Wella Color Xpress - 7/1 medium blonde ash

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The new Wella Koleston Perfect Special Blonde provides natural, cool blonde shades. Special Blonde is particularly suitable for lightening up to 5 levels. The Pure Balance technology makes Wella's new hair colour a modern colouring solution. It protects the hair from breakage and delivers natural yet radiant colour results. Wella redefines itself with the introduction of these shades, as they do not appear overly conspicuous but intentionally achieve natural results that meet the modern demands of a premium hair colour. Koleston Special Blonds are enriched with the ME+ molecule, which reduces the risk of allergy development. Recommendations for replacement shades for discontinued colours can be found in the digital colour chart. Application of Wella Koleston Perfect Me+ Special Blonde Mixing ratio: 1:2 with Welloxon Perfect (e.g., 30 ml Special Blonde + 60 ml Welloxon Perfect) Application: Apply to dry hair Developer: 9% Welloxon Perfect for up to 3 levels of lift, 12% Welloxon Perfect for up to 5 levels of lift Processing time: With heat: 25-35 minutes, Without heat: 50-60 minutes Length and tip balancing: After processing, dampen with 100 ml water and leave for 5-10 minutes without heat. Tip: For more tonal depth, add up to 5 ml Perfecton Tonspülung to the water. Post-treatment: Apply colour service colour retouch for colour stabilisation This colour is suitable for full colouring and highlights on natural hair and can lighten up to 5 levels.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The Indola CREA-BOLD is the perfect direct dye for those looking to bring their creativity to life. Whether vibrant, luminous shades or deep, rich tones – with Indola CREA-BOLD, any desired colour can be achieved to enhance your individual look. The formula has been specially developed to ensure an even and precise colour distribution. It is easy to apply and allows hairdressers and hair professionals to achieve precise results – whether for complete colour transformations or creative colour accents. Advantages: Intense, vivid colours with exceptional shine Suitable for all hair types Long-lasting and excellent colour depth Easy mixing and precise application 11 intermixable shades For semi-permanent results lasting up to 24 washes, depending on the shade used and hair porosity (Black for up to 4 washes, Pastel Lavender for up to 8 washes) With particularly intense pigments The lighter the hair, the more intense the effect No developer needed, colour is ready to use immediately Application Apply a sufficient amount of the product thoroughly to washed, towel-dried hair. Leave to develop for 30 minutes. Rinse thoroughly until the water runs clear.

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

Wella Eimi Super Set is a hairspray with extra strong hold (Hold level 4). Sprayed onto the finished style, the finishing spray seals the hairstyle in this position. It also provides protection against heat, humidity, and UV rays. The new scent of the Wella hairspray lasts for a long time.

The Londa Cremehaarfarbe is a particularly rich cream coloration for long-lasting colour results that make hair look younger. Because the contained Vitaflection Microspheres are 1000 times smaller than a hair fibre, they can penetrate deeply into the hair and anchor the colour pigments there, resulting in an exceptionally long-lasting colour retention. The microbeads are activated by mixing with the oxidation emulsion. High-quality waxes and lipids enable optimal application and effortless penetration of the beads into each hair fibre. The microbeads latch onto each other and anchor themselves in the hair shaft. The result is a brilliant, hair-rejuvenating colour outcome. The permanent hair colour from Londa is enriched with nourishing lipids that envelop the hair, making it silky and soft, and providing a brilliant shine. Additionally, it offers up to 100% grey coverage. The unique, intense Londa hair colour nuances open new colour worlds for colourists.

The newly designed formula of Axenia LAB Natural, based on gentle plant-based surfactants, ensures an extremely gentle and controlled colouring. This is made possible by the alkaline effect, which is perfectly balanced and consistent with the colour intensity. The results are uniform, precise colour, perfect grey coverage, and healthy, shiny hair. The cosmetic effect of hydrolysed keratin and agave protects the hair cuticle. Axenia LAB Natural includes natural shades from blonde to black. These colourations bring out the best in natural hair colour. Results with Axenia LAB Natural Up to 100% grey coverage Long-lasting effect Brilliant and luminous colour Note: Axenia LAB Natural must be mixed with a developer prior to application.

Fleeky Blush Stick is a 2-in-1 stick for makeup on eyes, lips, and cheeks. Fleeky Blush Stick is available in 6 shades for different skin tones. Simply apply and blend with the brush at the other end or with fingers. For a harmonious overall look, apply on eyelids, lips, and cheeks. The soft and creamy texture is easy to apply and seamlessly blend. For a natural freshness and healthy glow! Fleeky Blush Stick Application Apply to eyelids, lips, and cheeks and blend.