Alterna
Since 1997, Alterna has been one of the pioneers in professional luxury haircare. Clinically and salon-tested results form the basis of its premium products, which are still crafted with natural ingredients.
Alterna Caviar Infinite Color Hold Topcoat Spray is an ultra-lightweight gloss spray that protects hair from damaging external influences and ensures long-lasting colour brilliance. The colour-protective topcoat gives hair spectacular shine, nourishes it, and protects against UV radiation. An essential final step for magnificent colour gloss and volume. Ensures smooth, shiny hair Protects hair from fading caused by UV radiation Counteracts frizz Application recommendation for Alterna Caviar Infinite Color Hold Topcoat Spray Spray evenly onto dry, styled hair.
Content: 125 ml (€26.36 / 100 ml)
My Hair My Canvas Easy Does It Air Dry Balm is a vegan hair balm that allows natural hairstyles to be created without heat application. Easy Does It Air provides frizz control and supports the hair during air drying. A natural finish and natural shine are the results. Achieve a natural-looking hairstyle without a blow dryer Because the balm reduces the drying time of the hair, it is the ideal styling product for those who want to avoid using a blow dryer and straighteners but still save time. The hair is better protected against external influences and can withstand environmental stresses more effectively. Distribute a generous amount into towel-dried hair and let it air dry. For smooth, defined curls, gently knead the hair.
Content: 101 ml (€25.69 / 100 ml)
The lightweight, versatile Alterna Caviar Replenishing Moisture Leave-in Smoothing Gel contains non-weighting oils that immediately smooth dry, rebellious hair fibers. Unlike conventional gels, the formulation is alcohol-free and includes caviar extract, omega-3 fatty acids, and nourishing sea extracts that gently smooth, condition, and give the hair definition and hold. Lightweight moisture care Fights frizz Provides light, flexible hold Application of Alterna Caviar Replenishing Moisture Leave-in Smoothing Gel Apply to damp hair before styling or as a finishing touch on dry hair.
Content: 100 ml (€36.95 / 100 ml)
The Alterna Caviar Restructuring Bond Repair Conditioner is formulated for rebuilding very dry and damaged hair. Using restructuring proteins, the conditioner, in conjunction with other CAVIAR Bond Repair products such as the 3-in-1 Sealing Serum, repairs severely damaged hair by reconstructing the damaged cuticle layer. The conditioner fills gaps and cracks in the hair surface and supplies damaged hair with essential moisture. Strengthens hair to protect against further damage Reduces hair breakage by up to 99% Leaves hair looking instantly stronger, smoother, more manageable, and shinier Application of Alterna Caviar Restructuring Bond Repair Conditioner After using the Bond Repair Shampoo, remove excess water from the hair, dispense a small amount of conditioner into the hand, rub, and apply from the mid-lengths to the ends. Leave for 2-3 minutes and rinse thoroughly.
Content: 250 ml (€15.18 / 100 ml)
The Alterna Caviar Replenishing Moisture CC Cream is a leave-in treatment and styling product that combines 10 benefits in a single product, providing perfect hair care in just one step. It can be used alone as a quick treatment or as a base for additional styling products. The CC Cream provides moisture, imparts softness, and protects against hair breakage. It also adds light hold, healthy shine, and makes hair easier to style. Hair feels stronger and softer than before and is protected from heat and UV radiation. Application of Alterna Caviar Replenishing Moisture CC Cream Distribute a small amount onto towel-dried hair and style as desired. It can also be used as a finishing touch on dry hair.
Content: 100 ml (€33.95 / 100 ml)
The Alterna Caviar Replenishing Moisture Conditioner is a lipid-rich conditioner that nourishes and provides moisture. It replenishes the hair with ample hydration, protects the hair colour, and improves the overall appearance of dry, dull hair. Result: stronger, healthier, and younger-looking hair. Optimal hydration for smooth, manageable styles Enhances the overall appearance and feel of the hair Smooths the hair and makes it resistant to humidity Protects the hair colour Application of Alterna Caviar Replenishing Moisture Conditioner After using the Replenishing Moisture Shampoo, remove excess water from the hair, dispense a small amount of conditioner into the hand, rub together, and apply from the mid-lengths to the ends. Leave for 2-3 minutes and rinse thoroughly.
Content: 250 ml (€15.18 / 100 ml)
The Alterna Volume Duo offers the perfect care for fine hair lacking volume. The hair structure is strengthened with essential amino acids. Elasticity and moisture balance are improved. As a result, you have hair full of volume and fullness that feels healthy and looks it too. Application of Alterna Volume Duo Wash hair with Alterna Caviar Multiplying Volume Shampoo 250ml. Rinse thoroughly. Towel dry hair. Massage a small amount of Alterna Caviar Multiplying Volume Conditioner 250ml into lengths and ends. Leave on for 2-3 minutes. Rinse thoroughly.
Content: 250 ml (€15.18 / 100 ml)
The Alterna Caviar Restructuring Bond Repair Set is ideal for rebuilding and strengthening damaged, weak hair. The two products nourish the hair fiber using structure-building proteins. Alterna Caviar Restructuring Bond Repair Leave-in Heat Protection Spray 125ml The heat protection spray seals the hair surface and protects against damage caused by heat over 200°C. Alterna Caviar Restructuring Bond Repair Masque 161g The hair mask repairs the hair fiber, improves combability, and provides damaged hair with essential moisture.
Content: 125 ml (€25.56 / 100 ml)
Alterna Caviar Multiplying Volume Styling Mousse is a lightweight styling foam that sustainably strengthens, fortifies, and increases the diameter of each individual hair fibre. The easy-to-apply foam gives hair stunning volume and the perfect texture for flawlessly styled volume. Provides hair with fullness without stickiness or stiffness For hair full of body and volume that feels healthy and looks it too Application recommendation for Alterna Caviar Multiplying Volume Styling Mousse Shake the foam well before use. Apply from roots to mid-length on damp hair. Style as usual.
Content: 232 g (€137.72 / 1000 g)
The Alterna My Hair My Canvas Me Time Everyday Conditioner features a particularly gentle formula, making it ideal for daily care of coloured hair. The conditioner contains sustainably produced botanical caviar that provides moisture to the hair. Overall, the hair appears more cared for and healthier, as the conditioner smooths the cuticle layer, increasing shine and suppleness. In addition to improved elasticity, it also supports the natural resilience of the hair. The hair becomes more resistant and better able to withstand external influences. Application of Alterna My Hair My Canvas Me Time Everyday Conditioner Work into lengths and ends after washing, and rinse thoroughly after a processing time of one to two minutes.
Content: 251 ml (€11.53 / 100 ml)
Alterna My Hair My Canvas: Vegan Care for All Hair Types
With the My Hair My Canvas line, Alterna goes vegan. The products are designed to deliver maximum results for your hair while being environmentally friendly. The formulas feature botanical caviar derived from algae, as well as water lily extract, coconut blossom sugar, prickly pear oil, and other plant-based ingredients.
A central product of the line is Alterna New Beginnings Exfoliating Cleanser, a gentle shampoo that removes buildup from the hair. The collection also includes other vegan Alterna shampoos, conditioners, hair masks, and styling products.
Alterna Renewing Scalp Care
Alterna Renewing Scalp Care includes three vegan products dedicated to scalp care. They are used as part of a pampering haircare ritual with a scalp massage and provide both hair and scalp with essential hydration.
Alterna Caviar Collections
The Alterna Caviar products supply hair with the finest, most effective ingredients that help maintain moisture, resilience, elasticity, and shine. Depending on hair type, Alterna Caviar is divided into different product lines:
Alterna Anti-Frizz for thick, frizzy hair
Alterna Smoothing Anti-Frizz tames thick, unruly hair, delivering smoothness and shine. Hair is smoothed and controlled, with up to 80% less frizz for as long as 72 hours.
Product tip: A favorite is Alterna Oil Mist, a lightweight oil spray that doesn’t weigh hair down but instantly tames frizz and flyaways.
Alterna Replenishing Moisture for dry hair
Dry, brittle hair needs one thing above all: moisture! Alterna Replenishing Moisture delivers deep hydration, leaving hair more manageable, softer, shinier, and better textured.
Product tip: The bestseller of this line is Alterna CC Cream, a leave-in care and styling product that combines 10 benefits in one: hydration, softness, damage protection, light hold, manageability, shine, smoothness, heat protection, UV protection, and strength.
Alterna Densifying for thinning hair
Alterna Clinical Densifying promotes better growth in thinning hair. It protects follicles from blockage caused by excess sebum and soothes irritated scalps.
Product tip: Alterna Densifying Shampoo is a popular choice for daily washing. Sulfate-free, it detoxifies, cleanses, and protects the scalp.
Alterna Restructuring Bond Repair for Damaged Hair
Alterna Restructuring Bond Repair is the perfect solution for damaged hair. The Alterna Repair line is based on a technology that rebuilds and seals the hair cuticle. This reduces breakage and split ends.
Product tip: Alterna Overnight Hair Rescue Leave-In Serum works especially intensively against signs of hair aging. It repairs the hair structure overnight and provides essential moisture.
Alterna Multiplying Volume for Fine Hair
For more volume and stronger hair, there’s Alterna Multiplying Volume. The line includes Alterna Volume Shampoo, Alterna Volume Conditioner, Alterna Volume Mist, and Alterna Volume Mousse – all designed to naturally build up fullness in fine hair.
Alterna Infinite Color Hold for Color-Treated Hair
Alterna Infinite Color Hold preserves the brilliance of color-treated hair thanks to its special Dual-Capture Complex. With regular use, color intensity lasts for up to 70 days.
Product tip: Alterna Infinite Color Hold Dual-Use Serum refreshes hair color and intensifies shine. Each strand is also enveloped in UV protection while receiving deep care.
Alterna Professional Styling for Every Day
Alterna’s styling line is suitable for all hair types. The Age-Control Complex protects hair from aging, while leaving endless creative possibilities for styling. Here are the most popular products for individual looks:
Alterna Dry Shampoo – refreshes between washes and extends blow-dry styles
Alterna Hairspray – dries quickly and delivers ultra-strong control without stiffness
Alterna Iron Spray – provides heat protection and fights frizz
Alterna Perfect Texture Spray – for undone looks with lasting texture and invisible hold
Alterna Working Hairspray – for flexible, long-lasting hold
Alterna Haircare with the Power of Premium Caviar
Caviar extract is the heart of Alterna’s formulas. It comes from Siberian sturgeon raised in the South of France. The caviar is sustainably harvested under controlled conditions. The extract is obtained through a special process that captures the rich nutrients inside the raw caviar pearls.
Why Caviar?
Caviar extract is one of nature’s richest sources of omega-3 fatty acids, providing the hair with moisture, shine, and elasticity.
Other Ingredients in Alterna
Every Alterna product undergoes an extensive development program, starting with the selection of sustainably sourced, highly effective raw materials. These are carefully combined, formulated into the perfect blend, and tested in collaboration with hairstylists and consumers. The products are enriched with botanical actives and free from added parabens, SLS/SLES, and synthetic color. Thanks to these premium ingredients, hair looks healthier and younger after use.
Younger-Looking Hair with Alterna Anti-Aging Haircare
The brand draws inspiration from scientific skincare research, placing purity and innovation at the forefront of product development. Alterna Caviar haircare counters both natural and environmental hair aging, helping to preserve a youthful appearance. It actively supports the renewal of moisture levels, contributing to resilience, elasticity, and shine. After just one use of Alterna Anti-Aging products, hair looks younger and healthier.
Shop Alterna Haircare at BellAffair
Alterna is the first comprehensive haircare line designed to combat natural, chemical, and environmental hair aging. With My Hair My Canvas, there are also sustainable, vegan products that benefit the hair just as effectively. See for yourself the unique results of Alterna haircare and order it online at BellAffair!
Do Alterna products contain sulfates?
Alterna does not use sulfates or other harsh ingredients, focusing instead on natural, organic extracts such as sea silk, caviar, or hemp.
Do Alterna products contain parabens?
Alterna haircare products are free from added parabens.
Why does Alterna use caviar?
In developing its anti-aging haircare, Alterna identified caviar as a highly effective natural ingredient. Rich in omega-3 fatty acids, proteins, minerals, and vitamins, caviar helps create visibly younger-looking hair.
In the My Hair My Canvas product line, sustainably sourced botanical caviar is used, making the products 100% vegan.