L'Oréal Serie Expert Blow-Dry Fluidifier

Use the L’Oréal Professional Serie Expert Blow-Dry Fluidifier when blow-drying or straightening to make your hairstyle last for up to 4 days. This professional leave-in cream is a favourite among stylists but also helps you achieve salon-perfect results at home. It is part of the Série Expert product range, one of the most popular hair care systems in salons worldwide. The Blow Dry Fluidifier provides heat protection and hold for up to 4 days without weighing down your hair. 

It is a multifunctional styling cream that can be used to straighten your hair, create loads of volume or soft movement. The final result can be reshaped with any heat styling tool at 150+ °C. 

How does the Blow-Dry Fluidifier by L’Oréal work?

This styling cream is a true multitasker that keeps your hair in perfect shape for up to 4 days, provides effective 96h frizz control and shields hair from up to 80% humidity. Humidity levels can vary considerably depending on where you are: in your bathroom it is typically between 50 and 70% while humidity can reach 80% when it is raining. The Blow-Dry Fluidifier reliably protects your hairstyle, regardless of weather conditions.