Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

Wella Color Touch Vibrant Reds is the result of the interplay between colour and light in stunning shades—completely ammonia-free. Twenty vibrant reds surprise with irresistible shine and long-lasting results. The intensive tint provides a unique colour outcome, achieving very subtle effects with maximum impact. Unparalleled shimmer and a healthy appearance make this tint a masterpiece in ammonia-free colouring. Expressive, clear, and precise shades of red demonstrate that red is not just red. Dark, highly seductive red nuances up to lighter reds with cool and warm effects leave no colour wishes unfulfilled for those who do not want to compromise on noble colours. Wella Color Touch Vibrant Reds: Innovative colour for long-lasting results & reliable outcomes Wella Professionals Color Touch features a gentle formula with Metal Purifier Technology for increased colour safety and more reliable colour results—even on damaged hair. It is vegan, free from ammonia, silicones, and mineral oils. Over 90 vibrant shades can be mixed for even more creativity. Color Touch Vibrant Reds deliver vibrant colour results that fade evenly after 28 washes—creating a harmoniously regrowing root line. Up to 100% recycled packaging. Wella Professionals Color Touch Vibrant Reds Highlights Intensive tint Tint Grey coverage Metal Purifier Technology Gentle Vegan Intensive Vibrant Shine Colour intensity Free from silicones, ammonia, and mineral oils Wella Color Touch Application The application is very easy with a bottle or brush and bowl. The drip-free formula allows for ultraprecise application. Mix the tint with the Color Touch Emulsion (1.9% for subtle results, 4% for more intense colour and grey coverage) in a 1:2 ratio. Apply the mixture with gloves to dry or towel-dried hair from roots to tips. Processing time is 20 minutes without heat or 15 minutes with heat. After rinsing with lukewarm water, use a colour-safe conditioner. For optimal results, professional hairstyling is recommended.

Wella Color Touch Pure Naturals are intensive dyes in vibrant natural shades. The vivid colours provide maximum shine and long-lasting results. These dyes are perfect for refining, altering, or intensifying the natural tone refreshing colourations When combined with the Colortouch developer, perfect colour development, precise tone direction, and long durability are guaranteed.  Vivid shades also enable balancing of lengths and ends. All shades are mixable with each other, expanding the colour spectrum. With Wella Color Touch Pure Naturals, creativity knows no bounds. Tips for Wella Color Touch application Mix colour and emulsion (1.9% for subtle results and shine, 4% for more intense colour and grey coverage) in a 1:2 ratio. Wear gloves Apply colour from roots to ends. Processing time: 20 minutes (without heat), 15 minutes (with heat). Rinse until water runs clear, use colour-safe conditioner.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Stagecolor Eyeliner Pen is an eye contour pencil that can also be used for eyebrows and lips. With the Eyeliner Pen, precise contours and lines are possible that do not smudge. The cores are soft and skin-friendly, making them suitable for the sensitive skin at the lash line. Outlining works particularly well here, making the eyes appear more defined and larger. Tips for applying the Stagecolor Eyeliner Pen Apply along the upper and lower lash line for maximum effect. Apply beneath eyeshadow to prevent staining.

The Londa Cremehaarfarbe is a particularly rich cream coloration for long-lasting colour results that make hair look younger. Because the contained Vitaflection Microspheres are 1000 times smaller than a hair fibre, they can penetrate deeply into the hair and anchor the colour pigments there, resulting in an exceptionally long-lasting colour retention. The microbeads are activated by mixing with the oxidation emulsion. High-quality waxes and lipids enable optimal application and effortless penetration of the beads into each hair fibre. The microbeads latch onto each other and anchor themselves in the hair shaft. The result is a brilliant, hair-rejuvenating colour outcome. The permanent hair colour from Londa is enriched with nourishing lipids that envelop the hair, making it silky and soft, and providing a brilliant shine. Additionally, it offers up to 100% grey coverage. The unique, intense Londa hair colour nuances open new colour worlds for colourists.

A permanent colouration with up to 100% coverage for rich, deep, and intense colour experiences. Thanks to the advanced ingredients, the three zones of the hair are penetrated, and the entire hair fibre is treated. Customers seeking a rich, deep, and intense colour with up to 100% grey hair coverage will find this product ideal. Application of L'Oréal Majirel The application of L'Oréal Majirel is in a mixing ratio of 1:1.5. The choice of oxidant depends on the desired colour result and lightening level: 3.75% oxidant: For tone-on-tone colouring, darker colouring, or lightening up to 1.5 levels. 6% oxidant: For lightening up to 2 levels and grey hair coverage. 9% oxidant: For lightening up to 3 levels. The processing time is 35 minutes without heat. Results with L'Oréal Majirel up to 100% grey hair coverage up to 3 levels of lightening Rich and deep colours