Kérastase Genesis
Kérastase Genesis is the first dual anti-fall action haircare line for weakened hair prone to falling. It offers a revolutionary solution to falling hair without neglecting the desire for a sensual and luxurious haircare routine.
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The line is a complete system from washing to intensive care treatments with the luxurious fragrance and textures that customers are used to from Kérastase.
Hair-loss has become the number 1 hair concern among millennials, more than dryness or damaged hair. Often, it’s a result of today’s lifestyle – but hardly any haircare products target the need to stop and prevent hair from falling, that is not very medical in the application or tailored to men. Kérastase Genesis is the result of listening to the problems and concerns of the current generation and providing a modern solution for a modern problem.
Usually, products against hair-loss are dedicated to men, or very medical. Genesis is a beauty remedy with high efficiency. It has pleasing textures and fragrances that today’s customers are used to and also demand from their haircare products. But this range does not only meet the beauty expectations, but it’s also paired with the high efficiency of the active ingredients.
Why does hair fall?
There are two main reasons that can lead to falling hair – one is simply breakage, that usually happens mid-shaft and is due to external influences, like frequent heat styling or chemical treatments. The other is when the root is weakened from within, which causes them to fall out prematurely. This type of hair loss can be caused by stress, poor sleep, hormonal changes and diet. Both factors contribute to the feeling that the hair is falling more than usual and that it’s not as full anymore.
The powerful ingredients of Genesis
The ultimate anti-fall complex is powered by the potent ingredients of the line. Edelweiss hydrates and shields the hair from even the most extreme conditions, and reduce breakage. Ginger root stimulates the microcirculation in the scalp and therefore contributes to a healthy scalp and resilient hair. Aminexil is also a key ingredient in the formulation, and already famous for its anti-hair loss properties as it helps to reduce hair-fall at the root.
The spirit-lifting, indulgent fragrance of Genesis
Hair fall is battled with this luxurious, sophisticated and science-backed system that feels good to use. The whole line of products has a signature scent that was developed together with the renowned perfumer Calice Becker. It is an invigorating fresh smell with top notes of bergamot, cedar and lime. With heart notes of basil, bergamot flower and rose and base notes of vetiver, musk and tonka bean the scent is not only citrusy but also has a touch of floral along with aromatic herbs.
Tailor-made Hair-Fall Solutions
- Fine Hair – find real strength with the Bain Hydra-Fortifiant, the Conditioner, Defense Thermique Spray and the Genesis Serum.
- Thick Hair – it’s not invincible and real density takes special care, use the Bain Nutri-Fortifiant, the hair mask, the Defense Thermique Spray and the Genesis serum.
- Greasy roots, dry lengths – the scalp is the foundation of the hair and needs to be healthy, the Bain Hydra-Fortifiant helps to achieve this goal in combination with the hair mask, the Defense Thermique and the Genesis serum.
Kérastase Genesis – never be afraid of falling.