Color Wow
Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.
The Color Wow Dream Big Travel Kit is the ideal combination of care and volume styling for anyone who wishes for visibly more fullness and lively hair. The perfectly coordinated products cleanse the hair gently, intensely nourish it and at the same time provide long-lasting volume – without weighing the hair down. Thanks to the practical travel sizes, the set is perfect for on the go, to trial Color Wow bestsellers, or as a gift for volume lovers. After use, the hair appears fresher, stronger and fuller with natural movement and a well-groomed finish. Contents of the set:Color Wow Security Shampoo – 75 mlColor Wow Security Conditioner – 75 mlColor Wow Xtra Large Bombshell Volumizer – 50 mlBenefits for your hairNourishes the hair and visibly adds more volumeSupports light, airy styling without stickingIdeal for fine or limp hairPractical travel sizes for on the goPerfect for testing or giftingFor more fullness, shine and natural movement in the hair
Content: 3 set (€10.60 / 1 set)
The Color Wow Dream Smooth Discovery Kit contains perfectly coordinated care and styling products for smooth, pliable, and frizz-free hair. The set is ideal for getting to know the popular Color Wow bestsellers and helps to gently cleanse the hair, provide intensive care, and create long-lasting sleek styles with an anti-frizz effect.The included products help protect the hair from humidity, visibly reduce frizz, and simultaneously promote natural shine and suppleness. Thanks to the handy travel sizes, the kit is ideal for trying out, on the go, or as a gift for beauty and hair care enthusiasts.Contents of the set:Color Wow Color Security Shampoo – 75 mlColor Wow Color Security Conditioner – 75 mlColor Wow Dream Coat Supernatural Spray – 50 mlBenefits:Perfectly coordinated set for sleek hair stylingSupports frizz control and manageabilityAdds shine and better controlIdeal for trying Color Wow productsPractical sizes for travel and on the goSuitable for different hair types and coloured hair
Content: 3 set (€10.60 / 1 set)
Color Wow Root Cover Up is a professional mineral colour powder with exceptionally high coverage. The root powder is ideal for those who cannot reach the hairdresser in time for colouring. Regrowing hair roots are concealed, and highlights are refreshed. Dark roots are just as effectively covered as light and grey ones. The powder stays in place until the next shampoo. The water-resistant formula also withstands sports, swimming, or rain. In addition to colour coverage, Color Wow Root Cover Up achieves multi-dimensional shine thanks to radiant colour pigments. The hair feels completely natural. The hair does not feel oily, brittle, or sticky. The root powder can be applied daily if needed. Color Wow Root Cover Up is the colour miracle weapon for long-lasting enjoyment of coloured hair. Application of Color Wow Root Cover Up Secure dry hair at the roots. Apply the powder generously with the narrow brush side by dabbing. Start at the hairline and work towards the hair tips. Repeat if necessary. Allow the powder to work for a few minutes. Remove residues with the wide brush side.
Content: 2.1 g (€1,616.67 / 100 g)
Color Wow Money Mist is a light leave-in conditioning spray that intensely hydrates the hair while enhancing smoothness, shine and combability. The innovative formula helps visibly revitalise dry and damaged hair without weighing it down – ideal for fine to normal hair.The nourishing spray supports a smoother hair structure, reduces frizz and protects the hair from external factors. At the same time, it gives the hair a silky finish and a healthy-looking, well-groomed feel. Perfect as a daily care addition or prep for styling.Color Wow Money Mist Product HighlightsLightweight leave-in care without weighing downProvides moisture and improves manageabilityReduces frizz and flyawaysSupports shine and a silky finishImproves combability and hair structureIdeal for daily use and all hair types
Content: 50 ml (€27.20 / 100 ml)
The Color Wow Insta-Wow Advanced Dry Shampoo refreshes the hair within seconds and provides an immediately groomed, clean hair feeling – without residues or a dull effect. The innovative formula effectively absorbs excess oil while giving the hair more lightness, volume, and freshness between washes. Unlike conventional dry shampoos, the Insta-Wow Advanced Dry Shampoo leaves no visible white residues and preserves the natural shine of the hair. Ideal for all hair types and perfect for refreshing styles, revitalising volume, and giving the hair new vitality.Wow effect for your hairRefreshes the hair instantly without waterAbsorbs excess oil and greaseNo white residues or dull effectGives volume and a fresh hair feelingMaintains natural shine and smoothnessIdeal for quick styling-refreshes in-between
Content: 200 ml (€14.60 / 100 ml)
The Color Wow Money Mist Conditioner deeply hydrates the hair and provides a smooth, polished finish without weighing it down. The lightweight care formula helps revitalise dry and damaged hair while supporting a sleeker, softer hair texture with natural shine. Thanks to its conditioning properties, the conditioner improves combability and visibly reduces frizz and flyaways. After use, the hair appears stronger, Silkier and easier to manage – ideal for daily care and suitable for all hair types, especially dry or coloured hair. BenefitsProvides intensive moisture without weighing downUltimate shine boosterSmooths and seals the cuticleIntegrated heat protectionImproves manageability and softnessSupports natural shine and a well-groomed feelReduces frizz and flyawaysIdeal for dry, damaged or coloured hairSuitable for daily use
Content: 250 ml (€12.00 / 100 ml)
The Color Wow Raise The Root Thicken & Lift Spray is the solution for colour-treated, limp, thin hair without volume. It instantly provides root lift and a fuller hair feel. The hair does not become stiff, sticky, or dull. Thanks to "Elastomers," the hair remains flexible and soft, maintaining long-lasting impressive volume. Additionally, the hair colour is protected by the UV filter. Color Wow Raise The Root Application The Raise The Root spray from Color Wow can be used on both dry and damp hair. Focus on the roots during application and concentrate the heat on the roots when blow-drying.
Content: 150 ml (€17.07 / 100 ml)
Color Wow Dream Coat Extra Strength 50ml has been specially developed for dry, unruly and highly frizz-prone hair and provides a long-lasting smooth, silky finish. The innovative anti-frizz technology coats the hair with an invisible protective film that repels moisture and keeps the hair manageable even in high humidity. The powerful formula helps to smooth the hair, visibly reduce frizz and enhance natural shine – without weighing the hair down or leaving it looking greasy. Ideal for strong, curly or severely stressed hair that requires intensive control and long-lasting smoothness.Benefits:Intense anti-frizz effect for unruly hairProtects against humidity and frizzDelivers long-lasting smooth stylesAdds shine and supplenessDoes not weigh hair downIdeal for dry, strong and curly hair
Content: 50 ml (€32.80 / 100 ml)
The Color Wow Color Control Purple Toning and Styling Foam is a lightly pigmented styling mousse that neutralises yellow and golden highlights in blonde, white, grey, and bleached hair. Achieve well-groomed hair and cool blonde with Color Wow Color Control Purple Toning and Styling Foam Unlike many anti-yellow products, this styling foam from Color Wow leaves no purple residue on hands or towels, as it is only lightly pigmented. The leave-in foam is not rinsed out. Additionally, it has a vegan, alcohol-free formula free from parabens and sulfates. The colour foam not only immediately neutralises yellow and golden undertones in light hair but also renews elasticity and adds more volume and bounce. The result: irresistibly beautiful, vibrant hair with a cool touch. The lightweight formula is suitable for use on towel-dried and dry hair.
Content: 200 ml (€11.48 / 100 ml)
Color Wow Pop and Lock Shellac provides a high gloss finish and additional UV protection. Colour-treated hair has a roughened cuticle layer, which reflects less light, making the hair appear dull and frizzy. Pop & Lock combines innovative technologies with oil and a serum to provide the hair with necessary moisture and brilliant shine. The lightweight texture can be used on both wet and dry hair without making it look greasy. 75% of the product penetrates the hair fibre, increasing softness and elasticity, while the remaining 25% forms a protective layer around the hair, giving it a completely clear, high-gloss coating. Application of Color Wow Pop and Lock Shellac Apply the product evenly to wet or dry hair and style as usual to achieve a high gloss finish.
Content: 55 ml (€47.18 / 100 ml)
Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.
Color Wow Products
Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.
Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.
Color Wow Bestsellers
Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.
1. Color Wow Dream Coat for Frizzy Hair
The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.
2. Color Wow Money Mist: Luxury Care in an Instant
Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.
3. Color Wow Money Mask
The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.
4. Color Wow Root Cover Up for Unwanted Regrowth
Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.
5. Color Wow Hairspray for Ultimate Shine
If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.
More About Color Wow – The Brand of Beauty Problem Solvers
Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.
The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.
This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.
Color Wow Ingredients: Free from Parabens and Sulfates
No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.
Color Wow Reviews: What Our Customers Say
Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:
"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."
"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."
"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"
Color Wow in the BellAffair Online Shop
Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.
What is Color Wow’s bestseller?
Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awards. Color Wow Dream Coat is also available in a version specially formulated for curly hair.
Are Color Wow products sulfate-free?
Yes, all Color Wow products are free from sulfates.
Is Color Wow cruelty-free?
Yes, Color Wow products are never tested on animals.