L'Oréal Professionnel Paris
Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.
The L’Oréal Série Expert Metal DX High Protection Cream is a professional leave-in treatment providing comprehensive protection with up to 72 hours of anti-frizz and moisture control, and long-lasting smoothness. The cream protects hair from breakage and colour shifts. Additionally, it safeguards hair against damage from UV rays styling heat frizz Who is the L’Oréal Série Expert Metal DX High Protection Cream for? For those seeking an innovative hair care routine to combat hair breakage, colour changes, and frizz.
Content: 100 ml (€26.95 / 100 ml)
The new L’Oréal Steampod 3.0 is a revolutionary advancement of the beloved steam hair straightener. The Steampod 3.0 has delivered 2x smoother and 2x faster styling results in instrumental tests when compared to the Steampod 3.0 without steam and comb (heating plates alone). The professional steam straightener can be used on every hair type – even tightly curled hair can easily be straightened and transformed into silky “glass hair”. In instrumental tests, the Steampod 3.0 has caused up to 91% less damage after 15 uses, when compared to a Steampod 3.0 without steam and comb (heating plates alone). Even when used with 50°C less heat, compared to a regular straightener (180°C instead of 230°C), the steam straightener delivers straighter, smoother hair. This, in turn, makes the process less damaging on the hair, as less heat is applied. The new, ergonomic and slimmer design enables easier handling and created new styling possibilities with the Steampod. Even curls and waves are not a limit anymore, as the new design is hardly larger than a regular straightener. No matter whether very curly hair is straightened or straight hair is in need of some movement – all imaginable styles can be created with the steam straightener, just like with a regular straightener. The water tank has now been included in the handle of the straightener, which makes the use more comfortable and convenient. The integrated water tank is enough for up to 192m of hair, which allows for an interruption-free, comfortable usage. The water tank does not have to be emptied after each use. The exclusive steam-technology enables the continuous release of steam and therefore consistent results. The integrated comb, the floating heating elements with an anodized surface and the rotating cable make the utilization of the Steampod comfortable and easy. The new, intelligent heat control takes care of constant temperature control, twice per second. Depending on the hair type and personal preferences, one of the 3 heat settings can be chosen, with a temperature range from 180°C to 210°C. Application tips for the L’Oréal Steampod 3.0 Always make sure that the arrows on the device point downwards so that the steam can properly straighten the hair Always use distilled water, never regular tap water! The Steampod care products are the ideal addition to the steam straightener, as they contain plant keratin which can best penetrate the hair with the aid of steam. The ingredients in those products help to condition and strengthen the hair and make it silky smooth.
The L'Oréal Absolut Repair 10-in-1 Professional Oil is a nourishing multi-purpose serum that adds shine, tames frizz and leaves your hair feeling soft. This leave-in treatment nourishes damaged hair without weighing it down.
Content: 90 ml (€27.72 / 100 ml)
L'Oréal Serie Expert Curl Expression Density Stimulator activates the roots and stimulates hair growth. In only 3 months, hair looks fuller and denser. The formula has a calming effect and soothes itchiness. How to use L'Oréal Serie Expert Curl Expression Density Stimulator Divide hair into 5 sections. Apply the treatment with 4 sprays along the parting. Gently massage. Continue with the next section. Do not rinse. The result: The number of hairs is multiplied. Hair looks denser in just 3 months.
Content: 90 ml (€44.39 / 100 ml)
The extra rich and luxurious formula of L'Oréal Serie Expert Curl Expression Intensive Moisturizer Mask Rich is ideal for curly and coily hair. It delivers intense nourishment and deep moisture, helping to tame unruly curls and coils. Infused with glycerin, urea H and hibiscus seed extract, this nourishing mask leaves curls feeling smooth and healthy. Hair gains radiant shine and is 2 times more hydrated. How to use L'Oréal Serie Expert Curl Expression Intensive Moisturizer Mask Rich After shampooing, apply evenly to towel-dried hair and massage. Leave in for 10 minutes, then rinse thoroughly.
Content: 250 ml (€10.78 / 100 ml)
L'Oréal Fixe Paste is a compact styling paste that provides ultimate hold without stickiness. The paste gives the hair a matte finish and extreme texture – while remaining pliable and not becoming stiff.
Content: 75 ml (€18.60 / 100 ml)
L'Oréal Serie Expert Curl Expression Drying Accelerator speeds up the drying process of curly, wavy and coily hair. The leave-in spray is enriched with nourishing ingredients and provides hair with moisture. The alcohol-free formula protects hair from heat up to 230°C. Thanks to this innovative product, curls gain smoothness and shine while frizz is eliminated for up to 48 hours. How to use L'Oréal Serie Expert Curl Expression Drying AcceleratorSpray onto curls and coils before blow-drying or air-drying. Do not rinse.
Content: 150 ml (€15.97 / 100 ml)
L'Oréal Dulcia Advanced Tonique 1 is a perm lotion for normal natural hair, designed to create classic, strong curls. Ionène G provides strength, elasticity, and brilliance. The hair is gently cared for through moisture retention, respecting the hair fibre. Application tips for L'Oréal Dulcia Advanced Tonique 1 For professional use only. Wear disposable gloves. For optimal results, use the accompanying fixing agent.
Content: 75 ml (€8.33 / 100 ml)
L'Oréal Tecni.Art Fix Max Gel is a gel providing maximum hold without residue or stickiness. The hair gel has a fresh scent, dries quickly, and protects hair from UV rays. For a comprehensive fixation, work it in with the hands or use fingers to define strands.
Content: 200 ml (€8.98 / 100 ml)
The Metal DX Shampoo from L'Oréal Professionnel Paris has been developed for all hair types to prevent damage before it occurs. With each wash, metals such as copper, present in the water, penetrate the hair and increase the risk of hair breakage and colour changes. L’Oréal Série Expert Metal DX Refill Shampoo 500ml: Prevents Hair Damage This shampoo is suitable for those who wish to prevent hair damage proactively. Enriched with Glicoamin, the only molecule small enough to neutralise metal particles within the hair fibre, this shampoo helps prevent hair breakage and colour changes. The ultra-nourishing formula gently removes metal particles and provides immediate smoothness and shine with a creamy texture. This refill pouch contains 73% less plastic than the bottle format. * *Compared to a 500ml original bottle.
Content: 500 ml (€6.19 / 100 ml)
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Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.
The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.
L'Oréal Professionnel Products
The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.
From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.
L’Oréal Steampod
The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.
The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.
The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.
Série Expert L’Oréal
The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.
L'Oréal Volumetry
Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.
L'Oréal Blondifier
Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.
For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.
L’Oréal Vitamino Color
Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.
L’Oréal Absolut Repair
Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.
For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.
L’Oréal Pro Longer
Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.
L’Oréal Metal DX
Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.
L'Oréal Hair Colors
Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.
L’Oréal Dialight
Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.
L’Oréal Majirel
Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.
Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.
L’Oréal Dia Richesse
Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.
L'Oréal Blond Studio
L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.
Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.
L’Oréal Inoa
L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.
L'Oréal Tecni.Art
Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.
L'Oréal Infinium
The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.
L’Oréal Homme
Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.
L'Oréal Dulcia
L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.
L’Oréal Professionnel Serioxyl
L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.
L’Oréal Professionnel X-Tenso
X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.
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You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!
Frequently Asked Questions
Which L'Oréal Professionnel Paris hair care products are available?
L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:
Pro Longer: for thinning hair that needs support to encourage growth
Absolut Repair and Inforcer: for structurally damaged hair and weakened, breakage-prone hair
Vitamino Color: for color-treated hair
Blondifier: for blonde and lightened hair
Volumetry: for fine hair lacking volume
For those struggling with thinning or falling hair, the Serioxyl line is recommended.
What are the L'Oréal Professionnel bestsellers?
L'Oréal Absolut Repair Shampoo, the Absolut Repair Mask, and the matching L'Oréal Absolut Repair 10-in-1 Oil
L'Oréal Série Expert Sensi Balance Shampoo
Is there a L'Oréal Professionnel Paris shampoo without silicones?
The shampoos in the Curl Expression line are silicone-free:
L'Oréal Série Expert Curl Expression Intense Moisturizing Cleansing Cream
L'Oréal Série Expert Curl Expression Anti-Buildup Cleansing Jelly
These shampoos are also sulfate-free.