Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

L'Oréal Majirel Cool Cover offers cool, rich colour reflections with long-lasting neutralisation. The product provides maximum durability and intense colour depth. Majirel Cool Cover offers up to 100% grey coverage and vibrant shine through active conditioning ingredients. Thanks to complex and cool colour molecules, the dye provides long-lasting neutralisation. It is also characterised by high resistance, even under extreme conditions such as strong sunlight, high humidity, or frequent washing. Application recommendation for L'Oréal Majirel Cool Cover Majirel Cool Cover is mixed in a ratio of 1:1.5 with a cream oxidant (3.75%, 6%, or 9%). The processing time is 35 minutes without heat. The choice of developer depends on the desired colour result: 3.75% oxidant: For tone-on-tone colouring, darker tinting, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey coverage. 9% oxidant: For lightening up to 3 levels. Majirel Cool Cover can be mixed with other Majirel shades.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

Londa C.A.L.M Shampoo is a gentle cleansing product for sensitive and dry scalps, making it ideal after chemical treatments such as colouring and tinting. The shampoo with Marula oil provides immediate soothing of the scalp and reduces redness and inflammation. At the same time, it preserves the colour from fading, ensuring long-lasting colour retention. Londa C.A.L.M Shampoo Application Gently massage into damp hair and rinse thoroughly.

Goldwell Topchic Elumenated 60ml with the @Elumenated Technology offers a true paradise for all lovers of elegant brown, red, and blonde shades with a touch of exciting red. The oxidative hair colour combines Topchic nuances with radiant, multidimensional Elumen reflections for an incredible colour result. It highlights the individual character of each nuance and provides long-lasting brilliance. Intense red shades with fantastic colour brilliance last long despite maximum preservation of the hair structure. Seductive red, copper, and gold tones enhance the hair with reliable grey coverage. Goldwell Topchic Elumenated 60ml Application Hair must be completely dry. Mix developer system and hair colour in a 1:1 ratio. Apply the colour carefully and evenly to the hair with a colouring brush. For initial colouring, treat the roots first, then the rest of the hair after a few minutes. Processing time: 30 minutes without heat, 20 minutes with heat Thoroughly rinse out the hair colour. Wash twice with shampoo and then care with conditioner or hair mask.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Eimi Rugged Texture is a mattifying styling cream. The styling cream from Wella provides structured and defined looks with a matte finish and strong hold. Application: Distribute in the palms and work into dry or damp hair to create the desired look.

The Welloxon Perfect Cream Developer is a developer that is optimally matched to the Koleston Perfect range. The thick, creamy consistency guarantees quick application, easy combing through, and rapid mixing without clumps or colour nests. Developed jointly with Koleston Perfect and Welloxon Perfect, it ensures the best results. The Wella developer is distinguished by exceptionally high colour performance precise and uniform colour development vegan formulation without mineral oils excellent foil adhesion perfect colour consistency for easy mixing, application, distribution, and rinsing Wella Welloxon Perfect Oxidation Cream 60ml Application Welloxon Perfect is also recommended for bleaching and lightening with Blondor, as well as as a developer for Illumina and Magma: Welloxon Perfect 6%: with Koleston Perfect, Illumina Color, Magma, Blondor, BlondorPlex Welloxon Perfect 9%: with Koleston Perfect, Illumina Color, Magma, Blondor, BlondorPlex Welloxon Perfect 12%: with Koleston Perfect, Illumina Color, Magma, Blondor, BlondorPlex Welloxon Perfect is available in the convenient 60ml size as well as in the value pack of 1000ml. Always use according to the instructions for use.

Sassoon Cremablond provides crystal-clear, very cool highlights on blonde hair. Five cool shades in violet, blue, grey, and lavender ensure clear and precise tones with a natural-looking result. Cremablond remains in the hair for approximately 50-60 minutes without additional heat application.