Elumen Play

Elumen Play unleashes playful creativity with semi-permanent color with extraordinary performance. Elumen Play lasts up to 15 washes with up to 100% fading on tone.

The ready to use true semi-permanent color is designed to give outstanding color shine, brilliance and healthy-looking hair due to the Glow Effect. In addition to this, Elumen Play also improves hair structure.

HDMax Technology allows color to fade out on tone. Carefully selected direct dyes create unparalleled intensity by clinging to the outer and inner levels of the cuticule layer.

Unlimited creativity: Mix and match

All shades can be mixed with each other. This opens up incredible versatile colors for your signature style. 4 pastel shades are also included in the compact assortment. Elumen Play Eraser removes up to 100% of the  Elumen Play shades so you can instantly change your hair color any time you like!