Fudge Professional
Fudge Professional was founded in 1991 in Sydney. The Shaper — the first of many legendary products, a carnauba wax originally used for waxing surfboards — became the starting point of a success story that continues to this day.
By now, the Fudge range includes high-quality styling, coloring, and care products for a look that can be anything — neither conventional nor ordinary. Fudge is a brand that conveys fun and is perfect for customers looking for something extravagant. Even Hollywood stars are enthusiastic users of these avant-garde products, which offer not only high performance but also distinctive design.
Fudge Professional: for everyone who loves a unique lifestyle
Fudge Professional is now among the top ten hair cosmetics brands in the world. In its home country of Australia and in New Zealand, the cult brand ranks at the very top, and in Europe, Fudge Professional is well on its way to becoming a market leader. Fudge is not just a haircare brand — it represents a lifestyle for avant-gardists and non-conformists.
The products embody the brand’s claims down to the smallest detail: Trust what you see. Let yourself be carried away! Try the textures and colors of the exciting underground scene. Leave the everyday behind and give in to the surreal. Let yourself be inspired and forget the ordinary. Dive into the world of Fudge and fully immerse yourself in it. It goes far beyond just the products — it’s a culture of its own.
What is the most popular product from Fudge Professional?
The absolute top seller from Fudge Professional is the Hair Shaper Original. It was also the very first product launched on the market. The Clean Blonde Damage Rewind Shampoo also gained great popularity after Kim Kardashian washed her hair with it following her bleaching treatment.
Since when has Fudge Professional existed?
The cult product, the Hair Shaper, was developed in Sydney in 1991. This laid the foundation for the Fudge Professional brand.
What does Fudge Professional do for the environment?
Fudge Professional’s sustainability commitment states that the following goals will be achieved by 2025:
- 25% less plastic
- 30% recycled material in plastic packaging
- 100% recyclable, reusable, or compostable plastic