Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella sets a new standard with Illuminage in terms of future hair colouring techniques. Illuminage moves away from bold balayage techniques with harsh colour transitions. For balayage colourings at tone level 8 and above, the trend now leans towards natural looks with particularly soft transitions. Wella addresses this trend with Illumina Color Me+ and introduces four blonde shades used for multi-tone colouring techniques. With 10/81 (light-blonde pearl ash), 8-93 (light-blonde cendré gold), 9/19 (light-blonde ash cendré), and 9.59 (light-blonde mahogany cendré), Wella covers both warm and cool tones for particularly natural results. Lightening and toning with Illumina Color ME+ for translucent, shimmering hair colour The four permanent hair colours are the first from the Illumina range to feature the Me+ molecule. This significantly reduces the likelihood of developing an allergy to hair colour. As usual, the premium hair colour provides lightening and translucent results through copper blocking via Microlight technology. This protects the hair surface, allowing light to effortlessly penetrate the hair and enhance the embedded colour pigments with irresistible shine. Application recommendations for Wella Illumina Color ME+ Mix in a 1:1 ratio with Welloxon Perfect. Apply to dry hair. The processing time depends on the oxidising agent strength and the desired colour result. The 4 ME+ shades can be mixed with all other Illumina colours, including Opal Essence shades. However, the advantage of ME+ is then lost. Results with Wella Illumina Color ME+ Uniquely radiant hair colour Intense shine Soft transition with balayage techniques Natural look Lightening

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The Wella Koleston Perfect Special Mix shades offer pure, intense colours without depth. A total of 7 pure colour shades can be used to intensify the tone, resulting in an even more radiant colour outcome. The new Pure Balance technology binds free radicals that damage the hair structure. Additionally, free radicals impair colour development and can even lead to colour tone changes. The Pure Balance technology guarantees uniform colour results from root to tip. Application recommendation for Wella Koleston Perfect Special Mix Generally, the Special Mix shades are mixed in small quantities with the remaining Koleston Perfect shades to achieve an intense nuance. The lighter the base tone, the less Special Mix is added. Exceptions: Depths 12/ Special Mix 0/43: Mixing ratio 1:2, 1 part 0/43 + 2 parts Welloxon Perfect

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

Naturalness is more in demand than ever – including when it comes to hair colour. Therefore, people continue to embrace their grey hair. Schwarzkopf has created the opportunity with Igora Absolutes Silverwhites to not only accentuate the beauty of natural hair colour but also to subtly nuance it. Schwarzkopf offers mature, untreated hair the chance to enhance grey hair with Igora Royal Absolutes Silverwhite. Versatile silver shades in Dove Grey, Grey Lilac, Slate Grey, and Silver provide mature hair with the care it needs. The creamy tint highlights the natural beauty of grey hair and perfects grey tones in just a few minutes. Yellow undertones are eliminated, and dull hair regains more shine. The nuance lasts up to 25 washes. The result is soft, silky shine, with the hair being cared for throughout. Application recommendation for Schwarzkopf Igora Royal Absolutes Silverwhite Mix with Schwarzkopf Igora Royal Developer 3% Mixing ratio 1:1 All shades are interchangeable. Depending on the desired intensity of the result, the tint can be left on grey hair for between 10 and 20 minutes.

Aveda Pure Abundance Volumizing Style-Prep is a volumising spray for fine hair. It instantly provides more fullness and long-lasting volume. Additionally, it protects against heat up to 230°C and detangles the hair, making it a versatile styling product for fine hair.