Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella sets a new standard with Illuminage in terms of future hair colouring techniques. Illuminage moves away from bold balayage techniques with harsh colour transitions. For balayage colourings at tone level 8 and above, the trend now leans towards natural looks with particularly soft transitions. Wella addresses this trend with Illumina Color Me+ and introduces four blonde shades used for multi-tone colouring techniques. With 10/81 (light-blonde pearl ash), 8-93 (light-blonde cendré gold), 9/19 (light-blonde ash cendré), and 9.59 (light-blonde mahogany cendré), Wella covers both warm and cool tones for particularly natural results. Lightening and toning with Illumina Color ME+ for translucent, shimmering hair colour The four permanent hair colours are the first from the Illumina range to feature the Me+ molecule. This significantly reduces the likelihood of developing an allergy to hair colour. As usual, the premium hair colour provides lightening and translucent results through copper blocking via Microlight technology. This protects the hair surface, allowing light to effortlessly penetrate the hair and enhance the embedded colour pigments with irresistible shine. Application recommendations for Wella Illumina Color ME+ Mix in a 1:1 ratio with Welloxon Perfect. Apply to dry hair. The processing time depends on the oxidising agent strength and the desired colour result. The 4 ME+ shades can be mixed with all other Illumina colours, including Opal Essence shades. However, the advantage of ME+ is then lost. Results with Wella Illumina Color ME+ Uniquely radiant hair colour Intense shine Soft transition with balayage techniques Natural look Lightening

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella Shinefinity Activator Brush & Bowl must be mixed with the special Shinefinity shades prior to use. The mixing ratio is 1:1, and the processing time varies between 5 and 20 minutes, depending on whether Shinefinity is used for small colour corrections, between colour appointments for refreshment, or immediately after bleaching. Advantages of Wella Shinefinity Activator Brush & Bowl The special balancing pH buffer system controls the pH level throughout the entire colouring process. The Brush & Bowl Activator is suitable for demanding techniques and fine work, promising a true-to-colour result without unwanted lightening. Application of Wella Shinefinity Activator Brush & Bowl Wella Shinefinity Activator Brush & Bowl is mixed 1:1 with Wella Shinefinity tint in a bowl. The colour is then precisely applied to the hair with a colouring brush.

Schwarzkopf BlondME Colour Lifting achieves lightening and toning in just one step. The Colour Lifting Cream from BlondME allows hair to be lightened on a natural basis from level 6 and lighter by up to 5 levels. Creative mixing with the Blondme Toners is also possible with this product. The integrated Bond Enforcing Technology protects the hair structure and minimises hair breakage – ensuring gentle lightening and toning of the hair. Application recommendations for Schwarzkopf BlondME Colour Lifting Apply only to untreated hair and immediately after mixing. Apply to dry hair. Suitable for use with scalp contact. All shades are mixable with each other. Mix with Colour Lifting using the Premium Developer in a 1:2 ratio. For levels 6 and 7, use 12% 40 Vol. developer. For levels 8 and lighter, use 9% 30 Vol. developer. Leave on for 30-45 minutes. Results with Schwarzkopf BlondME Colour Lifting Lightening & toning of the hair Strengthened hair structure BlondeME Colour Lifting is available in 6 shades, ranging from cool reflections to warmer, seductive sand tones.

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).