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Shu Uemura Yubi Blonde
Yūbi Blonde by Shu Uemura is the ultimate hair care range for all types of blonde and bleached hair, delivering intense nourishment and neutralising unwanted yellow undertones.
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In Japanese, Yubi means „grace”. And that is exactly what this luxury hair care range is all about: Shu Uemura Yubi Blonde has been developed to preserve cool and elegant blonde hues while strengthening hair fibres.
Yubi Blonde is a compact hair care system consisting of two shampoos, one conditioner and a hair mask. All the products are enriched with cool violet pigments that neutralise unwanted brassiness and reinforce the hair fibre.
Strong golden and brassy undertones in bleached and lightened hair are counteracted. Your blonde is pristine, luminous and extra cool. Japanese white peony extract effectively regenerates sensitized blonde hair fibres.
Shu Uemura Yubi Blonde review: The products

Shu Uemura Yubi Blonde Glow Revealing Shampoo: Gently cleanses, hydrates and leaves your hair with a natural glow. Suitable for bleached, highlighted and grey/silver hair.
Shu Uemura Yubi Blonde Anti-Brass Purple Shampoo: Banishes yellow and brassy undertones while conditioning hair. Suitable for bleached and lightened hair.
Shu Uemura Yubi Blonde Full Replenishing Conditioner: Nourishes the hair fibre from the root to the tip for soft, smooth hair that glows. Suitable for bleached, highlighted and silver/grey hair.
Shu Uemura Yubi Blonde Anti-Brass Purple Balm: Neutralises unwanted yellow and orange tones for a cool colour result. The hair’s structure is intensely repaired and replenished. White peony nourishes bleached and highlighted hair while Japanese cool pigment technology counteracts brassiness.
provides heat protection while preserving your brightest, most luminous blonde.
Shu Uemura Yūbi Blonde: White peony and Japanese cool pigment technology for a bright, luminous blonde
These premium quality products battle unwanted undertones and provide intense nourishment to blonde hair. They combine precious ingredients with high-tech formulations.
Yubi Blonde is enriched with cool colour pigments and rare Japanese white peony extract. These flowers, also known as Shakuyaku, grow in Niigata, one of the coldest and snowiest regions in Japan.
Profiting from relatively cool summer temperatures, white peonies thrive and flourish in the area. After surviving the harsh winter months, their blossoms are particularly large and bright white, making them a spectacular attraction of this unique region. The Yubi Blonde products have been formulated to achieve the same level of pure brightness by neutralizing undesired undertones.

Yubi Blonde counteracts yellow undertones with Japanese cool pigment technology
Yubi Blonde is the result of meticulous research combined with only the highest-quality ingredients Japan has to offer. In collaboration with leading Japanese ink manufacturers, cutting-edge technologies have been developed that enable purple pigments to deeply penetrate the hair and neutralise all unwanted undertones. Extra fine pigments guarantee even colour results and keep blonde shades cool between salon appointments. With Yubi Blonde you’ll be blonde for longer!
The Shu Uemura Yubi Blonde hair care rituals
Routine for bleached and highlighted hair
The daily haircare routine for bleached and highlighted hair includes the Shu Uemura Yubi Blonde Glow Revealing Shampoo and the Full Replenishing Conditioner. Use the Yubi Blonde Anti-Brass Purple Shampoo and the Anti-Brass Purple Balm once a week to effectively eliminate yellow undertones.
Routine for grey and silver hair
The Shu Uemura Yubi Blonde products can also be used to upgrade your daily hair care routine for grey and silver hair. The Glow Revealing Shampoo gently cleanses and the Full Replenishing Conditioner provides nourishment. Keep silver and grey hair soft, strong and illuminated!
Yubi Blonde: The scent of indigo appeal
The Yubi Blonde products are characterized by a woody, musky scent. Top notes of tangy ginger and fresh tea invigorate, while precious Osmanthus and jasmine heart notes add a floral touch. The white musk base note is feminine and sensual.
Explore Yubi Blonde by Shu Uemura at BellAffair!
Reveal your brightest, most luminous blonde with Shu Uemura Yubi Blonde. This haircare system banishes unwanted undertones and deeply nourishes all types of blonde and silver hair.