Skip to main content Skip to search Skip to main navigation
Menu
Aveda Logo

Aveda

Aveda stands for natural cosmetics. The brand represents a respectful and responsible approach to nature – this is reflected in its natural care products, whose ingredients are derived from plant essences according to Ayurvedic tradition.

Skip category gallery
Aveda Botanical Repair Serie
Aveda Botanical Repair
Damaged hair
Aveda Nutriplenish Serie
Aveda Nutriplenish
Superfood for dry hair
Aveda Be Curly Advanced Serie
Aveda Be Curly Advanced
Curls & waves
Aveda Invati Ultra Advanced Serie
Aveda Invati Ultra Advanced
Thinning hair
Aveda Color Control Produkte
Aveda Color Control
Colored hair
Aveda Smooth Infusion Serie
Aveda Smooth Infusion
Unruly hair
Aveda Scalp Care
Aveda Scalp Solutions
Scalp care
Aveda Damage Remedy Serie
Aveda Damage Remedy
Damaged hair
Aveda Rosemary Mint Produkte
Aveda Rosemary Mint
With rosemary & peppermint
Aveda Men Produkte
Aveda Men
Natural care for men
Aveda Brilliant Serie
Aveda Brilliant
Brilliant shine for all hair types
Aveda Cherry Almond Serie
Aveda Cherry Almond
Smoothness & shine
Aveda Shampure Serie
Aveda Shampure
Soothing care for body & hair
Aveda Pure Abundance
Aveda Pure Abundance
Volume & fullness
Aveda Sap Moss Produkte
Aveda Sap Moss
Daily moisturizing care
Verschiedene Aveda Pure-Fum Produkte
Aveda Pure-Fume™
Flower and plant essences
Aveda Geschenksets
Aveda Holiday Sets
Beauty elegantly packaged
Aveda Hair Care Produkte
Aveda Hair Care
Natural hair care
Aveda Styling Produkte
Aveda Styling
Natural cosmetic styling products
Verschiedene Aveda Skin Care Produkte
Aveda Skin Care
Natural care for the face
Verschiedene Aveda Body Care Produkte
Aveda Body Care
Body care with the power of nature
Aveda Makeup Produkte
Aveda Makeup
Naturally looking make-up
Our customers love
Skip product gallery
18
Aveda Wooden Paddle Brush
55001
Aveda Wooden Paddle Brush

The professional Aveda Wooden Paddle Brush hairbrush, originally designed for scalp treatments and styling, features extended bristles that stimulate and massage the scalp. It helps reduce stress for hair and scalp during blow-drying and styling. When used with Aveda beautifying composition™, energizing composition™ and calming composition™, it provides a relaxing scalp massage. The brush detangles and smooths all hair types – for healthy, shiny hair.

Content: 1 pc (€31.95 / 1 pc)

Sale price: €31.95 Regular price: €39.00
12
Aveda Flax Sticks™ Daily Effects Brush Set
55119
Aveda Flax Sticks™ Daily Effects Brush Set

The Aveda Flax Sticks™ Daily Effects Brush Set consists of a professional brush assortment for easy makeup application. The set includes an exclusive selection of makeup brushes. Medium eye colour brush brow and lash brush blush brush Perfection with every stroke The medium eye colour brush allows for precise eyeshadow application with just one stroke. The brow and lash brush can be used to fill, shape eyebrows, and comb and define eyelashes. The blush brush enables perfect blending, shaping, and contouring. The brush heads are designed by makeup experts to ensure optimal application. The brushes are equipped with short, very fine bristles, which reduce powder or eyeshadow fallout during application. Each brush features an environmentally friendly handle made of resin with flax fibres and luxurious, soft bristles made of 100% Taklon fibres (animal hair-free).

Content: 3 pc (€21.98 / 1 pc)

Sale price: €65.95 Regular price: €75.00
4
Aveda Comforting Tea
55184
Aveda Comforting Tea

"Take care of our Earth as you take care of yourself" - under this motto, Aveda has created a unique tea blend: The ingredients of the Aveda comforting tea are 100% from controlled organic cultivation. The soothing herbal tea blend is naturally sweet, as it contains licorice root and peppermint, and provides a calming relaxation. Time out for body and mind The caffeine-free tea can be enjoyed hot or cold. The delicate herbal mixture immediately unfolds its soothing effect on the senses.

Content: 1 pc (€2,105.00 / 100 pc)

Sale price: €21.05 Regular price: €22.00
14
Aveda Scalp Solutions Stimulating Scalp Massager Aveda Scalp Solutions Stimulating Scalp Massager
55506
Aveda Scalp Solutions Stimulating Scalp Massager

Aveda Scalp Solutions Stimulating Scalp Massager gently exfoliates the scalp to eliminate impurities and product build-up. Soft, flexible bristles invigorate and massage the scalp to stimulate micro-circulation. Thanks to its double concave design, this scalp massager by Aveda adapts to the shape of your head. The curved, ergonomic handle is comfortable to hold. Can also be used for detangling less textured hair. 

Content: 1 pc (€31.95 / 1 pc)

Sale price: €31.95 Regular price: €37.00
17
Aveda Flax Sticks™ Special Effects Brush Set
55120
Aveda Flax Sticks™ Special Effects Brush Set

The Aveda Flax Sticks™ Special Effects Brush Set includes 3 cosmetic brushes for professional makeup application. The brushes in three different designs create fine, precise colour accents. Dramatic, seductive eyes The Eye Smudger brush provides delicate definition and is ideal for creating mysterious, seductive smoky eyes. It always picks up the right amount of eyeshadow. The Eye Contour brush accentuates particularly dramatically and enables an expressive look by adding depth. Its short, compact bristles allow for precise application and blending of eyeshadow. The dome-shaped bristles conform perfectly to the natural curvature of the eye. The Complexion brush offers optimal control when applying foundation or tinted day care products. The set gives the eyes a dramatic look with the exclusive selection of professional makeup brushes. Each brush features an environmentally friendly handle made from resin with flax fibres and luxurious, soft bristles made from 100% Taklon fibres (animal hair-free).

Content: 3 pc (€20.65 / 1 pc)

Sale price: €61.95 Regular price: €75.00
16
Aveda Shampowder Dry Shampoo
55438
Aveda Shampowder Dry Shampoo

The Aveda Shampowder Dry Shampoo is a versatile dry shampoo. The powdery texture absorbs sebum on the scalp and refreshes the hair. But that's not all: the Aveda Dry Shampoo gives the hair texture, volume, and more grip. That’s why it’s also a great styling product. Wear smooth hair today and a braid tomorrow? With the Aveda Shampowder Dry Shampoo, you can change your hairstyle daily! Aveda Dry Shampoo: The Perfect Styling Aid The secret lies in the benefits of Aveda's dry shampoo. It makes the hair more manageable, making it the perfect styling product! Additional advantages: Makes hair easier to shape Styles last longer due to increased grip The hairstyle can be transformed from a daytime look to an evening style with a few simple steps Leaves no residues Suitable for all hair types and colours Absorbs oil, impurities, and sweat Ingredients with up to 99% natural origin Vegan Perfect Bangs, Modern Braids, Natural Volume, and Powdery Matte Look For perfect bangs, spray the dry shampoo under the bangs, wait 2 minutes, then brush out. This prevents hair from sticking to the forehead or each other. Longer smooth hair after straightening Distribute the product in your hands after straightening and run it over the scalp to absorb moisture. Modern braided hairstyles If the braids won’t hold, Aveda Shampowder helps. Simply spray into the lengths and tips. The strands will then hold perfectly! Voluminous hairstyles For more volume, spray at the roots and comb against the direction of hair growth. You will be amazed by the result! Powdery, matte finish They have long been on the runways: powdery matte looks. Now you can easily recreate this look with the Aveda Shampowder Dry Shampoo. How to Use Aveda Dry Shampoo Familiarise yourself with the new pump. The dosage depends on how hard the pump is pressed. The harder you press, the more product comes out of the bottle. Shake the bottle Turn the cap to expose the spray nozzle Hold upright and spray the powder from about 5-7cm away Massage in and style your hair as desired When to Use Aveda Shampowder Dry Shampoo? To refresh the hair As a styling product On the go, to refresh the style

Content: 56 g (€58.84 / 100 g)

Sale price: €32.95 Regular price: €39.00
18
Aveda Petal Essence™ Eye Color Trio - 977/Black Tulip
55127
Aveda Petal Essence™ Eye Color Trio - 977/Black Tulip

Aveda Petal Essence Eye Color Trios make the eyes blossom. The soft, talc-free powder eyeshadow applies and blends effortlessly. Aromatic floral waxes from jasmine petals and geranium leaves provide a soft texture and a floral aroma. The vibrant colour is created with mica derived from minerals. Aveda Petal Essence Eye Color Trio: The perfect eyeshadow trio for a special eye look The long-lasting, smooth, colour-true eyeshadow shades Aveda Petal Essence™ Eye Color Trios apply evenly and do not settle into the eyelid crease. Use just one shade or blend multiple shades – the already harmonised colours make choosing the perfect colour easy. The 3 complementary shades can also be layered. Application of Eye Color Trio from Aveda The shades are applied with the Aveda Flax Sticks. The colours can be applied alone or blended together. Highlight: use the lightest shade Apply the lightest shade across the entire eyelid or as a highlight under the brow bone. Contour: apply the middle shade Apply the middle shade in the crease to create depth and contour. Define: choose the darkest shade Apply the darkest shade along the lash line to define or intensify the crease.

Content: 2.5 g (€1,038.00 / 100 g)

Sale price: €25.95 Regular price: €31.50
10
Aveda Feed my Lips Nourish Mint Lip Color Balm - Boysenberry
55533
Aveda Feed my Lips Nourish Mint Lip Color Balm - Boysenberry

Aveda Feed my Lips Nourish Mint Lip Color Balm is the ultimate lipstick for those seeking vibrant colour and long-lasting moisture. With a unique formula made up of 93% natural ingredients, it gives lips an even appearance and instant volume. The innovative formula feels like a liquid balm and nourishes the lips with a rich, creamy finish. The lips are pampered with nourishing, strengthening, and luminous colours that last all day. The unique superfruit blend of Açai, pomegranate, avocado, and mangosteen cares for the lips and provides a smooth, supple surface. Kaolin clay helps prevent natural absorption, ensuring the colour stays vibrant throughout the day. Carnauba wax supports the long-lasting formula, while organically controlled Cupuaçu fruit butter promotes skin hydration. Application of Aveda Feed my Lips Nourish Mint Lip Color Balm The lipstick is equipped with an easy-to-use applicator with a unique curve, allowing precise application and control. Apply the Liquid Color Balm to the centre of the upper lip and follow the natural contours of your mouth to the outer edge. Then, fill in the lower lip with the applicator.

Content: 8 g (€365.63 / 100 g)

Sale price: €29.25 Regular price: €32.50
13
Aveda Feed my Lips Nourish Mint Lip Definer - Raisin
55327
Aveda Feed my Lips Nourish Mint Lip Definer - Raisin

Define and shape your lips with precision. The lip liner, made from up to 96% naturally derived ingredients* with mango and jojoba oils and a blend of plant waxes, ensures smooth application as well as long-lasting and intense colour results. Naturally beautiful: The 96% naturally derived* formulation with nourishing mango and jojoba oils provides an even lip colour and a comfortable application. Plant waxes from Candelilla and Carnauba extend durability and reduce colour bleeding. *Derived from plants, non-petroleum-based minerals, or water.

Content: 3.4 g (€586.76 / 100 g)

Variants from €16.95
Sale price: €19.95 Regular price: €23.00
12
Aveda Feed my Lips Nourish Mint Lip Color - Goji
55320
Aveda Feed my Lips Nourish Mint Lip Color - Goji

The particularly nourishing and long-lasting Aveda Feed my Lips Nourish Mint Lip Colors consist of up to 95% naturally derived ingredients. A formulation of rich Cupuaçu butter and plant waxes with a touch of refreshing organic peppermint provides hydration and gives soft, healthy-looking lips. The lipstick offers long-lasting colour with a silky finish. Perfect Kissable Lips The Aveda lipstick glides on smoothly and does not dry out. Available in an incredible variety of shades, the nourishing lipstick in 23 nuances offers the perfect colour for every skin tone. It accentuates the lips beautifully and gives them a sensual appearance while natural nourishing ingredients ensure suppleness and softness. Colour Variety for Irresistible Lips From trendy nude tones to deep plum shades, delicate rose hues to seductive, intense, and vibrant reds, the Aveda Feed my Lips Nourish Mint Lip Color offers the perfect shade for every complexion. The texture of the lipstick is packed with nourishing active ingredients – for happy skin with full colour intensity!

Content: 3.4 g (€675.00 / 100 g)

Sale price: €22.95 Regular price: €26.00

Aveda draws on the power of plant and flower essences.With carefully selected extracts from plants and flowers, Aveda naturally promotes beautiful, healthy hair.

Since 1978, Aveda has stood for holistic beauty through well-being and is convinced that nature offers maximum effectiveness and compatibility in all its plant-based essences. In harmony with Ayurvedic principles, this natural brand has developed highly effective products with powerful plant-based formulas designed to enhance overall well-being for both women and men. Aveda offers styling products, shampoos, an extensive range of hair care, skin care, body care, make-up, and the sensual fragrance collection Pure-Fume.

Aveda and Ayurveda

Aveda is inspired by Ayurveda, the traditional Indian art of healing. Based on the interconnectedness of all things, this principle is infused into every Aveda product. That is why Aveda brings body, mind, and soul into harmony.

What makes Aveda products special?

Aveda has always focused on holistic care. The products not only harness the power of nature but are also vegan and cruelty-free, certified according to PETA standards.

Each Aveda product is infused with its own unique “pure-fume™ aroma”, designed to provide an aromatherapeutic benefit, helping to harmonize body, mind, and soul with its calming effect. Aveda is also committed to sustainability and environmental responsibility, emphasizing the following product must-haves:

  • Valuable, carefully selected plant and flower essences form the foundation of the products

  • Ingredients are predominantly of natural origin

  • Production powered by solar energy

Discover Aveda products at BellAffair

In addition to hair care and styling products, Aveda also offers make-up, body care, and facial care products. The brand has even developed a special care line just for men.

Aveda products stand for holistic beauty, well-being, environmental awareness, environmental protection, and sustainability.

Aveda Hair Products – Aveda Hair Care

Aveda tailors its hair care products to meet a variety of hair and scalp needs. The most popular include:

Aveda Skin Products – Aveda Skin Care

Aveda skincare, influenced by Ayurvedic traditions, is designed to have a positive effect with regular use, promoting balance and well-being.

These natural care products combine traditional Indian healing practices, aromatology, and modern scientific insights. With Aveda products, soothing beauty and wellness rituals can easily be integrated into your daily skincare routine.

Aveda Tulasāra

The Tulasāra eye masks are highly nourishing. The Aveda Tulasāra Brightening Sleeping Eye Masque, featuring plant stem cells, apricot kernel oil, and turmeric root extract, is an intensive mask that dramatically reduces puffiness and brightens the eye area. The mask is inspired by the Indian Haldi ritual, in which a turmeric paste is applied around the eyes the day before a wedding ceremony to create a radiant glow.

Aveda Botanical Kinetics

The Botanical Kinetics line is tailored to different skin types. Aveda offers everything from cleansing gels to toners and perfectly balanced facial creams. The Botanical Kinetics serums, such as Botanical Kinetics Opuntia Intense Hydrator, feature plant stem cells and hyaluronic acid to stimulate cell turnover, deeply hydrate, and smooth the skin’s texture.

Aveda Body Products – Aveda Body Care

Aveda’s body care products transform your bathroom into a spa. Inspired by Ayurveda, plant-based body lotions, hand and foot creams, and shower gels with the brand’s signature pure-fume™ aroma harmonize all the senses.

Aveda also offers two unique highlights: body sprays that activate the chakras, and oils for both body and hair. The Chakra Body Mists, such as Aveda Chakra 7 Balancing Body Mist, promote harmony, balance, and chakra cleansing. Plant- and flower-based oils, developed according to the art of aromatology, refresh the skin, provide moisture, soften its texture, and calm the mind. Depending on the product, the oils can be massaged into the body, scalp, or feet.

Aveda Make-Up Products

Aveda’s make-up products are more than just decorative cosmetics: mineral-rich, plant-based, “free-from” formulas provide a natural finish while also nourishing the skin.

Essential make-up staples like mascara, eyeshadow, lipstick, blush, and more are part of Aveda’s wide range. This vegan make-up enhances your natural radiance and subtly accentuates your eyes, showcasing your best features.

The Aveda Mission: Environmental Protection and Sustainability

Aveda is a natural beauty brand deeply committed to environmental responsibility and sustainability. The company produces plant-based cosmetics using wind power, without animal testing, and with careful consideration of ecological principles. Aveda aims to lead not only in the beauty industry but also globally in respectful and responsible use of nature and resources.

Responsible Action: What Aveda Does for the Environment and Society

  • Renewable Energy: Aveda powers its entire manufacturing facility in Minnesota, as well as additional facilities, with 100% wind energy. This includes the Aveda Institutes and salons in New York City.

  • Sustainable Ingredients: Most essential oils and plant-based ingredients come from certified organic farming. Aveda sources many raw materials from indigenous communities to support traditional cultivation methods and ensure fair wages.

  • Packaging: The brand uses 100% recycled PET bottles for its packaging and reduces the weight and volume of its products to minimize its ecological footprint.

  • Cradle to Cradle Certification: Several Aveda products are certified under the Cradle to Cradle principle, meaning they use environmentally friendly ingredients and are designed to reduce waste.

  • Carbon Offsetting: Aveda offsets the CO₂ emissions of its deliveries and invests in renewable energy projects, including wind power.

  • Vegan and Cruelty-Free: Since 2021, all Aveda products have been 100% vegan and cruelty-free, reducing environmental impact associated with animal-derived ingredients.

Aveda Ingredients

Aveda focuses on natural ingredients and sustainable production, making its products environmentally friendly:

  • Over 50% of ingredients are plant-based, non-petroleum minerals, and water

  • 89% of plant-based ingredients and 90% of essential oils come from certified organic farming

  • Essential oils are extracted using environmentally friendly steam distillation

  • Global sourcing of botanical raw materials from sustainable and fair cultivation

The company continually strives to increase the proportion of natural ingredients and improve production methods

Shop Aveda Products at the BellAffair Online Store

In the BellAffair online shop, you can get Aveda products at attractive prices. As a customer, you’ll also benefit from ongoing discount promotions and offers from many other top brands. BellAffair provides fast delivery and friendly customer service.

Frequently Asked Questions

Is Aveda natural cosmetics?

Aveda uses ingredients of natural origin, with over 50% of its molecules derived from natural sources such as plants, minerals, or water. The brand continues to increase the use of these ingredients.

Natural cosmetics are made exclusively from natural raw materials sourced from plants, animals, or minerals, which is why Aveda is not yet officially classified as natural cosmetics.

Do Aveda products contain parabens?

Aveda has actively researched plant-based alternatives to parabens. The brand no longer produces products that contain parabens.

Are Aveda products vegan?

All Aveda products are now 100% vegan. Even before this, the majority of Aveda products contained no animal-derived ingredients. Only a few products previously included beeswax, honey, or whey protein.

Aveda products are developed and manufactured cruelty-free.