Redken
Experience hair like satin – healthy, strong, and uniquely beautiful – with Redken, the haircare brand from New York!
Redken All Soft restores brittle and dry hair to a soft, smooth, and healthy state. The Redken All Soft care routine includes essential products along with the free all-rounder care product: Redken All Soft Shampoo 300ml Redken All Soft Conditioner 300ml Redken All Soft Heavy Cream 250ml FREE One United Elixir 30ml Redken All Soft Care Routine: Restores healthy, coloured hair Combining shampoo, conditioner, and treatment mask delivers immediate reliable results. The Keratin Enrich Complex with Argan Oil, Arginine, and PCA regenerates the hair for instant smoothness. The hair is supplied with missing lipids, which are crucial for the condition of the hair. Shampoo, conditioner, and the cream are also equipped with the Interlock Protein Network, sealing the hair surface with a protective film. All products have a pH-neutral formula. The One United Elixir is a true miracle product, as it not only repairs but also protects against hair breakage and split ends while providing moisture. The result: Visible and tangible regeneration for stressed hair Smoothness Protection against split ends Easy to comb hair
Content: 300 ml (€7.65 / 100 ml)
The mild cleansing Redken Extreme Shampoo has been specially developed for weakened, damaged hair. It rebuilds, makes the hair more resilient, and protects against external influences. The hair feels silky, has an intense shine, and is smooth. The Interlock Protein Network complex forms a glossy protective layer over the hair fibre, sealing in nutrients. The hair is additionally targeted repaired and strengthened through the Fortifying Complex of Ceramides and 18-MEA. The result is healthy, shiny, strengthened hair without breakage. Application recommendation for Redken Extreme Shampoo Thoroughly wet the hair and lather the shampoo well. Rinse out and care with the Extreme Conditioner.
Content: 300 ml (€7.65 / 100 ml)
Redken Color Extend Blondage Shampoo neutralises gold and orange undertones in blonde and bleached hair. The hair appears visibly shinier and is gently cleansed. How to use Redken Color Extend Blondage Shampoo? The violet shampoo should not be used with every wash. When washing 2-3 times a week, the Blondage shampoo should be used once a week.
Content: 300 ml (€7.65 / 100 ml)
Redken Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one formula for ultimate repair and care of damaged and bleached hair. This ultra-rich and luxurious shampoo provides maximum repair, intensive nourishment, and protection against colour loss. How Redken Acidic Bonding Concentrate Shampoo works The shampoo contains a concentrated Bonding-Care Complex and citric acid. This reinforces weakened disulfide bonds in the hair and minimises hair breakage. This pH-balanced shampoo is specially formulated with an acidic pH to prevent the negative effects of hair dyes, styling tools, and even water. The result? Hair that looks healthy and feels healthy! Additional benefits: 56% less hair breakage when used in combination with the Acidic Bonding Conditioner 11x smoother hair when used together with the conditioner and the Leave-In Treatment For comprehensive care, the Redken Acidic Bonding Concentrate Conditioner is applied afterwards. To finish, the Redken Acidic Perfecting Concentrate Leave-In Treatment is applied to the hair.
Content: 300 ml (€9.65 / 100 ml)
The Redken Acidic Color Gloss Shampoo gently cleanses the scalp and hair, protects against colour fade between colourings, and provides long-lasting colour brilliance for up to 32 washes. Redken Acidic Color Gloss Shampoo: Longer-lasting Colour Retention Enriched with a gloss complex and pH-balancing formula with vitamin E, it restores the hair’s balance after colourings and ensures long-lasting colour brilliance for up to 32 washes. For healthy-looking hair with radiant shine! Redken Acidic Color Gloss Shampoo Application Distribute shampoo in the hands and apply to the scalp and hair roots. Massage thoroughly into the scalp until a rich foam forms. Rinse out. Follow with the Acidic Color Gloss Conditioner or, once a week, proceed with the treatment.
Content: 300 ml (€9.65 / 100 ml)
The Redken One United Elixir Spray Treatment combines 25 different properties. It is suitable for all hair types, whether fine, thick, straight, or curly! It can be used as a leave-in treatment after washing, to refresh between washes, or mixed with other care or styling products to enhance their properties. The 25 Care Properties of Redken One United Elixir Control Care Nourishes the hair Improves combability Fills porous areas Provides moisture Detangles Immediate results Perfect for haircut preparation Protection Styling primer Prevents hair breakage Suitable for colour-treated hair Protects against heat Helps prevent split ends Strengthens the hair surface Suitable for ombré coloured hair Protects against harmful environmental influences Beauty The hair feels silky Silky hair sensation Provides shine Anti-frizz effect Anti-static result Controls flyaway hairs Eases blow-drying Refreshes the styling Does not weigh the hair down
Content: 150 ml (€17.30 / 100 ml)
The nourishing Redken All Soft Hair Conditioner is particularly suitable for dry, brittle hair. The conditioner helps prevent hair breakage, smooths the hair surface, and prevents split ends. The hair is intensely supplied with lipids. Camelina oil contributes to a deep shine, while avocado and olive oils provide softness and intensive care. The Keratin Enrich Complex, made from argan oil, PCA, and arginine, supplies the hair with moisture, brilliant shine, and ultimate smoothness. Application Tip for Redken All Soft Conditioner After cleansing with the All Soft Shampoo, massage the conditioner into the lengths and ends and leave it on for approximately 1-2 minutes. Rinse thoroughly.
Content: 300 ml (€8.32 / 100 ml)
The nourishing Redken Extreme Conditioner is the ideal care for weakened, porous hair. The hair conditioner detangles, smooths, and imparts softness and elasticity to the hair. It provides long-lasting care, protects against hair breakage, and makes the hair more resilient after each use. The Fortifying Complex consists of 18-MEA and ceramides. The active ingredient 18-MEA restores the protective lipid layer of the hair surface and imparts a radiant shine. Ceramides strengthen the hair fiber and target damaged areas for repair. The Interlock Protein Network binds nutrients to the hair fiber, strengthens the hair from within, and increases resilience. Application recommendation for Redken Extreme Conditioner Apply a small amount of the conditioner to the lengths and ends, leave for 1-2 minutes, then rinse thoroughly.
Content: 300 ml (€7.98 / 100 ml)
Redken Shades EQ is a gloss tint that acts like a treatment. The demi-permanent balancing number 1 tint from New York City is ammonia-free and acid-based. The hair is nourished and the surface sealed, resulting in a brilliant shine. Discover the variety of Redkenshades: they refresh permanent Redken hair colours, enhance natural hair shades, and are the secret weapon for all blonde glazing and corrections. The gentle gloss tint always provides a silky shine finish with every colour service. Redken Shades EQ: How the gloss tint works Redken Shades consist of a blend of direct and oxidative dyes for sensational longevity. The acidic pH delivers ultimate shine without lightening by sealing the hair surface. How to mix Redken Shades EQ? Redkenshades are mixed 1:1 with Shades EQ Processing Solution. The processing time is approximately 20 minutes. For up to 70% grey coverage, the processing time is around 40 minutes. Redken Shades colour chart Almost 100 shades are divided into 3 categories: Light shades: 07, 08, 09 Medium shades: 04, 05, 06 Dark shades: 01, 03 What is Redken Crystal Clear? Redken Shades EQ Crystal Clear can be mixed with all shades to pastelise the other tone or used alone for a pure gloss enhancement. Redken Shades EQ 09V: Platinum Ice, one of the most popular colours 09V provides an extremely cool result on blonde hair and is one of the most popular shades for cool blonde tones. How long does Redken Shades EQ last? The tint lasts between 6 and 8 weeks depending on hair type and condition.
Content: 60 ml (€31.58 / 100 ml)
Redken Shades EQ Gloss Bonder Inside is a demi-permanent balancing gloss tint without ammonia on an acidic base. From the Redken Shades EQ Gloss you already know and love, the improved version has become Redken Shades EQ Gloss Bonder Inside. It is an all-in-one toner and bonder. Did you know that after each lightening or highlighting treatment, a residue of alkalinity remains on the hair? This leads to hair damage and weakened disulfide bonds, which can persist for up to 14 days after the colour treatment. The groundbreaking innovation of Redken Shades EQ Gloss Bonder Inside helps to strengthen sensitive hair in just one step. It contains citric acid and taurine to reduce alkalinity and damage after a lightening treatment. Shades EQ Gloss Bonder Inside is easy and versatile to apply due to its liquid consistency. Colour refreshment and correction are quick and easy with this product. A blend of direct and oxidative dyes and revolutionary technology ensure excellent durability. The acidic pH value also provides ultimate shine. No lightening required. Application of Redken Shades EQ Gloss Bonder Inside Mix Shades EQ Gloss Bonder Inside in a 1:1 ratio only with Shades EQ Processing Solution. Leave the formula to develop for 20 minutes. For up to 70% grey coverage, the processing time can be extended to up to 40 minutes. Redken Shades EQ Gloss Crystal Clear can be added to any shade to tone down or lighten the colour of the formula.
Content: 60 ml (€31.58 / 100 ml)
Redken works closely with top stylists to develop haircare products that are always in tune with the latest trends. From protein-rich shampoos to strengthening treatments, Redken makes your hair look healthy.
Redken: The Success Story of a New York Label
Redken stands for premium, high-quality haircare and styling products. Behind its successful products are two visionaries with big ideas.
In 1960, actress Paula Kent and chemist Jheri Redding came together to bring their vision of first-class, skin-friendly, and highly effective products to life. They didn’t just merge their ideas – they also combined the first letters of their names to create the brand name Redken (Redding + Kent). A brand that has been celebrating success for more than 60 years.
Based in New York, the company has secured more than 60 patents for ingredients and products. Redken became especially famous for its shampoos. Numerous training programs for hairstylists followed, and in 2007, the company was even inducted into the Icons of the American Marketplace, establishing itself as a leading brand for haircare products like Redken shampoos.
The Redken Philosophy
Redken is more than a traditional haircare company. Its philosophy is built on three pillars that have made the brand an icon behind the runways of Fashion Weeks in New York, Milan, Paris, and London.
Redken the Trendsetter
Redken is the leading name when it comes to styling at Fashion Weeks in New York, Milan, London, and Paris, supporting numerous shows. The brand sets new hairstyle trends for the catwalks, drawing inspiration from stars and models who boldly experiment with new looks and create fresh trends.
Never Standing Still
Innovation and research are what drive Redken forward. The company is dedicated to continuously launching new products that quickly establish themselves as classics and “must-haves” in the hair industry. With determination and innovative strength, Redken constantly adapts to current trends and hair concerns, ensuring it remains at the forefront of new hair trends.
Inspiration Through Art
Redken works with leading stylists in New York City to capture the latest trends and translate them into products. Since the 1960s, Redken has been synonymous with innovation and top-level quality. Shampoo was the brand’s first success and remains a core focus today. The Redken range includes high-quality care and styling products, delivering perfect results with lines tailored to individual hair needs. The Redken stylist team includes talents such as Ellen Devine, Julie Lahr, and Kristin Longstreet. Their work is nothing short of art – they are specialists who travel the world to share their expertise while expanding their creative horizons.
Redken: Haircare and Styling Products from New York
How about using the very same products as the stylists on the world’s runways? With Redken, you can – because you can order these excellent haircare products directly at BellAffair!
The highlight of the range is undoubtedly the most iconic of all Redken products: the Redken shampoo. What makes it so special? All Redken shampoos are pH-balanced with a value between 4.5 and 5.5 and are protein-based. This makes them highly compatible with your scalp and ensures first-class results.
Redken Shampoo, Conditioner, Masks & More: The Bestselling Lines
Redken offers a wide range of high-quality, professional haircare products such as shampoos, conditioners, masks, and leave-in treatments – all tailored to different hair types. In addition to these care products, Redken also provides reliable styling solutions. Discover the most popular Redken products for yourself now!
Redken Extreme
Redken Extreme is the care line for very damaged hair. Proteins and ceramides rebuild broken hair fibers and strengthen the hair. In addition, the products give silky shine and smoothness.
Redken Extreme Length are specialized products for long, stressed hair. They repair damaged lengths and are ideal for anyone whose hair never seems to grow beyond a certain point because it breaks off beforehand.
Redken Acidic Bonding: Care and Color Protection
Redken Acidic Bonding delivers ultimate repair, care, and color protection for color-treated, demanding hair.
With Acidic Bonding, hair breakage is reduced by 56% when shampoo and conditioner are used together, and hair becomes 11 times smoother.
The highly concentrated formula strengthens weakened hair bonds and improves elasticity while protecting the hair color. The line includes six products that, when used together, deliver outstanding results.
Redken All Soft
All Soft is Redken’s care line for dry, brittle hair. The brand has developed a dedicated shampoo, conditioner, moisture restore treatment, Argan-6 oil, and heavy cream.
For curls, which often tend to dryness, Redken created All Soft Mega Curls. Due to the demanding hair structure, this professional line includes a shampoo, conditioner, and the Hydramelt Treatment.
Redken Color Extend
Color Extend is synonymous with color-protecting haircare. Redken has developed products for brown, blonde, gray, and all color-treated hair types:
Redken Blondage High Bright is designed specifically for blonde hair. With Vitamin C + Brightening Care Complex, these products deliver radiant blond tones, nourished hair fibers, and brilliant shine.
Redken Color Extend Blondage neutralizes brassiness in blonde hair with shampoo, conditioner, and mask. In addition, there is Graydiant for gray hair, Brownlights for brunettes, and the classic line Color Extend Magnetics for all color-treated hair types.
Redken Frizz Dismiss
With babassu oil and a smoothing complex, Redken Frizz Dismiss effectively combats frizz in all hair types. Brittle and dry hair also benefits from Frizz Dismiss.
Redken Volume Injection
With filloxane and a strengthening complex, Redken Volume Injection delivers more volume and fullness without weighing the hair down or leaving it sticky. Shine included.
Redken Brews
Redken Brews is the dedicated care line for men. Inspired by barbershops, Redken Brews offers not only haircare and styling but also beard care products. Its key ingredient, malt, nourishes and strengthens men’s hair from root to tip.
Redken Scalp Relief
Redken Scalp Relief was created for problematic scalps. The care line offers products for different scalp concerns such as dandruff, oily scalp, or lack of hair density, including the Redken Thickening Treatment.
Redken Styling
Redken’s styling products meet every need: volume, hold, shine, fullness, or heat protection. The clear bestseller is Redken One United Elixir, a multi-benefit spray with 20 effects. The products can be combined with each other, making them versatile in use. The numbers on the packaging indicate the level of hold: 0–5 light, 6–15 medium, 15–28 strong hold.
Redken Hair Colors
The Redken Shades EQ Gloss is an ammonia-free gloss toner that delivers sensational results.
Shop Redken at the BellAffair Online Store
Discover the full world of Redken products at the BellAffair Online Shop – for hair like the models on the world’s runways.
Are Redken products tested on animals?
Redken is a subsidiary of L'Oréal, which ensures that neither products nor ingredients are tested on animals.
Do Redken products contain silicones?
Except for the Nature + Science line, all Redken products contain silicones. However, they only use high-quality silicones, which play a key role in their unique effectiveness and do not “damage” the hair.
Which Redken shampoo is best for dry hair?
For dry hair, the Redken All Soft Shampoo is the best choice. For dry, straw-like hair that is exposed to daily styling heat, you should use the Redken All Soft Mega Shampoo. Both shampoos provide moisture, softness, and shine.