Shu Uemura Pure Serenity Deep Cleanser

Shu Uemura Ultimate Reset Shampoo is a restructuring shampoo with rice extract. It repairs the hair and gently cleanses the scalp. The hair structure is rebuilt from within, leaving the hair smooth. Ultimate Reset for severely structurally damaged hair: reconstructive line with rice extract. Rice extract is known for its protective and moisturizing properties. Tests have confirmed that this natural beauty ingredient has the ability to stimulate collagen production, repair UV damage to cells, and improve hair elasticity.

Volumising, structure-enhancing shampoo. Hair & scalp are gently cleansed. The hair is strengthened and shaped. Muroto Volume - for fine hair. Volumising line with mineral crystals or Himalayan rock crystals. Over 80 minerals, including iron, magnesium, and potassium, provide substance to the hair and build it up.

Shu Uemura Essence Absolue Nourishing Oil-in-Cream nourishes and tames very dry hair. The leave-in cream with camellia oil is ideal for rebellious and dry hair for long-lasting deep care & volume control. With anti-frizz effect, heat and UV protection. Facilitates blow-drying for a smooth, silky & shiny finish (up to 48 hours), as well as softer and more manageable hair. Shu Uemura Essence Absolue Nourishing Oil-in-Cream application A small amount is worked into towel-dried hair and blow-dried as usual. Regular use reduces hair breakage.

Shu Uemura Izumi Tonic Shampoo nourishes and strengthens weak and brittle hair that is prone to breakage.  Benefits of Shu Uemura Izumi Tonic Shampoo  Nutrient-rich rice water is the hero ingredient in this anti-breakage shampoo. Thanks to a powerful yet lightweight formula, hair is left up to 30x stronger. The shampoo effectively increases the diameter of hair fibres, adding body and thickness while preventing breakage. Split ends are reduced by up to 91%. At the same time, hair gains softness, suppleness and silky shine.  Shu Uemura Izumi Tonic Shampoo for a traditional Japanese hair care ritual  This shampoo is part of Shu Uemura’s Izumi Tonic hair care range. It takes inspiration from Yu-Su-Ru, the ancient Japanese tradition of bathing hair in rice water. Known for its strengthening and revitalising properties, rice water has been used as a beautifying hair treatment by Japanese women for many centuries. 

Shu Uemura Gentle Radiance Deep Cleanser Shampoo is a daily weightless shampoo that cleanses your hair and scalp with onsen-inspired ferment. The shampoo deeply purifies the hair without stripping the scalp of natural oils. Thanks to its gentle formula, this cleansing oil shampoo is also suitable for fine hair types.  Shu Uemura Gentle Radiance Deep Cleanser Shampoo: Inspired by onsen The shampoo is infused with onsen-inspired ferment from volcanic sources. Onsen are hot springs known in Japan for their purifying and relaxing effects. The oil shampoo effectively draws out product build-up, excess sebum and impurities, leaving the hair soft, shiny and lightweight. The transparent formula transforms into a rich lather, creating a particularly luxurious hair care experience.  How to use Shu Uemura Gentle Radiance Deep Cleanser  Apply to wet hair, massage and rinse thoroughly. Use as a daily shampoo or at least once a week as a first shampoo before your regular shampoo and conditioner.  The scent of Shu Uemura Gentle Radiance Deep Cleanser Shampoo  The top notes include citrus, mandarin and blue chamomile. Heart notes of yuzu, water lily and aquatic notes mingle with base notes of cedarwood, sage and musk. 

Shu Uemura Urban Moisture Shampoo moisturizes dry hair all while respecting the health of the scalp. Moringa and red algae are key ingredients which restore healthy hair. The lightweight formula balances moisture levels without weighing down strands. Future dryness is prevented while hair colour is protected. Benefits of Shu Uemura Urban Moisture Shampoo Moisturizes hair gentle cleansing effect protection against external influences

The Shu Uemura Yubi Blonde Anti-Brass Purple Balm is a highly effective anti-yellow mask for blonde and highlighted hair. This hair treatment provides intense neutralisation and nourishment. We recommend using it once a week.  The Yubi Blonde Anti-Brass Purple Balm contains Japanese cool violet pigments for maximum neutralisation. Taking inspiration from traditional Japanese ink manufacturing, Shu Uemura have developed a cool pigment technology that enables purple pigments to deeply penetrate the hair. The result: yellow and orange undertones are banished to reveal a graceful, cool and even shade of blonde.  Precious Japanese white peony replenishes sensitised blonde hair, leaving it regenerated and strengthened. Your hair looks and feels healthy and your blonde remains cool and luminous between salon visits. Use once a week instead of the Yubi Blonde conditioner. After shampooing with the Anti-Brass Purple Shampoo, apply conditioner to wet hair and massage into mid-lengths and ends.  Benefits of the Yubi Blonde anti-yellow mask  Neutralises unwanted yellow and brassy undertones Keeps blonde shades cool for longer  Intensely nourishes and repairs the hair’s structure

Thanks to precious Japanese rice water, Shu Uemura Izumi Tonic Conditioner nourishes and strengthens weak, brittle hair, leaving it feeling thicker and fuller.  How Shu Uemura Izumi Tonic Conditioner works This lightweight, milky conditioner gently repairs brittle hair from within. It fortifies weak strands and improves body and thickness. At the same time, the moisture balance is restored and luminous shine is added.  The result:  Hair is up to 16x stronger and thicker. Breakage is prevented while split ends are reduced by 81%. A beautiful and healthy appearance is restored. Shu Uemura Izumi Tonic Conditioner: inspired by ancestral Japanese hair care traditions The conditioner is infused with precious, nutrient-rich Japanese rice water. Yu-Su-Ru, an ancient tradition practised by Japanese women, involves bathing hair in rice water to keep it beautiful and strong. Shu Uemura Izumi Tonic Conditioner takes inspiration from this traditional hair treatment. 

Shu Uemura Izumi Tonic Strengthening Gloss is a strengthening hair gloss for instant shine and more resilient hair. Pamper weakened and brittle hair with Shu Uemura's Izumi Tonic – inspired by Japanese tradition of using rice water for hair care. The lightweight, nourishing formula is rich in amino acids, vitamins, and minerals, and provides: Visible increased shine – immediately after application Stronger hair fibers – targeted reduction of hair breakage and split ends Improved combability – for noticeably smoother hair More vigorous appearance – hair appears thicker and healthier Ideal for all hair types showing signs of hair breakage, dullness, or structural issues. Application: Spray evenly onto towel-dried hair, do not rinse.

Shu Uemura Izumi Tonic Serum is a thickening and strengthening hair serum for weak and brittle strands.  Shu Uemura Izumi Tonic Serum with Japanese rice water The lightweight serum fortifies the hair and adds body and thickness by increasing the diameter of hair fibres. Hair feels up to 30x stronger and is protected from breakage. Split ends are reduced by up to 91%. The result: Your tresses regain incredible softness, velvety smoothness and radiant shine. A beautiful, healthy appearance is restored.  Shu Uemura Izumi Tonic Serum is infused with precious rice water, inspired by ancient Japanese hair care traditions. Famed for its beautifying and strengthening properties, rice water has been used as a hair treatment for many centuries. 

Volume-enhancing, structure-adding mask; optimal for volume & weightless care. Muroto Volume - for fine hair. Volume-boosting line with mineral crystals or Himalayan rock crystals. Over 80 minerals, including iron, magnesium, and potassium, provide substance to the hair and strengthen it.

Mask for intensive hair fibre care. Ceramides with strengthening properties rebuild the hair fibre. Silk Bloom for damaged hair: Reconstructive line with Argan oil. Argan trees grow in extremely arid regions of Africa. They produce a very valuable oil known for its repairing & filling properties.