Wella Color Xpress - 7/1 medium blonde ash

L'Oréal Majirel Cool Cover offers cool, rich colour reflections with long-lasting neutralisation. The product provides maximum durability and intense colour depth. Majirel Cool Cover offers up to 100% grey coverage and vibrant shine through active conditioning ingredients. Thanks to complex and cool colour molecules, the dye provides long-lasting neutralisation. It is also characterised by high resistance, even under extreme conditions such as strong sunlight, high humidity, or frequent washing. Application recommendation for L'Oréal Majirel Cool Cover Majirel Cool Cover is mixed in a ratio of 1:1.5 with a cream oxidant (3.75%, 6%, or 9%). The processing time is 35 minutes without heat. The choice of developer depends on the desired colour result: 3.75% oxidant: For tone-on-tone colouring, darker tinting, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey coverage. 9% oxidant: For lightening up to 3 levels. Majirel Cool Cover can be mixed with other Majirel shades.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Goldwell Topchic Elumenated 60ml with the @Elumenated Technology offers a true paradise for all lovers of elegant brown, red, and blonde shades with a touch of exciting red. The oxidative hair colour combines Topchic nuances with radiant, multidimensional Elumen reflections for an incredible colour result. It highlights the individual character of each nuance and provides long-lasting brilliance. Intense red shades with fantastic colour brilliance last long despite maximum preservation of the hair structure. Seductive red, copper, and gold tones enhance the hair with reliable grey coverage. Goldwell Topchic Elumenated 60ml Application Hair must be completely dry. Mix developer system and hair colour in a 1:1 ratio. Apply the colour carefully and evenly to the hair with a colouring brush. For initial colouring, treat the roots first, then the rest of the hair after a few minutes. Processing time: 30 minutes without heat, 20 minutes with heat Thoroughly rinse out the hair colour. Wash twice with shampoo and then care with conditioner or hair mask.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

Developed by colourists, Schwarzkopf's professional colour cream offers maximum colour intensity, up to 100% grey coverage, and long-lasting, naturally appearing colour. Schwarzkopf Igora Royal are permanent cream colours with optimal colour performance. The special colour technology ensures expressive colour, high contrast, and a perfect colour balance even on damaged hair structures. Ultimate colour brilliance and care with Schwarzkopf Igora Royal A wide range of shades provides the perfect tone for every look. The colour spectrum ranges from fashionable chocolate, ash natural shades to warm gold tones. Igora Royal shades include exciting red, intense purple, and very light blonde nuances, ideal for full-head techniques, root colour, or for unique balayage and ombré looks. Thanks to Schwarzkopf Igora Royal's innovative colour formula, an exact and contrast-rich colour result is achieved, with colour pigments being strongly anchored in the hair and the hair surface sealed. Special care properties ensure maximum shine and vibrant colour reflections – for regal colour results with precise colour accuracy and long-lasting brilliant colour. Application recommendations for Schwarzkopf Igora Royal Can be used with Oil Developer 3% (darker colouring), 6% (tone-in-tone colouring), or 9% (lightening by 2-3 levels) Mixing ratio 1:1 Processing time 30-45 minutes Apply in small sections and use a generous amount of colour. For 100% coverage, always apply to dry hair. The Natur Extra Tones (-00) are specifically developed for intensive white coverage, even on thick and stubborn hair. Mixable with each other. For 100% coverage, mix an Igora Royal Natur tone (-0, -1, -4) in a 1:2 ratio with an Igora Royal Modeton of your choice. Results with Schwarzkopf Igora Royal High colour intensity Perfect colour balance even on porous hair Up to 100% grey coverage Ultimate colour durability Absolute streaking fidelity

Wella EOS is a plant-based color with direct dyeing agents. Wella's natural tint is gentle on the hair while providing reliable results. EOS ensures intense, vibrant colour natural shine strengthened hair structure long-lasting colour retention controllable results quick and straightforward handling naturally beautiful hair Naturally beautiful hair with plant-based Wella EOS tint The desire to live more consciously and sustainably has also reached the hair cosmetics industry. When colouring hair, increasing importance is placed on natural ingredients. Wella EOS is therefore the right choice for those seeking reliable, long-lasting colour and wish to avoid ingredients found in oxidative colourations. EOS is a non-oxidative tint, colloquially known as plant colour, containing approximately 80% plant-based ingredients derived from henna, cassia, and indigo. The gentle plant-based tint is available in 10 different shades. Depending on the shade, the plant tint contains up to 11% of direct dyeing agents. Wella EOS can be used for full-head tinting as well as root colouring or regrowth treatment. The dust-free powder simplifies application. The shades are ready to use and can be mixed together.* EOS contains neither ammonia nor peroxides, parabens, and is PPD- and PTD-free. *For professional use. Instructions must be followed. Application recommendation for Wella EOS plant tint Apply to towel-dried hair. Mix ratio 1:5 with 70°C warm water. Processing time: at least 30-40 minutes with heat

The intensive treatment Wella SP Repair Mask repairs dry and severely damaged hair while protecting it from further damage. The nourishing ingredients provide the hair with intensive moisture, allowing it to be restored by up to 100% after a single application. Application of the Wella SP Repair Mask: Massage into towel-dried, already washed hair and rinse thoroughly after 5 minutes.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful