Aveda Botanical Repair Purple Toning Shampoo

The Aveda Botanical Repair™ Purple Toning Shampoo is the perfect care for bleached, highlighted, or naturally blonde hair. With its exclusive plant-based bond-building molecule, it visibly repairs damaged and brittle hair from the very first use — for noticeably stronger, more resilient lengths.*

At the same time, highly effective purple pigments reduce unwanted yellow and brassy tones up to 5 times more.** The result: a cooler, brighter blonde with healthy hair structure.

Benefits at a glance:

• Visible repair of stressed hair thanks to plant-based bond technology*
• Neutralizes yellow tones up to 5x stronger — for clearer, cooler blonde**
• Soft, smooth hair feel right after washing
• 97% naturally derived ingredients**
• Vegan & cruelty-free — as always with Aveda

How to use:

Massage into wet hair, lather, and rinse thoroughly. For optimal results, follow with the Botanical Repair™ Strengthening Conditioner.**

^{*Tested on hair strands after a single use compared to untreated hair.
**Tested on hair strands after using shampoo & Botanical Repair Strengthening Conditioner.
***According to ISO 16128 derived from plants, non-petroleum minerals, and/or water.}