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Color Wow

Color Wow is a brand fully devoted to color brilliance and the health of color-treated hair. With a comprehensive range of products trusted and recommended by hairdressers and stylists worldwide, Color Wow provides everything your hair needs to stay vibrant, healthy, and beautiful – for the long run.

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Color Wow Curl Produkte auf einer blauen, wasserähnlichen Oberfläche.
Color Wow Curl Wow
Perfect curls
Color Wow Produkt auf einer hellen Oberfläche neben einem Handtuch und blauem Wasser im Hintergrund.
Color Wow Dream Coat
Unique glass hair
Mehrere hochwertige Haarpflegeprodukte der Marke WOW
Color Wow Care & Styling
Styling products for volume, shine & hold
Our customers love
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25
Color Wow Dream Coat Supernatural Spray
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Color Wow Dream Coat Supernatural Spray

The Color Wow Dream Coat Supernatural Spray is an anti-frizz treatment and a revolution in hair cosmetics for incredible shine and silky smooth hair. Color Wow Dream Coat: Highlights for Your Hair The innovative, ultra-light spray feels as if nothing is in the hair, yet the results are stunning: the hair is immediately silky, smooth, and gains a healthy, natural shine, also known as “Glass Hair”. The trendy Glass Hair look is easily achieved with the Dream Coat, and frizz becomes a thing of the past. Color Wow Dream Coat Anti Frizz Spray offers powerful protection against humidity that lasts up to 3 washes. Additionally, the spray reduces blow-drying time, resulting in faster-dried hair. The spray should be applied generously to the hair, yet it does not make the hair appear greasy! Inspired by the textile industry, the warm-active polymer compresses, smooths, and seals the hair. This way, Color Wow Dream Coat Supernatural Spray provides reliable heat protection. The product contains no sulfates and no alcohol and is suitable for all hair types. Glass Hair Celebrities like Hailey Baldwin, Lucy Hale, or Kim Kardashian are currently sporting this look. “Glass Hair” refers to hairstyles that look as if they are made of glass: shiny, smooth, and healthy. This look can be styled with any hair length. Straight-cut ends and healthy hair without split ends and breakage are essential. Applying the Color Wow Dream Coat Supernatural Spray after washing enhances the effect even further. Color Wow Dream Coat Supernatural Spray 50 ml for Travel In addition to the standard 200 ml size, the Color Wow Dream Coat Supernatural Spray is also available in a 50 ml travel size. Application of Color Wow Dream Coat Supernatural Spray First, wash the hair as usual with shampoo and conditioner and towel-dry. Divide the hair into sections and spray the Dream Coat generously onto damp hair. Blow-dry each section under tension to activate the technology. For optimal results, use every third wash. Ideally, the Dream Coat is used alone, as other products may impair the effectiveness of the moisture seal. If desired, one of the Color Wow cocktails or Raise the Root can be used before the Dream Coat. After completing the treatment, additional styling products can be used without any issues.

Content: 200 ml (€15.25 / 100 ml)

Variants from €13.60
Sale price: €30.50 Regular price: €40.68
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Color Wow Insta-Wow Advanced Dry Shampoo Color Wow Insta-Wow Advanced Dry Shampoo
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Color Wow Insta-Wow Advanced Dry Shampoo

The Color Wow Insta-Wow Advanced Dry Shampoo refreshes the hair within seconds and provides an immediately groomed, clean hair feeling – without residues or a dull effect. The innovative formula effectively absorbs excess oil while giving the hair more lightness, volume, and freshness between washes. Unlike conventional dry shampoos, the Insta-Wow Advanced Dry Shampoo leaves no visible white residues and preserves the natural shine of the hair. Ideal for all hair types and perfect for refreshing styles, revitalising volume, and giving the hair new vitality.Wow effect for your hairRefreshes the hair instantly without waterAbsorbs excess oil and greaseNo white residues or dull effectGives volume and a fresh hair feelingMaintains natural shine and smoothnessIdeal for quick styling-refreshes in-between

Content: 200 ml (€14.60 / 100 ml)

Variants from €16.40
Sale price: €29.20 Regular price: €38.28
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Color Wow Curl Hooked Clean Shampoo Color Wow Curl Hooked Clean Shampoo
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Color Wow Curl Hooked Clean Shampoo

Color Wow Curl Hooked Clean Shampoo keeps curls and coils in tip-top shape. The unique, deeply cleansing formula removes impurities and product build-up while strengthening the hair. It helps to anchor hair in order to prevent shedding and hair loss caused by styling stressors. Curls and coils are left feeling bouncy and weightless.  Color Wow Curl Hooked Clean Shampoo formula  The formula is 100% vegan and free from sulphates, alcohol, silicones and gluten. It contains a proprietary Procapil® blend. The shampoo leaves no residues, creating the perfect canvas for subsequent products.  How to use Color Wow Curl Hooked Clean Shampoo Apply to wet hair and massage into a lather. Rinse and repeat. If you do not achieve a thick, frothy lather, this is an indication that there is a lot of product build-up in your hair. In this case, you should shampoo for a third time. 

Content: 295 ml (€9.47 / 100 ml)

Sale price: €27.95 Regular price: €30.00
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Color Wow Color Security Conditioner Fine to Normal Color Wow Color Security Conditioner Fine to Normal
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Color Wow Color Security Conditioner Fine to Normal

The Color Wow Color Security Conditioner Fine to Normal consists of a unique blend of nourishing ingredients that do not alter or fade the colour of colour-treated hair. This version is particularly suitable for fine to normal hair. The conditioner contains no mattifying or darkening ingredients, waxes, or shine agents and does not oxidise in the hair. At the same time, it is free from parabens and provides ideal detangling of knotted hair. Application of Color Wow Color Security Conditioner Fine to Normal After washing with the Color Security Shampoo, apply a small amount to damp hair. Start approximately 5cm from the hairline and distribute evenly along the lengths to the tips. Rinse thoroughly with warm water and style as usual.

Content: 250 ml (€10.24 / 100 ml)

Sale price: €25.60 Regular price: €34.68
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Color Wow Curl Shook Mix + Fix Bundling Spray Color Wow Curl Shook Mix + Fix Bundling Spray
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Color Wow Curl Shook Mix + Fix Bundling Spray

Meet Color Wow Curl Shook Mix + Fix Bundling Spray: One part natural oils and one part curl-bundling polymers, this bi-phase spray is the ultimate product for frizz-free, glossy and perfectly defined curls. The shake-to-activate formula is powered by proprietary Profaxil-18 Complex™, helping to create a smooth and silky appearance without adding weight. This leave-in spray for curly and coily hair includes jojoba, rice bran, passion flower and grape seed oils as well as hemi-squalane, which acts as a natural alternative to silicone.  How to use Color Wow Curl Shook Mix + Fix Bundling Spray Shake well before use. Spray onto wet hair after shampooing and conditioning. Allow hair to air-dry or blow-drying using a diffuser. We recommend combining this product with Color Wow Curl Flo-Etry Vital Natural Serum. 

Content: 295 ml (€12.53 / 100 ml)

Sale price: €36.95 Regular price: €39.00
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Color Wow Coconut Cocktail Bionic Tonic Color Wow Coconut Cocktail Bionic Tonic
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Color Wow Coconut Cocktail Bionic Tonic

Color Wow Coconut Bionic Tonic has been specially developed for coloured and dry hair to provide moisture. Colouring often damages the natural hair structure, resulting in a lack of necessary moisture. Applying Color Wow Coconut Bionic Tonic creates a weightless layer around the hair that retains moisture. The tonic adds shine to the hair. Coconut oil provides intensive care without making the hair feel heavy or greasy. Application of Coconut Cocktail Bionic Tonic Apply a coin-sized amount to towel-dried hair. The effect is activated by the heat of the blow dryer. Cocktails should always be applied after shampoo and conditioner and before styling. They should not be mixed with other styling products. Tip: If more than one cocktail is used, start with the Color Wow Kale Cocktail Bionic Tonic to ensure it penetrates deeply into the hair.

Content: 200 ml (€14.48 / 100 ml)

Sale price: €28.95 Regular price: €31.00
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Color Wow Kale Cocktail Bionic Tonic Color Wow Kale Cocktail Bionic Tonic
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Color Wow Kale Cocktail Bionic Tonic

The Color Wow Kale Cocktail Bionic Tonic is a leave-in treatment that reduces hair breakage by up to 50% after the first application. Hair colouring processes weaken the hair from within, making it more susceptible to breakage. The Kale Cocktail is the solution — the sulphur-rich sea kale reinforces these weakened internal bonds and thus strengthens the hair. The resilience is restored, and hair breakage is significantly reduced from the first use. Additionally, the treatment delivers protein-forming amino acids and B-vitamins to the hair. It also effectively detangles and protects against UV rays. Application of Color Wow Kale Cocktail Bionic Tonic Apply a coin-sized amount of the tonic to problem areas on towel-dried hair and blow-dry. The heat from the blow dryer is necessary for the desired effect to occur.

Content: 200 ml (€14.48 / 100 ml)

Sale price: €28.95 Regular price: €31.00
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Color Wow Speed Dry Blow Dry Spray
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Color Wow Speed Dry Blow Dry Spray

Color Wow Speed Dry Blow Dry Spray is an alcohol-free blow-drying spray that reduces drying time by up to 30%, thereby minimising colour loss and hair breakage. Prolonged heat exposure can excessively dry out the hair and make it more susceptible to breakage. The groundbreaking alcohol- and silicone-free formulation contains a polymer that contracts like a film around the hair, pressing out excess water. At the same time, it prevents excessive moisture loss. The hair dries faster but is not overdried. A blend of keratin proteins and silk amino acids makes the hair more resilient and elastic. Application recommendation for Color Wow Speed Dry Blow Dry Spray Apply the spray generously to towel-dried hair and then apply other styling products as desired. Blow-dry and style the hair as preferred. When using Color Wow Cocktails, these should be applied before the Speed Dry.

Content: 150 ml (€17.30 / 100 ml)

Sale price: €25.95 Regular price: €28.00
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Color Wow Money Mist Color Wow Money Mist
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Color Wow Money Mist

Color Wow Money Mist is an ultra-lightweight leave-in conditioner designed to care for all hair types. Money Mist nourishes and transforms every strand: 69% less breakage 81% less frizz Fine hair gets volume and fullness Unruly hair becomes smoother and softer Coarse hair is smoothed and silky Dry hair is moisturized and less brittle Damaged hair is strengthened and gains elasticity Color Wow Money Mist: The Ultimate Haircare Must-Have This leave-in conditioner is the go-to styling spray for salon-worthy, healthy-looking hair with visible "money shine." Packed with benefits, it’s a must-have in every bathroom: Effortless application Instantly detangles and transforms hair texture Provides heat protection Shields from UV rays to prevent color fading Ideal for daily use thanks to its ultra-light formula Delivers strength and moisture needed for hair growth Absorbs instantly, leaving no residue on the hair surface Can be combined with other styling products How to use Color Wow Money Mist: Spray evenly on clean, damp hair. Comb through. Do not rinse. Style as usual. *Results based on independent clinical testing.

Content: 150 ml (€22.47 / 100 ml)

Sale price: €33.70 Regular price: €44.28
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Color Wow Xtra Large Bombshell Volumizer Color Wow Xtra Large Bombshell Volumizer
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Color Wow Xtra Large Bombshell Volumizer

Va-va-volume! Color Wow Xtra Large Bombshell Volumizer creates mega volume and leaves hair visibly thicker, fuller and shinier. The foamy froth is enriched with strengthening bamboo, giving fine and limp hair more body and texture without causing damage, dehydration or weigh down. This is the ultimate product for you if you are looking for bombshell volume that lasts for days.  How to use Color Wow Xtra Large Bombshell Volumizer Dispense 2 to 3 pumps of volume mousse into your hands. Apply to damp hair and brush through to distribute the product evenly. Blow-dry or air-dry your hair and style as desired. 

Content: 200 ml (€14.10 / 100 ml)

Sale price: €28.20 Regular price: €38.28

Color Wow stands for uncompromising haircare that delivers visible results: silky shine, smoothness, vibrant color, a healthy hair feel – and all without frizz! Founder Gail Federici knows from personal experience how frustrating unruly hair can be. That’s exactly why the brand creates targeted solutions for specific hair problems – with the credo: “Solving our hair problems and delivering the WOW factor.” More than 100 international beauty awards speak for themselves: Color Wow is the answer to your personal hair emergency plan.

Color Wow Products

Color Wow products are created with the highest standards – developed, tested, and produced in-house in the USA. A product is only launched when it truly solves a real hair problem or outperforms existing solutions – a process that can sometimes take years. While the brand’s main focus is color-treated hair, non-colored hair also benefits from its high-performance formulas.

Whether shampoo, conditioner, masque, or styling highlight – all formulas are free from parabens, sulfates, and phthalates. Your color stays vibrant, your hair is strengthened from within, and it feels weightlessly nourished. Long-lasting color brilliance meets a healthy hair feel – with no compromises.

Color Wow Dream Coat

Color Wow Bestsellers

Every Color Wow product is unique in its formulation – but they all have one thing in common: each one delivers a groundbreaking solution to a frequent, previously unsolved hair problem. The styling products, in particular, are especially popular with customers.

1. Color Wow Dream Coat for Frizzy Hair

The lightweight leave-in treatment Color Wow Dream Coat Supernatural Spray is applied generously to damp hair after washing to leave it smooth and shiny. It hydrates the hair and eliminates frizz, while also reducing blow-dry time. The powerful protection lasts for up to three washes.

2. Color Wow Money Mist: Luxury Care in an Instant

Money Mist is an ultra-light leave-in conditioner that instantly gives your hair more strength, shine, and smoothness – without weighing it down. The spray reliably detangles, reduces breakage, and provides moisture for a silky, sleek texture. It also protects against heat and UV rays – perfect for healthy, glossy hair with a wow effect, day after day.

3. Color Wow Money Mask

The Color Wow Money Mask is your quick intensive treatment for silky, shiny, and healthy-looking hair. In just 3–5 minutes, the lightweight, non-weighing formula provides deep hydration – powered by Mediterranean algae and Blue Sea Kale. The result: noticeably smoother, luxuriously nourished hair with maximum shine. Perfect after color treatments or simply as a weekly care boost.

4. Color Wow Root Cover Up for Unwanted Regrowth

Color Wow Root Cover Up is a mineral powder that camouflages regrowth in color-treated hair. It covers dark roots as effectively as light and gray ones. The water-resistant formula stays in place even during sports, swimming, or in the rain.

5. Color Wow Hairspray for Ultimate Shine

If you want to give your hair a stunning shine, Color Wow Extra Mist-ical Shine Spray is the perfect choice. It helps the hair absorb UV rays and transform them into radiance. In addition, this shine spray provides moisture, protecting hair from external stressors.

More About Color Wow – The Brand of Beauty Problem Solvers

Color Wow was founded more than 25 years ago by Gail Federici, who still serves as CEO today. She works closely with in-house chemist Dr. Joe Cincotta and Global Creative Director Chris Appleton.

The brand focuses on solving the core issues of stressed, color-treated, or frizzy hair. What sets Color Wow apart is that all technologies are developed and tested in its own laboratories. Products are only launched if they deliver breakthrough performance – either as a dramatic improvement over what’s already available or as a solution to a previously unsolved problem.

This innovative brand has already won more than 100 beauty awards. With its smart, high-performance, and sleekly packaged products, Color Wow perfectly captures the spirit of the times.

Color Wow Produkte

Color Wow Ingredients: Free from Parabens and Sulfates

No harmful ingredients ever make it into a Color Wow formula – and the brand goes even further. More than 60 ingredients commonly found in other haircare formulas, which can darken or distort hair color, have been banned. Color Wow products are free from parabens, sulfates, and toxic ingredients.

Color Wow Reviews: What Our Customers Say

Chris Appleton, hairstylist to Kim Kardashian, Jennifer Lopez, Kylie Jenner, and Ariana Grande, praises Color Wow. Both celebrities and stylists alike have described Color Wow Dream Coat as “the last hair product you’ll ever need.” BellAffair customers are equally impressed with Color Wow products. Here are some of their reviews:

"I have bleached hair and naturally frizzy hair that I used to straighten every day. I discovered Color Wow Dream Coat on Instagram – and I absolutely love this product! I’ve been using it for about three weeks now, and since then I haven’t straightened my hair once. I only blow-dry it smooth with a round brush. Even after sleeping, there are no waves anymore."

Color Wow Model
Color Wow Model

"Color Wow Root Cover Up is an excellent root powder that covers gray areas really well. It lasts until the next hair wash, and thanks to its good skin compatibility, you can easily postpone your next salon color treatment."

"Color Wow Mist-ical Extra Shine Spray is a brilliant finishing product that makes my hair look incredibly healthy and shiny. It also smells amazing. No greasy feeling or heaviness like I’ve experienced with other shine sprays!"

Color Wow in the BellAffair Online Shop

Give your color-treated or stressed hair the care it deserves with Color Wow products. The formulas are individually tailored to meet different hair needs. At BellAffair, you can easily order your favorite care and styling products online and have them delivered straight to your home.

Frequently Asked Questions

What is Color Wow’s bestseller?

Color Wow Dream Coat is a styling spray for ultra-smooth hair, loved by many celebrities. It creates the “gloss hair” look so many desire. Thanks to its unique effect, the product has received multiple beauty awardsColor Wow Dream Coat is also available in a version specially formulated for curly hair.

Are Color Wow products sulfate-free?

Yes, all Color Wow products are free from sulfates.

Is Color Wow cruelty-free?

Yes, Color Wow products are never tested on animals.