover Plus 60 ml Goldwell System Developer Lotion with 3% is always required for Goldwell Colorance Cover Plus. The tint is applied to dry hair. Developer lotion is mixed with Goldwell Colorance Cover Plus in a 2:1 ratio. NN shades and @Elumenated Naturals can process for up to 30 minutes. Lowlights work for up to 45 minutes.
Content: 60 ml (€19.92 / 100 ml)
Goldwell Topchic stands for intelligent, vibrant, and intense colour with long-lasting hold. Topchic offers up to 100% grey coverage and the clearest colour results. The intelligent colour system ensures precise and highly reliable outcomes. Advantages of Goldwell Topchic 60ml easy application high result reliability maximum coverage even result over 100 shades with maximum colour brilliance Application of Goldwell Topchic 60ml The hair must be dry before application. Mix Topchic hair colours 1:1 with the system developer. Apply with a brush. Allow to develop for a maximum of 30 minutes with heat and 20 minutes without heat. Rinse out with shampoo and care for the hair.
Content: 60 ml (€17.83 / 100 ml)
Goldwell Dualsenses Rich Repair 6 Effects Serum nourishes and regenerates dry and damaged hair. Thanks to its anti-breakage effect, the hair serum targets damage and strengthens the hair structure. Elasticity and suppleness are improved. Hair gains instant shine and a healthy appearance. After shampooing, apply the fortifying serum to towel-dried hair. Do not rinse.
Content: 100 ml (€14.15 / 100 ml)
The Goldwell Dualsenses Color Shampoo provides long-lasting colour for fine and normal hair. The unique colour protection technology in the shampoo also protects uncoloured natural hair from fading. The shampoo instantly enhances colour brilliance and minimises colour loss.
Content: 250 ml (€4.38 / 100 ml)
The Goldwell Dualsenses Men Anti Dandruff Shampoo is an anti-dandruff shampoo for men. It works against dry scalp, removes dandruff, and prevents future dandruff formation with regular use. Additionally, the hair is strengthened and gains a healthy shine. The shampoo cleanses gently and is free from parabens.
Content: 300 ml (€3.65 / 100 ml)
The Goldwell Dualsenses Rich Repair Conditioner is the ideal finishing treatment after washing hair with the Rich Repair Shampoo. Dry and damaged hair benefits from deep regeneration. The reconstructive conditioner provides immediate combability and effectively reduces hair breakage. Application Leave on for a short time in lengths and ends, then rinse thoroughly.
Content: 200 ml (€6.48 / 100 ml)
Convincing brand since 1948
The brand was founded in 1948 by the then 27-year-old merchant Hans Erich Dotter. The first product was a sensational liquid that made it possible to significantly reshape hair. This outstanding product was given the name “Goldwell Ideal.”
Intelligent Care and Color Products
The company’s primary goal was to offer master hairdressers a program designed exclusively for use in salons. In its early years, the brand became increasingly popular through continuous development and the introduction of sensational new products. In 1989, Goldwell became part of the Japanese KAO Corporation (Tokyo) and is now represented in over 29 countries, enjoying the highest recognition among professional hairdressers.
From the very beginning, professionals have relied on the sensational results. Both in the color and care sectors, this successful brand is hardly matched. Salons around the world trust the unique technology that is infused into each product with extensive know-how, passion, and exceptional effectiveness.
The main task lies in the development of hair cosmetic products and services at the highest level. Meeting the highest standards has top priority, as this is the only way to ensure that customers are satisfied with the products. New ideas and technologies flow into the development process, making it possible to create innovative and high-quality products. Another recipe for success is the team spirit that characterizes the company.
Goldwell Products: Premium Quality
Stylists from all over the world have long relied on this traditional brand. That is why Goldwell can be found in many hair salons. The brand convinces with its wide range of products and the great reliability of its formulations.
The product portfolio includes intense, long-lasting hair colors, exclusive care products for all hair types, as well as high-performance styling and perm products. Whether it’s intelligent technology in the colorations or comprehensive care formulas in the hair care line—Goldwell stands for reliable, highly effective hair cosmetics.
Shampoo for Well-Groomed and Beautiful Hair
Dualsenses includes all hair care products, divided into different lines depending on hair type. The foundation of every hair care routine is always a shampoo, upon which conditioners, masks, and leave-in products build their effectiveness.
Additionally, we recommend Kerasilk Shampoos for different hair types, formulated with biomimetic silk. This strengthens the hair structure in the best possible way, especially for damaged hair.
Shampoos for Damaged Hair
Rich Repair Shampoo – for stressed, dry hair
Bond Pro Shampoo – for brittle, weak hair
Shampoos for Colored Hair
Goldwell Color Shampoo – for normal, colored hair
Goldwell Color Extra Rich Shampoo – for unruly, colored hair
Shampoos for Unruly Hair and Curls
Goldwell Just Smooth Shampoo – for unruly, frizzy hair
Goldwell Curls & Waves Shampoo – for curls and waves
Shampoos for Blonde Hair
Blondes & Highlights Shampoo – for colored or natural blonde hair
Silver Shampoo – for cool blonde or gray tones
Shampoo for Sensitive Scalp
Scalp Specialist Anti-Dandruff Shampoo – against dandruff
Scalp Specialist Foam Shampoo – for sensitive scalp
Hair Colors
From semi-permanent tints to permanent hair colors and lighteners – Goldwell always keeps an eye on the latest trends and continuously develops its colorations at the highest level. With its own color depot system, dyes can be easily and precisely dosed.
Elumen
Goldwell Elumen is an ammonia-free intensive tint that delivers radiant, long-lasting color results. On the Goldwell Elumen color chart, you’ll find not only blonde and brown shades but also vibrant, unconventional colors such as yellow, orange, pink, blue, and green.
Topchic
Goldwell Topchic is a permanent oxidative hair color that guarantees 100% gray coverage, ultimate durability, and even color results. Thanks to the patented Coenzyme Technology, the hair is additionally protected.
Colorance
Goldwell Colorance offers toning products and color refreshers with up to 75% gray coverage. Its special formula regenerates the hair structure by replenishing up to 70% of lipids.
Lighteners
Goldwell lighteners provide reliable and fast lift of up to seven levels. Unwanted yellow tones don’t stand a chance. Thanks to the Silk Protein Complex, hair breakage during the lightening process is significantly reduced.
Goldwell Hairspray & Top Styling Products
Goldwell Sprühgold was one of the brand’s very first styling products. This classic hairspray provides long-lasting hold and is particularly easy to brush out, which is why it remains so popular to this day.
The main styling range is covered by Goldwell Stylesign, which is divided into five product groups:
Volume Products – for fullness, body, and bounce
Smooth Products – for sleekness and smooth looks on normal to strong hair
Curls Products – for curly styles
Texture Products – for structured looks, whether sleek and shiny or rough and tousled
Hairspray Products – for reliable hold
Heat Styling Products – for blow-dry styles and heat protection
Goldwell Care Products for Summer
In certain situations, hair requires extra care. For these cases, Goldwell has just the right solution. Dualsenses Sun Reflects was specially developed for hair stressed by the sun. It protects against UV rays and heat, as well as salt water and chlorine.
Men’s Care
Goldwell Dualsenses for Men is tailored precisely to the needs of men’s hair. The Recharge Complex with guarana, caffeine, and Instant Microfluid Technology strengthens the hair and provides noticeably more energy.
Everything for the Perfect Perm
Perms are only for grandmas? Think again! With the Texture Dimensions reshaping products, you can transform your hair texture for a well-groomed look. The even wave pattern will win you over too.
BellAffair is Your Goldwell Online Shop
Goldwell has a passion for beautiful hair, which is why its salon-quality products are definitely worth trying. At BellAffair, you can buy Goldwell products and have them delivered quickly and easily to your home. If you have any questions, you can contact our support team.
Frequently Asked Questions
Is Goldwell good for my hair?
Goldwell Dualsenses offers the right products for every hair type and need. The following care lines are available:
Rich Repair – for damaged hair
Blondes & Highlights – for blonde hair
Color and Color Extra Rich – for colored hair
Just Smooth – for unruly hair
Curls & Waves – for curls and waves
Scalp Specialist – for sensitive scalp
Ultra Volume – for fine hair
Where can I buy Goldwell?
You can purchase Goldwell products at attractive prices in the BellAffair online shop.
Who owns Goldwell?
In Germany, the Goldwell and KMS California brands are represented by KAO Germany.
Are there Goldwell products without silicones?
Yes, Goldwell also offers hair care products without silicones. Examples include the Dualsenses Men Hair & Body Shampoo and the Dualsenses Men Anti-Dandruff Shampoo.
Is there a Goldwell hair color without ammonia?
Yes, Goldwell Elumen is an ammonia-free hair color that still provides intense color brilliance. With the additional care products, the hair is nourished and protected during the coloring process.