L'Oréal Professionnel Paris
Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.
L'Oréal Tecni.Art Volume Extra Full Mousse provides the hair with extra-large volume, ultra-strong hold, and UV protection. Apply the volumizing mousse to freshly washed, towel-dried hair. Shake the can well before use. Holding the nozzle facing downwards, dispense an amount about the size of a mandarin into your palms. Distribute evenly using a comb or your fingers. Then style your hair using a brush and blow-dryer or your fingers.
Content: 250 ml (€7.58 / 100 ml)
L'Oréal Hair Touch Up is a colour spray that conceals roots within seconds for a natural-looking finish. The root make-up spray is sweat- and water-resistant but washes out with the first hair wash. With 6 available shades, the correct colour tone can be easily found to achieve a as natural a colour result as possible. Thanks to the precision spray head, the root colour of coloured hair can be targeted and concealed, making it perfect for simple bridging until the next hairdresser visit. The high-quality spray head allows targeted coverage of the crown as well as the roots around the face. Application Tip for L'Oréal Hair Touch Up Shake the bottle well before use and spray from approximately 15 cm onto dry hair. Let it dry briefly, and you're done!
Content: 75 ml (€18.60 / 100 ml)
The L'Oréal Expert Aminexil Advanced Roll-On is a new-generation ampoule treatment for hair loss. The Roll-On not only helps to apply the product evenly in one stroke but also massages and stimulates the scalp simultaneously. This massage improves microcirculation on the scalp, laying the foundation for healthy hair growth. Combining the well-known active ingredient Aminexil with an Omega 6 complex, this treatment is the professional solution for hair loss. Aminexil ensures that thin hair becomes denser again and slows down hair loss. The Omega 6 Nutri Complex helps to supply hair fibers with essential nutrients all the way to the root.
Content: 6 ml (€515.83 / 100 ml)
The L’Oréal Professionnel Keratin Alpha Sleek Smooth Transformer Treatment is an intensive smoothing care product that works deep inside the hair fibre and is specifically designed for rebellious and frizz-prone hair. The professional formula supports long-lasting smoothness and visibly improves manageability – for a controlled, sleek finish. The weekly care application with Keratin-Alpha-Shapers and amino acid chains helps to gently tame the hair while keeping volume and frizz under control. The hair appears smoother, more cared for, and easier to style. HighlightsIntensive smoothing care for rebellious hairPenetrates deeply into the hair fibreSupports long-lasting smoothnessImproves styling ability and controlWith Keratin-Alpha-Shapers and amino acids; ideal as weekly intensive careThe more often the treatment is used, the better the resultsApplication:The effect peaks after 4 weeksShake wellDivide hair into 2 sectionsDistribute a palm-sized amount evenly through lengths and endsRinse thoroughly after 10-15 minutesThen apply the Keratin Alpha Sleek SerumBlow-dry hair completely; touch up with a styling iron if needed
Content: 200 ml (€10.98 / 100 ml)
With the Majirel Boosters from L'Oréal Professional, hair colour can be precisely customised. The innovative mix shades help neutralise unwanted lightening or undertones, enhance highlights, or create a completely individual nuance. Whether subtle colour refinement or a bold statement – the range of warm and cool boosters in Red, Magenta, Orange, Green, Blue, Violet, and Contrast offers limitless possibilities.Versatile Application OptionsThe boosters are suitable for two different techniques: either for overall colour enhancement and neutralisation or for coloured highlights on a dark base (the latter only with the warm boosters Red, Magenta, and Orange). This allows both classic colouring and creative effects to be tailored individually. Perfect for professional results with a personal touch.
Content: 60 ml (€19.92 / 100 ml)
A permanent colouration with up to 100% coverage for rich, deep, and intense colour experiences. Thanks to the advanced ingredients, the three zones of the hair are penetrated, and the entire hair fibre is treated. Customers seeking a rich, deep, and intense colour with up to 100% grey hair coverage will find this product ideal. Application of L'Oréal Majirel The application of L'Oréal Majirel is in a mixing ratio of 1:1.5. The choice of oxidant depends on the desired colour result and lightening level: 3.75% oxidant: For tone-on-tone colouring, darker colouring, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey hair coverage. 9% oxidant: For lightening up to 3 levels. The processing time is 35 minutes without heat. Results with L'Oréal Majirel up to 100% grey hair coverage up to 3 levels of lightening Rich and deep colours
Content: 60 ml (€19.92 / 100 ml)
Gentle colour glow for professionals & enthusiasts: L’Oréal Professionnel Dia Light is an acidic, demi-permanent hair colour without ammonia, specially developed to tone, refresh, and add natural shine to hair – ideal after lightening or colouring services or for in-between colour refreshes. The gel-cream technology helps to gently close the hair cuticle and smooth the hair fibre, resulting in visible, healthy shine. The formula makes colours radiate, revitalises faded lengths, and neutralises unwanted undertones – without bleaching or strong chemical stress.
Content: 60 ml (€19.92 / 100 ml)
The Diactivateur developer is suitable for Diarichesse, Dialight, and Dia Color. Thanks to innovative ingredients, it results in brilliant and radiant colour outcomes after treatment. The colour pigments embed deeply into the hair, appearing more intense as a result. Results with Loreal Diactivateur 1.8% Developer Brilliant and radiant colour results Long-lasting colours Usage of Loreal Diactivateur 1.8% developer Dia Light and Dia Richesse are mixed with Diactivateur in a ratio of 1:1.5.
Content: 1000 ml (€1.49 / 100 ml)
L'Oréal Dialight is an acid intensive tint with a vinyl gloss effect. The acid technology ensures optimal protection and care for the hair. The hair surface is smoothly sealed and gains a natural grip. Dialight provides long-lasting reflections on coloured and sensitised hair. Lightening is not possible with this intensive tint. Application of L'Oréal Professionnel Dia Light The application of L'Oréal Professionnel Dia Light is carried out in a mixing ratio of 1:1.5 with the appropriate Diactivateur. The processing time varies between 5–20 minutes depending on the desired colour intensity. There are three variants of the developer, which can be chosen based on hair type and desired result: 1.8% Diactivateur: Suitable for very sensitised hair, ideal for darkening or refreshing faded lengths and tips. 2.7% Diactivateur: Recommended for sensitised hair, ideal for balancing lengths and tips. 4.5% Diactivateur: Perfect for slightly sensitised hair to achieve length and tip balancing or for strong reflection on coloured hair. The mixture is evenly applied to the hair (wet or towel-dried) and rinsed thoroughly after the processing time.
Content: 50 ml (€21.90 / 100 ml)
L'Oréal Vitamino Color Shampoo provides ideal color protection for color-treated hair, thanks to its antioxidant cocktail. With next-generation silicones, it gives the hair intense shine and immediate softness without weighing it down.The innovative formula protects hair color from fading and helps maintain its intensity for longer. At the same time, the hair is gently cleansed and protected from external influences such as UV rays and environmental damage. The result is visibly smoother, more vibrant hair with brilliant color. The creamy texture ensures a pleasant care experience and leaves the hair easy to comb, well-nourished, and radiantly beautiful – as if fresh from the salon.Benefits at a glance:Protects color-treated hair from color lossProlongs the vibrancy of the hair colorAdds intense shine and smoothnessDoes not weigh the hair downGentle, nourishing cleansingApplication:Apply to wet hair, gently massage, and rinse thoroughly. Repeat if necessary.
Content: 300 ml (€5.65 / 100 ml)
Buy L'Oréal Professionnel Paris Products Online
Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.
The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.
L'Oréal Professionnel Products
The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.
From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.
L’Oréal Steampod
The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.
The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.
The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.
Série Expert L’Oréal
The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.
L'Oréal Volumetry
Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.
L'Oréal Blondifier
Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.
For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.
L’Oréal Vitamino Color
Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.
L’Oréal Absolut Repair
Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.
For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.
L’Oréal Pro Longer
Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.
L’Oréal Metal DX
Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.
L'Oréal Hair Colors
Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.
L’Oréal Dialight
Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.
L’Oréal Majirel
Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.
Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.
L’Oréal Dia Richesse
Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.
L'Oréal Blond Studio
L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.
Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.
L’Oréal Inoa
L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.
L'Oréal Tecni.Art
Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.
L'Oréal Infinium
The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.
L’Oréal Homme
Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.
L'Oréal Dulcia
L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.
L’Oréal Professionnel Serioxyl
L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.
L’Oréal Professionnel X-Tenso
X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.
Buy L'Oréal Professionnel Products at BellAffair
You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!
Frequently Asked Questions
Which L'Oréal Professionnel Paris hair care products are available?
L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:
Pro Longer: for thinning hair that needs support to encourage growth
Absolut Repair and Inforcer: for structurally damaged hair and weakened, breakage-prone hair
Vitamino Color: for color-treated hair
Blondifier: for blonde and lightened hair
Volumetry: for fine hair lacking volume
For those struggling with thinning or falling hair, the Serioxyl line is recommended.
What are the L'Oréal Professionnel bestsellers?
L'Oréal Absolut Repair Shampoo, the Absolut Repair Mask, and the matching L'Oréal Absolut Repair 10-in-1 Oil
L'Oréal Série Expert Sensi Balance Shampoo
Is there a L'Oréal Professionnel Paris shampoo without silicones?
The shampoos in the Curl Expression line are silicone-free:
L'Oréal Série Expert Curl Expression Intense Moisturizing Cleansing Cream
L'Oréal Série Expert Curl Expression Anti-Buildup Cleansing Jelly
These shampoos are also sulfate-free.