Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Londa C.A.L.M Shampoo is a gentle cleansing product for sensitive and dry scalps, making it ideal after chemical treatments such as colouring and tinting. The shampoo with Marula oil provides immediate soothing of the scalp and reduces redness and inflammation. At the same time, it preserves the colour from fading, ensuring long-lasting colour retention. Londa C.A.L.M Shampoo Application Gently massage into damp hair and rinse thoroughly.

The Wella Color Touch Emulsion is a developer formulated for optimal interaction with the Color Touch dye. It aids the dye in developing fully and supports long-lasting, intense results. Available in 1.9% and 4%. Wella Color Touch offers two emulsions for different applications and results: 1.9% Emulsion: Suitable for tone-on-tone colouring, darker shades, blonde toners, or gloss treatments Provides up to 50% grey coverage 4% Emulsion: Used for tone-on-tone colouring, darker shades, or light bleaching Enables up to 70% grey coverage when used with Color Touch Plus Mixing Ratio Standard mixture: 1 part Color Touch dye + 2 parts emulsion (1.9% or 4%) For gloss applications: 1 part dye + 1 part 1.9% emulsion + 1 part Color Service Post-Color Treatment Processing Times With heat: 15 minutes Without heat: 20 minutes Gloss application: 5 minutes without heat

Goldwell Colorance 120ml is a tint known for radiant, long-lasting results. At the same time, the hair structure is repaired. The patented IntraLipid System ensures sustainable regeneration of the hair structure by replenishing up to 70% of lipids. This results in a pleasant hair feel after tinting. The incomparable shades create beautiful shine, healthy hair, and stunning reflections. Additionally, it reliably covers up to 75% grey hair. From natural tones to captivating red and pastel shades, the intensive tint offers a colour variety that leaves no colour wish unfulfilled. Application of Goldwell Colorance 120 ml Before application, Goldwell Colorance must be mixed with the appropriate developer lotion with 2%. The developer is mixed with the tint in a 2:1 ratio. Before application, the hair should be towel-dried (exception: dry hair for pastel shades). Leave on for 5 to 10 minutes for a gentle result. For a more intense final result, leave on up to 25 minutes. Use Colorance Clear to reduce the depth or character of the colour or to create soft blonde shades. For application, the Goldwell Topchic dosing system with attachment is required (not included).

Fleeky Brow Pomade accentuates, defines, and fills eyebrows. The slanted tip of the pencil allows for precise application. The creamy consistency is easy to apply and target. The Brow Pomade is smudge-proof and water-resistant, offering strong hold. Vegan & cruelty-free. Fleeky Brow Pomade: Enhanced Eyebrows Fleeky Brow Pomade gives eyebrows a smooth, matte finish. The angled brush can be used to accentuate contours and fill gaps effectively. Fleeky Brow Pomade is available in 3 variants. Light Brown is suitable for light eyebrows, while Brown is for medium, and Dark Brown is recommended for dark eyebrows.

Zero Ammonia, no compromises - Schwarzkopf Igora Zero Amm is a permanent colour cream without ammonia for particularly intense, long-lasting colour. Be the colourist you want! Igora Zero Amm comes with 46 shades covering every colour wish: from deep black to brown and very light blonde tones, the ammonia-free Igora Zero Amm enables limitless creativity. Schwarzkopf Igora Zero Amm Phytolipid Technology Special pigments in the hair colour ensure a natural-looking colour result and convincingly long-lasting colour outcomes. It contains valuable, nourishing oils processed into tiny particles. These finely processed oils can better deliver the pigments into the hair and also ensure a faster distribution. The pigments penetrate specifically into the hair cortex, thus improving colour performance. The oils contain valuable Omega 9, which seals the cuticle layer. This results in not only an intense but also a particularly long-lasting colour. The combination of natural oils with Omega 9 also supplies moisture to the hair for healthy and well-maintained hair fibres. Schwarzkopf Igora Zero Amm Application Recommendations Mixable with Igora Vibrance Activator Gel 1.9% for refreshing lengths and ends Mixable with Igora Royal Oil Developer 3% (darker colouring), 6% (tone-in-tone colouring), or 9% (colouring with the -00 shades) Mixing ratio 1:1 Processing time 30-45 minutes Schwarzkopf Igora Zero Amm Benefits Up to 3 levels of lift (10 series) Up to 100% grey coverage Improved colour direction, coverage, and neutralisation* Vegan, silicone-free, fragrance-free *vs. Essensity

Looking for a hair care routine for damaged hair? Kérastase has the solution: Kérastase Résistance Hair Care Routine for Damaged Hair + Elixir Ultime. The routine includes: Kérastase Résistance Bain Force Architecte 250ml Kérastase Résistance Masque Force Architecte 200ml Kérastase Resistance Ciment Thermique 150ml + FREE Kérastase Elixir Ultime 15ml Kérastase Résistance Hair Care Routine for Damaged Hair + Elixir Ultime: Care for Frazzled Hair The combination of nourishing and regenerating shampoo, mask, and leave-in product repairs damaged hair with each use. The hair fibre is rebuilt and strengthened, providing better protection against future damage. Included for free is the timeless classic Kérastase Elixir Ultime. The hair oil is the French label’s miracle weapon for beautifully healthy hair, as it provides healthy, shiny, and well-maintained hair on all levels with valuable oils.

The Igora Royal Developer by Schwarzkopf is perfectly tailored to all Schwarzkopf hair colours. Grey and white hair are covered flawlessly. The High Definition technology with oil content provides extra care and intense shine. Results after colouring with Igora Royal Developer: Intense shine Optimal white and grey hair coverage Long-lasting colour retention Perfect colour development The high-quality oil-based developer harmonises with all Igora Royal hair colours and enables perfect colour development. Additionally, it cares for the hair with protective and reconstructive ingredients. The High-Performance Developer ensures a safe and gentle result. The oil-based developer should be stored as cool as possible and protected from direct sunlight. After opening the bottle, the developer should be used within 6 months. Available in various sizes and concentrations.

The Directions Hair Colour is a direct dyeing cream available in many vibrant colours. The cream is applied directly to the hair and does not need to be mixed with hydrogen. The colourful shades can be used on natural hair as well as on bleached hair – results are naturally more radiant and intense on blonde and generally lighter hair than on dark hair. On dark hair, especially if darker than medium brown, only colour shimmer effects can be achieved without bleaching. However, particularly intense shades can also produce great results on dark hair. Directions can be mixed freely with each other. It is best to use a hair colour bowl to ensure an even mixing result. Application Tips for Directions Directions should not be mixed with peroxide Not for use on eyelashes or eyebrows Do not use hair treatments or conditioners before application, as colour adheres better to rough hair Always wear gloves and cover sensitive surfaces Bleached hair with yellowish tint can be neutralised with White Toner, Lilac, or Silver Follow the application instructions on the jar – typically, Directions are combed into towel-dried hair and rinsed out after 15-30 minutes with lukewarm water

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.