Goldwell Elumen
Goldwell Elumen is an ammonia-free hair color that delivers vibrant, long-lasting results. Its unique formula repairs porous areas, adding even more shine and reflection. The shades can be mixed together to create breathtaking looks.
Goldwell Elumen Lock Colour Sealing
Goldwell Elumen Lock is a color sealing treatment. It is applied to towel-dried hair after coloring, distributed evenly, and left in the hair for up to 5 minutes before rinsing out. Goldwell Elumen Lock reduces the fading of Elumen hair color and extends its longevity. This post-color treatment seals the color by anchoring the pigments within the hair, resulting in exceptionally long-lasting color retention. Elumen Lock is the final step after coloring with Elumen Color. Afterwards, the hair can be further treated with Elumen Color Care products.
Content: 250 ml (€5.42 / 100 ml)
Goldwell Elumen Pure - BL@All blue
Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).
Content: 200 ml (€12.48 / 100 ml)
Goldwell Elumen Prepare
Goldwell Elumen Prepare is a specialised pre-treatment for colour services. As a pre-treatment before colouring and bleaching, Elumen Prepare enhances the intensity of bleached or lightened hair and ensures that the pigments of the Elumen hair colours are better anchored in the hair, enabling maximum colour retention. Application of Goldwell Elumen Prepare Spray evenly onto towel-dried or dry hair until damp, then dry completely and apply Elumen hair colour.
Content: 150 ml (€8.50 / 100 ml)
Goldwell Elumen - NA@2 black
High-performance hair colour with intelligent system - this is Goldwell Elumen. Colour pigments are not randomly anchored in the hair but are precisely positioned where needed to achieve a uniform result. This results in razor-sharp and evenly intense colour thanks to the Magnet-Effect. Goldwell Elumen is free from ammonia and oxidation. This makes the colouring process particularly gentle. As a result, the hair looks especially healthy after application. The long-lasting colour confirms the first-class quality of this unique hair colour. Porous areas in the hair scatter light diffusely, so these areas are filled. This enables incredible light reflection and improved hair structure. To minimise colour loss and preserve the colour for as long as possible, the use of the Elumen colour treatment range is recommended as a complement. Goldwell Elumen does not lighten the hair! Advantages of Goldwell Elumen Direct-acting high-performance hair colour Durable like a permanent hair colour Gentle like a tint NN@ shades are 100% opaque Application of Goldwell Elumen Goldwell Elumen hair colours are applied without developer. Processing time is a maximum of 30 minutes without heat and 20 minutes with heat. All Elumen shades are mixable with each other and suitable for all techniques.
Content: 200 ml (€12.48 / 100 ml)
Goldwell Elumen Clean Skin Stain Remover
For gentle and thorough removal of skin stains caused by Elumen Hair Color. Application of Goldwell Elumen Clean Apply Elumen Clean to a cotton pad and cleanse the skin if stains have occurred.
Content: 250 ml (€6.78 / 100 ml)
Goldwell Elumen Thickener
The Goldwell Elumen Thickener is added to all Elumen hair colours for creative freehand techniques. This thickens the consistency and makes the colour paste creamier. It prevents the colour from running. Additionally, the colour paste can be applied precisely and effortlessly. With the Thickener, balayage and ombré techniques can be executed perfectly – for limitless colour variety. The result remains as vibrant as ever despite the thickener. Application of Goldwell Elumen Thickener Shake well. Add drop by drop to the Elumen hair colour (max. 10%) and mix to the desired consistency.
Content: 100 ml (€34.95 / 100 ml)
Goldwell Elumen Leave-In Conditioner
The Goldwell Elumen Leave-In Conditioner is a very lightweight conditioner for fine to normal coloured hair. The active ingredients are tailored to the care of Elumen-coloured hair, ensuring the colour and conditioner work together perfectly. Lightweight conditioner for a maximum care experience The conditioner, which remains in the hair, provides immediate nourishment and results in instantly detangled hair. Combability is improved, preventing unnecessary mechanical stress on the hair. The colour conditioner from the Elumen Care range is applied to towel-dried hair and is not rinsed out. The feather-light formula allows for a weightless hair feeling. Colour-protecting ingredients prevent fading and extend the characteristic Elumen shine while maintaining the hair's elasticity.
Content: 150 ml (€9.97 / 100 ml)
Goldwell Elumen Color Care Shampoo
The shampoo provides particularly long-lasting colour retention for hair coloured with Goldwell Elumen and prevents the colour from washing out. The shampoo for coloured hair combines optimal care with colour protection and enhances the shine of the colour. Colour protection for coloured hair in 2 simple steps 1. Wash hair with water 2. Shampoo with the Goldwell Elumen Color Care Shampoo and rinse after a short processing time
Content: 250 ml (€5.10 / 100 ml)
Goldwell Elumen Conditioner
The Goldwell Elumen Conditioner has been specifically developed for hair coloured with Elumen. The conditioning formula provides immediate nourishment and detangling, protecting the hair from mechanical damage. Fine to normal coloured hair benefits from the active ingredients of the colour conditioner, as it is tailored to the needs of these hair structures. The hair becomes smooth and easy to comb, while the special Elumen shine is intensified. This helps the colour to last longer than on the first day after colouring. The conditioner is applied to damp hair after washing with Elumen Shampoo, focusing on lengths and ends, and rinsed out after a short processing time. Results Colour protection Improved combability Intensive colour shine Smoothness
Content: 200 ml (€6.98 / 100 ml)
Goldwell Elumen Play
Goldwell Elumen Play unleashes playful creativity. The semi-permanent colour without developer offers infinitely versatile colour options, lasts for up to 15 washes, and washes out up to 100% colourfast. Simply press “Play” and get started! What makes Elumen Play special? Goldwell Elumen Play is a unique system of direct dye hair colours for astonishingly different results. Thanks to the Elumen Play HDmax Technology, the dyes deposit on both the outer and inner cuticle layers. The innovative colour technology ensures that the shades fade tone-on-tone over time. With the Shine and Care Technology, the colour achieves maximum, intense shine while the hair looks brilliant and healthy due to the glow effect. The features of Goldwell Elumen Play include: various shades (including the clear tone Clear) up to 15 washes up to 100% colour removal improved hair feel stronger hair structure colour brilliance ready-to-use mixture requiring no developer free from ammonia and oxidation Mix and match with Goldwell Elumen Play On the Elumen Play colour chart, bright, metallic, and pastel shades can be found. The Pures include Red, Blue, Violet, Pink, Green, Orange, Yellow, and Black. Pastel shades are Coral, Rosé, Lavender, and Mint, while Silver is the metallic option. With this spectrum, everyone can find the perfect shade for themselves. If the right colour isn’t available yet, a common question is: Can Elumen Play be mixed? Yes, the shades can be mixed at will. This opens up unlimited colour possibilities with the characteristic Elumen shine. For example, Mint can be created with Yellow, Blue, and Clear, and Brazilian Orange with Orange, Yellow, and Clear. Elumen Play: Application Elumen Play is best suited for blonde, white, or grey hair. The result is particularly vibrant and disappears naturally after 15 washes. For instance, hair can be illuminated with Elumen Play Pastel Coral, Orange, and Pink for fiery colours. Elumen Play can also be used on darker base colours with a level lower than 9-10. It is recommended to apply Pink on hair with levels 6-7 to create a beautiful, rosy brown. No developer is required for application. Put on gloves. A sufficient amount of Elumen Play is applied directly to dry, clean hair. Leave the colour to develop for 30 minutes without heat. Rinse out. Wash and care for the hair. For longer-lasting colour, use Goldwell Elumen Lock Colour Sealing. Elumen Play Nuances can be removed up to 100% with Elumen Play Eraser, allowing instant colour changes at any time. Elumen Play – Colour Chart The Elumen Play Colour Chart categorises shades into different groups. The 8 pure shades form the core range of Goldwell Elumen Play: Yellow - sunny yellow Orange - juice orange Red - fiery red Pink - hot pink Violet - mysterious violet Blue - ocean blue Green - tropical green Black - jet black 4 pastel shades offer delicate, pastel reflections for even more variety in hair: Pastel Coral - blush coral Pastel Rose - bashful rose Pastel Lavender - sweet lavender Pastel Mint - cool mint The Metallic nuance Silver contains small glitter particles in the colour mass. Goldwell Elumen Play Clear can be added to any shade to tone down the intensity. Buy Goldwell: Elumen Play at BellAffair Goldwell Elumen Play offers a different kind of creative inspiration. With these colours, you forget the instructions and set your own rules. Be open to new ideas, follow your instincts, and order these unique hair colours online at BellAffair!
Content: 120 ml (€18.29 / 100 ml)
Goldwell Elumen Clear
Zum Abschwächen der Farbnuancen, pur angewendet für natürlichen Glanz.
Content: 200 ml (€12.48 / 100 ml)
Goldwell Elumen Return Hair Color Remover
Goldwell Elumen Return Hair Color Remover is a hair colour remover or used for lightening or extensive removal immediately after colouring with Elumen Hair Color - without oxidising or reducing agents. Application of Goldwell Elumen Return Apply to dry hair. Leave on for up to 30 minutes. Rinse thoroughly. Follow with shampooing. Elumen Return can be used up to 3 times. Care for the hair afterwards with the Elumen colour care products.
Content: 250 ml (€9.98 / 100 ml)
Goldwell Elumen Tool Kit
The Goldwell Elumen Tool Kit includes an applicator bottle and two screw-on attachments, a comb, and a nozzle. Multiple shades can be mixed in the bottle. The comb attachment helps to easily avoid spots on the scalp. The nozzle attachment is best used for lengths and tips or for finishing at the wash basin. Dispensing the product amount is straightforward. Note: The image shows a second bottle not included in the delivery.
Goldwell Elumen Play Eraser
The Goldwell Elumen Play Eraser 12x30g has been specially developed for Elumen Play. It effortlessly removes pastel shades while significantly reducing Elumen Pure nuances. The Eraser creates a neutral base, allowing for immediate creativity. It offers maximum flexibility in hair colour and enables quick changes for those who like to frequently alter their look.
Content: 120 ml (€18.29 / 100 ml)
Goldwell Elumen Colour Chart
Goldwell Elumen Colour Chart is a practical helper in the salon. It gives an overview of the entire shade range of Goldwell Elumen, an ammonia-free permanent hair colour. This colour swatch book for Goldwell Elumen helps you and your client in the choice of the right shade. It is important to take the base hair colour into consideration in order to be able to predict possible colour results.
Colors for long-lasting results without hair damage
Elumen is Goldwell’s ammonia-free, direct-acting high-performance hair color for radiant results. The color technology with a magnetic effect anchors the new pigments deep inside the hair. This permanently locks in the color, leading to long-lasting intensity and brilliance.
The Shine and Care Technology ensures exceptional shine and vibrant colors. Special ingredients repair porous areas, improving the hair’s structure. With a smoother surface, light is perfectly reflected, resulting in extremely radiant color and maximum shine. This high-tech hair color not only delivers intensely luminous results but also repairs the hair’s structure, leaving it looking convincingly healthier.
The colors work without oxidation and consist only of direct dyes. The key advantage is that the hair color can also be suitable for people with allergies to oxidative hair dyes. However, a patch test by a dermatologist is still recommended before first use.
Hair Color or Tint: What is Elumen?
Although Goldwell Elumen is not a permanent hair color in the traditional sense, it still delivers long-lasting results on almost all hair types. It is a particularly gentle coloration that already shows its intensity during mixing. All shades and nuances can be mixed with each other, leaving no limits to personalized color creations.
Application
Application is very simple compared to other permanent hair colors, as no developer is needed and therefore no mixing of colors is required. Here is a 5-step guide:
Goldwell Elumen hair colors can be used pure directly from the bottle, or mixed in the applicator bottle depending on the desired result.
The color is then applied to the hair with the help of an applicator comb. Any color on the skin can be removed with Clean Skin Stain Remover.
Processing time: The hair color should develop for 20 minutes with heat or 30 minutes without heat.
Afterwards, rinse thoroughly and wash the hair twice with Elumen Color Care shampoo.
Finally, seal the color with Elumen Lock for extra durability.
Important: To achieve the best possible results, always follow the instructions provided on the packaging.
Goldwell: Elumen Colors for Different Hair Types
Whether dark, blonde, or gray hair – the colors can be applied to all hair types.
It is important to note that Elumen does not lighten hair. This makes it particularly gentle on the hair. Anyone wanting a lighter result must first bleach their hair before using Elumen shades. On bleached or light-colored hair, it is recommended to use Elumen Prepare before coloring to improve color absorption. A complete gray coverage cannot be guaranteed, but with different reflections, gray hair is given a more refined and elegant appearance.
Elumen colors deliver up to 76% more color intensity compared to oxidative permanent hair dyes and up to 37% more shine than an intensive tint. The Goldwell Elumen color chart provides an overview of all shades.
Long-lasting color is the most important feature of this hair dye. To achieve this, different products work together within the hair. Each one has its own special function, and only together do they create the outstanding result Elumen is known for. We are happy to present the variety of products in more detail.
Elumen Play
Goldwell Elumen Play is a semi-permanent color that does not require a developer. The shades are divided into pure, pastel, and metallic tones, which can be mixed and matched according to the mix & match principle.
As with the other Elumen colors, Elumen Play uses a special technology that deposits color pigments on the hair cuticle. The hair is cared for and shines with a healthy, glossy look.
Elumen Hair Color
Goldwell Elumen is the hair color for shiny, extra-intense results without hair damage. The formula works without ammonia and has been dermatologically tested for skin compatibility.
The Deep range offers many facets of dark tones, while blonde shades can be found in the Light range. Colors are often mixed with shades from the Bright range to achieve unique results.
Elumen Pure
Goldwell Elumen Pure offers extravagant colors. The palette ranges from feminine reds and violets to mysterious blues and turquoise, all the way to vibrant yellows and greens. Particularly popular shades include Pure RR@all red and PK@all pink.
Return
Goldwell Elumen Return is used to remove hair color from the skin directly after coloring.
Lock
Goldwell Elumen Lock is applied after coloring to seal the hair color. This maximizes durability by anchoring the pigments deep within the hair.
Shampoo & Conditioner
As many know, everything applied to the hair should be well coordinated. That’s why there are matching hair care products that complement the effect of the coloration:
Color Care Shampoo is ideal for colored hair and prevents the color from washing out.
The Conditioner nourishes and detangles colored hair while ensuring long-lasting color retention.
The Leave-In Conditioner is a lightweight care spray for fine to normal, color-treated hair.
Care
In addition to the classic hair care products like shampoo and conditioner, there are two more products you shouldn’t miss:
Prepare should be worked into bleached or light-colored hair before coloring to improve color absorption.
The Mask is applied before the coloring process to improve the hair structure and enhance the effect of Elumen colors.
For Creatives
For creative hairdressers, there are extensions to the Elumen range that allow for unique color results:
Thickener is added for freehand techniques such as balayage to create a thicker consistency that is easier to apply.
Clear can be mixed in to soften color shades or used on its own for natural shine.
Play Eraser removes pastel shades or tones down Elumen Pure colors, creating a neutral base for new creative coloring.
Buy Goldwell Elumen Colors at BellAffair
To summarize once again: Elumen is an ammonia-free, direct hair color that repairs damaged areas with its formula, creating even more shine and reflection. It works without oxidation, making it a great alternative for anyone prone to allergic reactions. Plus, no developer is needed.
So, have we convinced you? Then order this professional hair color online now at BellAffair. You’ll receive it within just a few days and can try it out right away.
How do you color with Elumen?
Apply Goldwell Elumen directly from the bottle with a comb.
Remove any color from the skin easily with Goldwell Elumen Clean Skin Stain Remover.
Leave on for 20 minutes with heat or 30 minutes without heat.
Rinse thoroughly.
Wash hair twice with Goldwell Elumen Color Care Shampoo.
Seal the color with Goldwell Elumen Lock.
Is Elumen a hair color or a tint?
Goldwell Elumen is classified as a tint, as it works like one. However, its durability is comparable to that of a permanent hair color.
How long does Elumen last?
Tests have shown that Goldwell Elumen lasts up to 20% longer than oxidative permanent hair colors.
How much does Elumen cost?
Prices for individual Elumen products range between €8.00 and €30.00.