L'Oréal Professionnel Paris
Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.
With the Majirel Boosters from L'Oréal Professional, hair colour can be precisely customised. The innovative mix shades help neutralise unwanted lightening or undertones, enhance highlights, or create a completely individual nuance. Whether subtle colour refinement or a bold statement – the range of warm and cool boosters in Red, Magenta, Orange, Green, Blue, Violet, and Contrast offers limitless possibilities.Versatile Application OptionsThe boosters are suitable for two different techniques: either for overall colour enhancement and neutralisation or for coloured highlights on a dark base (the latter only with the warm boosters Red, Magenta, and Orange). This allows both classic colouring and creative effects to be tailored individually. Perfect for professional results with a personal touch.
Content: 60 ml (€18.25 / 100 ml)
Gentle colour glow for professionals & enthusiasts: L’Oréal Professionnel Dia Light is an acidic, demi-permanent hair colour without ammonia, specially developed to tone, refresh, and add natural shine to hair – ideal after lightening or colouring services or for in-between colour refreshes. The gel-cream technology helps to gently close the hair cuticle and smooth the hair fibre, resulting in visible, healthy shine. The formula makes colours radiate, revitalises faded lengths, and neutralises unwanted undertones – without bleaching or strong chemical stress.
Content: 60 ml (€19.92 / 100 ml)
The Loreal Diactivateur 2.7% developer is specially formulated for Diarichesse as well as Dialight intensive tints. Its unique formula ensures incredibly vibrant colour results. The colour is deeply anchored in the hair, enhancing not only longevity but also the intense shine. Results with Loreal Diactivateur 2.7% developer Long-lasting colour brilliance Incredible colour results Radiant hair Application of Loreal Diactivateur 2.7% developer Dia Light and Dia Richesse are mixed with Diactivateur in a ratio of 1:1.5.
Content: 1000 ml (€1.49 / 100 ml)
Die L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream ist ein feuchtigkeitsspendendes Creme-Shampoo, mit dem Locken auf professionelle Weise gereinigt werden. Die Haare fühlen sich nach der Anwendung sofort gesünder, gepflegter und geschmeidiger an. Sie werden außerdem glänzender und leichter kämmbar. Die sulfat- und silikonfreie Formel enthält Glycerin, Urea H und Hibiskussamenextrakt und sorgen für eine schwerelose, langanhaltende Hydration. Anwendung von L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Das Shampoo sollte einmal wöchentlich zu Beginn der Haarpflege-Routine verwendet werden, um die Locken ausreichend mit Feuchtigkeit zu versorgen. Im nassen Haar einmassieren, aufschäumen und gründlich ausspülen. Bei Bedarf wiederholen. Danach wird am besten die Haarmaske der gleichen Pflegelinie aufgetragen. Tipp: Wenn noch Rückstände von anderen Pflege- oder Stylingprodukten im Haar sind, sollten sie vorher mit dem L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly gewaschen werden.
Content: 300 ml (€6.65 / 100 ml)
Diarichesse by Loreal is an ammonia-free semi-permanent hair colour for coloured, grey, and natural hair. This product covers up to 70% of grey hair. When used with the appropriate 4.5% Diactivateur developer, hair can be lightened by up to 1.5 shades. Generally, the intensive tint can be used with Diactivateur 1.8%, 2.7%, and 4.5%. The successor to the tint is Dia Color - the new intensive tint. Consistently excellent quality, new design! Results: Up to 70% grey coverage Expressive colour reflections Brilliant colours
Content: 50 ml (€17.90 / 100 ml)
L'Oréal Dialight is an acid intensive tint with a vinyl gloss effect. The acid technology ensures optimal protection and care for the hair. The hair surface is smoothly sealed and gains a natural grip. Dialight provides long-lasting reflections on coloured and sensitised hair. Lightening is not possible with this intensive tint. Application of L'Oréal Professionnel Dia Light The application of L'Oréal Professionnel Dia Light is carried out in a mixing ratio of 1:1.5 with the appropriate Diactivateur. The processing time varies between 5–20 minutes depending on the desired colour intensity. There are three variants of the developer, which can be chosen based on hair type and desired result: 1.8% Diactivateur: Suitable for very sensitised hair, ideal for darkening or refreshing faded lengths and tips. 2.7% Diactivateur: Recommended for sensitised hair, ideal for balancing lengths and tips. 4.5% Diactivateur: Perfect for slightly sensitised hair to achieve length and tip balancing or for strong reflection on coloured hair. The mixture is evenly applied to the hair (wet or towel-dried) and rinsed thoroughly after the processing time.
Content: 50 ml (€21.90 / 100 ml)
L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly is a gel shampoo for wavy, curly, and frizzy hair. The professional formula is enriched with glycerin, urea H, and hibiscus seed extract, and gently yet effectively cleanses curls and waves. Product residues and impurities are removed. At the same time, moisture is provided. Application of L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly The gel shampoo should be used every second week as the first product in the hair care routine to thoroughly clean the curls. Distribute evenly in damp hair, lather, and rinse thoroughly. Subsequently, L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream should be used for even more moisture.
Content: 300 ml (€6.65 / 100 ml)
L'Oréal Majirel Cool Cover offers cool, rich colour reflections with long-lasting neutralisation. The product provides maximum durability and intense colour depth. Majirel Cool Cover offers up to 100% grey coverage and vibrant shine through active conditioning ingredients. Thanks to complex and cool colour molecules, the dye provides long-lasting neutralisation. It is also characterised by high resistance, even under extreme conditions such as strong sunlight, high humidity, or frequent washing. Application recommendation for L'Oréal Majirel Cool Cover Majirel Cool Cover is mixed in a ratio of 1:1.5 with a cream oxidant (3.75%, 6%, or 9%). The processing time is 35 minutes without heat. The choice of developer depends on the desired colour result: 3.75% oxidant: For tone-on-tone colouring, darker tinting, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey coverage. 9% oxidant: For lightening up to 3 levels. Majirel Cool Cover can be mixed with other Majirel shades.
Content: 60 ml (€19.92 / 100 ml)
L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.
Content: 60 ml (€21.58 / 100 ml)
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Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.
The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.
L'Oréal Professionnel Products
The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.
From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.
L’Oréal Steampod
The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.
The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.
The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.
Série Expert L’Oréal
The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.
L'Oréal Volumetry
Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.
L'Oréal Blondifier
Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.
For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.
L’Oréal Vitamino Color
Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.
L’Oréal Absolut Repair
Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.
For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.
L’Oréal Pro Longer
Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.
L’Oréal Metal DX
Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.
L'Oréal Hair Colors
Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.
L’Oréal Dialight
Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.
L’Oréal Majirel
Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.
Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.
L’Oréal Dia Richesse
Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.
L'Oréal Blond Studio
L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.
Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.
L’Oréal Inoa
L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.
L'Oréal Tecni.Art
Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.
L'Oréal Infinium
The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.
L’Oréal Homme
Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.
L'Oréal Dulcia
L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.
L’Oréal Professionnel Serioxyl
L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.
L’Oréal Professionnel X-Tenso
X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.
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You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!
Frequently Asked Questions
Which L'Oréal Professionnel Paris hair care products are available?
L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:
Pro Longer: for thinning hair that needs support to encourage growth
Absolut Repair and Inforcer: for structurally damaged hair and weakened, breakage-prone hair
Vitamino Color: for color-treated hair
Blondifier: for blonde and lightened hair
Volumetry: for fine hair lacking volume
For those struggling with thinning or falling hair, the Serioxyl line is recommended.
What are the L'Oréal Professionnel bestsellers?
L'Oréal Absolut Repair Shampoo, the Absolut Repair Mask, and the matching L'Oréal Absolut Repair 10-in-1 Oil
L'Oréal Série Expert Sensi Balance Shampoo
Is there a L'Oréal Professionnel Paris shampoo without silicones?
The shampoos in the Curl Expression line are silicone-free:
L'Oréal Série Expert Curl Expression Intense Moisturizing Cleansing Cream
L'Oréal Série Expert Curl Expression Anti-Buildup Cleansing Jelly
These shampoos are also sulfate-free.