Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella sets a new standard with Illuminage in terms of future hair colouring techniques. Illuminage moves away from bold balayage techniques with harsh colour transitions. For balayage colourings at tone level 8 and above, the trend now leans towards natural looks with particularly soft transitions. Wella addresses this trend with Illumina Color Me+ and introduces four blonde shades used for multi-tone colouring techniques. With 10/81 (light-blonde pearl ash), 8-93 (light-blonde cendré gold), 9/19 (light-blonde ash cendré), and 9.59 (light-blonde mahogany cendré), Wella covers both warm and cool tones for particularly natural results. Lightening and toning with Illumina Color ME+ for translucent, shimmering hair colour The four permanent hair colours are the first from the Illumina range to feature the Me+ molecule. This significantly reduces the likelihood of developing an allergy to hair colour. As usual, the premium hair colour provides lightening and translucent results through copper blocking via Microlight technology. This protects the hair surface, allowing light to effortlessly penetrate the hair and enhance the embedded colour pigments with irresistible shine. Application recommendations for Wella Illumina Color ME+ Mix in a 1:1 ratio with Welloxon Perfect. Apply to dry hair. The processing time depends on the oxidising agent strength and the desired colour result. The 4 ME+ shades can be mixed with all other Illumina colours, including Opal Essence shades. However, the advantage of ME+ is then lost. Results with Wella Illumina Color ME+ Uniquely radiant hair colour Intense shine Soft transition with balayage techniques Natural look Lightening

Developed by colourists, Schwarzkopf's professional colour cream offers maximum colour intensity, up to 100% grey coverage, and long-lasting, naturally appearing colour. Schwarzkopf Igora Royal are permanent cream colours with optimal colour performance. The special colour technology ensures expressive colour, high contrast, and a perfect colour balance even on damaged hair structures. Ultimate colour brilliance and care with Schwarzkopf Igora Royal A wide range of shades provides the perfect tone for every look. The colour spectrum ranges from fashionable chocolate, ash natural shades to warm gold tones. Igora Royal shades include exciting red, intense purple, and very light blonde nuances, ideal for full-head techniques, root colour, or for unique balayage and ombré looks. Thanks to Schwarzkopf Igora Royal's innovative colour formula, an exact and contrast-rich colour result is achieved, with colour pigments being strongly anchored in the hair and the hair surface sealed. Special care properties ensure maximum shine and vibrant colour reflections – for regal colour results with precise colour accuracy and long-lasting brilliant colour. Application recommendations for Schwarzkopf Igora Royal Can be used with Oil Developer 3% (darker colouring), 6% (tone-in-tone colouring), or 9% (lightening by 2-3 levels) Mixing ratio 1:1 Processing time 30-45 minutes Apply in small sections and use a generous amount of colour. For 100% coverage, always apply to dry hair. The Natur Extra Tones (-00) are specifically developed for intensive white coverage, even on thick and stubborn hair. Mixable with each other. For 100% coverage, mix an Igora Royal Natur tone (-0, -1, -4) in a 1:2 ratio with an Igora Royal Modeton of your choice. Results with Schwarzkopf Igora Royal High colour intensity Perfect colour balance even on porous hair Up to 100% grey coverage Ultimate colour durability Absolute streaking fidelity

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The Wella Koleston Perfect Special Mix shades offer pure, intense colours without depth. A total of 7 pure colour shades can be used to intensify the tone, resulting in an even more radiant colour outcome. The new Pure Balance technology binds free radicals that damage the hair structure. Additionally, free radicals impair colour development and can even lead to colour tone changes. The Pure Balance technology guarantees uniform colour results from root to tip. Application recommendation for Wella Koleston Perfect Special Mix Generally, the Special Mix shades are mixed in small quantities with the remaining Koleston Perfect shades to achieve an intense nuance. The lighter the base tone, the less Special Mix is added. Exceptions: Depths 12/ Special Mix 0/43: Mixing ratio 1:2, 1 part 0/43 + 2 parts Welloxon Perfect

Wella Illumina Color 60ml is a permanent hair colour that envelops the hair in new light, making it shine. This ensures irresistibly well-groomed and beautiful hair. With Wella Illumina, natural hair tones can be lightened, darkened, or highlighted. The hair surface becomes smooth and translucent, creating stunning light reflections, and the hair appears glossy and natural. Wella Illumina Color 60ml – the colour spectrum of professional hair colour Wella Illumina Color 60ml is an exceptional colour that provides incredible light reflections. The hair colours have become a global beauty phenomenon, setting new standards in luminosity and healthy-looking hair. They still appear very natural, making them unique, as no other colour from the Wella range offers more reflections than Illumina Color. The extraordinary colour results and wonderful hair quality will also convince you! Wella Illumina hair colours offer: Up to 100% grey coverage Up to 3 levels of lift Classic, mixable ILLUMINA COLOR shades Illumina enhances the light within its highest spectrum, unlocking the full potential of luminosity. It visibly and tangibly promotes healthy hair. The hair colour is formulated without animal-derived ingredients. 38 mixable colours open up a true diversity of shades. Warm, neutral, and cool tones give each hue depth and perfect the overall appearance. The hair looks healthy, natural, and radiant. Wella Illumina Microlight Technology The Microlight Technology surrounds copper, preventing it from affecting the hair colour and providing better protection during processing. Cool Illumina hair colours Cool Illumina Color shades typically have a slight silver or grey shimmer and are suitable for blue or green eyes and fair skin. Many are unaware that not only blond but also brown and black can have cool undertones. Terms such as Ash, Pearl, or Cendré are used to indicate violet, green, or blue pigments in the colour, which make it appear cool. The favourite among cool tones for many is Wella Illumina 7/81 medium blonde pearl-ash, as it makes the classic European ash blonde look more interesting and mysterious. Other popular cool Illumina shades include: Wella Illumina 6/16 dark blonde ash-violet Wella Illumina 10/69 light blonde violet-cendré Wella Illumina 8/69 blonde violet-cendré Wella Illumina 5/81 light brown pearl-ash Neutral tones Neutral hair colours are neither cool nor warm but sit exactly in between. The neutral Wella Illumina Color 60ml shades consist of natural blonde and brown tones that suit everyone. The most popular shade is Wella Illumina Color 6/ dark blonde. Warm tones Warm Illumina Color shades have a red, orange, or golden undertone and are suitable for brown eyes and tanned skin. The favourite among warm tones is Wella Illumina 9/43 light blonde red-gold, a blend of blonde and red shades, perfect for summer. Other frequently used warm Illumina shades include: Wella Illumina 7/35 medium blonde gold-mahogany Wella Illumina 6/76 dark blonde brown-violet Wella Illumina Color 60ml – what is the correct application? Illumina Color is suitable for all techniques and can also be used for lightening. First, mix the colour 1:1 with Welloxon Perfect developer. Then apply it to dry hair. The processing time depends on the oxidation strength and the desired colour result. Same level or darker Apply the colour mixture immediately from roots to ends. The processing time is without heat 30-40 minutes with heat 15-25 minutes Lightening Apply the colour mixture first only to lengths and ends (leave about 2 cm from the scalp). The processing time is without heat 20 minutes with heat 10 minutes Then apply the mixture to the roots. The processing time is without heat 30-40 minutes with heat 15-25 minutes What difference will I see before and after using Wella Illumina Color? Up to 100% grey coverage Up to 3 levels of lift Gloss service Lightening, darkening, or highlighting of natural tone Wella Illumina Color – the perfect mix Wella Illumina is mixed 1:1 with Welloxon Perfect. The choice of Welloxon Perfect developer depends on the desired lift: 6% 20 Vol. for lifting by one level 9% 30 Vol. for lifting by two levels 12% 40 Vol. for lifting by three levels Can Wella Illumina Color hair colours be mixed with Koleston Perfect? Caution: Mixing with Koleston Perfect is not recommended. Buy Wella Illumina Color 60ml at BellAffair Let your hair shine with the permanent Wella Illumina Color 60ml. The natural hair tone is lightened, darkened, or simply highlighted. You will definitely be impressed by the stunning light reflections. Purchase your desired hair colour and the corresponding Welloxon Perfect developer at attractive prices from BellAffair!

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

The Londa Cremehaarfarbe is a particularly rich cream coloration for long-lasting colour results that make hair look younger. Because the contained Vitaflection Microspheres are 1000 times smaller than a hair fibre, they can penetrate deeply into the hair and anchor the colour pigments there, resulting in an exceptionally long-lasting colour retention. The microbeads are activated by mixing with the oxidation emulsion. High-quality waxes and lipids enable optimal application and effortless penetration of the beads into each hair fibre. The microbeads latch onto each other and anchor themselves in the hair shaft. The result is a brilliant, hair-rejuvenating colour outcome. The permanent hair colour from Londa is enriched with nourishing lipids that envelop the hair, making it silky and soft, and providing a brilliant shine. Additionally, it offers up to 100% grey coverage. The unique, intense Londa hair colour nuances open new colour worlds for colourists.