Wella hair colors

Perfect color results with Wella hair colors

Wella hair colors are known for their reliable results, high-quality ingredients, and a wide spectrum of blond, natural, brown, and red shades. They create stunning and extravagant looks — always in line with the latest trends. The Wella color range is continuously evolving and offers unique 3D color effects for impressive color results and naturally beautiful hair. Exceptional color variety, long-lasting color, perfect gray coverage, and incredible color intensity are the hallmarks of Wella’s professional hair colors. Their easy application and dependable results make them a popular choice. Discover which Wella hair color suits you best! To see how the shades might look, check out the Wella color charts.

Koleston Perfect

Koleston Perfect offers a wide range of classic shades with Koleston Perfect Me+, as well as intense red tones with the Vibrant Reds, and natural-looking tones with Pure Naturals and Rich Naturals. In the blond range, there is Special Blonde, and for pure, intense shades without depth, Wella offers Special Mix with innovative Triluxiv Technology. When combined with Welloxon Perfect, you achieve perfectly covering color results. Depending on the mixing ratio, you can lighten the hair by up to 3 levels and achieve gray coverage — suitable for both full-head applications and highlighting techniques.

Illumina

Illumina Color makes hair color shine beautifully in every type of light. This premium color line delivers natural-looking results with a subtle metallic shimmer. The color is mixed with the Welloxon Perfect developer, and depending on the desired level of lift, you can choose between 20, 30, or 40 volume. Wella Illumina Color is especially popular for balayage techniques.

Refining color with Wella Shinefinity

Wella Shinefinity is a demi-permanent gel-cream glaze that can be combined with Koleston Perfect or Illumina Color. First, the base color is applied and left on the hair for 10 minutes. Then the so-called “Shinefinity Glaze” is applied and must process for 20 minutes. The color result is balanced and unique. Through hair glossing with Wella Shinefinity, a beautifully shiny and multi-dimensional hair color is created.

Wella toners: Color Touch

If you prefer not to use a permanent hair color and want an intensive demi-permanent option instead, Color Touch is the perfect choice. This toner, formulated with the Light²Color Complex, is an innovation in demi-permanent color technology. It delivers natural shades and irresistible shine — all without ammonia.

Permanent Wella hair colors: Koleston Perfect

Wella Koleston Perfect is a professional permanent hair color that provides 100% gray coverage and up to 66% more shine. Thanks to its innovative formula, the hair is strengthened and cared for during the coloring process. Koleston Perfect is suitable for all types of permanent hair color services. With more than 120 intermixable shades, the colors can be effortlessly adapted to any skin tone and hair type.

Is Wella Koleston a toner?

No, Wella Koleston is a permanent hair color designed for long-lasting results.

How do you use Koleston?

The color is first mixed with the developer and then applied evenly to the hair. Processing time ranges from 10 to 40 minutes, depending on whether heat is used and the desired level of lift. Before rinsing, the result should always be checked.

Pure Naturals, Rich Naturals & more: These are Wella hair colors

The wide spectrum — from extravagant reds to natural blondes and browns, silky black tones, and even creative, bold shades — fulfills every color wish. Wella hair colors are divided into the following categories:

• Pure Naturals: natural tones such as black, medium brown, and dark blond
• Rich Naturals: natural tones with added gold, ash, pearl, or cendré reflects, plus deep browns
• Vibrant Reds: trendy shades like copper, red, and violet
• Special Blonde: special cool blonde tones
• Special Mix: for unique color accents such as blue, red, gold, or violet

Which Wella hair color is right for me?

Red, blonde, or brown – you feel like trying something new but aren’t sure which Wella hair color suits you? Here’s an overview of the different color families:

Red tones

Red hair is extremely rare — and that’s exactly why it’s so fascinating. From red-gold to mahogany and red-violet, the range of red shades is wide. Red hair generally suits almost every woman, especially those with fair skin. However, if you often have redness in your face, you should choose a hair color with a bluish or violet undertone. Popular red shades include: Wella Koleston Perfect Vibrant Reds 8/34 light blond gold-redWella Illumina Color 9/43 light blond red-gold

You can learn more about the best red hair colors in our blog.

Blonde tones

Blonde is always in style. Whether dark blond, light blond, honey blond, or platinum blond — there are countless shades that continue to expand. Even with special coloring techniques like balayage, blonde remains number one. The world’s most popular hair color suits every woman — it’s simply a matter of choosing the right tone. Depending on your complexion, you should go for a cool blond like ash blond or a warm blond like honey blond. Popular blonde shades from Wella include: Wella Koleston Perfect 9/00 light blond naturalWella Koleston Perfect Special Blonde 12/89, Illumina Color 7/81 medium blond pearl-ash

You can learn more about the best blonding techniques and how to refresh blonde hair in our blog.

Brown tones

Brown hair is a timeless classic and always a good choice. Here too, you should match the hair color to your skin type. Light skin tones should opt for warm brown shades with red pigments, while dark skin tones are better suited to chocolate brown. Popular brown Wella hair colors include: Wella Koleston Perfect 5/0 light brown, Wella Koleston Perfect Deep Browns 6/75 dark blond brown–mahogany, Wella Illumina Color 5/81 light brown pearl–ash.

Wella hair colors for gray coverage

We all dread the day when our hair starts to turn gray. But it doesn’t happen by magic — it’s a completely natural process that sooner or later affects everyone. As we age, the body stops producing melanin, which is responsible for our natural hair color.

The good news is that there’s an effective solution: Wella hair colors for gray coverage. When choosing the right gray coverage, it’s important to determine how much gray is present, whether the gray strands are concentrated in certain areas or evenly distributed throughout the hair, and which type of coverage is most suitable for the individual case. For the first appearance of gray hair, a demi-permanent color like Color Touch is recommended for coverage. However, if someone is already fully gray, the hairdresser should use Koleston Perfect or Illumina Color. These permanent hair colors guarantee 100% coverage with beautiful, professional results.

Wella hair color for at-home use

Wella hair colors are generally easy to apply and deliver true-to-tone results. However, it’s important to remember that they are designed for professional use in hair salons. If you still want to refresh your color at home using Wella products, it’s better to choose a demi-permanent color such as Wella Color Touch or Wella Color Fresh. Wella Color Fresh expands the range with a particularly gentle, temporary color refresh. The Color Fresh palette matches Koleston Perfect and Color Touch shades, contains no alcohol or ammonia, and provides correction, refinement, and refreshment with a 3D effect. You can find more tips on coloring your hair at home in our blog post.

Buying Wella hair colors at BellAffair

For more than 135 years, Wella has inspired hairdressers with innovative, professional hair colors that spark creativity. When you choose Wella hair colors, you’re getting salon-grade results at home. At BellAffair, you’ll find all Wella hair colors at attractive prices — delivered quickly and conveniently right to your door.

Which hair colors does Wella offer?

Wella Koleston Perfect and Wella Illumina Color.

How good is Wella hair color?

Wella hair colors are high-quality, gentle on the hair, and deliver excellent results. The color outcomes are intense and shiny.

What do the numbers on Wella hair colors mean?

The first number before the slash indicates the color depth, and the numbers after the slash represent the tone direction and reflect.

Is it possible to achieve pink, purple, or blue hair with Wella colors?

Yes. Wella Koleston Perfect Me+, Special Mix, and Wella Illumina Opal Essence include special shades like purple, blue, or pink. These colors do not contain depth levels, so they create color reflections rather than darkening the hair. The lighter the base color, the stronger the effect.

Are Wella hair colors ammonia-free?

No, but the following Wella products are ammonia-free: Wella EOS, Wella Color Touch, and the Wella Color Fresh range.

Which cool hair colors does Wella offer?

Wella offers numerous cool shades across all color families, including:

• Wella Koleston Perfect 10/16 light extra-blond ash-violet
• Wella Koleston Perfect 8/1 light blond ash
• Wella Illumina Color 6/16 dark blond ash-violet
• Wella Illumina Color 10/69 very light blond violet-cendré
• Wella Illumina Color 5/81 light brown pearl-ash