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Aveda

Aveda stands for natural cosmetics. The brand represents a respectful and responsible approach to nature – this is reflected in its natural care products, whose ingredients are derived from plant essences according to Ayurvedic tradition.

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Aveda Botanical Repair Serie
Aveda Botanical Repair
Damaged hair
Aveda Nutriplenish Serie
Aveda Nutriplenish
Superfood for dry hair
Aveda Be Curly Advanced Serie
Aveda Be Curly Advanced
Curls & waves
Aveda Invati Ultra Advanced Serie
Aveda Invati Ultra Advanced
Thinning hair
Aveda Color Control Produkte
Aveda Color Control
Colored hair
Aveda Smooth Infusion Serie
Aveda Smooth Infusion
Unruly hair
Aveda Scalp Care
Aveda Scalp Solutions
Scalp care
Aveda Damage Remedy Serie
Aveda Damage Remedy
Damaged hair
Aveda Rosemary Mint Produkte
Aveda Rosemary Mint
With rosemary & peppermint
Aveda Men Produkte
Aveda Men
Natural care for men
Aveda Brilliant Serie
Aveda Brilliant
Brilliant shine for all hair types
Aveda Cherry Almond Serie
Aveda Cherry Almond
Smoothness & shine
Aveda Shampure Serie
Aveda Shampure
Soothing care for body & hair
Aveda Pure Abundance
Aveda Pure Abundance
Volume & fullness
Aveda Sap Moss Produkte
Aveda Sap Moss
Daily moisturizing care
Verschiedene Aveda Pure-Fum Produkte
Aveda Pure-Fume™
Flower and plant essences
Aveda Geschenksets
Aveda Holiday Sets
Beauty elegantly packaged
Aveda Hair Care Produkte
Aveda Hair Care
Natural hair care
Aveda Styling Produkte
Aveda Styling
Natural cosmetic styling products
Verschiedene Aveda Skin Care Produkte
Aveda Skin Care
Natural care for the face
Verschiedene Aveda Body Care Produkte
Aveda Body Care
Body care with the power of nature
Aveda Makeup Produkte
Aveda Makeup
Naturally looking make-up
Our customers love
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19
Aveda Botanical Repair Purple Toning Shampoo
55565
Aveda Botanical Repair Purple Toning Shampoo

The Aveda Botanical Repair™ Purple Toning Shampoo is the perfect care for bleached, highlighted, or naturally blonde hair. With its exclusive plant-based bond-building molecule, it visibly repairs damaged and brittle hair from the very first use — for noticeably stronger, more resilient lengths.* At the same time, highly effective purple pigments reduce unwanted yellow and brassy tones up to 5 times more.** The result: a cooler, brighter blonde with healthy hair structure. Benefits at a glance: Visible repair of stressed hair thanks to plant-based bond technology* Neutralizes yellow tones up to 5x stronger — for clearer, cooler blonde** Soft, smooth hair feel right after washing 97% naturally derived ingredients** Vegan & cruelty-free — as always with Aveda How to use: Massage into wet hair, lather, and rinse thoroughly. For optimal results, follow with the Botanical Repair™ Strengthening Conditioner.** *Tested on hair strands after a single use compared to untreated hair. **Tested on hair strands after using shampoo & Botanical Repair Strengthening Conditioner. ***According to ISO 16128 derived from plants, non-petroleum minerals, and/or water.

Content: 200 ml (€16.48 / 100 ml)

Sale price: €32.95 Regular price: €40.50
13
Aveda Control Force™ Firm Hold Hair Spray
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Aveda Control Force™ Firm Hold Hair Spray

Whether updo or curly mane – Aveda Control Force™ Firm Hold Hair Spray optimally fixes every look. The quick-drying finishing spray provides all-day hold, control, and 24-hour humidity resistance without sticking. The ingredients, derived from controlled organic cultivation such as rice bran extract, aloe, flaxseed, and marshmallow root, ensure a perfect style. Bonus: As the aerosol hair spray is climate-neutral, it also protects the Earth.

Content: 300 ml (€9.58 / 100 ml)

Sale price: €28.75 Regular price: €33.00
32
Aveda Sun Care Protective Hair Veil
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Aveda Sun Care Protective Hair Veil

The Aveda Sun Care Protective Hair Veil is a lightweight spray that protects hair from sun exposure, colour fading, damage, and dryness for up to 16 hours. The spray is part of a three-step protective and regenerating Sun Care System. UVA/UVB filters derived from wintergreen and cinnamon bark oil shield the hair from damage caused by sun exposure.

Content: 100 ml (€19.95 / 100 ml)

Sale price: €19.95 Regular price: €29.50
14
Aveda Men Pure-Formance Thickening Paste
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Aveda Men Pure-Formance Thickening Paste

The styling paste Aveda Men Pure-Formance Thickening Paste with up to 93% naturally derived ingredients instantly strengthens each hair for a reinforced and defined look through plant power. - Amla envelops each hair strand, visibly strengthening the hair from root to tip. - Provides flexible hold with a natural finish *Derived from plants, non-petroleum-based minerals, or water.

Content: 75 ml (€41.27 / 100 ml)

Sale price: €30.95 Regular price: €36.00
15
Aveda Botanical Kinetics™ All-Sensitive™ Cleanser
55261
Aveda Botanical Kinetics™ All-Sensitive™ Cleanser

The Aveda botanical kinetics™ all-sensitive™ cleanser is a particularly gentle, fragrance-free facial cleanser for sensitive skin. The gel cleanser gently cleanses, helps remove makeup, skin impurities, and environmental pollutants, and prevents skin blemishes while strengthening the skin's lipid barrier. Gentle gel cleanser for sensitive skin With certified organic Baobab oil, it helps maintain the moisture barrier. The ingredients are 98% natural origin*. The cleanser with olive and coconut oil helps thoroughly cleanse the skin and leaves a delicate, pure skin feeling. It is applied gently with fingertips to the face and neck and massaged in with circular motions. Then rinsed off with warm water. *Derived from plants, not from petroleum-based minerals or water.

Content: 150 ml (€25.30 / 100 ml)

Sale price: €37.95 Regular price: €44.50
14
Aveda Chakra™ 5 Balancing Body Mist
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Aveda Chakra™ 5 Balancing Body Mist

The Aveda Chakra™ 5 Balancing Body Mist energises the 5th Chakra. Chakra 5 is the centre for creativity, expression, and communication. A balanced Throat Chakra signifies self-confidence, self-awareness, and effective communication skills. A reliable aromatherapy blend of pure essential oils restores harmony to the Kelchchakra in accordance with Ayurveda, the traditional Indian healing system. Essences derived from organically controlled grapefruit, rosemary, and Ylang Ylang promote balance and well-being.

Content: 100 ml (€36.95 / 100 ml)

Sale price: €36.95 Regular price: €43.00
5
Aveda Botanical Repair™ Styling Creme
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Aveda Botanical Repair™ Styling Creme

With Aveda Botanical Repair Styling Creme, elegant styling meets hair fibre-strengthening care in a versatile silicone-free styling product. The cream builds hair fibre bonds, offers heat protection up to 230 degrees, and guards against hair breakage and styling damage. Aveda Botanical Repair™ Repair Styling Cream: Hair Fibre-Strengthening Hair Cream and 3-Layer Hair Repair The styling cream, like other products in the Botanical Repair range, is equipped with a plant-based technology known as the 3-layer technology. It creates thousands of new hair fibre bonds, strengthens the hair fibre layer, and protects against styling damage with these plant-based ingredients: Plant molecule: Builds new hydrogen bonds deep within the hair fibre layer to strengthen and reinforce the hair's core structure. Macro-plant nutrient complex: Regenerating, rich care for healthy-looking hair with bio-certified essential oils from avocado, green tea, and Sacha Inchi. Detangles the epidermis. Protects against hair breakage. Plant-based complex – forms an invisible plant-based layer that protects the hair from future damage. The styling cream features Aveda's signature Pure-Fume™ aroma made from bio-certified essential oils of Ylang-Ylang, Rose, and Marjoram. 98% naturally derived*. Silicone-free. Vegan. Suitable for all hair types: fine, medium, and thick.

Content: 150 ml (€24.63 / 100 ml)

Sale price: €36.95 Regular price: €39.00
19
Aveda Be Curly Advanced Co-Wash Aveda Be Curly Advanced Co-Wash
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Aveda Be Curly Advanced Co-Wash

Aveda Be Curly Advanced Co-Wash is your product if you have no time for a complete hair care routine. It is sufficient to use only the Co-Wash, as it combines cleansing and conditioning in one product. Of course, if desired, you can still care with conditioner or mask afterwards. Aveda Be Curly Advanced Co-Wash Effects Aveda Be Curly Co-Wash gently removes deposits from the hair and instantly increases moisture content – even by 85%* in curls. It reduces flyaways and frizz by 36% while adding more shine. The conditioning effect is also visible in a healthy and defined wave pattern on the day of washing. Co-Wash is also silicone-free, cruelty-free, vegan, and 98% naturally derived. Aveda Be Curly Advanced Co-Wash Application Massage Aveda Be Curly Advanced Co-Wash generously into hair and scalp – add more if needed. Rinse out. For additional care, conditioner or mask can be applied afterwards. *Ex vivo tests on curls. **Derived from plants, not from petroleum-based minerals or water. Be Curly Advanced ™Co Wash is approximately 98% naturally derived according to ISO standards.

Content: 350 ml (€12.27 / 100 ml)

Sale price: €42.95 Regular price: €53.00
17
Aveda Botanical Kinetics™ Deep Cleansing Herbal Clay Masque
55264
Aveda Botanical Kinetics™ Deep Cleansing Herbal Clay Masque

Deep cleansing for the skin - an absolute must in skincare. Only when the skin is thoroughly cleansed and pore-deep clean can subsequent care unleash its full effect in deeper skin layers. The Aveda botanical kinetics™ deep cleansing herbal clay masque is a cooling, aromatic mask that minimises excess oil and reduces skin impurities. The unique blend of clay cleanses the skin and refines the skin texture - for well-groomed, deeply cleansed, and refreshed skin. Despite pore-deep cleansing, the clay mask does not dry out the skin. Therefore, it benefits the skin twice as much when used regularly. The plant-based mask for sensitive facial skin can also be applied to the neck. The application is after cleansing to further intensify the effect; a facial tonic from the botanical kinetics range can be sprayed on beforehand. After an application time of about 5 minutes, the mask is rinsed off with lukewarm water or Aveda Shammy Cloth washcloth.

Content: 125 ml (€24.76 / 100 ml)

Sale price: €30.95 Regular price: €37.50
9
Aveda Nutriplenish™ Overnight Serum
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Aveda Nutriplenish™ Overnight Serum

Aveda Nutriplenish Overnight Serum replenishes moisture balance and essential lipids overnight. The transformative treatment is ideal for dry and brittle hair. It doubles the moisture level in just 8 hours — for beautiful, well-groomed, and soft hair overnight. Aveda Nutriplenish Overnight Serum: Transformed Hair Overnight The Overnight Serum from the Nutriplenish range, like its product counterparts, is enriched with a superfood complex that supplies the hair with essential nutrients, lipids, and moisture. Mango butter, organic coconut, and pomegranate oil nourish the hair and restore the lipid balance. The nutrient-rich treatment absorbs immediately and leaves no residue on the pillow. The formula is 99% natural, vegan, sulfate-, animal testing-, and silicone-free. Aveda Nutriplenish Overnight Serum Application The powerful formula ensures that nutrients penetrate beneath the surface, providing the cuticle with twice the amount of moisture. Apply before sleep, do not rinse out, style as usual in the morning. Can be combined with the Nutriplenish Multi-Use Hair Oil for very dry hair.

Content: 100 ml (€41.95 / 100 ml)

Sale price: €41.95 Regular price: €46.00

Aveda draws on the power of plant and flower essences.With carefully selected extracts from plants and flowers, Aveda naturally promotes beautiful, healthy hair.

Since 1978, Aveda has stood for holistic beauty through well-being and is convinced that nature offers maximum effectiveness and compatibility in all its plant-based essences. In harmony with Ayurvedic principles, this natural brand has developed highly effective products with powerful plant-based formulas designed to enhance overall well-being for both women and men. Aveda offers styling products, shampoos, an extensive range of hair care, skin care, body care, make-up, and the sensual fragrance collection Pure-Fume.

Aveda and Ayurveda

Aveda is inspired by Ayurveda, the traditional Indian art of healing. Based on the interconnectedness of all things, this principle is infused into every Aveda product. That is why Aveda brings body, mind, and soul into harmony.

What makes Aveda products special?

Aveda has always focused on holistic care. The products not only harness the power of nature but are also vegan and cruelty-free, certified according to PETA standards.

Each Aveda product is infused with its own unique “pure-fume™ aroma”, designed to provide an aromatherapeutic benefit, helping to harmonize body, mind, and soul with its calming effect. Aveda is also committed to sustainability and environmental responsibility, emphasizing the following product must-haves:

  • Valuable, carefully selected plant and flower essences form the foundation of the products

  • Ingredients are predominantly of natural origin

  • Production powered by solar energy

Discover Aveda products at BellAffair

In addition to hair care and styling products, Aveda also offers make-up, body care, and facial care products. The brand has even developed a special care line just for men.

Aveda products stand for holistic beauty, well-being, environmental awareness, environmental protection, and sustainability.

Aveda Hair Products – Aveda Hair Care

Aveda tailors its hair care products to meet a variety of hair and scalp needs. The most popular include:

Aveda Skin Products – Aveda Skin Care

Aveda skincare, influenced by Ayurvedic traditions, is designed to have a positive effect with regular use, promoting balance and well-being.

These natural care products combine traditional Indian healing practices, aromatology, and modern scientific insights. With Aveda products, soothing beauty and wellness rituals can easily be integrated into your daily skincare routine.

Aveda Tulasāra

The Tulasāra eye masks are highly nourishing. The Aveda Tulasāra Brightening Sleeping Eye Masque, featuring plant stem cells, apricot kernel oil, and turmeric root extract, is an intensive mask that dramatically reduces puffiness and brightens the eye area. The mask is inspired by the Indian Haldi ritual, in which a turmeric paste is applied around the eyes the day before a wedding ceremony to create a radiant glow.

Aveda Botanical Kinetics

The Botanical Kinetics line is tailored to different skin types. Aveda offers everything from cleansing gels to toners and perfectly balanced facial creams. The Botanical Kinetics serums, such as Botanical Kinetics Opuntia Intense Hydrator, feature plant stem cells and hyaluronic acid to stimulate cell turnover, deeply hydrate, and smooth the skin’s texture.

Aveda Body Products – Aveda Body Care

Aveda’s body care products transform your bathroom into a spa. Inspired by Ayurveda, plant-based body lotions, hand and foot creams, and shower gels with the brand’s signature pure-fume™ aroma harmonize all the senses.

Aveda also offers two unique highlights: body sprays that activate the chakras, and oils for both body and hair. The Chakra Body Mists, such as Aveda Chakra 7 Balancing Body Mist, promote harmony, balance, and chakra cleansing. Plant- and flower-based oils, developed according to the art of aromatology, refresh the skin, provide moisture, soften its texture, and calm the mind. Depending on the product, the oils can be massaged into the body, scalp, or feet.

Aveda Make-Up Products

Aveda’s make-up products are more than just decorative cosmetics: mineral-rich, plant-based, “free-from” formulas provide a natural finish while also nourishing the skin.

Essential make-up staples like mascara, eyeshadow, lipstick, blush, and more are part of Aveda’s wide range. This vegan make-up enhances your natural radiance and subtly accentuates your eyes, showcasing your best features.

The Aveda Mission: Environmental Protection and Sustainability

Aveda is a natural beauty brand deeply committed to environmental responsibility and sustainability. The company produces plant-based cosmetics using wind power, without animal testing, and with careful consideration of ecological principles. Aveda aims to lead not only in the beauty industry but also globally in respectful and responsible use of nature and resources.

Responsible Action: What Aveda Does for the Environment and Society

  • Renewable Energy: Aveda powers its entire manufacturing facility in Minnesota, as well as additional facilities, with 100% wind energy. This includes the Aveda Institutes and salons in New York City.

  • Sustainable Ingredients: Most essential oils and plant-based ingredients come from certified organic farming. Aveda sources many raw materials from indigenous communities to support traditional cultivation methods and ensure fair wages.

  • Packaging: The brand uses 100% recycled PET bottles for its packaging and reduces the weight and volume of its products to minimize its ecological footprint.

  • Cradle to Cradle Certification: Several Aveda products are certified under the Cradle to Cradle principle, meaning they use environmentally friendly ingredients and are designed to reduce waste.

  • Carbon Offsetting: Aveda offsets the CO₂ emissions of its deliveries and invests in renewable energy projects, including wind power.

  • Vegan and Cruelty-Free: Since 2021, all Aveda products have been 100% vegan and cruelty-free, reducing environmental impact associated with animal-derived ingredients.

Aveda Ingredients

Aveda focuses on natural ingredients and sustainable production, making its products environmentally friendly:

  • Over 50% of ingredients are plant-based, non-petroleum minerals, and water

  • 89% of plant-based ingredients and 90% of essential oils come from certified organic farming

  • Essential oils are extracted using environmentally friendly steam distillation

  • Global sourcing of botanical raw materials from sustainable and fair cultivation

The company continually strives to increase the proportion of natural ingredients and improve production methods

Shop Aveda Products at the BellAffair Online Store

In the BellAffair online shop, you can get Aveda products at attractive prices. As a customer, you’ll also benefit from ongoing discount promotions and offers from many other top brands. BellAffair provides fast delivery and friendly customer service.

Frequently Asked Questions

Is Aveda natural cosmetics?

Aveda uses ingredients of natural origin, with over 50% of its molecules derived from natural sources such as plants, minerals, or water. The brand continues to increase the use of these ingredients.

Natural cosmetics are made exclusively from natural raw materials sourced from plants, animals, or minerals, which is why Aveda is not yet officially classified as natural cosmetics.

Do Aveda products contain parabens?

Aveda has actively researched plant-based alternatives to parabens. The brand no longer produces products that contain parabens.

Are Aveda products vegan?

All Aveda products are now 100% vegan. Even before this, the majority of Aveda products contained no animal-derived ingredients. Only a few products previously included beeswax, honey, or whey protein.

Aveda products are developed and manufactured cruelty-free.