Goldwell Elumen Pure

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

With the Schwarzkopf BlondMe Toner shades, one can give their blonde hair a personalised touch. The colours range from ash to violet, bluish, and red. The toners are equipped with the Anti-Metal Bond Protection technology, which ensures excellent blonde results without hair damage. It protects the fibre connections during the lightening process and minimises hair breakage. Schwarzkopf BlondMe Toner: Give your blonde a personalised touch Blonde is not just blonde. Schwarzkopf has recognised this and has elevated the market for blondes with the Blondme Toner. Anyone looking to refine, alter, or personalise their blonde will find this Schwarzkopf de-tangling product ideal. The Blondme Toner from Schwarzkopf with pigment was developed for lightened or natural blonde hair. It is the perfect product to create a completely individual blonde shade. With the 14 shades, your blonde can be refined and nuanced. Depending on preference, warm or cool tones can be achieved. For a unique blonde with that certain something, it shines in cool and ash purple, shimmers in fresh and warm apricot and strawberry tones, or radiates in cool steel blue. Result: Lightened, radiant, and shiny hair in the desired nuance With a new, improved formula, equipped with Bond Enforcing technology for stronger, healthier hair. Application recommendations for Schwarzkopf BlondMe Toner Apply immediately after mixing to towel-dried hair. Suitable for application with or without scalp contact. All Blonde Toning shades are mixable with each other. The toner is always mixed in a 1:1 ratio with the BlondMe Developer 2% 7 Vol. Leave on for 5 to 20 minutes.

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Elumen is a high-performance hair colour that does not require oxidation. As the name suggests, it illuminates the hair from within, as Elumen allows the colour to radiate from the hair's interior, resulting in unparalleled colour results. Elumen hair colours are ammonia-free, non-oxidative, and gentle on the hair structure. The results include: Convincing, precise colour Radiant shine Long-lasting colour retention Gentle colouring Healthy-looking hair Repaired hair Extra vibrant colour Even after 10 washes, hair coloured with Elumen still looks freshly coloured and brilliant (depending on hair structure and care). Thanks to oxidation-free technology, durable results are achieved, enabling unique creations and colours that cannot be achieved with oxidative hair colours. Through the Magnetic Effect, the Elumen pigments are transported deep into the hair interior and permanently anchored, leading to long-lasting colour. Elumen has a special effect that repairs the hair. When the hair is porous, the colour appears dull because brittle areas scatter light diffusely. The Repair Effect in Elumen fills these areas, resulting in an even light scattering. The Repair Effect makes the hair shine like a diamond. Because Elumen contains neither ammonia nor peroxide, it does not have the typical pungent ammonia smell associated with oxidative colours. Application tips for Goldwell Elumen Pure Elumen Pures are intensely coloured, vibrant shades that are best mixed with other Goldwell Elumen colours. When combined with Clear, subtle pastel looks can be achieved. Elumen Warms, Cools, and Naturals are further enhanced with the Pures. Leave on for a maximum of 30 minutes. Goldwell Elumen hair colours are applied without developer. To ensure the best results, it is recommended to use Elumen support products (Elumen Prepare as a pre-treatment, Elumen Thickener for the perfect consistency, Elumen Return to soften, Elumen Lock to increase durability).

Goldwell Dualsenses Rich Repair 6 Effects Serum nourishes and regenerates dry and damaged hair. Thanks to its anti-breakage effect, the hair serum targets damage and strengthens the hair structure. Elasticity and suppleness are improved. Hair gains instant shine and a healthy appearance.  After shampooing, apply the fortifying serum to towel-dried hair. Do not rinse. 

Developed by colourists, Schwarzkopf's professional colour cream offers maximum colour intensity, up to 100% grey coverage, and long-lasting, naturally appearing colour. Schwarzkopf Igora Royal are permanent cream colours with optimal colour performance. The special colour technology ensures expressive colour, high contrast, and a perfect colour balance even on damaged hair structures. Ultimate colour brilliance and care with Schwarzkopf Igora Royal A wide range of shades provides the perfect tone for every look. The colour spectrum ranges from fashionable chocolate, ash natural shades to warm gold tones. Igora Royal shades include exciting red, intense purple, and very light blonde nuances, ideal for full-head techniques, root colour, or for unique balayage and ombré looks. Thanks to Schwarzkopf Igora Royal's innovative colour formula, an exact and contrast-rich colour result is achieved, with colour pigments being strongly anchored in the hair and the hair surface sealed. Special care properties ensure maximum shine and vibrant colour reflections – for regal colour results with precise colour accuracy and long-lasting brilliant colour. Application recommendations for Schwarzkopf Igora Royal Can be used with Oil Developer 3% (darker colouring), 6% (tone-in-tone colouring), or 9% (lightening by 2-3 levels) Mixing ratio 1:1 Processing time 30-45 minutes Apply in small sections and use a generous amount of colour. For 100% coverage, always apply to dry hair. The Natur Extra Tones (-00) are specifically developed for intensive white coverage, even on thick and stubborn hair. Mixable with each other. For 100% coverage, mix an Igora Royal Natur tone (-0, -1, -4) in a 1:2 ratio with an Igora Royal Modeton of your choice. Results with Schwarzkopf Igora Royal High colour intensity Perfect colour balance even on porous hair Up to 100% grey coverage Ultimate colour durability Absolute streaking fidelity

For gentle and thorough removal of skin stains caused by Elumen Hair Color. Application of Goldwell Elumen Clean Apply Elumen Clean to a cotton pad and cleanse the skin if stains have occurred.

Goldwell Elumen Lock is a color sealing treatment. It is applied to towel-dried hair after coloring, distributed evenly, and left in the hair for up to 5 minutes before rinsing out. Goldwell Elumen Lock reduces the fading of Elumen hair color and extends its longevity. This post-color treatment seals the color by anchoring the pigments within the hair, resulting in exceptionally long-lasting color retention. Elumen Lock is the final step after coloring with Elumen Color. Afterwards, the hair can be further treated with Elumen Color Care products.