Axenia
Axenia is a leading brand of the Italian haircare company SOCO. By analyzing market trends, conducting scientific research, and utilizing the latest technologies, Axenia is able to develop innovative salon products that are always in tune with the times.
Axenia LAB Ash - Ash Light Blond 8,1
The Axenia LAB Ash colour range provides not only an incredible colour effect but also well-groomed and healthy hair. These unique properties are based on gentle plant-based surfactants. The alkaline action of these surfactants achieves an optimally balanced colour intensity and allows for 100% grey and white hair coverage. Ash tones are very cool and matte, making them most suitable for lighter skin tones. They are ideal for those who are naturally blonde or perhaps wear a cool brown. Shades that may have previously been considered dull are now very trendy. Results with Axenia LAB Ash Up to 100% coverage of grey and white hair Strong lightening power Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Ash must be mixed with a developer before use.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Natural - Black 1,0
The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB OXIDIZING Emulsion
The coloration of Axenia Lab. Collection is best expressed with Axenia LAB OXIDIZING Emulsion, available in concentrations of 10 - 20 - 30 - 40 Volumes, allowing comprehensive use of the colour. Volume 20 or 30 is suitable for standard colour applications. Volume 40 is for intensive lightening effects. Volume 10 is for toning. This product has been specifically formulated to achieve optimal oxidation results with the colouring of Axenia Lab Collection. Results achieved by mixing with Axenia LAB OXIDIZING Emulsion Grey coverage up to 100% Long-lasting effect Brilliant and luminous colours Highly lightened hair
Content: 1000 ml (€1.58 / 100 ml)
Axenia LAB Natural Intense - Intense Brown 4,00
Axenia LAB Natural Intense is formulated with plant-based surfactants. The alkaline effect ensures gentle yet thorough hair colouring. Grey hair is covered 100%. The colours achieve vibrancy and shine that last long. The shades in blonde and brown are natural yet intense. Note: Axenia LAB Natural Intense must be mixed with a developer before application
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Tobacco - Sandy - Tobacco Light Brown 5,73
Axenia LAB Tobacco - Sandy combines special nuances of hair colour. Thanks to natural ingredients, a particularly gentle colouring process is possible. Nevertheless, the colour intensity is strong and vibrant. Grey hair is covered 100%, and the hair is strengthened and protected. Results with Axenia LAB Tobacco - Sandy Grey hair coverage up to 100% Strong lightening power Long-lasting effect Brilliant and luminous colour
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Golden - Golden Light Brown 5,3
The coloration Axenia LAB Golden contains plant-based surfactants that ensure an even, glossy colour intensity. White hair is perfectly covered. Keratin and Agave strengthen and protect the hair. Golden hair colours particularly flatter lightly tanned complexions and impart an elegant look. Whether gold blonde, amber, or gold brown – with the colour nuances of Axenia LAB Golden, the hair gains a sophisticated shine. Results with Axenia LAB Golden 100% grey coverage Strong lightening power Long-lasting hold Vivid colour Note: Axenia LAB Golden must be mixed with a developer prior to application
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Red - Mahogany - Light Brown Red 5,6
Axenia LAB Red – Mahogany is a hair colouration that works particularly gently due to mild, plant-based surfactants. Nevertheless, it promises intense colour intensity, uniformity, and shine. Ingredients such as keratin and agave protect and strengthen the hair from within. Grey hair is covered 100%. Those who cannot decide between many possible hair colours might find Axenia LAB Red – Mahogany just right. It is a blend of black, brown, and red tones, naturally available in several shades. When the proportion of red tones is higher, the result is lighter and more resembles the hair colour copper. Darker shades appear as dark brown with red or violet shimmer. Note: Mix with a developer before application.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Rouge 3D - Rouge Pulsion 3,62
Axenia LAB Rouge 3D is a gentle yet powerful hair colour based on plant-based surfactants. White or grey hair is covered 100%. The colour appears healthy, vibrant, and shiny, while protecting the hair structure thanks to its cosmetic effects. The shades of Axenia LAB Rouge 3D are intensely reddish. The tone Rouge Insolent corresponds to a charming, lighter red. Rouge Fatal is slightly darker and, as the name suggests, reminiscent of an irresistible Femme Fatale. Rouge Pulsion is particularly dark and extravagant. Note: Axenia LAB Rouge 3D must be mixed with a developer before use.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Super Blond
The hair colour Axenia LAB Super Blond represents brilliant, luminous, and long-lasting colours. The two cool shades, Platinum Light 20 and Platinum 12, are specifically suitable for eliminating strong gold or yellow undertones. Gold or yellow undertones are often undesirable side effects when the colouring does not initially achieve the intended tone. They frequently occur after the so-called decolourisation process. Although bleaching is often referred to as "colouring," it actually involves the removal of pigment. During the processing time, the hair absorbs intermediate shades such as red, orange, and yellow — the final stage before blonde. A yellow or gold hue usually results from premature rinsing of the colour. Results with Axenia LAB Super Blond Long-lasting effect Brilliant, luminous colour Highly lightened hair No gold or yellow undertone Note: Axenia LAB Super Blond must be mixed with an appropriate developer prior to application.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Copper - Golden Copper Dark Blond 6,34
Axenia LAB Copper provides a gentle, even coloration through the contained surfactants. The result is a brilliant, long-lasting hair colour that fully covers grey hair. Keratin and Agave strengthen and protect the hair. Red blonde and light copper shades are the rarest natural hair colours, which is why they are often dyed. Especially with pale complexions and green or blue eyes, the colour stands out. As the colour is very warm, it adds warmth to the skin and makes it appear fresher. Important: Before application, Axenia LAB Copper must be mixed with a developer.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Violet - Extra Purple Chestnut 04,22
With Axenia LAB Violet, hair is coloured evenly and consistently. Active ingredients such as plant-based surfactants, keratin, and agave ensure that the hair is cared for, protected, and strengthened. Additionally, they receive an irresistible shine. White or grey hair is completely covered. Axenia LAB Violet consists of various shades that blend natural tones with violet. This results in hair in a beautiful blonde or brown shade with striking violet effects. A stunning appearance is certainly guaranteed with these hair colours. Note: Mix with a developer before application.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Beige - Beige Natural Blond 7,013
Axenia LAB Beige is a hair colour based on gentle, plant-based surfactants that deliver maximum colour intensity. The hair is reliably and evenly covered, while also gaining a healthy shine and protection. Beige-blonde is a particularly delicate hair colour that falls between honey blonde and ash blonde. Cool, beige hair complements blue or green eyes. Results with Axenia LAB Beige 100% grey coverage Long-lasting hold Colour brilliance Note: Axenia LAB Beige must be mixed with a suitable developer prior to use.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB In Vogue Greys - Nocturnal Grey 5,011
Axenia LAB In Vogue Greys provides gentle, even grey tones. The hair is delicately coloured using mild, plant-based surfactants. The result is a radiant, long-lasting hair colour. Keratin and agave give the hair strength and protection. For those who find blonde, brown, or red too dull, Granny Hair in the trendy hair colour Grey is the choice. Moving away from gold blonde and towards greyish white. But what is the right shade of grey? Light grey shades are especially suitable for very fair skin with bluish to violet undertones. Light eye colours, such as blue or grey, are accentuated by grey hair. For darker skin tones, very light grey shades can appear artificial. In such cases, it is better to opt for a darker silver grey. Note: Axenia LAB In Vogue Greys must be mixed with a developer before use.
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Irish Touch 3D - Ash Copper Chestnut 4,41
Axenia LAB Irish Touch 3D enables an extremely gentle and controlled colouring process thanks to mild surfactants of plant origin. Additionally, it achieves an even and precise colour. As a result, white and grey hair are perfectly covered. The hair colour LAB Irish Touch 3D combines blonde and brown shades with a natural copper effect. Results with Axenia LAB Irish Touch 3D 100% grey hair coverage Long-lasting effect Brilliant and luminous colour
Content: 100 ml (€13.43 / 100 ml)
Axenia LAB Tonalizers - Platinum 12
Axenia LAB Tonalizers Hair colour is the ideal product for brilliant shine and long-lasting colour. The unique ingredients eliminate yellow reflections and enhance ash tones. For an incredible Platinum effect! Results with Axenia LAB Tonalizers Long-lasting effect Radiant colours Highly lightened hair No yellow reflections Note: Mix Axenia LAB Tonalizers with a developer before use.
Content: 100 ml (€13.43 / 100 ml)
Axenia Protective Skin Oil
Axenia Protective Skin Oil can be used during any treatment such as coloring, bleaching, or perming. It helps reduce skin sensitivity and redness. The oil is an ideal aid for preventing skin staining. The result: protection against color stains on the skin. How to use Axenia Protective Skin Oil For sensitive skin types, apply directly to the skin before coloring or bleaching the hair. To avoid staining, apply the oil along the hairline. Then simply rinse off with water.
Content: 100 ml (€20.25 / 100 ml)
Axenia Professional Shampoo
The high-quality formula of Axenia Professional Shampoo provides the hair with exceptional manageability. The shampoo is suitable for all hair types, including treated hair, and has a pleasant fresh-sweet fragrance. Its formula is particularly gentle, and frequent use does not cause irritation to the hands. Results with Axenia Professional Shampoo Exceptional manageability of the hair Provides a fresh and sweet fragrance Application of Axenia Professional Shampoo The shampoo is applied to wet hair and massaged in. It is then rinsed out thoroughly. If necessary, the process can be repeated.
Content: 10 liter (€9.90 / 1 liter)
Axenia LAB Urban Move 0,88
Axenia LAB Urban Move 0.88 hair color by Axenia allows for a gentle and controlled coloring experience. White and grey hair are perfectly covered thanks to the even and precise color. The cosmetic benefits of hydrolyzed keratin and agave also help achieve healthy and shiny hair. If you're looking to stand out with radiant blue hair, Axenia LAB Urban Move 0.88 is the perfect choice. Results with Axenia LAB Urban Move 0.88 Up to 100% grey hair coverage Well-groomed and healthy-looking hair Long-lasting performance Brilliant and vibrant color
Content: 100 ml (€13.43 / 100 ml)
Axenia Bleach XK 9+
Axenia Bleach XK 9+ is a compact lightening powder with charcoal for an anti-yellow effect. This high-performance powder bleach combines quality, innovation and technology. It is ideal for extreme lightening by more than 9 levels of lift. Benefits of Axenia XK 9+ Fast lightening action Strong anti-yellow and anti-orange effect Pleasant, floral fragrance Protects the hair structure during the oxidation process Nourishes and hydrates the hair for a healthy appearance How to use Axenia XK 9+ Mix Axenia Bleach XK 9+ in a 1:2 ratio with Axenia Oxidant Emulsion 20 or 30 Vol. However, the mixing ratio may vary from a minimum of 1:2 to a maximum of 1:3, depending on the work technique and desired result. Apply to dry hair that has not been washed. The processing time varies between 30 and 45 minutes, depending on the hair structure, base hair colour as well as the desired level of lightening.
Content: 500 g (€72.00 / 1000 g)
Axenia OndeMove Neutralizing System
Axenia OndeMove Neutralizing System is an innovative concept of the permanent wave system suitable for all hair types - whether coloured, natural, or pre-treated. It ensures well-defined, elastic, and voluminous waves and guarantees a high-quality cosmetic result. Results with Axenia OndeMove Neutralizing System Elastic and voluminous waves Soft and shiny hair Application of Axenia OndeMove Neutralizing System Wrap the hair around the rollers and saturate with the shaping liquid. Apply the product carefully, avoiding contact with the skin. Allow to process for 5-18 minutes depending on hair type. Rinse thoroughly and saturate the rollers with the neutraliser for ten minutes. Remove the curlers and rinse thoroughly. Tip: For very long hair, extend the processing time by five minutes. It is highly recommended to adhere to the specified processing time.
Content: 500 ml (€3.87 / 100 ml)
Axenia Comfort Shampoo
Axenia Comfort Shampoo is designed to be used after bleaching and other types of colour treatment. It reliably removes product residue and seals the hair structure. How to use Axenia Comfort Shampoo After emulsifying and rinsing the hair colour, apply the shampoo to roots, lengths and ends. Massage and rinse thoroughly until water runs clear. Repeat if necessary.
Content: 1000 ml (€3.60 / 100 ml)
Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator
Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator has a gentle, oxidising effect. Its acidic power acts on the colour, reducing the alkaline state. Additionally, the Axenia Lab transforms into a gentle semi-permanent colour during mixing. The activator is compatible with all colours from Axenia LAB. Application of Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator Mix Axenia Lab with the semi-permanent activator in a ratio of 1:3. To refresh the reflection of the natural colour, a processing time of 5 minutes is recommended. To retouch regrowth and lengths on white hair with 40% coverage, a processing time of 15 minutes is recommended 15 days after colouring.
Content: 1000 ml (€1.58 / 100 ml)
Axenia OndeMove Shaping Lotion
The OndeMove Shaping Lotion from Axenia offers an innovative concept of the permanent wave system suitable for all hair types. Whether coloured, natural, or pre-treated, elastic and voluminous waves are guaranteed. Result: Elastic and voluminous waves Soft and shiny hair Application: Wrap the hair around the rollers and saturate with the modelling liquid. Apply the product carefully without allowing it to run onto the skin. Allow to process for 5-18 minutes depending on hair type. Rinse thoroughly and saturate the rollers with the neutraliser for ten minutes. Remove the curlers and rinse thoroughly. For very long hair, extend the processing time by five minutes. It is highly recommended to adhere strictly to the specified processing time.
Content: 250 ml (€8.46 / 100 ml)
Axenia Bleach XK Free Pulver
Axenia Bleach XK Free Powder is a compact, ammonia-free lightening powder for up to 7 levels of lift. It is suitable for all application techniques and guarantees excellent results. This high-performance bleach powder is also suitable for colour-treated hair. Benefits of Axenia Bleach XK Free Powder Anti-yellow effect Enriched with wheat germ proteins to maintain a healthy hair structure during the bleaching process Formulated with lavender fragrance How to use Axenia Bleach XK Free Powder Mix Axenia Bleach XK Free Powder in a 1:2 ratio with Axenia LAB Oxidant Emulsion 20, 30 or 40 Vol. Mix in a non-metal bowl until a smooth cream is created. Depending on the work technique and desired result, the mixing ratio may vary from a minimum of 1:1 to a maximum of 1:2. Apply to dry hair that has not been washed.
Content: 500 g (€80.10 / 1000 g)
Axenia LAB Pure Effect
The newly developed formula of the Axenia LAB Pure Effect hair colour ensures an extremely gentle and controlled colouring. This effect is achieved through the alkaline action of plant-based surfactants. Grey and white hairs are completely covered. The hair is nourished and gains a healthy, radiant shine. Results with Axenia LAB Pure Effect Up to 100% coverage of grey hair Strong lightening power Long-lasting effect Brilliant and luminous colour
Content: 100 ml (€13.43 / 100 ml)
Axenia Bleach XLow Creme
Axenia Bleach XLow Cream is a low-ammonia bleaching cream for up to 7 levels of lift on natural hair. It is formulated with a pleasant lavender fragrance and enriched with wheat germ proteins in order to maintain a compact hair structure. The product is suitable for all types of application techniques and suitable for previously colour-treated hair. This cream bleach protects and nourishes the hair while preventing unwanted yellow undertones. It infuses hair with a delicate, floral scent. How to use Axenia Bleach XLow Cream In a non-metal bowl, mix Axenia Bleach XLow Cream with Axenia LAB Oxidant Emulsion. Depending on the work technique and desired result, the mixing ratio varies from a minimum of 1:1 to a maximum of 1:2.
Content: 500 g (€97.36 / 1000 g)
Axenia Restore Mask
We recommend using Axenia Restore Mask to give hair a boost of nourishment after bleaching, colour treatments and permanent wave services. This hair mask is designed to work in perfect harmony with Axenia Comfort Shampoo. It has a re-acidifying effect on the hair and provides intense hydration, leaving hair more manageable, smoother and shinier. How to use Axenia Restore Mask After colour treatments, wash hair with Axenia Comfort Shampoo. Rinse and towel-dry the hair. Apply a generous amount of Axenia Restore Mask to lengths and ends. Comb through and leave in for 5 to 10 minutes. Rinse thoroughly.
Content: 500 ml (€6.29 / 100 ml)
Axenia – The Ammonia-Free Hair Color
Axenia places great importance on the continuous development of its products, creating haircare solutions that are always in line with the latest lifestyle and fashion trends. From stunning colors and a variety of shampoos to outstanding haircare products – all of this is part of the Axenia range. Brilliant collections such as LAB Collection, Bleach, and Ondemove are proof of the brand’s quality and diversity.
One highlight is the Axenia LAB Hair Color, which, thanks to mild plant-based surfactants, allows for an extremely gentle and controlled hair coloration. The result is even, precise color along with healthy, shiny hair.
Frequently Asked Questions
What is Axenia?
Axenia is a brand of the Italian beauty company Soco.
Which products does Axenia offer?
The Axenia product range includes hair colors, shampoos, and additional care products.
How do Axenia LAB hair colors work?
Using gentle plant-based surfactants, Axenia LAB colors provide a mild and controlled hair coloration.