L'Oréal Professionnel Paris Dia Color - 4.20 extra burgundy brown

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

L’Oréal Professionnel Dia Color is a demi-permanent, alkaline, ammonia-free hair colourant that provides 6 weeks of colour shine*. It offers 3x more shine** and up to 70% grey coverage. For natural results with strong coverage and a brilliantly glossy finish that lasts for weeks. L’Oréal Professionnel Dia Color Benefits 100% tone-true natural highlights Professional Melanin Gap Filler Technology for 70% grey coverage Pleasant scent At least 84% ingredients of natural origin & water*** L’Oréal Professionnel Dia Color Application Recommendations Wear suitable gloves Apply exclusively with the recommended oxidant 6 Vol. (1.8%), 9 Vol. (2.7%) or a maximum of 15 Vol. (4.5%) Do not use with an oxidant containing more than 15 Vol. (4.5%) hydrogen peroxide Mix Dia Color Cream and the Developer in a 1:1.5 ratio for each application Mix with a shaker or an applicator bottle until a homogeneous texture is achieved Processing time: 20 minutes First apply the mixture only to the roots and leave for 15 minutes Then apply to lengths and tips and leave for 5 minutes Finally, emulsify and rinse out. *Instrumental test & consumer test**Instrumental test***With at least 84% ingredients of natural origin, of which 46.47% is purified water, 37.78% other natural ingredients, 15.75% proven synthetic ingredients, for which no natural alternatives are available, ensure hair fibre colouring.

Gentle colour glow for professionals & enthusiasts: L’Oréal Professionnel Dia Light is an acidic, demi-permanent hair colour without ammonia, specially developed to tone, refresh, and add natural shine to hair – ideal after lightening or colouring services or for in-between colour refreshes. The gel-cream technology helps to gently close the hair cuticle and smooth the hair fibre, resulting in visible, healthy shine. The formula makes colours radiate, revitalises faded lengths, and neutralises unwanted undertones – without bleaching or strong chemical stress.

Goldwell Pure Pigments is a hair colour that allows for a unique play of colour reflections and shine in the hair. The HD³ Dye Technology by @Pure Pigments is responsible for this. The powerful dye concentrates are designed to create vibrant colours and effects. These colours offer a 63% higher shine compared to conventional hair colours. Additionally, the hair colour promises up to 3 times more colour intensity and twice the resistance to fading. Furthermore, the possibility of the "Color Morphing Service" and other colouring techniques with @Pure Pigments is emphasised to continually rediscover hair colour. Application of Goldwell Pure Pigments Combine Goldwell Pure Pigments with Topchic and Colorance according to the instructions for use. Add 1 drop or up to 10% to the final colour mixture. The lighter the shade, the more intense the result. Attention: Do not use @Pure Pigments with Elumen or Colorance Gloss Tones.