In order to keep your tresses strong, full and shiny, it is essential to use the right products for your hair type. For the start of the New Year, many professional brands have released improved formulas and new products. At BellAffair, we have tested the latest arrivals and found the most sublime hair care products 2025!
The best hair care products 2025: Our top12 picks for all hair types
Are you ready to try something new for 2025? This is our personal selection of the trendiest and best hair care products that you definitely have to check out this year if your hair is in need of a little salvation! Of course, there is something new for every hair type.
1. The best hair care products for colour-treated hair
When it comes to hair care, it does not get more luxurious than Kérastase. Last year, the French premium brand launched Chroma Absolu, an exclusive collection for dark, colour-treated hair. Ever since, it has been our go-to solution to keep colour-treated tresses salon-fresh. Kérastase Chroma Absolu Serum Chroma Thermique is a heat protection serum that prevents colour fade and keeps frizz at bay.
2. The best hair care products for dry hair
If a lack of hydration is your main concern, you cannot go wrong with the new Aveda Nutriplenish Masque Deep Moisture. This rich hair mask gives your tresses the ultimate boost of nourishment and hydration. Plus: It contains 94% natural ingredients, including pomegranate seed oil, mango butter and coconut oil.
3. The best hair care products for curls
Curly hair requires a lot of care and attention. L'Oréal Serie Expert Curl Expression Intensive Moisturizer Mask Rich leaves curls more defined, glossier and more resilient. The formula is enriched with glycerin, urea H and hibiscus seed extract.
4. The best hair care products for oily roots
Does your hair always look greasy even though you wash it very often? Redken Amino Mint Shampoo cleanses oily scalps and delivers a boost of freshness. Hair is nourished and strengthened while excess sebum is removed.
5. The best hair care products for blonde and bleached hair
Fudge All Blonde 10 in 1 Condition & Shield Mist is a multi-benefit leave-in spray for blonde and bleached hair. It keeps your hair colour bright and luminous while shielding your hair from damage.
6. The best hair care products for imbalanced scalps
Scalp problems no longer stand a chance in 2025! Shu Uemura Ashita Supreme Intensive Revitalising Scrub is a scalp scrub that eliminates product build-up, pollution and impurities. It leaves your hair and scalp feeling calm and refreshed.
7. The best hair care products for damaged, brittle hair
Olaplex is an all-time favourite for damaged hair and split ends, so it comes as no surprise that the brand made it onto our list of the most popular hair care products 2025. Most recently, the product family has grown to include Olaplex No. 9 Bond Protector Nourishing Hair Serum, which can be applied after shampooing your hair with the best-selling Olaplex No. 3.
8. The best hair care products for grey hair
In 2025, the time has finally come to embrace naturally grey hair. The Wella True Grey Clear Conditioning Perfector is a nourishing treatment designed to keep grey hair soft, shiny and manageable. Use it in combination with Wella True Grey Cream Toner and Wella True Grey Activator to bring out the best in grey hair while banishing yellow undertones.
9. The best hair care products for fine hair
Fine hair is particularly prone to damage. In order to keep it strong and healthy, it needs lightweight products that provide nourishment while also encouraging a fuller, more voluminous appearance. Schwarzkopf BC Bonacure Volume Boost Jelly Conditioner is a weightless, jelly-textured conditioner that leaves your tresses feeling thicker for up to 48 hours. The new formula is powered by vegan keratin and volumizing creatine.
10. The best hair care products for thinning hair
When your hair feels thinner and thinner and looks a bit sparse, it is time to add anti-hair-loss products to your routine. Since men are particularly prone to hair loss, Kérastase have launched Genesis Homme, a dedicated product range that tackles male pattern baldness head on. Kérastase Genesis Homme Spray de Force Épaississant has a strengthening effect and creates the appearance of fuller and thicker hair – after just one use.
11. The best hair care products for men
Most men prefer uncomplicated products that can fulfil multiple purposes at the same time. STMNT Grooming Goods have the answer: Their Hair & Body Cleansing Bar can be used for the face, hair and body. A moisturizing formula with activated charcoal delivers long-lasting hydration.
12. The best dry shampoos 2025
Dry shampoos used to have a bad reputation for leaving a white residue and making hair feel sticky. Thanks to new technologies and advanced formulas, the popularity of dry shampoos has skyrocketed: They are a great way of saving water while giving hair a break from harsh surfactants. This year has seen the much-anticipated launch of Olaplex No. 4D Clean Volume Detox Dry Shampoo – the first ever dry shampoo by Olaplex! It detoxifies the scalp and eliminates excess sebum, with zero build-up and no white residue.
Must-try hair care products 2025: Which products are the best?
High-quality hair care products make your tresses more manageable, supple, shiny, fragrant, and most importantly, they help to restore hair health. Additionally, the best hair care products 2025 contain natural ingredients, are easy to use and provide protection. All these requirements are fulfilled by our selection of salon-quality products at BellAffair.
Hot off the press: Hair care trends 2025
Sustainable shampoos and conditioners continue to be a huge hair care trend in 2025. More and more brands are launching shampoo bars to help save water and plastic waste. In addition, an increasing amount of hair care products is vegan and free from silicones, sulphates, parabens, and other nasty ingredients. If you want to make the switch to natural hair, we recommend trying Natucain Revitalising Shampoo and Conditioner.
While we will take a break from harsh detox shampoos in 2025, our focus will shift to scalp care. Alterna's new Renewing Scalp Care products are ideal for a gentle, pampering scalp care ritual. First, the scalp is gently exfoliated to remove product build-up and dead skin cells. Then, a leave-on treatment is used to soothe and hydrate the scalp.
Buy the best hair care products 2025 at BellAffair
Do you finally want to make the switch from cheap supermarket hair care to professional, salon-quality shampoos, conditioners and masks? At BellAffair you can explore the most sought-after hair care products 2025 as well as tried and true bestsellers that have stood the test of time.
Have a look at our Hair Care category and browse through our wide selection of professional hair care products.
