Goldwell Elumen Pure

Pure color experience with Goldwell Elumen Pure

Goldwell Elumen is a high performance, oxidant-free hair color. As the name implies, hair is illuminated, resulting in incomparable, long-lasting results with exceptional durability. Elumen hair colors are ammonia-free and non-oxidative.

Benefits of Goldwell Elumen Pure

• refilling of damaged areas inside the hair
• predictable, precise color results
• irresistible color brilliance
• long-lastig color retention
• gentle coloring
• healthy-looking hair
• extraordinary intensity

Even after 10 washes, the color looks as if it was freshly dyed.* Due to a unique magnetic effect, colour pigments deeply penetrate the hair and are permanently anchored which leads to extraordinary, long-lasting color.

When hair is porous, the colour looks dull because fragile areas in the hair diffuse the light. Elumen has a Shine & Repair Effect: It fills the hair structure and reflects the light evenly. This ensures exceptional, diamond-like brilliance and a healthy feel.

* Results always depend on the hair structure and care.