Skip to main content Skip to search Skip to main navigation
Menu

Average rating of 0 out of 5 stars

Create review

Axenia LAB Pure Effect

Description

Product information "Axenia LAB Pure Effect"

The newly developed formula of the Axenia LAB Pure Effect hair colour ensures an extremely gentle and controlled colouring. This effect is achieved through the alkaline action of plant-based surfactants. Grey and white hairs are completely covered. The hair is nourished and gains a healthy, radiant shine.

Results with Axenia LAB Pure Effect

  • Up to 100% coverage of grey hair
  • Strong lightening power
  • Long-lasting effect
  • Brilliant and luminous colour

Properties

Brand: Axenia
Colour: Brown

Manufacturer

Axenia

SOCO S.p.A.
Via San Francesco D'Assisi 14
Torino
Italy
Website: https://www.socostore.it/

Manufacturer website

Reviews 0

0 of 0 reviews

Average rating of 0 out of 5 stars

How do you like this product?

Tell others about your experience!


Ingredients

2-Amino-3-Hydroxypyridine; 4-Amino-2-Hydroxytoluene; Agave Rigida Extract; Alpha-isomethyl ionone; Ammonium Hydroxide; Aqua; Ascorbic Acid; Basic Red 76; Butylphenyl Methylpropional; Ceteareth-23; Cetearyl Alcohol; Cetrimonium Chloride; Cetyl Alcohol; Citronellol; Coumarin; Dimethicone; Edta; Ethanolamine; Eugenol; Geraniol; HC Red No. 3; Hydrolyzed Keratin; Linalool; Myristyl Alcohol; Oleic Acid; P-Aminophenol; Palmitic Acid; Parfum; Peg-4 rapeseedamide; Polyquaternium-6; Propylene Glycol; Stearic Acid
Skip product gallery

You may also like

25
Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator

Average rating of 0 out of 5 stars

12094
Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator

Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator has a gentle, oxidising effect. Its acidic power acts on the colour, reducing the alkaline state. Additionally, the Axenia Lab transforms into a gentle semi-permanent colour during mixing. The activator is compatible with all colours from Axenia LAB. Application of Axenia LAB OXIDIZING Emulsion Semi-Permanent Activator Mix Axenia Lab with the semi-permanent activator in a ratio of 1:3. To refresh the reflection of the natural colour, a processing time of 5 minutes is recommended. To retouch regrowth and lengths on white hair with 40% coverage, a processing time of 15 minutes is recommended 15 days after colouring.

Content: 1000 ml (€1.58 / 100 ml)

Sale price: €15.75 Regular price: €21.00
25
Biomed PURITY Cleansing Mousse

Average rating of 0 out of 5 stars

11027
Biomed PURITY Cleansing Mousse

The Biomed PURITY Cleansing Mousse is a pre-shampoo treatment for flaky scalp. The gentle mousse, infused with organic melissa cell water and organic hop extract, effectively combats dandruff. The active ingredients Pirocton-Olamin and Hexamidine Diisethionate have antibacterial and cleansing properties. Betaine Salicylate provides a passive peeling effect on the scalp, making dandruff easier to remove. At the same time, this ingredient also supplies moisture to the scalp.

Content: 150 ml (€13.73 / 100 ml)

Sale price: €20.60 Regular price: €27.50
25
Axenia Bleach XK Free Pulver

Average rating of 0 out of 5 stars

21152
Axenia Bleach XK Free Pulver

Axenia Bleach XK Free Powder is a compact, ammonia-free lightening powder for up to 7 levels of lift. It is suitable for all application techniques and guarantees excellent results. This high-performance bleach powder is also suitable for colour-treated hair.  Benefits of Axenia Bleach XK Free Powder Anti-yellow effect Enriched with wheat germ proteins to maintain a healthy hair structure during the bleaching process Formulated with lavender fragrance How to use Axenia Bleach XK Free Powder Mix Axenia Bleach XK Free Powder in a 1:2 ratio with Axenia LAB Oxidant Emulsion 20, 30 or 40 Vol. Mix in a non-metal bowl until a smooth cream is created. Depending on the work technique and desired result, the mixing ratio may vary from a minimum of 1:1 to a maximum of 1:2.  Apply to dry hair that has not been washed. 

Content: 500 g (€8.01 / 100 g)

Sale price: €40.05 Regular price: €53.40
22
KMS Hairplay Messing Creme KMS Hairplay Messing Creme

Average rating of 0 out of 5 stars

14704
KMS Hairplay Messing Creme

In particular freshly washed hair suffers from little texture. KMS Hairplay Messing Creme instantly creates the typical „day-after texture and provides grip. The styling creme makes fine hair denser and lifts it at the roots as well. The styling creme is worked into towel-dried hair before blow-drying. For even more structure it can be applied to dry hair to enhance the day-after texture. 

Content: 150 ml (€18.63 / 100 ml)

Sale price: €27.95 Regular price: €35.90
12
KMS Hairplay Styling Gel

Average rating of 0 out of 5 stars

14703
KMS Hairplay Styling Gel

With the KMS Hairplay Styling Gel, every hair stays exactly where it should be. The hair gel provides long-lasting control and hold. It can be used versatilely and is suitable for both straight and curly hair. Among other things, the KMS Hairplay Styling Gel is ideal for the following applications: Styling control: Apply to dry hair, style as desired, and blow-dry. For ponytails or updos, the styling gel can also be used to tame flyaways. Wet-look: Work into wet hair and let air dry. For an especially smooth look, run the back of a comb over the hairstyle. Perfectly defined curls: Knead into towel-dried curls and dry. KMS Hairplay Styling Gel can be easily rinsed out without flaking or residue.

Content: 200 ml (€10.48 / 100 ml)

Sale price: €20.95 Regular price: €23.70
25
Biomed PRETIOSUM Regenerating Oil

Average rating of 0 out of 5 stars

11046
Biomed PRETIOSUM Regenerating Oil

The Biomed PRETIOSUM Regenerating Oil is a nourishing treatment for dry hair. It is a concentrated oil with organic pomegranate cell water, known for its energising and strengthening properties. Avocado oil provides deep nourishment to the hair, while rice protein protects the hair fibre. The hair oil can be used as a booster product to enhance the effects of other treatments.

Content: 75 ml (€32.27 / 100 ml)

Sale price: €24.20 Regular price: €32.30
40
Revlon Professional Revlonissimo Color Sublime Colour & Care Creme Developer

Average rating of 0 out of 5 stars

86303
Revlon Professional Revlonissimo Color Sublime Colour & Care Creme Developer

Revlon Professional Revlonissimo Color Sublime Creme Developer is a mineral oil-free developer for the Color Sublime hair colours. When mixed with the ammonia-free developers, the colours achieve up to 100% coverage and the results are long-lasting and natural. Hair health is not compromised. Exclusive Vegan Dual Action Colour System The technology combines science and nature. The formulation is vegan and mineral oil-free, with cold-pressed coconut and sunflower oils from organic cultivation.

Content: 900 ml (€2.33 / 100 ml)

Sale price: €20.95 Regular price: €34.90
17
KMS Hairplay Sea Salt Spray

Average rating of 0 out of 5 stars

14708
KMS Hairplay Sea Salt Spray

Play it wild with KMS Hairplay Sea Salt Spray, an innovative styling spray that creates the typical beach look. It contains salt from the Dead Sea which enhances texture and natural looking waves. The salt proves fullness and boasts with a matte finish. The spray is used in towel dry hair, for a light texture hair can be blow dried. To add additional grip and even fuller looking hair, it can also be sprayed into dry hair. KMS Sea Salt Spray provides long-lasting hold for the typcial just-out-of-the-ocean look.

Content: 200 ml (€10.98 / 100 ml)

Sale price: €21.95 Regular price: €26.40
25
Axenia LAB Irish Touch 3D - Ash Copper Chestnut 4,41

Average rating of 0 out of 5 stars

12084
Axenia LAB Irish Touch 3D - Ash Copper Chestnut 4,41

Axenia LAB Irish Touch 3D enables an extremely gentle and controlled colouring process thanks to mild surfactants of plant origin. Additionally, it achieves an even and precise colour. As a result, white and grey hair are perfectly covered. The hair colour LAB Irish Touch 3D combines blonde and brown shades with a natural copper effect. Results with Axenia LAB Irish Touch 3D 100% grey hair coverage Long-lasting effect Brilliant and luminous colour

Content: 100 ml (€13.43 / 100 ml)

Sale price: €13.43 Regular price: €17.90
25
Axenia LAB Tonalizers - Platinum 12

Average rating of 0 out of 5 stars

12086
Axenia LAB Tonalizers - Platinum 12

Axenia LAB Tonalizers Hair colour is the ideal product for brilliant shine and long-lasting colour. The unique ingredients eliminate yellow reflections and enhance ash tones. For an incredible Platinum effect! Results with Axenia LAB Tonalizers Long-lasting effect Radiant colours Highly lightened hair No yellow reflections Note: Mix Axenia LAB Tonalizers with a developer before use.

Content: 100 ml (€13.43 / 100 ml)

Sale price: €13.43 Regular price: €17.90
29
Goldwell Light Dimensions Soft Color - 10 V pastel violet blonde

Average rating of 0 out of 5 stars

36312
Goldwell Light Dimensions Soft Color - 10 V pastel violet blonde

Goldwell Light Dimensions Soft Color is used for blonde refreshment. The semi-permanent blonde toning is an easy and intelligent way to refine blondes. It is used in salons or at home. Undesirable tones are neutralised and the best from blonde shades is brought out. Soft Color provides cool, long-lasting results and lasts for six to eight washes. The formulation with integrated IntraLipid Technology ensures a smooth hair feel. Application of Goldwell Light Dimensions Soft Color The hair must be towel-dried before applying Soft Color. Wear gloves. Shake well. Spray the desired amount onto a comb. Apply with the comb. Leave to develop for 5-15 minutes without heat. Rinse out.

Content: 125 ml (€10.72 / 100 ml)

Sale price: €13.40 Regular price: €18.75
26
Shu Uemura Izumi Tonic Haarserum Shu Uemura Izumi Tonic Haarserum

Average rating of 0 out of 5 stars

31191
Shu Uemura Izumi Tonic Haarserum

Shu Uemura Izumi Tonic is a revitalising leave-in hair serum infused with rice water. The tonic is inspired by the ancient Japanese tradition of rinsing hair with rice water to keep it strong and healthy. Ceramides provide additional reinforcement.  Izumi Tonic: Japanese beauty tradition for healthy, strong hair  Using rice water as a hair treatment dates back to the Heian Period (794-1185 AD). At the time, Japanese women had floor-length hair that they bathed in rice water to keep it healthy and strong – a tradition known as Yu-Su-Ru. Geishas also knew about the benefits of rice water and used it as a secret weapon to maintain beautiful, shiny hair. In addition to rinsing their hair with rice water before combing, the Geishas also washed their faces with it to promote elastic skin and a bright complexion.  Benefits of Shu Uemura Izumi Tonic  Leaves no residue Strengthens hair from the roots to the tips Prevents breakage Silky shine and improved manageability Boosted volume and body How to use Shu Uemura Izumi Tonic Spray Izumi Tonic by Shu Uemura all over towel-dried hair from the roots to the tips and gently massage it in. Blow-dry and style as desired. 

Content: 150 ml (€29.30 / 100 ml)

Sale price: €43.95 Regular price: €59.00

From our magazine



What are the best hair care products 2026? Our must-haves for beautiful hair

What are the best hair care products 2026? Our must-haves for beautiful hair

At BellAffair, we are constantly testing new product launches from exclusive professional hair brands. We’ve already found the best hair care for 2026!
Hair Glossing: The secret to shiny, healthy hair

Hair Glossing: The secret to shiny, healthy hair

One method of color refinement is so-called hair glossing. It is particularly effective for colored, dry, or brittle hair.

Special Hair Care Gifts and Sets at BellAffair

Special Hair Care Gifts and Sets at BellAffair

Which hair care gift your loved ones will like best is revealed in BellAffair’s gift guide!

Review Kérastase Blond Absolu

Review Kérastase Blond Absolu

Kérastase Blond Absolu – the care line for blondes – has been hyped for years. Justified or not? We have the answer!

Frau packt Weihnachtsgeschenke ein

DIY Advent Calendar Magic

If you’re still lacking ideas for filling an Advent calendar, we hope this will inspire you.

Beauty-Tip: cleanse and moisturize your face

Beauty-Tip: cleanse and moisturize your face

Beautiful skin starts with the right care for your face! Your skin will love this skincare routine!

Red hair, don’t care! Die beste rote Haarfarbe

Red hair, don’t care! Die beste rote Haarfarbe

Red is the trendy and always an eye-catcher. We’ve taken a closer look at the best red hair colors just for you.

Tutorial: How to use Maria Nila Colour Refresh

Tutorial: How to use Maria Nila Colour Refresh

Quickly refresh your hair color? With the Maria Nila Colour Refresh application, this is easy to do at home. The result lasts for 4–10 hair washes. Find out more here!

5 tips to tame unruly hair

5 tips to tame unruly hair

April, April does whatever it wants! Does your hair too? Here are our 5 tips for taming unruly hair.

3 tips against dandruff: what does really help?

3 tips against dandruff: what does really help?

Fed up with dandruff? Here are 3 tipps what you can do about dandruff.
Vorher-Nachherbild von nicht geglätteten und geglätteten Haaren

Steam Hair Straightener: Does it live up to the hype?

Is a steam straightener better for your hair? Does it really live up to its promises? We tested it for you – here are our experiences with it!

Beach Waves with a straightener – DIY instructions

Beach Waves with a straightener – DIY instructions

They’ve been a trend for a long time and probably will never go out of style: beach waves. In this blog post, we’ll show you how to create them with a flat iron.