Wella Color Touch
Ammonia-free demi-permanent color delivers multidimensional shades with long-lasting results for clients who don’t want to commit – that’s Wella Color Touch! Inspiring shades leave no color wish unfulfilled: from delicate pastels to very natural tones, Color Touch offers the perfect product for everyone.
Wella Color Touch Pure Naturals 60ml - 2/0 black
Wella Color Touch Pure Naturals are intensive dyes in vibrant natural shades. The vivid colours provide maximum shine and long-lasting results. These dyes are perfect for refining, altering, or intensifying the natural tone refreshing colourations When combined with the Colortouch developer, perfect colour development, precise tone direction, and long durability are guaranteed. Vivid shades also enable balancing of lengths and ends. All shades are mixable with each other, expanding the colour spectrum. With Wella Color Touch Pure Naturals, creativity knows no bounds. Tips for Wella Color Touch application Mix colour and emulsion (1.9% for subtle results and shine, 4% for more intense colour and grey coverage) in a 1:2 ratio. Wear gloves Apply colour from roots to ends. Processing time: 20 minutes (without heat), 15 minutes (with heat). Rinse until water runs clear, use colour-safe conditioner.
Content: 60 ml (€16.58 / 100 ml)
Wella Color Touch Rich Naturals 60ml - 5/1 light brown ash
Wella Color Touch Rich Naturals are multifaceted, rich dyes for multidimensional, long-lasting colour results. The intensive tint provides a vivid enhancement or change of the natural tone with maximum shine. The demi-permanent tint allows frequent colour changes due to its gentle, ammonia-free formula. Wella Color Touch Rich Naturals: Intense Natural Shades Color Touch Rich Naturals achieves up to 70% grey coverage. The gentle formula contains Metal Purifier Technology for increased colour safety and more reliable colour results — even on damaged hair. More than 90 vibrant shades can be mixed with each other. The colour fades evenly after 28 washes for a harmonious regrowth. Additional benefits of Color Touch Rich Naturals: High luminosity for fashion results Ultimate shine and radiant colour intensity without compromises With Metal Purifier Technology for even more reliable colour results — even on damaged hair Vegan, free from ammonia, silicones, and mineral oil. Wella Color Touch Rich Naturals: Easy Application Optimised application with bottle or brush and bowl. Drip-free formula for ultraprecise application. Recommended mixing ratio of Color Touch Intensive Tint and Emulsion: 1:2 Processing time: 15 minutes with heat, 20 minutes without heat Use with Color Touch Emulsion: 1.9% for tone-in-tone, darker, Blonde Toning, Gloss, and up to 50% coverage 4% for tone-in-tone, darker, slight lightening, and up to 70% coverage with Color Touch Plus
Content: 60 ml (€16.58 / 100 ml)
Wella Color Touch Emulsion 60ml - 1.9% 6 VOL
The Wella Color Touch Emulsion is a developer formulated for optimal interaction with the Color Touch dye. It aids the dye in developing fully and supports long-lasting, intense results. Available in 1.9% and 4%. Wella Color Touch offers two emulsions for different applications and results: 1.9% Emulsion: Suitable for tone-on-tone colouring, darker shades, blonde toners, or gloss treatments Provides up to 50% grey coverage 4% Emulsion: Used for tone-on-tone colouring, darker shades, or light bleaching Enables up to 70% grey coverage when used with Color Touch Plus Mixing Ratio Standard mixture: 1 part Color Touch dye + 2 parts emulsion (1.9% or 4%) For gloss applications: 1 part dye + 1 part 1.9% emulsion + 1 part Color Service Post-Color Treatment Processing Times With heat: 15 minutes Without heat: 20 minutes Gloss application: 5 minutes without heat
Content: 60 ml (€4.92 / 100 ml)
Wella Color Touch Plus 60ml - 55/03 light brown intensive natural gold
Wella Color Touch Plus is a demi-permanent hair colour with high grey coverage (up to 70%). The tint offers intensive conditioning effects. It is available in 15 shades and impresses with vibrant and very natural-looking results. Color Touch Plus is the right choice for those who want to cover initial grey hair but do not wish to use a permanent hair colour yet. After approximately 24 washes, the colour fades out. Due to its demi-permanent properties, the shades are also suitable for more frequent colour changes. Wella Color Touch Plus: Gentle on Hair with Perfect Coverage and Reliable Colour Wella Professionals Color Touch Plus provides ultimate shine and radiant hair colours. The gentle formula contains Metal Purifier Technology for increased colour safety and even more reliable colour results — even on stressed hair. The formula is also vegan, free from silicones and mineral oils. Up to 100% recycled packaging. The shades are mixable and deliver vibrant colour results that fade evenly after 28 washes. As a result, the regrowth appears very harmonious. Application of Wella Color Touch Plus The drip-free formula can be applied very precisely either with the bottle or with a brush and bowl. Always use Wella Color Touch Plus with the Color Touch Emulsion 4% (mixing ratio 1:2). The processing time varies between 15 minutes (with heat) and 20 minutes (without heat).
Content: 60 ml (€16.58 / 100 ml)
Wella Color Touch Emulsion 1000ml - 4% 13 VOL
Wella Color Touch Emulsion is perfectly coordinated with the Color Touch range, providing precise colour development. Its creamy consistency allows for easy mixing. The gentle developer is available in a 1000ml size and can be used for up to 6 months after opening the bottle at full effectiveness. Selection of Wella Color Touch Emulsion 1.9% Emulsion: Tone-in-tone, darker colouring, blonde tint, or shine Up to 50% grey coverage 4% Emulsion: Tone-in-tone, darker colouring, or lightening Up to 70% grey coverage (with Color Touch Plus) Mixing ratio with Wella Color Touch Toning Standard Intensive Toning: 1 part Color Touch colour + 2 parts Emulsion (1.9% or 4%) Gloss application: 1 part colour + 1 part 1.9% Emulsion + 1 part Color Service Post-Color Treatment Processing time for Wella Color Touch With heat: 15 minutes. Without heat: 20 minutes. Gloss application: 5 minutes without heat
Content: 1000 ml (€1.35 / 100 ml)
Wella Color Touch Vibrant Reds 60ml - 5/4 light brown red
Wella Color Touch Vibrant Reds is the result of the interplay between colour and light in stunning shades—completely ammonia-free. Twenty vibrant reds surprise with irresistible shine and long-lasting results. The intensive tint provides a unique colour outcome, achieving very subtle effects with maximum impact. Unparalleled shimmer and a healthy appearance make this tint a masterpiece in ammonia-free colouring. Expressive, clear, and precise shades of red demonstrate that red is not just red. Dark, highly seductive red nuances up to lighter reds with cool and warm effects leave no colour wishes unfulfilled for those who do not want to compromise on noble colours. Wella Color Touch Vibrant Reds: Innovative colour for long-lasting results & reliable outcomes Wella Professionals Color Touch features a gentle formula with Metal Purifier Technology for increased colour safety and more reliable colour results—even on damaged hair. It is vegan, free from ammonia, silicones, and mineral oils. Over 90 vibrant shades can be mixed for even more creativity. Color Touch Vibrant Reds deliver vibrant colour results that fade evenly after 28 washes—creating a harmoniously regrowing root line. Up to 100% recycled packaging. Wella Professionals Color Touch Vibrant Reds Highlights Intensive tint Tint Grey coverage Metal Purifier Technology Gentle Vegan Intensive Vibrant Shine Colour intensity Free from silicones, ammonia, and mineral oils Wella Color Touch Application The application is very easy with a bottle or brush and bowl. The drip-free formula allows for ultraprecise application. Mix the tint with the Color Touch Emulsion (1.9% for subtle results, 4% for more intense colour and grey coverage) in a 1:2 ratio. Apply the mixture with gloves to dry or towel-dried hair from roots to tips. Processing time is 20 minutes without heat or 15 minutes with heat. After rinsing with lukewarm water, use a colour-safe conditioner. For optimal results, professional hairstyling is recommended.
Content: 60 ml (€16.58 / 100 ml)
Wella Color Touch Deep Browns 60ml - 7/7 medium blonde brown
Wella Color Touch Deep Browns are highly effective, ammonia-free intensive dyes. Rich variations of brown tones impart golden or ash nuances to the natural hair colour and immerse the hair in irresistibly deep brown shades. The impressively intense dye covers up to 70% grey hair and provides an incredible array of colour facets and increased shine. The vibrant colour has a particularly creamy consistency for safe and effortless application. Wella Color Touch Deep Browns: Expressive Brown Shades, Gentle on Hair Wella Professionals Color Touch ensures ultimate shine and radiant hair colours. The gentle formula contains Metal Purifier Technology for greater colour safety and more reliable results, especially on damaged hair. Additionally, the formulation is vegan, free from ammonia, silicones, and mineral oils. The shades are mixable with each other. The colour washes out evenly after 28 washes. The roots grow out harmoniously. Up to 100% recycled packaging. Wella Color Touch Deep Browns: Application Recommendations The drip-free formula ensures precise application with a bottle or brush and bowl. Use with Color Touch Emulsion (1.9% for subtle results, 4% for more intense colour and grey coverage). Mixing ratio of dye to emulsion is 1:2 Wear disposable gloves Processing time: 20 minutes without heat, 15 minutes with heat
Content: 60 ml (€17.08 / 100 ml)
Wella Color Touch Special Mix 60ml - 0/00 natural
The intensive tint Wella Color Touch Special Mix 60ml is used to enhance the nuances of Color Touch. They are mixed with the Color Touch shades (except Instamatic) to achieve even more vibrant colour. Alternatively, they can also be applied alone with the developer. The Special Mix tones offer a compact range for intensifying trendy shades, such as Mahogany Violet or Violet Pearl, to reinforce the colour tone. Wella Color Touch Special Mix: Gentle colour, strong results Color Touch Special Mix is free from ammonia, silicones, and mineral oil. A variety of professional demi-permanent shades ensures radiant colour results and up to 70% grey coverage. The tones are equipped with Metal Purifier Technology for even more reliable colour results — even on damaged hair. The colour washes out evenly after approximately 28 washes — for a harmonious regrowth. Wella Color Touch Special Mix: Application The application is straightforward: The drop-free formula allows precise application with the bottle or brush and bowl. Mix the tint and emulsion (1:2, 1.9% for subtle results, 4% for intense colour). Apply to dry hair, leave in for 20 minutes without heat or 15 minutes with heat. Rinse out and apply conditioner.
Content: 60 ml (€16.58 / 100 ml)
Wella Color Touch Colour Chart
An inspiring colour chart for all requirements: the Wella Color Touch Farbkarte features all shades of the demi-permanent intensive tint Color Touch. Shade-accurate highlights assist with orientation and overview of the Wella Color Touch range.
Say “no” to boring color and “hello” to Wella Color Touch – the most versatile, non-permanent demi-permanent color from Wella Professionals.
Wella Color Touch: Modern shades from natural to bold
Wella Color Touch is a modern, gentle color designed perfectly to meet the needs of its users. What makes Color Touch unique:
- Ammonia-free demi-permanent color with integrated Metal Purifier Technology for vibrant results
- Reliable color performance
- Free from silicones and mineral oils
- More than 90 vibrant, expressive shades that are intermixable
- Up to 70%* gray coverage
- Fades evenly after about 28 washes – no harsh regrowth line
- Ideal for those who want to change their hair color more often
- Wide, diverse palette of natural tones (Rich Naturals, Pure Naturals), Special Mix, deep browns (Deep Browns), and seductive reds (Vibrant Reds)
- Gentle formula for stunning results even on damaged hair
- Easy application
*With Color Touch Plus
Wella Color Touch Shade Groups Overview
Wella Color Touch is available in these variations:
- Wella Color Touch: Depth and nuance with breathtaking shine. Up to 50% gray coverage.
- Wella Color Touch Special Mix: For intensifying the base shades of Color Touch.
- Wella Color Touch Plus: Gentle demi-permanent color for especially intense results with up to 70% gray coverage.
Wella Color Touch Colors: Multidimensional Shades
With more than 90 shades, Wella Color Touch offers natural tones with Pure Naturals, deeper tones with Rich Naturals, and soft to intense reds and violets with Vibrant Reds. The Special Mix shades create striking, unique tones that make the Color Touch palette truly versatile. Color Touch is mixed with the dedicated Color Touch Emulsion, available in different strengths.
Wella Color Touch Pure Naturals
Pure Naturals includes all natural shades from 2/0 black to 10/0 light blonde. Special tones within the Pure Naturals are 9/01 light ash blonde and 9/03 light golden blonde, perfect for refining blonde shades. Otherwise, all Pure Naturals have the tone direction 0. They are particularly suitable for the intensification of natural tones. A popular natural shade from Pure Naturals is Wella Color Touch 6/0 dark blonde.
Wella Color Touch Rich Naturals
With Rich Naturals, natural hair colors become even more distinctive. The stunning high-fashion toning gives black, brown, and blonde shades that special kick. Currently trending Wella Color Touch shades include:
- Wella Color Touch 8/81 light pearl ash blonde
- Wella Color Touch 10/81 extra light pearl ash blonde
- Wella Color Touch 9/97 light cendré brown blonde
- Wella Color Touch 7/89 medium pearl cendré blonde
- Wella Color Touch 7/1 medium ash blonde
Wella Color Touch Deep Browns
Brown is always timelessly elegant in hair. Deep Browns includes the most beautiful brown shades as a demi-permanent color. It’s a misconception that brown hair colors always belong to the warm tones. Cool, ashy shades such as Wella Color Touch 7/71 medium brown ash blonde are also part of the Wella Color Touch brown palette.
Wella Color Touch Vibrant Reds
Mahogany, violet, or red-gold? For anyone dreaming of a fiery red mane that shines in the sunlight, Wella Color Touch Vibrant Reds is the perfect choice. Red shades are ideal for fair skin types. When coloring, it’s important to note that the result always strongly depends on the starting hair color. Very dark hair must first be lightened.
Wella Color Touch Plus
Wella Color Touch Plus is a gentle demi-permanent color with up to 70% grey coverage. It is available in 15 shades and delivers intense yet naturally looking results.
Wella Color Touch Emulsion
The Color Touch Emulsion ensures precise color development. There are two different developers available, perfectly adapted to each coloration: Wella Color Touch Emulsion with 1.9% and 4% for Wella Color Touch, Special Mix, and Color Touch Plus.
Wella Color Touch – Instructions
Wella Color Touch is a demi-permanent hair color designed for use in professional salons. The most important factors for the result are mixing ratio and processing time.
How do I mix Wella Color Touch?
In general, Wella Color Touch 1:2 with the Color Touch Emulsion 1.9% or 4% can be mixed.
How do I apply it to the hair?
When applying Color Touch, you should always wear suitable gloves to avoid skin staining. The Wella color is mixed with the developer and applied evenly with a tint brush to towel-dried or dry hair. Processing time depends on the strength of the developer and the desired result.
How long should Color Touch process?
Without heat, the processing time is 20 minutes. With heat, it is 15 minutes. After a perm or straightening treatment, the processing time can be shortened by 5 minutes.
Can you use Wella Color Touch at home?
Wella Color Touch is primarily intended for professional salon use. However, if you are experienced and confident in the process, the demi-permanent color can also be applied at home.
Buy Wella Color Touch at BellAffair
Do you want to change your hair color without using a permanent dye? Then Wella Color Touch is just right for you. The gentle, ammonia-free demi-permanent color includes more than 90 different shades across six color families, offering endless creative possibilities.
Order your desired shade online at BellAffair and have it conveniently delivered to your home within just a few days.
Can you mix Color Touch with Koleston?
No, Wella Color Touch and Koleston should not be mixed. Wella Color Touch is a demi-permanent hair color and Koleston is a permanent hair dye.
How can you mix Wella Color Touch?
Color Touch is mixed with Color Touch Emulsion 1.9% or 4%. The correct ratio is 1:2.
Is there a Wella hair toner?
Yes, Color Touch is a demi-permanent toner from Wella.
Is Wella Color Touch hair color washable?
Yes, the result washes out on its own after six to eight weeks.