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Goldwell Elumen Play

Colour: Metallic Purple

Description

Product information "Goldwell Elumen Play"

Goldwell Elumen Play unleashes playful creativity. The semi-permanent colour without developer offers infinitely versatile colour options, lasts for up to 15 washes, and washes out up to 100% colourfast. Simply press “Play” and get started!

What makes Elumen Play special?

Goldwell Elumen Play is a unique system of direct dye hair colours for astonishingly different results. Thanks to the Elumen Play HDmax Technology, the dyes deposit on both the outer and inner cuticle layers. The innovative colour technology ensures that the shades fade tone-on-tone over time. With the Shine and Care Technology, the colour achieves maximum, intense shine while the hair looks brilliant and healthy due to the glow effect. The features of Goldwell Elumen Play include:
  • various shades (including the clear tone Clear)
  • up to 15 washes
  • up to 100% colour removal
  • improved hair feel
  • stronger hair structure
  • colour brilliance
  • ready-to-use mixture requiring no developer
  • free from ammonia and oxidation

Mix and match with Goldwell Elumen Play

On the Elumen Play colour chart, bright, metallic, and pastel shades can be found. The Pures include Red, Blue, Violet, Pink, Green, Orange, Yellow, and Black. Pastel shades are Coral, Rosé, Lavender, and Mint, while Silver is the metallic option. With this spectrum, everyone can find the perfect shade for themselves.

If the right colour isn’t available yet, a common question is: Can Elumen Play be mixed? Yes, the shades can be mixed at will. This opens up unlimited colour possibilities with the characteristic Elumen shine. For example, Mint can be created with Yellow, Blue, and Clear, and Brazilian Orange with Orange, Yellow, and Clear.

Elumen Play: Application

Elumen Play is best suited for blonde, white, or grey hair. The result is particularly vibrant and disappears naturally after 15 washes. For instance, hair can be illuminated with Elumen Play Pastel Coral, Orange, and Pink for fiery colours.

Elumen Play can also be used on darker base colours with a level lower than 9-10. It is recommended to apply Pink on hair with levels 6-7 to create a beautiful, rosy brown. No developer is required for application.

  1. Put on gloves.
  2. A sufficient amount of Elumen Play is applied directly to dry, clean hair.
  3. Leave the colour to develop for 30 minutes without heat.
  4. Rinse out.
  5. Wash and care for the hair.
  6. For longer-lasting colour, use Goldwell Elumen Lock Colour Sealing.
  7. Elumen Play Nuances can be removed up to 100% with Elumen Play Eraser, allowing instant colour changes at any time.

Elumen Play – Colour Chart

The Elumen Play Colour Chart categorises shades into different groups.

The 8 pure shades form the core range of Goldwell Elumen Play:

  • Yellow - sunny yellow
  • Orange - juice orange
  • Red - fiery red
  • Pink - hot pink
  • Violet - mysterious violet
  • Blue - ocean blue
  • Green - tropical green
  • Black - jet black

4 pastel shades offer delicate, pastel reflections for even more variety in hair:

  • Pastel Coral - blush coral
  • Pastel Rose - bashful rose
  • Pastel Lavender - sweet lavender
  • Pastel Mint - cool mint

The Metallic nuance Silver contains small glitter particles in the colour mass. Goldwell Elumen Play Clear can be added to any shade to tone down the intensity.

Buy Goldwell: Elumen Play at BellAffair

Goldwell Elumen Play offers a different kind of creative inspiration. With these colours, you forget the instructions and set your own rules. Be open to new ideas, follow your instincts, and order these unique hair colours online at BellAffair!

Properties

Brand: Goldwell
Colour: Black, Blue, Green, Orange, Pink, Red, Violet, Yellow
Product line: Goldwell Elumen
Speciality: ammonia-free, vegan

Manufacturer

Goldwell

Kao Austria Handelsgesellschaft mbH
Franzosenhausweg 36
4030 Linz
Austria
Website: www.goldwell.com

Manufacturer website

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Ingredients

Aqua; Basic blue 124; Basic Red 51; Basic Yellow 87; Bis-methoxypropylamido isodocosane; Calcium Aluminum Borosilicate; Ceteareth-30; Cetearyl Alcohol; Citric Acid; Ethylhexylglycerin; Fragrance; Glyceryl Stearate; Hexyl cinnamal; Lactic Acid; Linalool; PEG-100 Stearate; Perfluorononyl dimethicone/methicone/amodimethicone crosspolymer; Phenoxyethanol; Polyquaternium-6; Silica; Sodium Hydroxide; Stearamide mea; Tin Oxide; Titanium dioxide
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Steam Hair Straightener: Does it live up to the hype?

Is a steam straightener better for your hair? Does it really live up to its promises? We tested it for you – here are our experiences with it!

Beach Waves with a straightener – DIY instructions

Beach Waves with a straightener – DIY instructions

They’ve been a trend for a long time and probably will never go out of style: beach waves. In this blog post, we’ll show you how to create them with a flat iron.