Skip to main content Skip to search Skip to main navigation
Menu

L'Oréal Professionnel Paris

Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.

Skip category gallery
L'Oréal Professionnel Paris Besteller
L'Oréal Professionnel Paris Besteller
Your favourite products
L'Oréal Professionnel Paris Steampod
L'Oréal Professionnel Paris Steampod
Innovative steam straightener
L'Oréal Professionnel Paris Vitamino Color Spectrum
L'Oréal Professionnel Paris Vitamino Color Spectrum
Coloured hair with glass effect
L'Oréal Professionnel Paris Absolut Repair Molecular
L'Oréal Professionnel Paris Absolut Repair Molecular
Structurally damaged hair
L'Oréal Professionnel Paris Metal DX
L'Oréal Professionnel Paris Metal DX
Against hair breakage and discoloration
L'Oréal Professionnel Paris Scalp Advanced
L'Oréal Professionnel Paris Scalp Advanced
Scalp & hair growth
L'Oréal Professionnel Paris Absolut Repair
L'Oréal Professionnel Paris Absolut Repair
Structurally damaged hair
L'Oréal Professionnel Paris Curl Expression
L'Oréal Professionnel Paris Curl Expression
Wavy, curly & frizzy hair
L'Oréal Professionnel Paris Pro Longer
L'Oréal Professionnel Paris Pro Longer
Thinning ends
L'Oréal Professionnel Paris Vitamino Color
L'Oréal Professionnel Paris Vitamino Color
Coloured hair
L'Oréal Professionnel Paris Blondifier
L'Oréal Professionnel Paris Blondifier
Blonde & bleached hair
L'Oréal Professionnel Paris Serie Expert Inforcer
L'Oréal Professionnel Paris Serie Expert Inforcer
Damaged hair
L'Oréal Professionnel Paris Silver
L'Oréal Professionnel Paris Silver
Grey and white natural hair
L'Oréal Professionnel Paris Majirel
L'Oréal Professionnel Paris Majirel
Hair color with 100% coverage
L'Oréal Professionnel Paris Dia Light
L'Oréal Professionnel Paris Dia Light
Acidic intensive tint without ammonia
L'Oréal Professionnel Paris Dia Color
L'Oréal Professionnel Paris Dia Color
Intensive tint without ammonia
L'Oréal Professionnel Paris iNOA
L'Oréal Professionnel Paris iNOA
Hair color without ammonia
L'Oréal Professionnel Paris Tecni Art
L'Oréal Professionnel Paris Tecni Art
Innovative styling products
L'Oréal Professionnel Paris Blond Studio
L'Oréal Professionnel Paris Blond Studio
Gentle lightening
L'Oréal Professionnel Paris Hair Touch Up
L'Oréal Professionnel Paris Hair Touch Up
Root concealing
L'Oréal Professionnel Paris Infinium
L'Oréal Professionnel Paris Infinium
The iconic hairspray
L'Oréal Professionnel Paris Dulcia
L'Oréal Professionnel Paris Dulcia
Perm
L'Oréal Professionnel Paris X-Tenso
L'Oréal Professionnel Paris X-Tenso
Permanent straightening
L'Oréal Professionnel Paris Serioxyl
L'Oréal Professionnel Paris Serioxyl
Thinning hair
Our customers love
Skip product gallery
26
L'Oréal Infinium Pure Extra Strong Compressed
53272
L'Oréal Infinium Pure Extra Strong Compressed

L’Oréal Infinium Pure Extra Strong Compressed is a professional hairspray for extra strong hold. The hypoallergenic, fragrance-free formula reduces the risk of allergic reactions and irritations. It is suitable for all hair types and adds natural shine.  This ultra-fine hair spray combines performance and comfort of use:  High fixation Extra dry formula No stiffness No visible residue

Content: 300 ml (€6.32 / 100 ml)

Sale price: €18.95 Regular price: €25.70
28
L’Oréal Professionnel SteamPod Smoothing Treatment L’Oréal Professionnel SteamPod Smoothing Treatment
53404
L’Oréal Professionnel SteamPod Smoothing Treatment

L’Oréal Professionnel SteamPod Smoothing Treatment.

Content: 50 ml (€67.90 / 100 ml)

Sale price: €33.95 Regular price: €47.00
25
L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream - 300 ml L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream - 300 ml
48431
L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream - 300 ml

Die L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream ist ein feuchtigkeitsspendendes Creme-Shampoo, mit dem Locken auf professionelle Weise gereinigt werden. Die Haare fühlen sich nach der Anwendung sofort gesünder, gepflegter und geschmeidiger an. Sie werden außerdem glänzender und leichter kämmbar. Die sulfat- und silikonfreie Formel enthält Glycerin, Urea H und Hibiskussamenextrakt und sorgen für eine schwerelose, langanhaltende Hydration. Anwendung von L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Das Shampoo sollte einmal wöchentlich zu Beginn der Haarpflege-Routine verwendet werden, um die Locken ausreichend mit Feuchtigkeit zu versorgen. Im nassen Haar einmassieren, aufschäumen und gründlich ausspülen. Bei Bedarf wiederholen. Danach wird am besten die Haarmaske der gleichen Pflegelinie aufgetragen. Tipp: Wenn noch Rückstände von anderen Pflege- oder Stylingprodukten im Haar sind, sollten sie vorher mit dem L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly gewaschen werden.

Content: 300 ml (€6.65 / 100 ml)

Sale price: €19.95 Regular price: €26.50
48
L'Oréal Professionnel Paris Dia Color - 4.20 extra burgundy brown L'Oréal Professionnel Paris Dia Color - 4.20 extra burgundy brown
91024
L'Oréal Professionnel Paris Dia Color - 4.20 extra burgundy brown

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

Content: 60 ml (€21.58 / 100 ml)

Sale price: €12.95 Regular price: €24.80
25
L'Oréal Série Expert Absolut Repair Molecular Rinse-Off Serum L'Oréal Série Expert Absolut Repair Molecular Rinse-Off Serum
53396
L'Oréal Série Expert Absolut Repair Molecular Rinse-Off Serum

L’Oréal Série Expert Absolut Repair Molecular Rinse-Off Serum is a professional serum for severely structurally damaged hair. The technology for repairing the molecular structure of the hair repairs damage from the past two years in just one application*. Enriched with 2% peptide bonds and 5 amino acids, it penetrates deep into the molecular structure of the hair and transforms it instantly. The serum-like texture immediately absorbs into the hair fibre and provides molecular repair**, without weighing down. Strength, elasticity, and flexibility of the hair are restored. The result: strong, healthy-looking & smooth hair. For an intensive care experience, follow with the Série Expert Metal DX Mask. *Instrumental test: macromolecular hair fibre structure after application of Absolut Repair Molecular Shampoo, Rinse-Off Serum, and Leave-In. **Instrumental test: after 15 applications of the Absolut Repair Molecular Rinse-Off Serum. L’Oréal Série Expert Absolut Repair Molecular Rinse-Off Serum Application Use as a substitute for a rinse-out hair mask. For optimal results, apply the Rinse-off Serum after the Absolut Repair Molecular Shampoo: Divide into 2 sections Distribute 2-3 pumps of the serum evenly on a hair section from the lengths to the tips Repeat the process on the other hair sections Apply from roots to tips on very severely structurally damaged hair Work into the hair for 1 to 2 minutes No processing time required, immediate effect. Rinse thoroughly. Pro tip: For an intensive care experience, follow with the Série Expert Metal DX Mask. For the best possible effect, apply the Absolut Repair Molecular Leave-In afterwards.

Content: 250 ml (€11.18 / 100 ml)

Sale price: €27.95 Regular price: €37.40
27
L'Oréal Professionnel Vitamino Color Spectrum Green Dyes Neutralizing Shampoo
91047
L'Oréal Professionnel Vitamino Color Spectrum Green Dyes Neutralizing Shampoo

Specially developed for dark brown to black hair that tends to develop unwanted red undertones, this unique formula with green pigments delivers a cooler, more even colour result while protecting your hair colour’s brilliance. Effective neutralisation & colour protection for dark hair Neutralise red tones and maintain the intensity of your dark brown or black hair with the Green Dyes Neutralizing Shampoo – for radiant, well-cared-for hair colour. This product helps preserve colour intensity in five dimensions: ? Shine – for radiant, healthy-looking hair ? Vibrancy – revives dark tones ? Contrast – enhances depth of colour ? Tone – removes unwanted red reflections ? Luminosity – keeps dark hair looking fresh and lively Nourishing formula with powerful ingredients Green pigments – neutralise red undertones and cool the shade Ferulic acid – protects the hair fibre and locks in colour pigments Citric acid – smooths the hair structure and enhances colour shine Result: Clean, nourished and optimally protected hair with beautiful colour brilliance. Long-lasting results with the Vitamino Color Spectrum routine When combined with the full Vitamino Color Spectrum care routine, the shampoo helps maintain colour brilliance for weeks.* *Instrumental test after four weeks of routine use. Application Apply evenly to wet hair, massage gently and leave in briefly. Rinse thoroughly and combine with other Vitamino Color Spectrum products for optimal colour protection and long-lasting brilliance.

Content: 300 ml (€7.98 / 100 ml)

Sale price: €23.95 Regular price: €32.60
26
L'Oréal Absolut Repair Shampoo - 300 ml L'Oréal Absolut Repair Shampoo - 300 ml
53177
L'Oréal Absolut Repair Shampoo - 300 ml

The L'Oréal Absolut Repair Shampoo deeply regenerates damaged hair. The shampoo ensures a uniform hair fibre and imparts shine and smoothness without weighing down the hair. The intelligent hair reconstruction care targets the hair fibre specifically and contains lactic acid, phyto-keratin, ceramides, and lipids. This combination strengthens the hair from within and provides additional protection against external influences.

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90
49
L'Oréal Professionnel Paris Cream Developer - 3,75% 12,5VOL L'Oréal Professionnel Paris Cream Developer - 3,75% 12,5VOL
93315
L'Oréal Professionnel Paris Cream Developer - 3,75% 12,5VOL

The L'Oréal Professionnel Paris Cream Developer is the perfect complement to all L'Oréal oxidation hair colours and bleaching products. The creamy, stable formula ensures a consistent texture, easy mixing, and precise application – for reliable, professional colour results in the salon or at home. Available in various variants.

Content: 1000 ml (€1.49 / 100 ml)

Sale price: €14.95 Regular price: €29.60
49
Loreal Dulcia Advanced 3 stark sensibles Haar
16970
Loreal Dulcia Advanced 3 stark sensibles Haar

Loreal Dulcia Advanced 3 Well-Lotion speziell für stark sensibles, coloriertes und poröses Haar. Kräftigt und schützt das Umformungsergebnis und sorgt dadurch für langanhaltende Locken und Wellen. Eine neue Hochleistungsformel mit Ionen G und einem Schutzschild hilft gegen den Feuchtigkeitsverlust.  Resultat mit Loreal Dulcia Advanced 3 stark sensibles Haar Kräftige und voluminöse Locken Schutz gegen Feuchtigkeitsverlust Anwendung von Loreal Dulcia Advanced 3 stark sensibles Haar Für den professionellen Gebrauch. Nur mit Einweghandschuhen verwenden. Beste Ergebnisse werden erzielt, wenn danach die Dulcia Fixierung verwendet wird.

Content: 75 ml (€10.60 / 100 ml)

Sale price: €7.95 Regular price: €15.60
40
L'Oréal Hair Touch Up - black
16717
L'Oréal Hair Touch Up - black

L'Oréal Hair Touch Up is a colour spray that conceals roots within seconds for a natural-looking finish. The root make-up spray is sweat- and water-resistant but washes out with the first hair wash. With 6 available shades, the correct colour tone can be easily found to achieve a as natural a colour result as possible. Thanks to the precision spray head, the root colour of coloured hair can be targeted and concealed, making it perfect for simple bridging until the next hairdresser visit. The high-quality spray head allows targeted coverage of the crown as well as the roots around the face. Application Tip for L'Oréal Hair Touch Up Shake the bottle well before use and spray from approximately 15 cm onto dry hair. Let it dry briefly, and you're done!

Content: 75 ml (€18.60 / 100 ml)

Sale price: €13.95 Regular price: €23.20

Buy L'Oréal Professionnel Paris Products Online

Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.

The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.

L'Oréal Professionnel Products

The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.

From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.

L’Oréal Steampod

The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.

The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.

The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.

Série Expert L’Oréal

The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.

L'Oréal Volumetry

Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.

L'Oréal Blondifier

Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.

For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.

L’Oréal Vitamino Color

Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.

L’Oréal Absolut Repair

Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.

For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.

L’Oréal Pro Longer

Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.

L’Oréal Metal DX

Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.

L'Oréal Hair Colors

Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.

L’Oréal Dialight

Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.

L’Oréal Majirel

Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.

Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.

L’Oréal Dia Richesse

Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.

L'Oréal Blond Studio

L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.

Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.

L’Oréal Inoa

L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.

L'Oréal Tecni.Art

Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.

L'Oréal Infinium

The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.

L’Oréal Homme

Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.

L'Oréal Dulcia

L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.

L’Oréal Professionnel Serioxyl

L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.

L’Oréal Professionnel X-Tenso

X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.

Buy L'Oréal Professionnel Products at BellAffair

You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!

Frequently Asked Questions

Which L'Oréal Professionnel Paris hair care products are available?

L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:

What are the L'Oréal Professionnel bestsellers?

Is there a L'Oréal Professionnel Paris shampoo without silicones?

The shampoos in the Curl Expression line are silicone-free:

These shampoos are also sulfate-free.