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L'Oréal Professionnel Paris

Ethical conduct, a clear commitment to sustainable development, solidarity with society and local communities, and, beyond that, the unwavering drive to constantly explore new paths – these are the principles that have enabled L'Oréal Professionnel Paris to create outstanding products for more than a century.

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L'Oréal Professionnel Paris Besteller
L'Oréal Professionnel Paris Besteller
Your favourite products
L'Oréal Professionnel Paris Steampod
L'Oréal Professionnel Paris Steampod
Innovative steam straightener
L'Oréal Professionnel Paris Vitamino Color Spectrum
L'Oréal Professionnel Paris Vitamino Color Spectrum
Coloured hair with glass effect
L'Oréal Professionnel Paris Absolut Repair Molecular
L'Oréal Professionnel Paris Absolut Repair Molecular
Structurally damaged hair
L'Oréal Professionnel Paris Metal DX
L'Oréal Professionnel Paris Metal DX
Against hair breakage and discoloration
L'Oréal Professionnel Paris Scalp Advanced
L'Oréal Professionnel Paris Scalp Advanced
Scalp & hair growth
L'Oréal Professionnel Paris Absolut Repair
L'Oréal Professionnel Paris Absolut Repair
Structurally damaged hair
L'Oréal Professionnel Paris Curl Expression
L'Oréal Professionnel Paris Curl Expression
Wavy, curly & frizzy hair
L'Oréal Professionnel Paris Pro Longer
L'Oréal Professionnel Paris Pro Longer
Thinning ends
L'Oréal Professionnel Paris Vitamino Color
L'Oréal Professionnel Paris Vitamino Color
Coloured hair
L'Oréal Professionnel Paris Blondifier
L'Oréal Professionnel Paris Blondifier
Blonde & bleached hair
L'Oréal Professionnel Paris Silver
L'Oréal Professionnel Paris Silver
Grey and white natural hair
L'Oréal Professionnel Paris Majirel
L'Oréal Professionnel Paris Majirel
Hair color with 100% coverage
L'Oréal Professionnel Paris Dia Light
L'Oréal Professionnel Paris Dia Light
Acidic intensive tint without ammonia
L'Oréal Professionnel Paris Dia Color
L'Oréal Professionnel Paris Dia Color
Intensive tint without ammonia
L'Oréal Professionnel Paris iNOA
L'Oréal Professionnel Paris iNOA
Hair color without ammonia
L'Oréal Professionnel Paris Tecni Art
L'Oréal Professionnel Paris Tecni Art
Innovative styling products
L'Oréal Professionnel Paris Blond Studio
L'Oréal Professionnel Paris Blond Studio
Gentle lightening
L'Oréal Professionnel Paris Hair Touch Up
L'Oréal Professionnel Paris Hair Touch Up
Root concealing
L'Oréal Professionnel Paris Infinium
L'Oréal Professionnel Paris Infinium
The iconic hairspray
L'Oréal Professionnel Paris Dulcia
L'Oréal Professionnel Paris Dulcia
Perm
L'Oréal Professionnel Paris X-Tenso
L'Oréal Professionnel Paris X-Tenso
Permanent straightening
L'Oréal Professionnel Paris Serioxyl
L'Oréal Professionnel Paris Serioxyl
Thinning hair
Our customers love
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L'Oréal Vitamino Color Conditioner
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L'Oréal Vitamino Color Conditioner

The L'Oréal Vitamino Color Conditioner preserves the vibrancy of the colour and provides rich care for coloured hair. After use, the hair is immediately easier to detangle and gains an intense shine.

Content: 200 ml (€9.48 / 100 ml)

Sale price: €18.95 Regular price: €25.40
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L'Oréal Serie Expert Curl Expression Cream-In-Jelly​ Definition Activator L'Oréal Serie Expert Curl Expression Cream-In-Jelly​ Definition Activator
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L'Oréal Serie Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Serie Expert Curl Expression Cream-In-Jelly? Definition Activator is designed to create definition and activate curl patterns. The leave-in product has a creamy texture that is easy to apply. Coily hair is tamed, frizz is controlled and curls are more defined. The leave-in cream also provides heat protection up to 230°C.  How to use L'Oréal Serie Expert Curl Expression Cream-In-Jelly? Definition Activator Apply a small amount of product onto your fingertips and work into towel-dried hair. Do not rinse. Style as desired. 

Content: 250 ml (€9.98 / 100 ml)

Sale price: €24.95 Regular price: €33.70
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L'Oréal Blondifier Mask L'Oréal Blondifier Mask
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L'Oréal Blondifier Mask

The L'Oréal Blondifier Mask is enriched with Açaibeeren extract and polyphenols, providing a healthy shine to blonde hair. The radiance is enhanced, and stressed hair fibres are soothed and nourished. At the same time, the mask offers colour protection and nourishes the hair down to the roots.

Content: 250 ml (€9.98 / 100 ml)

Sale price: €24.95 Regular price: €34.40
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L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly
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L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly

L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly is a gel shampoo for wavy, curly, and frizzy hair. The professional formula is enriched with glycerin, urea H, and hibiscus seed extract, and gently yet effectively cleanses curls and waves. Product residues and impurities are removed. At the same time, moisture is provided. Application of L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly The gel shampoo should be used every second week as the first product in the hair care routine to thoroughly clean the curls. Distribute evenly in damp hair, lather, and rinse thoroughly. Subsequently, L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream should be used for even more moisture.

Content: 300 ml (€6.65 / 100 ml)

Sale price: €19.95 Regular price: €26.50
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L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream
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L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream

Die L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream ist ein feuchtigkeitsspendendes Creme-Shampoo, mit dem Locken auf professionelle Weise gereinigt werden. Die Haare fühlen sich nach der Anwendung sofort gesünder, gepflegter und geschmeidiger an. Sie werden außerdem glänzender und leichter kämmbar. Die sulfat- und silikonfreie Formel enthält Glycerin, Urea H und Hibiskussamenextrakt und sorgen für eine schwerelose, langanhaltende Hydration. Anwendung von L'Oréal Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Das Shampoo sollte einmal wöchentlich zu Beginn der Haarpflege-Routine verwendet werden, um die Locken ausreichend mit Feuchtigkeit zu versorgen. Im nassen Haar einmassieren, aufschäumen und gründlich ausspülen. Bei Bedarf wiederholen. Danach wird am besten die Haarmaske der gleichen Pflegelinie aufgetragen. Tipp: Wenn noch Rückstände von anderen Pflege- oder Stylingprodukten im Haar sind, sollten sie vorher mit dem L'Oréal Serie Expert Curl Expression Anti-Buildup Cleansing Jelly gewaschen werden.

Content: 300 ml (€6.65 / 100 ml)

Sale price: €19.95 Regular price: €26.50
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L'Oréal Blondifier Gloss Shampoo L'Oréal Blondifier Gloss Shampoo
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L'Oréal Blondifier Gloss Shampoo

The L'Oréal Serie Expert Blondifier Gloss Shampoo gently cleanses blonde hair and nourishes it from the roots. Enriched with Açaibeeren extract and polyphenols, it supplies essential nutrients to stressed blonde hair. The hair is soothed, and damaged, stressed hair is smoothed. Blonde hair gains new radiance and a brilliant shine.

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90
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L'Oréal Vitamino Color Shampoo L'Oréal Vitamino Color Shampoo
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L'Oréal Vitamino Color Shampoo

The L'Oréal Vitamino Color Shampoo provides optimal colour protection for coloured hair, thanks to the included antioxidant cocktail. With new generation silicones, it imparts intense shine and immediate softness to the hair without weighing it down.

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90
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L'Oréal Absolut Repair Shampoo L'Oréal Absolut Repair Shampoo
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L'Oréal Absolut Repair Shampoo

The L'Oréal Absolut Repair Shampoo deeply regenerates damaged hair. The shampoo ensures a uniform hair fibre and imparts shine and smoothness without weighing down the hair. The intelligent hair reconstruction care targets the hair fibre specifically and contains lactic acid, phyto-keratin, ceramides, and lipids. This combination strengthens the hair from within and provides additional protection against external influences.

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90
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L'Oréal Série Expert Silver Shampoo L'Oréal Série Expert Silver Shampoo
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L'Oréal Série Expert Silver Shampoo

This shampoo has been specially developed for grey or white natural hair. The colour pigments contained in the shampoo counteract yellowing and strengthen the hair fibre with amino acids. The special Gloss Protect System with amino acids and enriching colour pigments removes an unwanted yellowish film. Results: Natural, radiant hair Unwanted yellow tones are eliminated

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90
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L'Oréal Pro Longer Shampoo L'Oréal Pro Longer Shampoo
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L'Oréal Pro Longer Shampoo

The Pro Longer Shampoo from L'Oréal Professionnel Paris is suitable for everyone seeking fuller lengths and ends. Thanks to the A-100 Filler Technology, hair lengths are reinforced while the ends gain density. Application of L'Oréal Pro Longer Shampoo Distribute evenly through wet hair, lather, and rinse thoroughly. Enriched with Filler A-100 and amino acids, the professional formula helps strengthen the hair fiber. When used in combination with the Pro Longer Conditioner, the hair becomes more supple, shiny, and the ends appear fuller.

Content: 300 ml (€5.65 / 100 ml)

Sale price: €16.95 Regular price: €22.90

Buy L'Oréal Professionnel Paris Products Online

Innovative. Revolutionary. Passionate. L'Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, superior products, and services have come from L'Oréal Professionnel Paris.

The wide product portfolio offers customized shampoos, care, and styling products, as well as professional colorations. Driven by science and sustainability, the brand’s mission is to highlight and enhance the individual beauty of each person.

L'Oréal Professionnel Products

The world’s leading cosmetics manufacturer, with over 100 years of experience, is dedicated to creating innovative products of outstanding quality to fulfill every imaginable beauty desire. In-depth scientific research, enthusiasm for new challenges, and a constant drive for innovation and creativity—while respecting cultural diversity—play a key role in this mission.

From shampoos to steam straighteners, L'Oréal Professionnel continually brings products to the market tailored to the needs of beautiful, healthy hair.

L’Oréal Steampod

The SteamPod from L'Oréal is a modern steam straightener that gently smooths hair using innovative steam technology. The latest edition of the SteamPod ensures styling that is twice as fast and twice as smooth—even on frizzy hair.

The SteamPod is the evolution of the conventional straightener, featuring an integrated comb and a built-in water tank. With this technology, it releases fresh steam into the hair: thanks to the continuous steam output at one of three possible heat settings, it delivers impressively even and completely smooth results.

The floating heating plates are not only cleverly designed for easy use but also essential for controlled styling: the intelligent straightener measures the temperature twice per second, ensuring gentle hair smoothing.

Série Expert L’Oréal

The Série Expert line from L’Oréal includes professional care products with innovative formulas for every hair type and need. Highly effective and sustainable formulations address every concern and help achieve beautiful, healthy hair.

L'Oréal Volumetry

Not enough volume? Then Série Expert Volumetry is the right choice. This line for fine hair has an anti-gravity effect and, thanks to the combination of Intra-Cylane and Hydralight, provides instant volume at the roots.

L'Oréal Blondifier

Faded, dull blonde? With L'Oréal Blondifier, washed-out tones, bleached, and natural blonde hair become radiant, smooth, and healthy again.

For cool blonde shades (ash blonde and platinum blonde), there is even a dedicated shampoo: L'Oréal Série Expert Silver, which is best for gray and white hair.

L’Oréal Vitamino Color

Faded hair color? L’Oréal Vitamino Color with resveratrol protects color from fading for up to 8 weeks and prolongs that “fresh-from-the-salon” feeling. Free radicals can’t harm the color—so it stays vibrant longer.

L’Oréal Absolut Repair

Damaged hair? Absolut Repair provides instant repair for broken hair. Golden quinoa extract and proteins rebuild the hair. Its effectiveness is proven by frequent professional salon use.

For extremely damaged hair prone to breakage, there are specialized products enriched with biotin and vitamin B6 that target breakage, repairing, nourishing, and protecting fragile areas in severely stressed hair.

L’Oréal Pro Longer

Thin ends on long hair? L’Oréal Pro Longer, with Filler A-100 and amino acids, plumps up thinning ends and protects them from breakage. The ideal solution for anyone dreaming of long, healthy-looking hair.

L’Oréal Metal DX

Worried about unwanted color shifts after balayage, ombré, and similar treatments? Metal DX removes metal deposits from the hair and protects against color changes after coloring services.

L'Oréal Hair Colors

Discover the colorist in you with the color portfolio from L’Oréal Professionnel Paris. Designed for modern coloring services, it offers professional products for every need. From intensive lighteners to permanent colors, demi-permanent shades, and root touch-ups—L’Oréal covers every facet of professional color services.

L’Oréal Dialight

Dia Light by L’Oréal is a particularly gentle ammonia-free demi-permanent color that delivers an extremely intense shine effect. It is ideal for gently evening out lengths and ends. The acidic formula is perfect for sensitized hair, as it is both ammonia-free and odorless. L’Oréal Dia Light provides up to 30% gray coverage and lasts up to 6 weeks. One of the most popular shades is L’Oréal Dia Light 10.13 Milkshake Platinum Gold, which creates a unique pearly finish on blonde hair—currently a top trend.

L’Oréal Majirel

Majirel by L’Oréal is the iconic permanent hair color offering perfect 100% gray coverage. It delivers long-lasting, rich, deep, and intensely vibrant results in more than 150 shades. It achieves up to 3 levels of lift or darkening, with a processing time of just about 35 minutes depending on the service.

Majirel Cool Cover provides cool shades with long-lasting neutralization. Majirel Highlift is a classic high-lift hair color that offers intensive lightening of up to 4.5 levels. Majirouge Carmilane delivers vibrant red tones, while Majirouge offers intense red and copper shades. Majirel Cool Inforced provides fashionable ash and beige tones. For a gemstone-like shimmer effect, there is L'Oréal Majirel Hair Bronzing. To complement this, there is the L'Oréal Oxydant Cream 12%. For everyone who enjoys wearing bold colors, the direct dye L'Oréal Chromative, which provides up to 30% gray coverage, is the right choice.

L’Oréal Dia Richesse

Dia Richesse is a demi-permanent color that achieves professional results without ammonia. With optimal coverage for up to 70% white hair and a durability of 6 weeks, it is one of the most popular options in the professional segment.

L'Oréal Blond Studio

L’Oréal Blond Studio offers lightening products for professional, gentle lifting—whether for all-over blonde, highlights, or balayage techniques.

Innovative. Revolutionary. Passionate. L’Oréal Professionnel Paris is the leading professional brand, developed, used, and loved by hairdressers all over the world. Since 1909, groundbreaking technologies, unique hair expertise, and superior products and services have come from L’Oréal Professionnel Paris. The extensive product portfolio includes customized shampoos, care, and styling products. Driven by science and sustainability, the brand’s mission is to highlight and enhance each individual’s unique beauty.

L’Oréal Inoa

L’Oréal iNOA is a revolutionary ammonia-free permanent hair color. It is gentle on the hair while still providing intense brilliance, without creating an artificial or harsh look.

L'Oréal Tecni.Art

Art styling products make it possible to bring out your inner artist. With these products, hair can be shaped and styled into any imaginable form or look. Want beach waves? Then the L'Oréal Tecni.Art Beach Waves Texturizing Spray is the perfect choice. Looking for strong hold for a modern pompadour or undercut? Then the L'Oréal Tecni.Art Fix Max Gel is exactly what you need.

L'Oréal Infinium

The iconic Infinium Hairspray from L'Oréal, a true cult favorite, has been a staple in selected salons for years. With different levels of hold, this hairspray offers the perfect support for every style.

L’Oréal Homme

Everything for the style-conscious man with L'Oréal Homme styling products. From discreet gray coverage to the L'Oréal Homme Styling Clay, the line offers practical solutions for the modern man.

L'Oréal Dulcia

L'Oréal Dulcia is the professional perm treatment, tailored to all hair types for absolutely perfect results.

L’Oréal Professionnel Serioxyl

L'Oréal Serioxyl is the line designed to combat thinning hair. Stemoxydine shortens the hair’s resting phase, encouraging faster regrowth.

L’Oréal Professionnel X-Tenso

X-Tenso from L'Oréal is a range for long-lasting hair straightening. The effect lasts for up to 8 weeks.

Buy L'Oréal Professionnel Products at BellAffair

You can easily order L'Oréal Professionnel products from BellAffair and have them delivered straight to your home – with plenty of high-quality complimentary gifts and great offers!

Frequently Asked Questions

Which L'Oréal Professionnel Paris hair care products are available?

L'Oréal Professionnel Paris offers high-quality, salon-grade hair care products for every hair need. Within the popular Série Expert line, you will find the following ranges:

What are the L'Oréal Professionnel bestsellers?

Is there a L'Oréal Professionnel Paris shampoo without silicones?

The shampoos in the Curl Expression line are silicone-free:

These shampoos are also sulfate-free.