Sassoon Professional
Sassoon enhances the natural movement of the hair, making the most of it with highly effective formulas in ultra-lightweight care and styling products. The result: effortlessly beautiful hair with a unique, easy-to-maintain look full of naturalness, shine, and smoothness.
Sassoon White Up is a dust-free high-performance lightener for clear, extremely light blonde results. The very creamy consistency allows easy and precise application. The advanced lightener is equally suitable for both whole-head applications and foil techniques.
Content: 800 g (€9.49 / 100 g)
Sassoon Intensitones are mixed with Sassoon Cremagels to personalise the tone, enhance, and intensify. Intensitones create cool colour effects but can also be used to neutralise the base hair colour. When mixed with the Clear Tone, the Intensitones bring pastel effects into the hair colour.
Content: 60 ml (€28.25 / 100 ml)
Sassoon Illuminating Restore ist eine Intensivmaske für coloriertes Haar. Die Intelli Protec Technologie repariert das Haar um bis zu 100 Prozent und sorgt für Glanz und Farbbrillanz. Die reparierende Haarmaske kräftigt gefärbtes Haar tiefenwirksam und beugt Haarbruch vor. Anwendung: Im feuchten Haar für etwa 10 Minuten einwirken lassen. Gründlich auswaschen.
Content: 170 ml (€15.85 / 100 ml)
Sassoon Cremablond provides crystal-clear, very cool highlights on blonde hair. Five cool shades in violet, blue, grey, and lavender ensure clear and precise tones with a natural-looking result. Cremablond remains in the hair for approximately 50-60 minutes without additional heat application.
Content: 60 ml (€28.25 / 100 ml)
Heat Shape by Sasson is a heat protection spray for blow-drying. The blow-drying spray can be used daily and provides shine and light grip. It offers optimal protection for the hair against styling heat from blow-drying and straightening irons. The heat protection spray by Sassoon can also be applied to dry hair.
Content: 150 ml (€14.63 / 100 ml)
The Sassoon Color Developer in the 1000ml value size supports Sassoon Colourations in their optimal development and ensures that the best possible consistency can be achieved, guaranteeing easy application and colour development.
Content: 1000 ml (€1.99 / 100 ml)
The Sassoon Pump for 1000ml bottles is the practical aid for easy dispensing and economical dosing of shampoos in the 1 L versions. In classic white, the sturdy pump visually complements any of the Sassoon shampoos.
The Sassoon Illuminating Clean Shampoo is a colour protection shampoo that provides perfect protection for coloured and highlighted hair. Like all colour protection hair care products from Sassoon, the Illuminating Shampoo also contains Intelli Protec technology. The intelligent colour protection system seals the colour for long-lasting brilliance and natural shine. Used in combination with the other Sassoon colour protection products, the manufacturer guarantees that the hair colour retains its natural shine as well as maximum brilliance and intensity until the next colouring. The hair is ideally prepared for the final care with the Illuminating Conditioner. Application: Gently emulsify Sassoon Illuminating Clean Shampoo into damp hair and then rinse thoroughly Results: Enhanced colour intensity Long-lasting colour until the next colouring (when used in combination with all Sassoon Illuminating products) Vivid colours Maximum shine Protection for the hair structure The colour-protecting shampoo preserves the hair colour from fading and allows it to shine in its most beautiful facets for a long time. The hair colour appears exceptionally illuminated.
Content: 250 ml (€6.38 / 100 ml)
Sassoon Texture Refine provides a matte finish, yet the styling looks hydrated. The styling paste also conditions and moisturizes the hair. The lightweight texture provides flexible control without sticking the hair so it remains flexible and pliable. Texture Refine provides a perfectly deconstructed definition. The paste can be applied on both dry and damp hair. With incomparable Sassoon scent. Application of Texture Refine: Apply a small amount to the palm of your hand and rub it between your hands. Evenly distribute to mid-lenghts to create a deconstructed definition.
Content: 50 ml (€35.90 / 100 ml)
Sassoon Motion Hold is a hairspray for flexible hold. The pure and lightweight spray with UV protection offers 100% flexibility and does not weigh down the hair. The spray is easily brushable and the hair can be reshaped at any time. Multiple applications do not lead to build-up. The polymer of the Kinetic formula wraps around the hair, providing a radiant shine and natural movement without sticking the hair together.
Content: 300 ml (€6.65 / 100 ml)
Minimalist, Natural, Practical, and Tailored
Minimalist, natural, practical, and tailored – that’s Sassoon. The brand with roots in London is unlike traditional haircare labels. It focuses entirely on the customer, striving to enhance individual beauty. With a compact product portfolio, Sassoon offers care, styling, and coloring products tailored to the specific needs of different hair types.
Sassoon Highlights the Natural Character of Every Hair Type
From shampoo, conditioner, and masks to finishing products, Sassoon’s priority is not to weigh hair down but to support its uniqueness. The Sassoon philosophy believes that every hair type has its own “hair character.” Sassoon products work to reveal the best in each type, supporting without overloading or altering. Unruly hair becomes smooth, dry hair regains balanced moisture, color-treated hair is enhanced in brilliance, and damaged hair is deeply nourished – for stunningly natural and healthy-looking results.
Minimalist Product Design & Sensual Fragrance
The clean, white design of the bottles – inspired by the female silhouette – also sets Sassoon apart as an extraordinary haircare brand. With a unified, feminine fragrance, the products perfectly capture the spirit of the times. All Sassoon products intentionally share the same sensual scent to avoid overlapping aromas. The blend of white musk, vanilla wood, and grapefruit makes the Sassoon Professional fragrance unique, fresh, and irresistibly feminine.
Sassoon Products: Unique Products for Unique Hair
Sassoon Professional continues to be shaped by an unparalleled hair philosophy. At its core are the natural movement of the hair, precision, clarity, and holistic 360-degree concepts.
These unmistakable hallmarks are reflected in the haircare line. Sassoon Professional remains exclusively salon-focused to this day. For an authentic Sassoon haircut, one must visit one of the few Sassoon Academies. Training to become a Sassoon stylist also takes place exclusively in its own salons and academies.
The Sassoon Professional haircare range is extraordinary in both form and function. The compact product portfolio is divided into Foundation, Styling, and Color.
Sassoon hair colors can be individually tailored to create shades that don’t exist in standard color charts. Sassoon Professional stands for unique, creative looks and colors that highlight each individual’s personality.
Every Sassoon haircut takes into account the special needs of each hair type and its natural movement. The haircare products are designed to support this natural flow every day with minimal effort. For Sassoon, perfect beauty is both individual and practical. Hair is worn naturally – a look that is once again very much on trend.
Sassoon Haircare Products
The Sassoon haircare line offers solutions for the most common hair needs. It supports and nourishes color-treated, dry, damaged, fine, or weak hair. The products can be customized to bring out the best in every hair type. Professional formulas complement Sassoon cuts perfectly, delivering healthy, beautiful, and well-groomed results.
Sassoon Haircare & Styling
Illuminating products create incredible shine.
Intense Restore deeply cares for damaged hair.
Rich Clean Shampoo replenishes dry hair.
Precision Clean delivers a deep cleanse when needed.
Shampoos, conditioners, and treatments provide the essential foundation for effortless styling and radiant looks.
Sassoon Hair Color
Speaking of shine – Sassoon’s hair colors guarantee it, with unique light reflections and impressive luster. Hair colored with Sassoon products is instantly recognizable to the professional eye.
Sassoon colors emphasize the natural character of the hair and are grouped under the concept of Chromatology. Designed to take professional color services to the next level, Sassoon offers everything a colorist could want:
Permanent colors: Cremagel and Cremablond
Intensitone: to individualize shades
White Up bleaching powder
Foil Grip consistency modifier
With these products, full-head applications, accent highlights, and advanced techniques such as balayage or ombré can be carried out professionally, safely, and easily – for brilliant, long-lasting hair color.
Sassoon Styling Products
A minimalist, natural haircut usually requires only a few—but high-quality—styling products. It’s no surprise, then, that Sassoon’s styling line is compact, designed to provide hold, texture, and a natural finish. The brand uses only premium, effective ingredients that guarantee excellent hold, beautiful texture, and hair with a perfect touch.
Vidal Sassoon: Founder of the Iconic Brand
The world-renowned hairdresser Vidal Sassoon founded Sassoon Professional in 1974 in London. Born in London in 1928, Vidal Sassoon entered the hair business by chance. As a “shampoo boy,” he washed women’s hair to help support his family. Soon, however, he realized that he not only enjoyed washing hair but also transforming it. Shortly thereafter, he began winning hairdressing competitions and opened his own salon—followed quickly by another.
Vidal Sassoon achieved worldwide fame with the invention of the systematic haircut and the bob, a style that remains highly popular to this day. Today, alongside the classic bob, there are many modern variations such as the short bob, blunt bob, and long bob. These hairstyles can be perfectly showcased with Sassoon.
Shop Sassoon Products Online at BellAffair
Sassoon products combine a pleasant fragrance, lightweight textures, and high effectiveness – all at a very attractive price for a salon-exclusive luxury brand with a rare character. Sassoon enhances the hair while emphasizing the harmony of cut, color, and care. At BellAffair, you don’t need to visit a salon – you can conveniently order Sassoon products online and have them delivered straight to your home.
Frequently Asked Questions
What does Sassoon stand for in haircare?
Sassoon haircare and hair color products are made with high-quality ingredients and deliver powerful results. The Sassoon Professional range allows for individual and expressive treatments for every hair type.
Since when has the Sassoon Professional brand existed?
The company Wella worked with Vidal Sassoon for many years and launched the Sassoon Professional haircare brand in 2006.
Who was Vidal Sassoon?
Vidal Sassoon was born in 1928 and grew up in a poor district of London. At the age of 14, he left school to begin training in a hair salon. He soon won competitions and, in 1954, opened his own salon. In 1963, he invented the bob, a simple haircut that quickly became a cultural icon. With Sassoon, hair cutting was elevated to an art form, and hairdressers were no longer seen as mere craftsmen.
Today, more than 20 Sassoon salons worldwide work according to the Vidal principle, and several academies – such as in London and New York – teach his methods and techniques. In 1974, Sassoon created the Wash and Go haircare line, and from then on, his name became a brand.