L'Oréal Professionnel Paris
Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.
The best just got better: The L'Oréal Steampod 4.0 All-In-One Professional Styler is the new and improved version of the best-selling original steam straightener by leading hair care brand L’Oréal. Thanks to cutting-edge innovation, the SteamPod 4.0 is much more than just a hair straightener, it is an All-In-One Professional Styler that can both straighten and curl all types of hair. L’Oréal SteamPod 4.0 All-in-One Professional Styler: The steam revolution continues The SteamPod 4.0 is a multi-functional styling tool – hair straightener and curling wand all in one. It delivers salon-perfect, long-lasting results, making it a must-have for everyone who loves to curl and straighten their hair on a regular basis. The SteamPod promises: 3x faster* results 2x smoother* results Up to 95% less damage** L’Oréal SteamPod 4.0 All-in-One Professional Styler: Unlimited, like you Make your hair dreams come true with the power of steam. The new L’Oréal SteamPod 4.0 offers unlimited styling possibilities for all types of hair, from coily to straight. It comes with 3 different steam-optimizing combs, each designed for a specific hair texture: Fine-toothed comb: Hair types 1 to 4 (straight to wavy hair) Medium-toothed comb: Hair type 5 (curly hair) Wide-toothed comb: Hair types 6 and 7 (extremely curly and coily hair) L’Oréal SteamPod 4.0 All-in-One Professional Styler: a technological masterpiece for salon-worthy styling results This All-In-One Styler by L’Oréal is full to the brim with advanced technologies, making it a masterpiece and holy grail styling tool. Patented steam technology At its core, the SteamPod 4.0 uses the gentle power of steam to transform your hair. Sophisticated and patented steam technology guarantees a continuous steam flow (0.8g/min) – for a noticeably smoother result. Curl locking guide For the first time ever, the SteamPod now has a curl locking guide which gently heats up to 100°C, creating bouncier, more defined and frizz-free curls. Larger styling plates The new SteamPod 4.0 has larger styling plates than the previous model, meaning that you can get 30% closer to the roots – for even more effective styling results from roots to tips. More features of L'Oréal Steampod 4.0 All-In-One Professional Styler Automatic shut-off after 30 minutes of inactivity Integrated water tank for up to 192m of hair without having to refill the water tank (Use demineralised water!) Floating styling plates for added control on all hair types New ergonomic design with slimmer and rounder plates for voluminous curls Highly resistant ceramic plates for heavy-duty use L’Oréal SteamPod 4.0 All-in-One Professional Styler includes: SteamPod 4.0 All-In-One Professional Styler Refill bottle for the water tank 3 combs for optimised styling Heat-resistant travel pouch Heat-resistant shells for safe straightening * Instrumental test; SteamPod 4.0 compared to SteamPod 4.0 without steam and comb. Tested on hair type 5 (curly hair). ** Instrumental test; breakage measured from repeated combing after 15 passes of SteamPod 4.0 on bleached hair (hair type 5, curly hair), compared to SteamPod 4.0 without steam and comb.
The new L’Oréal Steampod 3.0 is a revolutionary advancement of the beloved steam hair straightener. The Steampod 3.0 has delivered 2x smoother and 2x faster styling results in instrumental tests when compared to the Steampod 3.0 without steam and comb (heating plates alone). The professional steam straightener can be used on every hair type – even tightly curled hair can easily be straightened and transformed into silky “glass hair”. In instrumental tests, the Steampod 3.0 has caused up to 91% less damage after 15 uses, when compared to a Steampod 3.0 without steam and comb (heating plates alone). Even when used with 50°C less heat, compared to a regular straightener (180°C instead of 230°C), the steam straightener delivers straighter, smoother hair. This, in turn, makes the process less damaging on the hair, as less heat is applied. The new, ergonomic and slimmer design enables easier handling and created new styling possibilities with the Steampod. Even curls and waves are not a limit anymore, as the new design is hardly larger than a regular straightener. No matter whether very curly hair is straightened or straight hair is in need of some movement – all imaginable styles can be created with the steam straightener, just like with a regular straightener. The water tank has now been included in the handle of the straightener, which makes the use more comfortable and convenient. The integrated water tank is enough for up to 192m of hair, which allows for an interruption-free, comfortable usage. The water tank does not have to be emptied after each use. The exclusive steam-technology enables the continuous release of steam and therefore consistent results. The integrated comb, the floating heating elements with an anodized surface and the rotating cable make the utilization of the Steampod comfortable and easy. The new, intelligent heat control takes care of constant temperature control, twice per second. Depending on the hair type and personal preferences, one of the 3 heat settings can be chosen, with a temperature range from 180°C to 210°C. Application tips for the L’Oréal Steampod 3.0 Always make sure that the arrows on the device point downwards so that the steam can properly straighten the hair Always use distilled water, never regular tap water! The Steampod care products are the ideal addition to the steam straightener, as they contain plant keratin which can best penetrate the hair with the aid of steam. The ingredients in those products help to condition and strengthen the hair and make it silky smooth.
A permanent colouration with up to 100% coverage for rich, deep, and intense colour experiences. Thanks to the advanced ingredients, the three zones of the hair are penetrated, and the entire hair fibre is treated. Customers seeking a rich, deep, and intense colour with up to 100% grey hair coverage will find this product ideal. Application of L'Oréal Majirel The application of L'Oréal Majirel is in a mixing ratio of 1:1.5. The choice of oxidant depends on the desired colour result and lightening level: 3.75% oxidant: For tone-on-tone colouring, darker colouring, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey hair coverage. 9% oxidant: For lightening up to 3 levels. The processing time is 35 minutes without heat. Results with L'Oréal Majirel up to 100% grey hair coverage up to 3 levels of lightening Rich and deep colours
Content: 60 ml (€19.92 / 100 ml)
The L'Oréal Blond Studio Developer has a creamy, thick texture and is enriched with conditioning agents. It produces a uniform colour mixture and is available in three strengths.
Content: 1000 g (€18.95 / 1000 g)
L'Oréal Blond Studio Multi Technique Powder is a compact, powerful lightening powder that allows you to achieve up to 8 levels of lift. The high-performance, odour-less formula is suitable for all lightening techniques, including highlights, full head application and open-air techniques. It has a rich, creamy texture that ensures high adherence. The lightening powder is enriched with Pro-Keratin which strengthens the hair structure and respects the integrity of the hair surface. Benefits and features of L'Oréal Blond Studio Multi Technique Powder Dust-free bleach powder Fast-acting formula for reliable results Ideal for balayage and free-hand techniques Low-odour technology High adherence Non-volatile powder texture
Content: 500 g (€63.90 / 1000 g)
The Efassor colour remover from Loreal is a product designed to lighten hair. It is used for gentle cleansing (colour correction) or for colour removal.
Content: 336 g (€127.83 / 1000 g)
L’Oréal Professionnel Blond Studio 7 Lightening Clay Powder is a professional bleach powder without ammonia containing 19% clay. It achieves up to 7 levels of lift and is ideal for: Balayage techniques All highlighting techniques as well as global applications Application: Mix Blond Studio Lightening Clay Powder in a ratio of 1:1 to 1:3 with the cream oxidant (6%, 9%, or 12%. 12% cream oxidant only for freehand techniques). Leave to develop for up to 50 minutes without heat. For professional use only.
Content: 500 g (€105.90 / 1000 g)
L'Oréal Professionnel Blond Studio 9 Bonder Inside Lightening Powder is a powerful lightening powder with integrated protection for healthy hair. The Blond Studio 9 Bonder Inside Lightening Powder from L'Oréal Professionnel offers a quick and gentle lift of up to 9 levels. Thanks to the integrated Bonding technology, the hair structure is protected during the lightening process, ensuring the hair remains strong and healthy. The versatile formula is suitable for all French Balayage services, including contrasting techniques such as French Balayage Shadow. It is also ideal for global applications, foil techniques, and on-scalp techniques. The creamy consistency adheres perfectly to the hair without running, allowing for precise work. Advantages at a glance: Up to 9 levels of liftWith protective Bonding technologyPerfect for Balayage, foil, and global applicationsCreamy, adherent texture – no runningEnriched with Pro-Keratin for healthy, strong hairLight and easy to rinse out
Content: 500 g (€135.90 / 1000 g)
L'Oréal Tecni.Art Volume Dust is a volumising powder in a convenient shaker. Shake the powder well before use, sprinkle into the hands, and work into dry hair with fingers. For extra volume, simply apply 1 cm away from the scalp at the roots.
Content: 7 g (€2,564.29 / 1000 g)
L’Oréal Professionnel Blond Studio 7 Lightening Platinium Plus is a bleaching paste suitable for darker base colours with up to 7 levels of lift. Advantages: Suitable for all hair types Ideal for highlighting techniques and global applications Suitable for coloured and vibrant hair as well as tones 1-6 Contains nourishing ingredients such as beeswax and Nutriceride Application: For professional use only Mix in a ratio of 1:1 to 1:3 with developer (6%, 9% or 12%) Use only strengths 6% and 9% for global applications Processing time: up to 50 minutes Application without heat
Content: 500 g (€135.90 / 1000 g)
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Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.
The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.
L'Oréal Professionnel Products
The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.
From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.
L’Oréal Steampod
The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.
The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.
The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.
Série Expert L’Oréal
The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.
L'Oréal Volumetry
Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.
L'Oréal Blondifier
Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.
For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.
L’Oréal Vitamino Color
Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.
L’Oréal Absolut Repair
Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.
For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.
L’Oréal Pro Longer
Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.
L’Oréal Metal DX
Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.
L'Oréal Hair Colors
Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.
L’Oréal Dialight
Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.
L’Oréal Majirel
Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.
Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.
L’Oréal Dia Richesse
Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.
L'Oréal Blond Studio
L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.
Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.
L’Oréal Inoa
L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.
L'Oréal Tecni.Art
Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.
L'Oréal Infinium
The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.
L’Oréal Homme
Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.
L'Oréal Dulcia
L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.
L’Oréal Professionnel Serioxyl
L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.
L’Oréal Professionnel X-Tenso
X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.
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You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!
Frequently Asked Questions
Which L'Oréal Professionnel Paris hair care products are available?
L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:
Pro Longer: for thinning hair that needs support to encourage growth
Absolut Repair and Inforcer: for structurally damaged hair and weakened, breakage-prone hair
Vitamino Color: for color-treated hair
Blondifier: for blonde and lightened hair
Volumetry: for fine hair lacking volume
For those struggling with thinning or falling hair, the Serioxyl line is recommended.
What are the L'Oréal Professionnel bestsellers?
L'Oréal Absolut Repair Shampoo, the Absolut Repair Mask, and the matching L'Oréal Absolut Repair 10-in-1 Oil
L'Oréal Série Expert Sensi Balance Shampoo
Is there a L'Oréal Professionnel Paris shampoo without silicones?
The shampoos in the Curl Expression line are silicone-free:
L'Oréal Série Expert Curl Expression Intense Moisturizing Cleansing Cream
L'Oréal Série Expert Curl Expression Anti-Buildup Cleansing Jelly
These shampoos are also sulfate-free.