Goldwell Elumen

High performance ammonia-free hair color with an intelligent system - that's Goldwell Elumen. The oxidant-free hair color provides long lasting color and exceptional durability.

Goldwell Elumen is also called the „intelligent hair color“ due to its unique technology that ensures that color pigments are positioned where they are really needed to obtain an even and uniform color result. This is caused by the Magnet Effect which creates extraordinary intensity and a long color retention thus.

Elumen processes without ammonia and oxidation. This makes the color particularly gentle. The Repair Effect refills damaged areas in the hair structure, so light is not reflected diffusely. This results in incredible light reflection and improved hair structure.

In order to minimize color fading the use of the Elumen color care products is recommended.

Goldwell Elumen does not lighten the hair.