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Shu Uemura Izumi Tonic
Strengthen and revitalise weak, brittle hair with Shu Uemura Izumi Tonic. This product range is enriched with precious rice water, which is famed for its beautifying and fortifying properties.
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Izumi Tonic: Inspired by an ancient Japanese beauty tradition
Shu Uemura Izumi Tonic products are infused with nutrient-rich rice water, inspired by an ancestral Japanese hair care tradition known as Yu-Su-Ru. This beauty ritual involves rinsing hair with rice water to keep it healthy and strong.
Using rice water as a hair treatment has its roots in the Heian Period between 794 and 1185 AD. Historical records show that Japanese women at the time had floor-length hair that they bathed in rice water. Geishas also were acquainted with the benefits of rice water and used it as a secret weapon to keep their hair beautiful and shiny. In addition to rinsing their hair with rice water before combing, the Geishas also washed their faces with it to promote elastic skin and a radiant complexion.
Shu Uemura Izumi Tonic products
The Izumi Tonic collection includes 5 anti-breakage products, each powered by Japanese-sourced rice water. The shampoo, conditioner and serum join forces to leave your hair up to 30x stronger and thicker. Split ends are noticeably reduced by up to 91%. At the same time, the diameter of hair fibres is increased, creating the appearance of thicker and fuller hair.
Shu Uemura Izumi Tonic Shampoo
Izumi Tonic Shampoo nourishes and strengthens brittle and weak hair. At the same time, hair becomes softer, smoother and shinier.
Shu Uemura Izumi Tonic Conditioner
This lightweight conditioner improves body and thickness while restoring luminous shine. Additionally, it provides deep hydration and prevents breakage and split ends.
Shu Uemura Izumi Tonic Thickening Serum
Weak and brittle strands are fortified and thickened by this leave-in serum. Hair regains softness, radiant shine and a healthy appearance.
Shu Uemura Izumi Tonic Treatment
For extra nourishment, we recommend Izumi Tonic Treatment. This rich balm strengthens, hydrates, and boosts shine. It also combats breakage and split ends.
Shu Uemura Izumi Tonic
The original Izumi Tonic is a weightless leave-in serum with watery texture. It strengthens hair from root to tip, combating breakage and split ends at the same time. Combability is improved and shine is enhanced.
Izumi Tonic fragrance notes
Izumi Tonic products are characterised by a vibrant unisex fragrance, combining floriental, citrusy, woody and musky notes.
Top notes of bergamot and lemon mingle with heart notes of ylang ylang, iris and rice water. The base notes are rice powder, vanilla and sandalwood.
Buy Shu Uemura Izumi Tonic online at BellAffair
Japanese women have long known the secret to strong, thick and beautiful hair: rice water. With Izumi Tonic by Shu Uemura, you can now get in on the secret and bring weak, brittle strands back to their former glory.
Order Izumi Tonic online at BellAffair – your go-to shopping destination for salon-exclusive hair care. To give you the best shopping experience possible, we offer fast shipping, exclusive discounts and free returns.