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Shu Uemura

Shu Uemura Yubi Blonde

Yūbi Blonde by Shu Uemura is a specialized care line for the care and neutralisation of bleached and highlighted hair.

Shu Uemura Yubi Blonde Linienbanner
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Shu Uemura Yubi Blonde Anti-Brass Purple Balm Shu Uemura Yubi Blonde Anti-Brass Purple Balm
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Shu Uemura Yubi Blonde Anti-Brass Purple Balm

The Shu Uemura Yubi Blonde Anti-Brass Purple Balm is a highly effective anti-yellow mask for blonde and highlighted hair. This hair treatment provides intense neutralisation and nourishment. We recommend using it once a week.  The Yubi Blonde Anti-Brass Purple Balm contains Japanese cool violet pigments for maximum neutralisation. Taking inspiration from traditional Japanese ink manufacturing, Shu Uemura have developed a cool pigment technology that enables purple pigments to deeply penetrate the hair. The result: yellow and orange undertones are banished to reveal a graceful, cool and even shade of blonde.  Precious Japanese white peony replenishes sensitised blonde hair, leaving it regenerated and strengthened. Your hair looks and feels healthy and your blonde remains cool and luminous between salon visits. Use once a week instead of the Yubi Blonde conditioner. After shampooing with the Anti-Brass Purple Shampoo, apply conditioner to wet hair and massage into mid-lengths and ends.  Benefits of the Yubi Blonde anti-yellow mask  Neutralises unwanted yellow and brassy undertones Keeps blonde shades cool for longer  Intensely nourishes and repairs the hair’s structure

Content: 200 ml (€31.48 / 100 ml)

Sale price: €62.95 Regular price: €80.40
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Shu Uemura Yubi Blonde Glow Revealing Shampoo Shu Uemura Yubi Blonde Glow Revealing Shampoo
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Shu Uemura Yubi Blonde Glow Revealing Shampoo

The Shu Uemura Yubi Blonde Glow Revealing Shampoo gently cleanses bleached and highlighted hair while conditioning the hair fibres. It adds luminous shine and nourishes the hair, making it suitable for daily use.  Benefits of Shu Uemura Yubi Blonde Glow Revealing Shampoo Looking after bleached and highlighted hair isn’t always easy. Because the hair fibre is sensitized by the bleaching process, it needs to be cleansed gently so as not to cause further damage. On top of that, bleached hair often appears dull and dry. To bring it back to its original just-left-the-salon glory, blonde hair needs a shine-enhancing shampoo that removes impurities and hydrates at the same time: The Yubi Blonde Glow Revealing Shampoo does all that. It is a delicate gel-textured shampoo that is suitable for daily use on bleached and highlighted hair.  One of the key ingredients in this shampoo is white peony, a symbol of purity in Japan. Extracts from this rare and delicate flower boost shine to reveal a bright and “pure” blonde. The shampoo is infused with the scent of indigo appeal: a woody, musky fragrance with floral notes of jasmine and Osmanthus.  How to use the Yubi Blonde Glow Revealing Shampoo Massage into scalp using fingers and palms, then rinse thoroughly. The shampoo can be used daily. Follow up with the Full Replenishing Conditioner. Once a week, use the Yubi Blonde Anti-Brass Purple Shampoo instead of the Glow Revealing Shampoo to remove unwanted yellow undertones. 

Content: 300 ml (€12.65 / 100 ml)

Sale price: €37.95 Regular price: €51.40
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Shu Uemura Yubi Blonde Full Replenishing Conditioner Shu Uemura Yubi Blonde Full Replenishing Conditioner
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Shu Uemura Yubi Blonde Full Replenishing Conditioner

The Shu Uemura Yubi Blonde Full Replenishing Conditioner is a luxurious, rich conditioner for bleached and highlighted blondes as well as grey and silver hair. The conditioner from the Yubi Blonde range intensely replenishes the hair fibre from root to tip, leaving your hair feeling silky soft and incredibly smooth.  The Yubi Blonde Full Replenishing Conditioner for your haircare routine Precious white peony extracts help you maintain a cool and bright blonde shade while deeply nourishing the hair fibres. The conditioner can be used as part of your daily haircare routine and is suitable for bleached, highlighted, silver and grey hair. Your hair is repaired and unwanted undertones are gently neutralised. To achieve a more intense neutralisation of yellow and orange undertones, use the Yubi Blonde Anti-Brass Purple Balm once a week.  The feminine and sensual scent of indigo appeal  A vibrant woody and musky scent transforms using this conditioner from the Yubi Blonde collection into an aromatic experience for the senses. Heart notes of Osmanthus and jasmine add a floral touch. 

Content: 250 ml (€19.18 / 100 ml)

Sale price: €47.95 Regular price: €62.60
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Shu Uemura Yubi Blonde Anti-Brass Purple Shampoo Shu Uemura Yubi Blonde Anti-Brass Purple Shampoo
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Shu Uemura Yubi Blonde Anti-Brass Purple Shampoo

Shu Uemura Yubi Blonde Anti Brass Purple Shampoo is a powerful anti-yellow and anti-brass shampoo for bleached and highlighted hair. The shampoo contains purple pigments which effectively neutralize unwanted yellow undertones and help you maintain a cool, bright shade of blonde.  Shu Uemura Yubi Blonde anti-yellow shampoo with luxurious ingredients  Japanese cool pigment technology enables the violet dyes in the shampoo to deeply penetrate the hair for particularly even results. The pigments counteract unwanted yellow and orange undertones. Additionally, the shampoo contains precious Japanese white peony extract which gently cleanses and restores the hair fibre, leaving it feeling soft and supple. It preserves graceful, cool and luminous blonde hues with every application.  The luxurious formulation of this purple shampoo by Shu Uemura contains extra fine pigments. Sensitised hair fibres are replenished and regenerated while yellow and brassy undertones are effectively removed. Your blonde is cool and bright and stays this way.  How to use the Yubi Blonde Anti-Brass Purple Shampoo  For best results, use the shampoo once a week. Apply to wet hair, gently massage and leave in for 3 minutes. Rinse thoroughly.  Our tip: The purple shampoo by Shu Uemura is also suitable for grey and silver hair.  Benefits: neutralises unwanted undertones anti-yellow and anti-brass effect gently cleanses and hydrates  

Content: 300 ml (€12.65 / 100 ml)

Sale price: €37.95 Regular price: €51.40

Yubi Blonde: Premium Hair Care for Blonde Hair

Yubi is Japanese and stands for "Grace". And that is exactly what Shu Uemura Yubi Blonde's luxurious blonde care line achieves: cool, graceful blonde and healthy hair fibers.

Yubi Blonde is a compact care set with 2 shampoos, a conditioner, and a hair mask, enriched with a particularly fine pigment for blonde neutralisation and regeneration of the hair fibre.

Yubi Blonde neutralises strong gold and copper tones in bleached and highlighted hair and provides a graceful, clear and very cool blonde. Additionally, the sensitised bleached hair fibre is sustainably regenerated through a care formula based on peony extract.

Shu Uemura Yubi Blonde: The products


Shu Uemura Yūbi Blonde: Hair Care for Cool Blonde with White Peony and Violet Dye

The premium products ensure colour neutralisation and intensive care for bleached hair with a precious formulation combined with innovative technology. Yubi Blonde is enriched with cool colour pigments and high-quality Japanese peony extract

The white peony Shakuyaku originates from Niigata, one of Japan's snowiest regions. Because it remains comparatively cool there in summer, the peony thrives particularly well. After surviving the harsh winter, its double-walled flowers are especially large and pure white, reflecting the uniqueness of this exceptional area. Yubi Blonde aims to achieve this purity in blonde hair through neutralisation of unwanted undertones.

Yubi Blonde against Yellow Tones in Hair: Japanese Technology for Cooler Pigments

Yubi Blonde is the result of Japanese quality for blonde hair. In collaboration with leading Japanese ink manufacturers, it has been possible to enable complete absorption of violet pigment using advanced technologies. The ultrafine pigment ensures a uniform colour uptake and vivid, long-lasting colour intensity & depth. Elegant, graceful cool blonde shades without yellow undertones are the result.

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Yubi Blonde Care Rituals

Care routine for bleached & highlighted hair

For the daily care routine of bleached & highlighted hair, Shu Uemura Yubi Blonde Revealing Glow Shampoo is used in combination with the Full Replenishing Conditioner. Once a week, Yubi Blond Anti-Brass Purple Shampoo and the Anti-Brass Purple Balm are used for high yellow tone neutralisation.

Care routine for grey and silver hair

For the daily care routine of grey and silver hair, Shu Uemura Yubi Blond Revealing Glow Shampoo is used in combination with the Full Replenishing Conditioner. Silver and grey hair are best maintained with the Shine Shampoo and conditioner.

Yubi Blonde Indigo Appeal Fragrance

The woody, musky scent is lively thanks to the unique fragrance creation of zesty ginger & fresh tea in the top note, enveloped by precious Osmanthus and Jasmine in the heart note. White musk adds sensuality and femininity.

Yubi Blonde by Shu Uemura now available at BellAffair!

Unleash your coolest and purest blonde with Yubi Blonde by Shu Uemura, the care line for colour neutralisation and intensive care of bleached hair. Available at BellAffair at an attractive price with fast shipping.