Skip to main content Skip to search Skip to main navigation
Menu
Goldwell

Goldwell

The hairdressing brand Goldwell stands for a wide variety of products and reliability. From hair care and styling to hair color and perm products, it offers everything you need for beautiful hair.

Skip category gallery
Goldwell Stylesign
Goldwell Stylesign
Styling for all hair types
Goldwell Colorance
Goldwell Colorance
Professional toner
Goldwell Elumen
Goldwell Elumen
Ammonia-free hair color
Goldwell Topchic
Goldwell Topchic
Intelligent hair color
Goldwell Dualsenses Ultra Volume
Goldwell Dualsenses Ultra Volume
Fine to weak hair
Goldwell Dualsenses Bond Pro
Goldwell Dualsenses Bond Pro
Weak, brittle hair
Goldwell Dualsenses Rich Repair
Goldwell Dualsenses Rich Repair
Damaged hair
Goldwell Dualsenses Blondes & Highlights
Goldwell Dualsenses Blondes & Highlights
For blonde hair
Goldwell Dualsenses Color
Goldwell Dualsenses Color
For colored hair
Goldwell Dualsenses Color Extra Rich
Goldwell Dualsenses Color Extra Rich
Strong and unruly hair
Goldwell Dualsenses Curls & Waves
Goldwell Dualsenses Curls & Waves
Curls and waves
Goldwell Dualsenses Men
Goldwell Dualsenses Men
Everything for men’s hair
Goldwell Dualsenses Just Smooth
Goldwell Dualsenses Just Smooth
Unruly hair
Goldwell Dualsenses Scalp Specialist
Goldwell Dualsenses Scalp Specialist
Sensitive scalp, thin hair
Goldwell Dualsenses Silver
Goldwell Dualsenses Silver
For blonde and gray hair
Goldwell Dualsenses Sun Reflects
Goldwell Dualsenses Sun Reflects
Protection and care in the sun and heat
Goldwell Hairspray
Goldwell Hairspray
Professional hold & stylish finish
Goldwell Premium Blonde Lighteners
Goldwell Premium Blonde Lighteners
Silklift
Goldwell Texture Dimensions
Goldwell Texture Dimensions
Perm lotions
Goldwell Color Revive
Goldwell Color Revive
Color refresh
Goldwell Sets
Goldwell Sets
Hair care sets for gifting
Goldwell System
Goldwell System
Toolbox for color services
Our customer love
Skip product gallery
28
Goldwell Colorance 120 ml - pastel peach Goldwell Colorance 120 ml - pastel peach
73009
Goldwell Colorance 120 ml - pastel peach

Goldwell Colorance 120ml is a tint known for radiant, long-lasting results. At the same time, the hair structure is repaired. The patented IntraLipid System ensures sustainable regeneration of the hair structure by replenishing up to 70% of lipids. This results in a pleasant hair feel after tinting. The incomparable shades create beautiful shine, healthy hair, and stunning reflections. Additionally, it reliably covers up to 75% grey hair. From natural tones to captivating red and pastel shades, the intensive tint offers a colour variety that leaves no colour wish unfulfilled. Application of Goldwell Colorance 120 ml Before application, Goldwell Colorance must be mixed with the appropriate developer lotion with 2%. The developer is mixed with the tint in a 2:1 ratio. Before application, the hair should be towel-dried (exception: dry hair for pastel shades). Leave on for 5 to 10 minutes for a gentle result. For a more intense final result, leave on up to 25 minutes. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades. For application, the Goldwell Topchic dosing system with attachment is required (not included).

Content: 120 ml (€17.46 / 100 ml)

Variants from €15.65
Sale price: €20.95 Regular price: €28.95
20
Goldwell Colorance Cover Plus 60 ml - 6 NN dark blonde extra Goldwell Colorance Cover Plus 60 ml - 6 NN dark blonde extra
73130
Goldwell Colorance Cover Plus 60 ml - 6 NN dark blonde extra

Goldwell Colorance Cover Plus 60ml is ideal for adding multidimensional reflections and a particularly natural look to already coloured or highlighted hair. Up to 75% grey coverage is achieved. Goldwell Colorance Cover Plus is divided into NN shades, which enhance the natural tones with more expression, @Elumenated Naturals for intensely luminous colour results, and Lowlights, which add depth to highlighted hair. Application of Goldwell Colorance Cover Plus 60 ml Goldwell System Developer Lotion with 3% is always required for Goldwell Colorance Cover Plus. The tint is applied to dry hair. Developer lotion is mixed with Goldwell Colorance Cover Plus in a 2:1 ratio. NN shades and @Elumenated Naturals can process for up to 30 minutes. Lowlights work for up to 45 minutes.

Content: 60 ml (€19.92 / 100 ml)

Variants from €10.95
Sale price: €11.95 Regular price: €14.95
31
Goldwell Light Dimensions Soft Color - 10 V pastel violet blonde
36310
Goldwell Light Dimensions Soft Color - 10 V pastel violet blonde

Goldwell Light Dimensions Soft Color is used for blonde refreshment. The semi-permanent blonde toning is an easy and intelligent way to refine blondes. It is used in salons or at home. Undesirable tones are neutralised and the best from blonde shades is brought out. Soft Color provides cool, long-lasting results and lasts for six to eight washes. The formulation with integrated IntraLipid Technology ensures a smooth hair feel. Application of Goldwell Light Dimensions Soft Color The hair must be towel-dried before applying Soft Color. Wear gloves. Shake well. Spray the desired amount onto a comb. Apply with the comb. Leave to develop for 5-15 minutes without heat. Rinse out.

Content: 125 ml (€10.36 / 100 ml)

Sale price: €12.95 Regular price: €18.75
37
Goldwell Topchic Naturals 60ml - 2 N black
14549
Goldwell Topchic Naturals 60ml - 2 N black

Goldwell Topchic Naturals 60ml provide multifaceted, brilliant, and long-lasting colour. The Dye Penetration and Reflects System guarantee: 100% grey coverage across a comprehensive colour spectrum 100% natural coverage for fine to normal hair (N-shades) 100% grey coverage with cool tone alignment (NA-shades) 100% grey coverage for thick hair or intensive grey coverage for normal hair (NN-shades) Ultimate durability and maximum hair protection The cool NA-shades remain cool even after many washes thanks to the CoolProtect System. The Equalizer System 2.0 ensures an even result – from roots to tips, Topchic Naturals creates a uniform colour image. Nevertheless, the hair is maximally protected thanks to IntraLipid Technology. Application of Goldwell Topchic Naturals 60ml Start with dry hair. Mix the Topchic hair colour in a 1:1 ratio with the System Developer. Apply the mixture to the hair using a colouring brush. Allow the colour to develop: 20 minutes with heat, 30 minutes without heat. Thoroughly rinse out the hair colour. Shampoo the hair twice. Finish with a conditioner or hair treatment.

Content: 60 ml (€17.83 / 100 ml)

Sale price: €10.70 Regular price: €17.00
35
Goldwell Stylesign Heat Styling Straightening Balm Goldwell Stylesign Heat Styling Straightening Balm
73247
Goldwell Stylesign Heat Styling Straightening Balm

Goldwell Stylesign Heat Styling Straightening Balm enables silky-smooth styles and provides long-lasting frizz control. The smoothing balm protects hair from humidity and heat up to 230°C. Even damaged or very thick hair is instantly smoothed. Hair breakage during styling is reduced by up to 83%. Styling results last up to 72 hours. Features of the Packaging At least 26% PCR materials used for this tube Less plastic waste due to thinner material and a smaller cap Weight reduction compared to previous packaging (>69%) Application of Goldwell Stylesign Heat Styling Straightening Balm Work into towel-dried hair, blow-dry, and straighten with a flat iron if necessary.

Content: 100 ml (€16.15 / 100 ml)

Sale price: €16.15 Regular price: €25.00
46
Goldwell Elumen Pure - BL@All blue
15041
Goldwell Elumen Pure - BL@All blue

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Content: 200 ml (€12.48 / 100 ml)

Sale price: €24.95 Regular price: €46.50
20
Goldwell Colorance 60 ml - 5 K mahogany copper Goldwell Colorance 60 ml - 5 K mahogany copper
36356
Goldwell Colorance 60 ml - 5 K mahogany copper

Goldwell Colorance 60ml is an intensive tint for vibrant, glossy colour results. Grey coverage of up to 75% is achievable. The tint is specifically used to intensify natural and fashion tones and for grey hair coverage, offering particularly reliable and precise results. Goldwell Colorance is divided into N-shades, which give existing natural tones a new radiance, @Elumenated for multidimensional reflections, Maxreds for red shades from warm to cool, and pastel shades, which are perfect for lightened hair. Application tips for Goldwell Colorance 60 ml Aligned with Goldwell Colorance tints, there is a Developer Lotion with 2% from Goldwell System. The developer lotion should be mixed with the tint in a 2:1 ratio. The hair should be towel-dried or dry before application, especially for pastel shades. Leave on for a maximum of 25 minutes. For a gentle result, 5 to 10 minutes are recommended. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades.

Content: 60 ml (€19.92 / 100 ml)

Variants from €10.55
Sale price: €11.95 Regular price: €14.95
36
Goldwell Dualsenses Curls & Waves Conditioner - 200 ml
36219
Goldwell Dualsenses Curls & Waves Conditioner - 200 ml

The Goldwell Dualsenses Curls & Waves Conditioner instantly provides moisture and definition to curls and waves. The hair is detangled and gains new bounce. After use, it is easier to comb. The result: more strength and elasticity for curls and waves well-defined, uniform curls and waves smooth hair feel

Content: 200 ml (€6.48 / 100 ml)

Sale price: €12.95 Regular price: €20.20
40
Goldwell Dualsenses Rich Repair 60s Treatment - 200 ml
14808
Goldwell Dualsenses Rich Repair 60s Treatment - 200 ml

Goldwell Dualsenses Rich Repair 60s Treatment is an intensively nourishing repair hair mask for dry to damaged hair. Within just 60 seconds, the damaged hair structure is deeply and effectively improved. The hair is rebuilt and regains a healthy-looking appearance. After shampooing, work into towel-dried hair and comb through if necessary. Rinse thoroughly after 60 seconds.

Content: 200 ml (€7.98 / 100 ml)

Sale price: €15.95 Regular price: €26.50
44
Goldwell Dualsenses Bond Pro Shampoo - 250 ml Goldwell Dualsenses Bond Pro Shampoo - 250 ml
36302
Goldwell Dualsenses Bond Pro Shampoo - 250 ml

Goldwell Dualsenses Bond Pro Shampoo is fundamentally suitable for all hair types, but specifically developed for weak and hair breakage-prone hair. It immediately provides a conditioning effect and strengthens the hair structure. Colour loss is also reduced. Ingredients of Goldwell Dualsenses Bond Pro Shampoo High-quality formulations are essential for a good shampoo. The integrated Inter-Amino-Bond-Builder strengthens the hair from within. The peptides and amino acids penetrate the damaged areas of the hair interior. Red and brown algae extracts form ion and hydrogen bonds, ensuring the hair fibre becomes stronger and more resilient.

Content: 250 ml (€4.38 / 100 ml)

Sale price: €10.95 Regular price: €19.50

Convincing brand since 1948

The brand was founded in 1948 by the then 27-year-old merchant Hans Erich Dotter. The first product was a sensational liquid that made it possible to significantly reshape hair. This outstanding product was given the name “Goldwell Ideal.”

Intelligent Care and Color Products

The company’s primary goal was to offer master hairdressers a program designed exclusively for use in salons. In its early years, the brand became increasingly popular through continuous development and the introduction of sensational new products. In 1989, Goldwell became part of the Japanese KAO Corporation (Tokyo) and is now represented in over 29 countries, enjoying the highest recognition among professional hairdressers.

From the very beginning, professionals have relied on the sensational results. Both in the color and care sectors, this successful brand is hardly matched. Salons around the world trust the unique technology that is infused into each product with extensive know-how, passion, and exceptional effectiveness.

The main task lies in the development of hair cosmetic products and services at the highest level. Meeting the highest standards has top priority, as this is the only way to ensure that customers are satisfied with the products. New ideas and technologies flow into the development process, making it possible to create innovative and high-quality products. Another recipe for success is the team spirit that characterizes the company.

Goldwell Products: Premium Quality

Stylists from all over the world have long relied on this traditional brand. That is why Goldwell can be found in many hair salons. The brand convinces with its wide range of products and the great reliability of its formulations.

The product portfolio includes intense, long-lasting hair colors, exclusive care products for all hair types, as well as high-performance styling and perm products. Whether it’s intelligent technology in the colorations or comprehensive care formulas in the hair care line—Goldwell stands for reliable, highly effective hair cosmetics.

Shampoo for Well-Groomed and Beautiful Hair

Dualsenses includes all hair care products, divided into different lines depending on hair type. The foundation of every hair care routine is always a shampoo, upon which conditioners, masks, and leave-in products build their effectiveness.

Additionally, we recommend Kerasilk Shampoos for different hair types, formulated with biomimetic silk. This strengthens the hair structure in the best possible way, especially for damaged hair.

Shampoos for Damaged Hair

Shampoos for Colored Hair

Shampoos for Unruly Hair and Curls

Shampoos for Blonde Hair

Shampoo for Sensitive Scalp

Hair Colors

From semi-permanent tints to permanent hair colors and lighteners – Goldwell always keeps an eye on the latest trends and continuously develops its colorations at the highest level. With its own color depot system, dyes can be easily and precisely dosed.

Elumen

Goldwell Elumen is an ammonia-free intensive tint that delivers radiant, long-lasting color results. On the Goldwell Elumen color chart, you’ll find not only blonde and brown shades but also vibrant, unconventional colors such as yellow, orange, pink, blue, and green.

Topchic

Goldwell Topchic is a permanent oxidative hair color that guarantees 100% gray coverage, ultimate durability, and even color results. Thanks to the patented Coenzyme Technology, the hair is additionally protected.

Colorance

Goldwell Colorance offers toning products and color refreshers with up to 75% gray coverage. Its special formula regenerates the hair structure by replenishing up to 70% of lipids.

Lighteners

Goldwell lighteners provide reliable and fast lift of up to seven levels. Unwanted yellow tones don’t stand a chance. Thanks to the Silk Protein Complex, hair breakage during the lightening process is significantly reduced.

Goldwell Hairspray & Top Styling Products

Goldwell Sprühgold was one of the brand’s very first styling products. This classic hairspray provides long-lasting hold and is particularly easy to brush out, which is why it remains so popular to this day.

The main styling range is covered by Goldwell Stylesign, which is divided into five product groups:

  • Volume Products – for fullness, body, and bounce

  • Smooth Products – for sleekness and smooth looks on normal to strong hair

  • Curls Products – for curly styles

  • Texture Products – for structured looks, whether sleek and shiny or rough and tousled

  • Hairspray Products – for reliable hold

  • Heat Styling Products – for blow-dry styles and heat protection

Goldwell Care Products for Summer

In certain situations, hair requires extra care. For these cases, Goldwell has just the right solution. Dualsenses Sun Reflects was specially developed for hair stressed by the sun. It protects against UV rays and heat, as well as salt water and chlorine.

Men’s Care

Goldwell Dualsenses for Men is tailored precisely to the needs of men’s hair. The Recharge Complex with guarana, caffeine, and Instant Microfluid Technology strengthens the hair and provides noticeably more energy.

Everything for the Perfect Perm

Perms are only for grandmas? Think again! With the Texture Dimensions reshaping products, you can transform your hair texture for a well-groomed look. The even wave pattern will win you over too.

BellAffair is Your Goldwell Online Shop

Goldwell has a passion for beautiful hair, which is why its salon-quality products are definitely worth trying. At BellAffair, you can buy Goldwell products and have them delivered quickly and easily to your home. If you have any questions, you can contact our support team.

Frequently Asked Questions

Is Goldwell good for my hair?

Goldwell Dualsenses offers the right products for every hair type and need. The following care lines are available:

Where can I buy Goldwell?

You can purchase Goldwell products at attractive prices in the BellAffair online shop.

Who owns Goldwell?

In Germany, the Goldwell and KMS California brands are represented by KAO Germany.

Are there Goldwell products without silicones?

Yes, Goldwell also offers hair care products without silicones. Examples include the Dualsenses Men Hair & Body Shampoo and the Dualsenses Men Anti-Dandruff Shampoo.

Is there a Goldwell hair color without ammonia?

Yes, Goldwell Elumen is an ammonia-free hair color that still provides intense color brilliance. With the additional care products, the hair is nourished and protected during the coloring process.