Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Goldwell Topchic is a high-performance hair colour that provides intense, vibrant, and uniform colours. The Equalizer System 2.0 enables gentle colouring while protecting and smoothing the hair fibre. The patented Intelligent Coenzyme technology also protects the hair from potential damage by neutralising free radicals. The colour appears more brilliant, intense, and long-lasting. 100% Grey Hair Coverage The Topchic range offers a wide selection of bright and individual shades capable of covering 100% of grey hair. Advantages of Goldwell Topchic 250ml 100% grey hair coverage Long-lasting colour Intensive and even colour result Optimal hair protection Easy and practical application Application of Goldwell Topchic 250ml Preparation: Ensure hair is dry and mix the Topchic hair colour with the System Developer in a 1:1 ratio. Use a brush to apply the colour mixture. Processing time: with heat up to 30 minutes, without heat up to 20 minutes Wash out and care for hair with shampoo Goldwell's Unique Dispensing System The Topchic hair colours are applied using the convenient Depot Dosen system. Instructions can be found in the video.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

Axenia LAB Tobacco - Sandy combines special nuances of hair colour. Thanks to natural ingredients, a particularly gentle colouring process is possible. Nevertheless, the colour intensity is strong and vibrant. Grey hair is covered 100%, and the hair is strengthened and protected. Results with Axenia LAB Tobacco - Sandy Grey hair coverage up to 100% Strong lightening power Long-lasting effect Brilliant and luminous colour

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

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Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful