Wella Shinefinity Activator Bottle

American Crew Fiber Pre-Styling Cleanser cleanses, nourishes, and prepares the hair optimally for subsequent styling. The Pre-Styling Fiber Cleanser is a shampoo for men that strengthens the hair and provides more volume to create a strong foundation for styling. Strong and healthy hair The shampoo does not weigh down and ensures fuller hair with natural volume. It promotes strong and healthy hair with improved resilience. The shampoo works with a sugar-based binding agent that penetrates the hair fiber, strengthening and regenerating the internal structure of the hair. The light formula gives the hair texture, strength, and control, making it look stronger, shinier, and fuller. Application Apply to wet hair, massage into hair and scalp, then rinse out and repeat if necessary. The Pre-Styling Fiber Cleanser lathers quickly and has a fresh fiber scent with notes of citrus fruits and green geranium.

Give your hair the perfect look with the American Crew Classic Pomade Set, which includes the popular styling product in convenient sizes of 50 g and 85 g! The American Crew Classic Pomade is an essential styling product for the modern man. The alternative to gel offers: Ultimate hold for classic styles and slicked back looks High shine that makes your hairstyle shine Easy rinsability thanks to the water-based formula Ideal for all hair types, including curly and wavy hair Smooths the hair and provides controlled texture Contains Lanolin for extra shine Complex Strong Hol*: Provides strong hold without weighing hair down American Crew Classic Pomade Set in two sizes Choose between: 50 g jar: Ideal for on-the-go or trying out 85 g jar: Perfect for daily use and intensive styling

The Silver Shampoo by L'Oréal Professionnel Paris enhances the beauty of grey and white natural hair. The Gloss Protect System with amino acids and colour pigments counteracts yellowing and boosts natural shine. Comes in a convenient refill pouch that reduces plastic use by up to 73% compared to the original 500ml plastic bottle. Silver Shampoo by L'Oréal Professionnel Paris: Smoothness for White and Grey Hair The shampoo also provides a smooth hair feel for grey and white hair. Available in a plastic- and space-saving refill pouch at an attractive price.

Wella Koleston Perfect ME+ is Wella's professional hair colour trusted by both hairdressers and private individuals. It is a modern hair colour with innovative technology (featuring Pure Balance) that combines the benefits of all previous Koleston Perfect shades in a single colouring. As a result, it is even suitable for allergy sufferers. Intense, naturally appearing hair colour Koleston Perfect Me+ is a unique hair colour that combines the coverage of classic Koleston shades with the gentle formula of Innosense colours, carrying the shine and luminosity of Illumina. The colour appears intense but much more natural, as it does not look overly bold. With 123 shades, Koleston Perfect meets every requirement: from blonde to black, every tone is available. To achieve a completely individual and suitable colour result, all shades can be mixed with each other. For modern, safe results with radiant yet very natural-looking hair colour. Reduced allergy risk The Pure Balance technology binds free radicals, preventing them from reacting with peroxide. This results in fewer free radicals, leading to a more uniform colour outcome. Fewer free radicals also mean less hair damage. Except for 10/86, all shades contain the Me+ technology. Unlike other hair colours without ME+, the risk of developing an allergy to the colours is minimised. Wella Koleston Perfect Me+ application tips Wella Koleston Perfect is a permanent cream hair colour for intense, long-lasting results with up to 100% grey coverage. The application is as follows: Mixing ratio: 1:1 with Welloxon Perfect (e.g., 60 ml Koleston Perfect + 60 ml Welloxon Perfect) Application: Apply to dry hair, starting with areas with the highest white percentage Processing time: With heat: 15-25 minutes, without heat: 30-40 minutes Developer strengths: 4% for tone-on-tone or darker without grey coverage, 6% for up to 1 shade lightening, 9% for up to 2 shades lightening, 12% for up to 3 shades lightening Grey coverage: Add Pure Naturals shade for high white percentage (over 50%) Length and tip balancing: After processing, dampen the hair and leave to process for 5-10 minutes without heat Post-treatment: Apply colour service colour retouch for colour stabilisation Wella Koleston Perfect Me+ highlights at a glance Reliable and gentle colour results Long-lasting colour Less hair damage Natural colour outcome High coverage (up to 100%) Reduced allergy risk (when ME+ is included) Conditions the hair and provides incredible shine Colour mixture is easy to mix and wash out Top formulation for precise application Pleasant scent Koleston Perfect colour chart Find your favourite colour with the Koleston Perfect colour chart available for download as a PDF file in the product details above. It includes shade overview as well as mixing recommendations.

The latest colour innovation from Wella Professionals, featuring Balanced pH Technology – for a healthy hair feel: Wella Shinefinity Glaze demi-permanent gloss. Wella Shinefinity Glaze provides a long-lasting healthy hair feel and natural shine with a translucent tinting, without lightening and without damaging the hair. Balanced pH Technology Thanks to Balanced pH Technology, Wella Shinefinity Glaze ensures a healthy hair feel. The use of oxidative dyes combined with the balanced pH level results in long-lasting colour shine with Zero lightening, Zero hair damage, and a unique, healthy hair feel. Advantages of Wella Shinefinity Glaze ZERO lightening ZERO hair damage Clean Beauty Healthy-looking hair Natural shine Translucent tinting Durability up to 20 washes Free from animal-derived ingredients Sustainable packaging No yellow or gold undertone after a short period, unlike typical glosses Healthy hair feel No hair damage & no roots Light tinting & natural shine Shinefinity by Wella: Clean Beauty and environmentally friendly packaging No lightening No hair damage Vegan formulation Without ammonia, silicones, and direct dyes Free from animal-derived ingredients Ingredients are transparently disclosed Dermatologically tested Sustainable packaging Colour Range of Wella Shinefinity The shades of Wella Shinefinity can be categorised into warm, cool, natural tones, and boosters. Warm: Vanilla Glaze, Spicy Ginger, Honey Latte, Caramel Milk, Caramel Chocolate, Caramel Espresso, Hot Chili Natural: Soft Sage, Silk Blush, Beige Sand, Dark Sage, Deep Walnut, Bitter Chocolate Cool: Toffee Milk, Iced Platinum, Pink Shimmer, Platinum Opal, Blue Pearl, Silver Pearl, Toffee Cream, Strawberry Wine, Raspberry Latte, Smoky Opal, Cherry Wine, Frosted Chestnut, Steel Orchid, Deep Cherry Booster: Crystal Glaze, Blue Booster, Violet Booster Application of Wella Shinefinity After lightening the hair colour with Wella Blondor, it is recommended to use Wellaplex No. 2 Bond Stabilizer to strengthen the hair structure before applying Wella Shinefinity. The desired shade is mixed 1:1 with the activator and applied to dry or towel-dried hair. The hair is then combed through to distribute the colour evenly. Wella Shinefinity should develop for 10-20 minutes without heat before rinsing out. Wella Shinefinity can be used after bleaching services, on natural hair, between colour services for adjustment or refreshment of blonde hair, or as a colour correction service.Note: The appearance of shades may vary depending on screen settings. The result becomes more intense the longer the development time. Starting hair colour and hair texture also influence the result. Application is recommended only after consultation with a professional. Tip: To discover how to grey hair with Wella Shinefinity, see the folder "Grey hair with Wella Shinefinity".

Fast. Precise. Expressive – this is Wella Color Xpress. Wella Color Xpress is the perfect solution for those who do not want to lose time – yet expect the highest colour quality. Achieve true-to-tone, brilliant results in just 10 minutes of processing time without heat, thanks to innovative technologies and smart application. Advantages at a glance: Express service: Permanent hair colour with only 10 minutes processing time – entirely without additional heat. 11 perfectly coordinated shades: ideal for quick services with professional standards. ControlX & Metal Purifier Technology: Ensure even, colour-accurate results and protect the hair structure. Easy application: The thin-viscous consistency allows for quick, effortless application – perfect when time is limited. Up to 100% grey coverage: Even stubborn hair is reliably covered. Natural root concealing: Perfect for the Express Roots Service. Express Lift: Gentle lightening by 1–2 levels for a harmonious colour balance from roots to tips. Application & mixing: For optimal results, mix with Welloxon Perfect developer: 6%: For grey coverage and up to 1 level of lightening 9%: For up to 2 levels of lightening Ideal for: Quick colour services in the salon Clients with limited time Natural colour refresh and root treatments Express services with professional impact With Wella Color Xpress, hair colour becomes an express experience – efficient, reliable, and stunningly beautiful

The L'Oréal Pro Longer 10-in-1 Professional Cream is a nourishing heat protectant that was specially developed for thinning lengths and ends. It embodies all the advantages of the Pro Longer series: the strengthening of the hair lengths and the filling of the ends with the A-100 filler technology, as well as the concentrated strength of the amino acids. As a final care in the Pro Longer hair care routine, the leave-in provides a beautiful shine to the hair, protects against hair breakage and fills the lengths and ends. Recommended use of L'Oréal Pro Longer 10-in-1 Professional Cream Massage the leave-in cream into clean, damp hair and do not rinse.

American Crew Beard Serum is a high-quality beard serum based on oil. Enriched with soothing and valuable oils, it makes the beard soft, supple, and well-groomed. The lightweight formula absorbs quickly and leaves a pleasant feeling. Benefits of American Crew Beard Serum With Arganda Spinosa Kernel Oil “Argan Oil”: Nourishes, regenerates, and provides protective properties for a healthy appearance Cyperus Esculentus root oil: Adds shine Cyclopentasiloxane, Dimethiconol: Offers conditioning benefits for a smooth, silky feel Application of American Crew Beard Serum Rub the desired amount of beard serum into the hands and evenly distribute on facial hair. Use daily and as needed.

Botanical Kinetics Intense Hydrator is a targeted facial serum with hyaluronic acid that replenishes the skin’s optimal moisture levels. The appearance of fine, dry lines is minimised and the skin’s protective lipid barrier is strengthened with every use. Apply after cleansing and toning.  Serum with plant-derived stem cells for instantly dewy, supple skin  This serum transforms your skin with cactus-fruit stem cells and plant-derived hyaluronic acid. Cactus fruit is famous for retaining water and helps to battle dryness. Hyaluronic acid molecules of different weights are broken down at different speeds to not only rehydrate skin at the surface, but also maintain optimal moisture levels over time. The serum is clinically tested and delivers visible results from the first use.  Cactus fruit and hyaluronic acid for minimised lines and softer skin  Botanical Kinetics™ Intense Hydrator Serum is infused with cactus fruit and hyaluronic acid to instantly plump and refresh your skin. It helps to restore and maintain the skin’s natural moisture balance throughout the day. The appearance of dry, fine lines is reduced. This lightweight, fast-absorbing serum supports the skin’s protective lipid barrier and creates a dewy base for your day cream and make-up products. It can also be used on its own.  The serum is vegan and contains 97% natural ingredients. It is free from silicones and cruelty-free. 

The latest colour innovation from Wella Professionals, featuring Balanced pH Technology – for a healthy hair feel: Wella Shinefinity Glaze demi-permanent gloss. Wella Shinefinity Glaze provides a long-lasting healthy hair feel and natural shine with a translucent tinting, without lightening and without damaging the hair. Balanced pH Technology Thanks to Balanced pH Technology, Wella Shinefinity Glaze ensures a healthy hair feel. The use of oxidative dyes combined with the balanced pH level results in long-lasting colour shine with Zero lightening, Zero hair damage, and a unique, healthy hair feel. Advantages of Wella Shinefinity Glaze ZERO lightening ZERO hair damage Clean Beauty Healthy-looking hair Natural shine Translucent tinting Durability up to 20 washes Free from animal-derived ingredients Sustainable packaging No yellow or gold undertone after a short period, unlike typical glosses Healthy hair feel No hair damage & no roots Light tinting & natural shine Shinefinity by Wella: Clean Beauty and environmentally friendly packaging No lightening No hair damage Vegan formulation Without ammonia, silicones, and direct dyes Free from animal-derived ingredients Ingredients are transparently disclosed Dermatologically tested Sustainable packaging Colour Range of Wella Shinefinity The shades of Wella Shinefinity can be categorised into warm, cool, natural tones, and boosters. Warm: Vanilla Glaze, Spicy Ginger, Honey Latte, Caramel Milk, Caramel Chocolate, Caramel Espresso, Hot Chili Natural: Soft Sage, Silk Blush, Beige Sand, Dark Sage, Deep Walnut, Bitter Chocolate Cool: Toffee Milk, Iced Platinum, Pink Shimmer, Platinum Opal, Blue Pearl, Silver Pearl, Toffee Cream, Strawberry Wine, Raspberry Latte, Smoky Opal, Cherry Wine, Frosted Chestnut, Steel Orchid, Deep Cherry Booster: Crystal Glaze, Blue Booster, Violet Booster Application of Wella Shinefinity After lightening the hair colour with Wella Blondor, it is recommended to use Wellaplex No. 2 Bond Stabilizer to strengthen the hair structure before applying Wella Shinefinity. The desired shade is mixed 1:1 with the activator and applied to dry or towel-dried hair. The hair is then combed through to distribute the colour evenly. Wella Shinefinity should develop for 10-20 minutes without heat before rinsing out. Wella Shinefinity can be used after bleaching services, on natural hair, between colour services for adjustment or refreshment of blonde hair, or as a colour correction service.Note: The appearance of shades may vary depending on screen settings. The result becomes more intense the longer the development time. Starting hair colour and hair texture also influence the result. Application is recommended only after consultation with a professional. Tip: To discover how to grey hair with Wella Shinefinity, see the folder "Grey hair with Wella Shinefinity".

The Varis Nylon Brush is a reliable styling tool with minimal weight and a non-slip Soft-Touch handle. The ceramic brush head and nylon bristles are equipped with hydroionic crystals that care for the hair and prevent static buildup. The bristles feature a special wave shape that ensures each individual hair is reached during brushing. The unique system also prevents the bristles from falling out during styling. Depending on hair length and styling preferences, three different models are available: 33 mm, 43 mm, and 53 mm diameter.

The L'Oréal Blond Studio Developer has a creamy, thick texture and is enriched with conditioning agents. It produces a uniform colour mixture and is available in three strengths.